As per MRFR analysis, the Europe Video on Demand Market Size was estimated at 21.4 (USD Billion) in 2023.The Europe Video on Demand Market Industry is expected to grow from 25.5(USD Billion) in 2024 to 158.5 (USD Billion) by 2035. The Europe Video on Demand Market CAGR (growth rate) is expected to be around 18.069% during the forecast period (2025 - 2035).
Key Europe Video on Demand Market Trends Highlighted
The Europe Video on Demand market in has experienced substantial growth as a result of technological advancements and evolving consumer behavior. The growing prevalence of streaming services is a significant market driver, as a growing number of consumers prefer the convenience of viewing content on their own schedules. The proliferation of high-speed internet and the pervasive use of smart devices have accelerated this transition, enabling consumers to easily access a diverse array of content across multiple platforms.
Additionally, the demand for original and localized content has increased as streaming platforms prioritize regional preferences and dialects, thereby improving the viewing experience for European audiences.Local content creators and niche providers have an abundance of opportunities in the European Video on Demand market. Smaller players can prosper by providing culturally pertinent content and distinct genres that resonate with specific demographics as the European Union cultivates a competitive digital single market. The emergence of interactive and social viewing experiences also opens up a new avenue for innovative ideas that can captivate viewers in novel ways.
Consumers are increasingly seeking exclusive content offerings and ad-free experiences, which is reflected in the increasing prevalence of subscription-based models. Furthermore, streaming services and traditional broadcasters are engaging in partnerships that are gathering momentum, enabling the companies to capitalize on each other's strengths and broaden their audience.
Additionally, there has been a significant rise in partnerships that prioritize sustainability in content production, which is consistent with the broader environmental objectives and consumer awareness in Europe. In Europe, these trends are indicative of a dynamic landscape that is constantly changing to accommodate consumer demands and regulatory nuances.
Europe Video on Demand Market Drivers
Growth of High-Speed Internet Connectivity
The expansion of high-speed internet connectivity across Europe is a significant driver for the Europe Video on Demand Market Industry. In recent years, government initiatives like the European Union's Digital Agenda have aimed to provide high-speed internet access to at least 50% of households across member nations by 2025. As of 2022, around 90% of households in the European Union had access to broadband services, with a noticeable increase in fiber-optic connections, enabling faster streaming and improved user experiences.
Moreover, according to the European Commission, over 50% of European households were equipped with internet speeds exceeding 100 Mbps, indicating that more consumers can access Video on Demand services seamlessly. This accessibility drives greater consumption of digital content and fuels the growth of the Europe Video on Demand Market Industry.
Rise in Content Production and Availability
The increase in the production of original content by both local and international players is driving the Europe Video on Demand Market Industry significantly. Major platforms like Netflix and Amazon Prime Video have aggressively invested in original programming in Europe, creating thousands of jobs in the content production sector.
For example, Netflix announced a budget of over 500 million Euros for original programming in France alone in 2022. This influx of new content caters to diverse audiences and demands, resulting in higher subscription rates.Furthermore, initiatives such as the European Union’s Creative Europe program support local film industries, ensuring a steady flow of compelling video content, which enhances consumer engagement and satisfaction.
Surge in Mobile Streaming Adoption
The increasing adoption of smartphones and mobile devices is rapidly changing the landscape of media consumption in Europe, driving the growth of the Europe Video on Demand Market Industry. According to the European Commission, over 80% of the European population used smartphones as of 2021, facilitating on-the-go streaming.
Additionally, mobile streaming has seen a substantial increase of approximately 35% since 2020 due to the COVID-19 pandemic, as consumers sought entertainment options while confined to their homes.The convenience and accessibility of mobile streaming have made it a preferred method for many users, prompting Video on Demand platforms to optimize their services for mobile devices, thus generating greater engagement and subscriber retention.
Changing Consumer Behavior Towards Digital Content
There has been a notable shift in consumer behavior in Europe, favoring digital content over traditional cable and satellite television. The European Audiovisual Observatory reported that approximately 65% of Europeans prefer watching films and series via streaming platforms compared to traditional viewing methods.
This trend indicates a generational change where younger audiences prioritize on-demand services that offer flexibility and variety in content.Additionally, as subscription fatigue from multiple cable packages sets in, consumers are gravitating towards Video on Demand services for more cost-effective and user-friendly solutions. As a result, traditional media companies are increasingly adapting their business models to capture this demand, which fosters a competitive environment in the Europe Video on Demand Market Industry.
Video on Demand Market Revenue Model Insights
The Revenue Model segment of the Europe Video on Demand Market is critical in understanding the various dynamics that influence consumer behavior and market growth. The sector is primarily divided into three significant categories: Subscription Video on Demand (SVoD), Transactional Video on Demand (TVoD), and Advertisement Based Video on Demand (AVoD). SVoD has gained substantial traction in Europe, appealing to subscribers through its robust library of content for a fixed monthly fee, providing users the convenience of unlimited access without the burden of a pay-per-view model.
This model resonates particularly well with consumers, as it allows for binge-watching entire series at their leisure, which is a prominent trend among viewers today. TVoD, on the other hand, offers a more traditional approach wherein users pay for specific titles or rental periods. This model tends to attract viewers who are less inclined to commit to a monthly subscription, providing flexibility and catering to the casual viewer who may have specific titles in mind but is not an avid consumer of vast libraries.
AVoD is increasingly relevant in the European landscape, particularly as advertising revenues continue to proliferate in a digital-first environment.This model allows consumers to access free content while advertisers exploit this platform to reach a wider audience, resulting in an accessible yet lucrative revenue stream. The growth in this segment is bolstered by the shift in consumer preferences towards ad-supported content, facilitated by the ongoing improvements in targeted advertising technologies.
Overall, the interplay between these different revenue models presents both challenges and opportunities within the Europe Video on Demand Market, marking the region as a pivotal area for innovation and growth in digital content distribution.The balance of these models reflects the diverse preferences of European audiences and highlights the importance of adaptability within the industry's competitive landscape.
Video on Demand Market Content Type Insights
The Europe Video on Demand Market is increasingly influenced by the diverse range in Content Type, reflecting the varied preferences of viewers across the region. Within this segment, categories such as Sports, Music, TV Entertainment, Kids, Movies, and Others play pivotal roles in shaping consumer demand and engagement. Sports content has garnered significant attention, especially with popular leagues and events driving subscription growth as fans seek live viewing experiences. Music streaming is also on the rise, providing audiences with on-demand access to a broad catalog of tracks and performances, catering to diverse musical tastes.
TV Entertainment remains a dominant force, with a growing number of original series attracting subscribers and fostering binge-watching behavior. The Kids category is critical, as parents increasingly rely on tailored content for younger audiences, emphasizing educational and entertaining material. Movies continue to thrive, with premium releases and a vast array of genres meeting the varied tastes of European viewers. Collectively, these categories contribute to the dynamic landscape of the Europe Video on Demand Market, reflecting evolving consumer behaviors and preferences while highlighting opportunities for service providers to expand their offerings and deepen audience engagement.
Video on Demand Market Regional Insights
The Europe Video on Demand Market is positioned for robust growth, fueled by increasing internet penetration and a shift in consumer preferences toward on-demand content. Within this regional analysis, key countries such as Germany, the UK, France, and Italy stand out, significantly impacting market dynamics. Germany is characterized by a burgeoning subscription model, shaping a consumer base eager for diverse content.
The UK's advanced infrastructure and high smartphone usage contribute to its substantial revenue potential in the video on demand space. France showcases a vibrant market that thrives on both local and international content, appealing to a broad audience.
Russia, while facing its own challenges, presents unique opportunities due to a growing youth demographic increasingly interested in streaming services. Italy, with its rich cultural heritage, drives interest in localized and international films, making it a significant player in video consumption. Additionally, Spain benefits from a rising trend of mobile viewership, supported by increasing investments in original content.
The 'Rest of Europe' segment encapsulates a variety of emerging markets showing potential growth. Overall, the regional segments in Europe offer a diverse landscape, highlighting trends and preferences that are vital for stakeholders in the Europe Video on Demand Market industry to consider for strategic planning and investment.
Europe Video on Demand Market Key Players and Competitive Insights
The Europe Video on Demand Market is a dynamic and rapidly evolving landscape characterized by intense competition among various players. This market has witnessed a notable surge in demand due to changing consumer behavior, increased internet penetration, and the proliferation of smart devices. The competitive insights within this sector reveal that companies are consistently innovating their content delivery methods and expanding their libraries to capture a larger audience. Additionally, factors such as regional preferences, localized content offerings, and subscription models have influenced the strategies adopted by various companies operating in this space.
As more consumers shift towards streaming services, understanding the competitive landscape becomes crucial for businesses aiming to establish or strengthen their presence in the market.Disney has secured a prominent position in the Europe Video on Demand Market through its comprehensive range of family-friendly content and iconic franchises. The platform effectively capitalizes on its rich library, which resonates well with European audiences who have a strong affinity for narratives and characters crafted by the company. Disney's strengths lie in its robust marketing capabilities and an extensive portfolio of original content that appeals to diverse demographic segments.
Furthermore, the company has successfully localized its content offerings, a strategy that enhances consumer engagement and loyalty within different European markets. By leveraging its brand power and existing intellectual properties, Disney continues to solidify its competitive edge and drive subscriber growth across Europe.Amazon Prime Video has emerged as a significant player in the Europe Video on Demand Market, providing a diverse selection of films, television series, and original content tailored specifically for European viewers. The company's strength lies in its dual offering model, which includes a subscription service and the option for users to rent or purchase additional titles, thus catering to a wide array of preferences.
Amazon Prime Video's market presence is bolstered by its integration with Amazon's overall ecosystem, including e-commerce and other services, enhancing user convenience. The company has undertaken strategic mergers and acquisitions to expand its content library and bolster its competitive stance, enabling it to produce exclusive shows and films that further attract subscribers. Additionally, its commitment to localized content production allows Amazon Prime Video to resonate on a deeper level with specific regional audiences, thereby improving its market share in Europe.
Key Companies in the Europe Video on Demand Market Include:
Europe Video on Demand Market Industry Developments
Disney+ acquired exclusive broadcast rights for the Women's Champions League in numerous European territories, including the United Kingdom, in May 2025. The tournament format will expand to include an 18-team league phase followed by semifinals, with live coverage of all matches—some of which will be accessible free-to-air—being introduced by the five-year agreement.
This represents Disney+'s debut in the European market for women's football broadcasting. DAZN was designated as the exclusive global broadcaster for the 2025 Club World Cup in December 2024. The platform will provide free streaming of all 63 matches. The tournament, which spans from mid-June to mid-July 2025, showcases 32 of the most prestigious clubs from around the globe, further solidifying DAZN's global prominence in the sports streaming industry.
DAZN collaborated with MainStreaming in July 2025 to enhance its content dissemination in Europe. In order to facilitate the seamless, high-quality, low-latency transmission of live sports events, this partnership expanded DAZN's Private Edge Video Delivery Network by deploying new Points of Presence (PoPs) throughout Europe, including critical regions such as Italy, Spain, and Germany.
Europe Video on Demand Market Segmentation Insights
Video on Demand Market Revenue Model Outlook
Video on Demand Market Content Type Outlook
Video on Demand Market Regional Outlook
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2023 | 21.4(USD Billion) |
| MARKET SIZE 2024 | 25.5(USD Billion) |
| MARKET SIZE 2035 | 158.5(USD Billion) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 18.069% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Billion |
| KEY COMPANIES PROFILED | Disney, Amazon Prime Video, DAZN, Apple, Mubi, Viaplay, YouTube, Tubi, BBC iPlayer, Paramount, HBO, Peacock, Netflix, Rakuten TV, Sky |
| SEGMENTS COVERED | Revenue Model, Content Type, Regional |
| KEY MARKET OPPORTUNITIES | Increased demand for localized content, Growth in subscription-based models, Rising mobile device usage, Expansion of original programming, Enhanced streaming technology and infrastructure |
| KEY MARKET DYNAMICS | increased internet penetration, rising subscription rates, diverse content offerings, competition among platforms, evolving consumer preferences |
| COUNTRIES COVERED | Germany, UK, France, Russia, Italy, Spain, Rest of Europe |
Frequently Asked Questions (FAQ):
The Europe Video on Demand Market is projected to be valued at 25.5 billion USD in 2024.
By 2035, the Europe Video on Demand Market is expected to reach a value of 158.5 billion USD.
The CAGR for the Europe Video on Demand Market is expected to be 18.069% from 2025 to 2035.
Germany is expected to hold the largest market share with a valuation of 7.5 billion USD in 2024.
The market size for the UK in 2035 is projected to be 32.1 billion USD.
The Subscription Video on Demand segment is expected to generate 77.5 billion USD in 2035.
Key players include Disney, Amazon Prime Video, Netflix, and YouTube.
The Transactional Video On Demand market is projected to be valued at 8.5 billion USD in 2024.
The AVoD segment is expected to grow to 35.5 billion USD by 2035.
France is forecasted to have a market size of 4.0 billion USD in 2024.
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Team Lead - Research she holds an experience of about 6+ years in market research and business consulting, working under the spectrum of information communication technology, telecommunications and semiconductor domains. aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.
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