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Europe Skin Care Market Research Report Information By Product (Creams, Lotions, Powders, Sprays, and Others), By Packaging Type (Tube, Bottle, Jar, and Others), By Gender (Men, and Women), By Distribution Channel (Cosmetic Stores, Supermarkets/Hypermarkets, Online/e-commerce Channels, and Others)–and Europe Market Forecast Till 2032

ID: MRFR/CR/20213-HCR | 128 Pages | Author: Snehal Singh| July 2024

Europe Skin Care Market Overview

Europe Skin Care Market Size was valued at USD 106.2 Billion in 2022. The Skin Care market industry is projected to grow from USD 108.86 Billion in 2023 to USD 132.63 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 2.50% during the forecast period (2023 - 2032). The growing spending cap and enhanced knowledge of sun protection are some of the major market drivers driving the Skin Care market in Europe. Businesses are advertising advanced and specialty categories and improving their products to alleviate reoccurring issues that consumers experience as a result of aging, pollution, and a lack of time for care.

Europe Skin Care Market Overview

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Skin Care Market Trends

  • Growing ethical cosmetics shopping trend is driving the market growth

Consumers today purchase goods packaged with green labels and made of materials supplied ethically to prevent health issues caused by artificially created cosmetics. The region's market CAGR is growing more quickly due to rising consumer demand for natural and organic personal care products created with botanical extracts and sustainable ingredients in Europe. According to poll results released by the International Natural and Organic Cosmetics Association, 20% of German consumers in 2021 said they would rather purchase makeup from companies with a natural aesthetic. In France, the number is a little bit higher (24%). The European market is expanding as a result of growing demand from European men for face wash, cleansers, moisturizers, creams, sunscreens, and shaving products for daily personal hygiene needs.

Furthermore, utilizing clean, microbiome skin nourishing goods to cure oily skin issues is becoming more and more popular among European men, which is driving the expansion of the oily skin condition market in that region. The market for sun protection products has grown as people's awareness of the damaging effects of UV radiation has grown in Europe. An integral part of skincare regimens are sunscreen and sun care products. Spending on skincare products has increased as a result of improving economic conditions and growing disposable income in some European countries. When it comes to high-end, premium skincare products, consumers are willing to spend money. More and more customers are looking for individualized skincare products that address their unique skin types and issues. Customization choices and tailored suggestions could give brands an advantage over competitors.

Skin Care Market Segment Insights

Skin Care Product Insights

The Europe Skin Care market segmentation, based on Product, includes Creams, Lotions, Powders, Sprays, and Others. The lotions segment dominated the market. Because of their non-greasy and lightweight compositions, lotions are frequently used. In regions like Europe, with various temperatures and fluctuating weather, people can choose lotions that hydrate skin without being too thick.

Skin Care Packaging Type Insights

The Europe Skin Care market segmentation, based on Packaging Type, includes Tube, Bottle, Jar, and Others. The tube category generated the most income. Skincare products are better shielded from airborne pollutants and impurities by tube packaging. This can improve the formulations' durability and efficacy, encouraging improved hygiene and product preservation.

Skin Care Gender Insights

The Europe Skin Care market segmentation, based on Gender, includes Men and Women. The women segment dominated the market. European societies tend to place a high value on grooming and appearance, with women maybe being more socially pressured to devote time and money to skincare practices in order to keep glowing, healthy skin.

Figure 1: Europe Skin Care Market, by Gender, 2022 & 2032 (USD Billion)

Europe Skin Care Market, by Gender, 2022 & 2032

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review    

Skin Care Distribution Channel Insights            

The Europe Skin Care market segmentation, based on Distribution Channel, includes Cosmetic Stores, Supermarkets/Hypermarkets, Online/e-commerce Channels, and Others. The online/e-commerce channels segment dominated the market. Customers can easily purchase skincare goods from the comfort of their homes when they shop online. Because e-commerce platforms are easily accessible, customers can browse a large selection of products at any time.

Skin Care Country Insights

The market is expanding more quickly in Germany because of rising customer demand for skin nourishment products with novel formulations. Furthermore, producers concentrate on providing environmentally friendly cosmetics to help their customers' everyday skincare regimens, which will help the German makeup industry grow in the future. Because premium components are used in the production of organic skin nutrition products, the end cost is higher. Moreover, because they are made entirely of plant-based raw ingredients, organic cosmetics have a shorter shelf life than synthetic ones. Influencers are important in spreading the word about skincare products. Examples of these influencers are health professionals and beauty bloggers. Influencer recommendations and reviews have the power to affect what customers decide to buy. The importance of general health and wellness is rising, and this includes skincare. Customers are looking for goods that offer health benefits beyond aesthetic enhancements, as well as those made with natural and organic ingredients.



Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Skin Care Key Market Players & Competitive Insights

Leading market players are putting a lot of money in R&D to expand their product lines, which will help the skin care market, grow even more. In addition, market players are engaging in a range of calculated initiatives to increase their presence, with important market developments involving the introduction of new products, contracts, M&A transactions, increased investment, and cooperation with other enterprises. To grow and endure in an increasingly cutthroat and dynamic market, Skin Care industry must provide reasonably priced goods.

Major players in the Skin Care market are engaging in research and development activities in an effort to boost market demand, including L’Oréal S.A. (France), The Procter & Gamble Co. (U.S.), The Estée Lauder Companies Inc. (U.S.), Beiersdorf AG (Germany), Shiseido Co., Ltd. (Japan), Coty Inc. (U.S.), Kao Corporation (Japan), Johnson & Johnson Services, Inc. (U.S.), Swiss Cosmetics (Switzerland), and COSMETIZE B.V. (Netherlands).

Key Companies in the Skin Care Market Include

  • L’Oréal S.A. (France)

  • The Procter & Gamble Co. (U.S.)

  • The Estée Lauder Companies Inc. (U.S.)

  • Beiersdorf AG (Germany)

  • Shiseido Co., Ltd. (Japan)

  • Coty Inc. (U.S.)

  • Kao Corporation (Japan)

  • Johnson & Johnson Services, Inc. (U.S.)

  • Swiss Cosmetics (Switzerland)

  • COSMETIZE B.V. (Netherlands)

Skin Care Industry Developments

November 2021: Shiseido introduced 'INRYU,' a new inner beauty brand, to help enhance the inner health of the user's skin. Long-term impacts of skin ageing are lessened by the product, which is intended to give users' skin an interior glow.

August 2021: Together, L'Oréal S.A. and P&G introduced ROCKINGZOO, PMPM, and Simpcare as new skincare brands to increase their market share in Europe.

February 2021: Procter & Gamble Company increased the range of skincare products it offered by introducing GoodSkin MD, a well-known, scientifically based medical product brand ideal for those with sensitive skin.

Skin Care Market Segmentation

Skin Care Product Outlook

  • Creams

  • Lotions

  • Powders

  • Sprays

  • Others

Skin Care Packaging Type Outlook

  • Tube

  • Bottle

  • Jar

  • Others

Skin Care Gender Outlook

  • Men

  • Women

Skin Care Distribution Channel Outlook

  • Cosmetic Stores

  • Supermarkets/Hypermarkets

  • Online/e-commerce Channels

  • Others

Skin Care Regional Outlook

  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Sweden

    • Denmark

    • Luxembourg

    • Norway

    • Austria

    • Rest of Europe

Report Attribute/Metric Details
Market Size 2022 USD 106.2 Billion
Market Size 2023 USD 108.86 Billion
Market Size 2032 USD 132.63 Billion
Compound Annual Growth Rate (CAGR) 2.50% (2023-2032)
Base Year 2022
Market Forecast Period 2023-2032
Historical Data 2018-2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Product, Packaging Type, Gender, Distribution Channel, and Region
Region Covered Europe
Countries Covered Germany, France, UK, Italy, Spain, Sweden, Denmark, Luxembourg, Norway, Austria, and Rest of Europe
Key Companies Profiled L’Oréal S.A. (France), The Procter & Gamble Co. (U.S.), The Estée Lauder Companies Inc. (U.S.), Beiersdorf AG (Germany), Shiseido Co., Ltd. (Japan), Coty Inc. (U.S.), Kao Corporation (Japan), Johnson & Johnson Services, Inc. (U.S.), Swiss Cosmetics (Switzerland), and COSMETIZE B.V. (Netherlands)
Key Market Opportunities ·       Technological developments to promote market expansion in the skincare product sector.
Key Market Dynamics ·       Changing ethical cosmetics shopping trend to open up new growth opportunities ·       Growing demand from European men for moisturizers and shaving products for their daily personal hygiene requirements.

Frequently Asked Questions (FAQ) :

In 2022, the Europe skin care market was estimated to be worth USD 106.2 billion.

From 2023 to 2032, the market is expected to expand at a compound annual growth rate of 2.50%.

The key players in the market are L’Oréal S.A. (France), The Procter & Gamble Co. (U.S.), The Estée Lauder Companies Inc. (U.S.), Beiersdorf AG (Germany), Shiseido Co., Ltd. (Japan), Coty Inc. (U.S.), Kao Corporation (Japan), Johnson & Johnson Services, Inc. (U.S.), Swiss Cosmetics (Switzerland), COSMETIZE B.V. (Netherlands).

In 2022, the market was dominated by the Lotions category.

The market share leader was the Women category.

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