Europe Plant Based Beverages Market Research Report: By Source (fruits, nuts, vegetables, soy, seeds & leaves), By Type (rtd tea & coffee, plant-based milk, juices), By Distribution Channel (store-based, non-store based) and By Regional (Germany, UK, France, Russia, Italy, Spain, Rest of Europe)- Forecast to 2035

Europe Plant-Based Beverages Market Overview

Europe Plant-Based Beverages Market Size was estimated at 71.54 (USD Billion) in 2024.The Europe Plant-Based Beverages Market Industry is expected to grow from 77.24(USD Billion) in 20245 to 175.51 (USD Billion) by 2035. The Europe Plant-Based Beverages Market CAGR (growth rate) is expected to be around 7.747% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key Europe Plant-Based Beverages Market Trends Highlighted

The Europe Plant-Based Beverages Market is experiencing significant growth driven by increasing health consciousness among consumers. Many individuals are shifting towards plant-based diets as they seek healthier alternatives to traditional dairy products. This growing awareness about the benefits of plant-based foods, including lower cholesterol and lactose-free options, is propelling demand for alternatives such as almond, oat, and soy milk. Furthermore, the rise in veganism and vegetarianism across Europe nurtures this transition, with consumers increasingly opting for products that align with their dietary preferences and ethical values. Opportunities to be explored in the European market include the expansion of product offerings tailored to specific consumer segments, such as athletes or individuals with dietary restrictions.As consumers seek convenient and nutritious beverage options, brands can innovate by introducing fortified plant-based drinks that cater to these needs. The collaboration between manufacturers and local farmers for sourcing ingredients could also enhance product appeal, all while supporting local economies and sustainability efforts prevalent in many European countries. Trends in recent times show a noticeable shift towards label products, with consumers demanding transparency in ingredient sourcing and production methods. This has encouraged brands to reformulate their products using minimal and recognizable ingredients while eliminating additives or preservatives.Additionally, the popularity of ready-to-drink options is surging, especially in urban areas where on-the-go lifestyles thrive. Social media plays a significant role in spreading awareness and influencing purchasing decisions, as consumers share their experiences with plant-based beverages online. Overall, the European Plant-Based Beverages Market is rapidly evolving, reflecting broader societal changes toward health, sustainability, and innovation.

Europe Plant-Based Beverages Market Drivers

Rising Health Consciousness Among Consumers

The demand for healthier beverage options is significantly surging in Europe, chiefly driven by an increase in health awareness. According to the European Food Safety Authority, approximately 50% of adults in Europe are actively trying to improve their diet, leading to a noticeable shift toward plant-based alternatives. This trend is fueled by the understanding that plant-based beverages, such as almond milk and oat milk, provide essential nutrients without the saturated fats present in traditional dairy products.Furthermore, established organizations like the World Health Organization have highlighted the benefits of plant-based diets in reducing the risk of chronic diseases such as obesity and diabetes. As a result, the Europe Plant-Based Beverages Market Industry is witnessing strong growth, as consumers are opting for beverages that align with their health goals, particularly in countries like Germany and the United Kingdom, where the market is growing rapidly.

Environmental Sustainability and Ethical Consumerism

There is a growing movement towards sustainability within Europe, with consumers increasingly prioritizing products that have a lower environmental impact. According to the European Commission's report, the European Union aims to be climate-neutral by 2050, driving initiatives to reduce carbon footprints. This focus on sustainability is significantly influencing consumer choices in the beverage sector, as plant-based beverages typically require fewer resources to produce compared to dairy.Established environmental organizations, such as Greenpeace, have been vocal in promoting plant-based diets as an essential component of reducing greenhouse gas emissions. Consequently, the Europe Plant-Based Beverages Market Industry is experiencing a boost from consumers who are actively seeking out products that reflect their environmental values, particularly in Scandinavia, where a significant portion of the population is committed to sustainability.

Innovation and Diversification in Product Offerings

The Europe Plant-Based Beverages Market Industry is being propelled by ongoing innovation and the diversification of beverage options. Companies are continuously developing new flavors and formulations to meet the evolving tastes and dietary needs of consumers. According to the official statistics from FoodDrinkEurope, there has been a 25% increase in new plant-based beverage products launched within Europe over the last three years. This drive for innovation is not only attracting traditional non-dairy consumers but also dairy drinkers who are looking to diversify their options.Major players like Oatly and Alpro are expanding their product ranges to include fortified beverages that cater to various dietary restrictions, attracting attention from a broader demographic. This constant influx of new and exciting products is aiding in the overall growth of the market.

Europe Plant-Based Beverages Market Segment Insights

Plant-Based Beverages Market Source Insights

The Europe Plant-Based Beverages Market is seeing substantial growth across various sources such as fruits, nuts, vegetables, soy, and seeds and leaves, driven by the increasing consumer preference for health-conscious and sustainable options. Each category plays a pivotal role, with fruits often being favored for their natural sweetness and flavor diversity, making them highly appealing to health-focused consumers. Nuts offer rich nutritional benefits, including healthy fats and proteins, thereby securing their strong position in the market as consumers seek alternatives to traditional dairy products.Vegetables have emerged as innovative sources, adding unique flavors and nutrition to beverages, thus catering to diverse dietary demands. Soy's longstanding popularity remains due to its high protein content, making it a prime choice for plant-based drinks, particularly among those seeking muscle recovery options. Lastly, seeds and leaves have gained attention for their nutrient density and unique taste profiles, allowing them to resonate with those who are exploring alternative ingredients in their diets. This segmentation showcases the diverse landscape of the Europe Plant-Based Beverages Market, where innovation and consumer trends are influencing the growth trajectory, allowing each source to contribute uniquely to the overall market dynamics.The versatility of these sources not only supports the market growth but also reflects an increasing awareness regarding health, nutrition, and sustainability among European consumers.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Plant-Based Beverages Market Type Insights

The Type segment of the Europe Plant-Based Beverages Market showcases a diverse array of products, reflecting changing consumer preferences towards healthier alternatives. This segment is characterized by three prominent categories: ready-to-drink (RTD) tea and coffee, plant-based milk, and juices. RTD tea and coffee have gained traction due to their convenience and the rising trend of on-the-go consumption, making them a significant part of the beverage landscape. Plant-based milk, which includes options such as almond, soy, and oat milk, is increasingly preferred due to its lactose-free nature and suitability for vegan diets, appealing to health-conscious and environmentally aware consumers.Juices, particularly those derived from organic and freshly sourced fruits, remain popular as consumers seek natural immunity boosters and refreshment options. The Europe Plant-Based Beverages Market segmentation highlights the growing trend of shifting towards plant-based diets, driven by health benefits, sustainability concerns, and innovations in product offerings that cater to diverse dietary needs and preferences. The prominence of these segments indicates a robust market growth trajectory, as well as opportunities for brands to innovate and expand within this evolving landscape.

Plant-Based Beverages Market Distribution Channel Insights

The Distribution Channel segment of the Europe Plant-Based Beverages Market plays a crucial role in determining how products reach consumers. The growing trend toward convenience among consumers has led to an increase in both store-based and non-store based channels. Store-based channels, including supermarkets and health food stores, continue to dominate the landscape as they provide consumers with immediate access to a variety of plant-based beverage options. On the other hand, the non-store based channels, which encompass online retail and direct-to-consumer sales, have gained significant traction, driven by the rising popularity of e-commerce and the demand for direct access to niche products.The shift towards online shopping especially surged during the pandemic, creating a lasting change in consumer purchasing behaviors. Furthermore, an increasing awareness of health and wellness is pushing consumers to explore diverse plant-based options, emphasizing the importance of both distribution channels in making these beverages more accessible. The overall dynamics of these distribution channels greatly influence the Europe Plant-Based Beverages Market data and its segmentation, presenting notable opportunities for growth and innovation in the industry.

Plant-Based Beverages Market Regional Insights

The Europe Plant-Based Beverages Market is witnessing significant growth across its regional segments, driven by an increasing consumer preference for health-conscious and environmentally friendly alternatives to traditional dairy products. Germany leads the market due to its substantial demand for innovative plant-based beer and dairy alternatives, signaling a strong trend toward sustainability and organic offerings. The UK follows closely, where lactose intolerance and veganism are becoming more mainstream, encouraging brands to create diverse product lines.France emphasizes gourmet quality within the segment, attracting consumers with unique flavors and premium ingredients. Russia presents growth potential through rising health awareness and dietary shifts, while Italy showcases notable interest in plant-based coffee and milk alternatives tied to their rich culinary traditions. Spain is capitalizing on the Mediterranean diet, integrating plant-based beverages seamlessly into existing food cultures. The Rest of Europe also shows promise as countries progressively adopt healthier lifestyles and promote plant-based products.Collectively, these regions represent pivotal opportunities for market expansion, with each contributing to the overall evolution of the Europe Plant-Based Beverages Market through localized preferences and consumption trends.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Europe Plant-Based Beverages Market Key Players and Competitive Insights:

The competitive landscape of the Europe Plant-Based Beverages Market is characterized by a surge in demand for healthier and sustainable alternatives to traditional dairy products. This shift in consumer preferences is driven by growing awareness about health benefits, environmental sustainability, and ethical considerations regarding animal welfare. As a result, various players are increasingly innovating and diversifying their product offerings to capture a larger market share, leading to an evolving and dynamic competitive scenario. The market features a range of brands that focus on nuts, oats, soy, and other plant-derived ingredients, catering to diverse consumer needs and dietary requirements. Innovations in flavors, packaging, and fortification strategies are also becoming prevalent as companies strive to distinguish themselves from competitors.In this competitive domain, Provamel stands out as a prominent player within the Europe Plant-Based Beverages Market, showcasing a wide-ranging portfolio of organic, plant-based products. The brand has established a strong presence across multiple European countries, benefiting from its commitment to quality and taste. Provamel's strengths lie in its ability to appeal to health-conscious consumers through organic certification and its focus on sustainability, leveraging a strong commitment to environmentally friendly practices. Additionally, the company has fostered consumer loyalty by addressing various dietary needs, such as lactose intolerance or dietary restrictions, thereby further solidifying its position in this competitive space.Danone is also a key competitor in the Europe Plant-Based Beverages Market, known for its diverse range of innovative products tailored to consumer demands. The company offers a variety of plant-based beverages, including almond, coconut, and oat-based drinks, positioning itself favorably in the rapidly growing sector. Danone's strengths are derived from its robust brand equity, extensive distribution networks, and strong investment in marketing strategies that resonate with health-conscious consumers. The company has also actively pursued mergers and acquisitions to expand its footprint in the plant-based segment, enhancing its capabilities in production and distribution. Through strategic initiatives and a commitment to sustainability, Danone continues to strengthen its market presence while addressing the increasing demand for plant-based alternatives among consumers in Europe.

Key Companies in the Europe Plant-Based Beverages Market Include:

• Provamel


• Danone


• Vitasoy


• WimmBillDann


• Nestle


• PepsiCo


• Alpro


• SunOpta


• Rippea


• Coconut Merchant


• CocaCola


• Blue Diamond Growers


• Silk


• Oatly


• Malk Organics

Europe Plant-Based Beverages Market Industry Developments

In recent months, the Europe Plant-Based Beverages Market has seen significant growth, with major players like Oatly and Alpro expanding their product lines to meet increasing demand for dairy alternatives. In September 2023, Coca-Cola announced its intent to increase production capabilities for plant-based beverages as consumer preferences shift towards healthier options. In terms of mergers, in January 2023, Danone completed the acquisition of a local plant-based yogurt brand in the Netherlands, strengthening its position in the market.

Additionally, a trend toward sustainability is reshaping the competitive landscape as companies like Nestle and PepsiCo invest in eco-friendly packaging solutions. The European market has experienced a broad acceptance of almond and oat-based drinks, driven by the rising popularity of vegan diets and lactose intolerance awareness. Over the last two years, sales of plant-based beverages have surged, with reports indicating a growth rate of approximately 14% year-over-year. This increasing market valuation underscores the shift in consumer preferences, placing greater emphasis on health-conscious choices and environmental sustainability, thereby intensifying competition among key players such as Provamel, Vitasoy, and Silk.

Europe Plant-Based Beverages Market Segmentation Insights

Plant-Based Beverages Market Source Outlook

• fruits


• nuts


• vegetables


• soy


• seeds & leaves

Plant-Based Beverages Market Type Outlook

• rtd tea & coffee


• plant-based milk


• juices

Plant-Based Beverages Market Distribution Channel Outlook

• store-based


• non-store based

Plant-Based Beverages Market Regional Outlook

• Germany


• UK


• France


• Russia


• Italy


• Spain


• Rest of Europe

Report Scope

Report Attribute/Metric Source	Details
MARKET SIZE 2018	71.54(USD Billion)
MARKET SIZE 2024	77.24(USD Billion)
MARKET SIZE 2035	175.51(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	7.747% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Provamel, Danone, Vitasoy, WimmBillDann, Nestle, PepsiCo, Alpro, SunOpta, Rippea, Coconut Merchant, CocaCola, Blue Diamond Growers, Silk, Oatly, Malk Organics
SEGMENTS COVERED	Source, Type, Distribution Channel, Regional
KEY MARKET OPPORTUNITIES	Rising veganism trends, Growing health consciousness, Innovative flavors and ingredients, Sustainable packaging solutions, Increased retail partnerships
KEY MARKET DYNAMICS	rising health consciousness, increasing vegan population, diverse product innovation, strong retail expansion, sustainability trends
COUNTRIES COVERED	Germany, UK, France, Russia, Italy, Spain, Rest of Europe