Europe Gluten-Free Products Market Research Report: By Type (Bakery & Confectionery, Dairy & Frozen Desserts, Beverages, Meat Products, Prepared Foods, Others), By Distribution Channel (Store Based, Non-Store Based) andBy Regional (Germany, UK, France, Russia, Italy, Spain, Rest of Europe)- Forecast to 2035

Europe Gluten-Free Products Market Overview

The Europe Gluten-Free Products Market Size was estimated at 1.89 (USD Billion) in 2023. The Europe Gluten-Free Products Market Industry is expected to grow from 2.07(USD Billion) in 2024 to 5.01 (USD Billion) by 2035. The Europe Gluten-Free Products Market CAGR (growth rate) is expected to be around 8.367% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key Europe Gluten-Free Products Market Trends Highlighted

The Europe Gluten-Free Products Market is experiencing notable growth, driven by a significant increase in consumer awareness regarding health and wellness. Many individuals are opting for gluten-free diets not only due to celiac disease but also for perceived health benefits. This shift in consumer behavior is motivating food manufacturers to expand their gluten-free offerings, ensuring a diverse range of products, from bakery items to snacks and ready-to-eat meals. Additionally, with the rise of e-commerce, consumers in Europe are increasingly purchasing gluten-free products online, creating new sales channels and opportunities for brands to reach a wider audience effectively.The market is witnessing a shift towards clean-label products, which reveal details about ingredients and where they come from, as consumers focus on transparency. With clean eating becoming a more dominant trend, these customers are particularly interested in gluten-free options that have little to no preservatives and natural* ingredients. Overall, health trends have already been adopted by many Europeans, but consumers from Germany, France, and Italy, in particular, stand out for their heightened focus on wellness, making them the market’s core target. One of the gaps that these brands could explore is collaborations with wellness influencers who could help promote the products to the targeted market. Additionally, gluten-free adaptations of local recipes can be used to create a sophisticated marketing niche that would appeal to those wanting more diversity while still adhering to gluten-free diets.As the European Union emphasizes food safety and innovation in the food sector, brands that prioritize quality, safety, and product innovation are likely to thrive in this evolving market landscape.

Europe Gluten-Free Products Market Drivers

Increasing Prevalence of Celiac Disease and Gluten Sensitivity

The rising incidence of celiac disease and gluten sensitivity across Europe is a prominent driver in the Europe Gluten-Free Products Market Industry. Recent studies indicate that approximately 1 in 100 individuals in Europe are affected by celiac disease, with awareness and diagnosis rates rising significantly due to campaigns led by organizations like the Celiac Disease Foundation. Moreover, the European Society for the Study of Coeliac Disease has noted a 25% increase in diagnosed cases over the past decade, reflecting growing public awareness and testing.This surge in diagnosed cases is expected to bolster demand for gluten-free products, leading to increased product availability in supermarkets and health food stores, supporting the overall growth of the market in Europe.

Growing Health Consciousness among Consumers

The growing health consciousness among consumers in Europe is driving the demand for gluten-free products. According to a report from the European Commission, over 60% of European consumers are actively seeking healthier food options, which include gluten-free alternatives. Health organizations such as the World Health Organization are continuously promoting balanced diets, which are influencing dietary habits. As a result, more consumers are opting for gluten-free products, not just those diagnosed with gluten-related disorders.This shift in consumer behavior is projected to support the expansion of the Europe Gluten-Free Products Market Industry, increasing the variety and availability of gluten-free products.

Rising Demand for Gluten-Free Products from the Foodservice Sector

The food service sector in Europe is increasingly catering to gluten-free diets, driven by consumer demand. Research indicates that approximately 30% of European restaurants now offer gluten-free options, reflecting a 15% increase from just five years ago. The European Union's food safety authorities have been encouraging the food service industry to accommodate dietary restrictions, further accelerating this trend. As a result, restaurant chains and cafes are expanding their gluten-free offerings to attract a broader customer base, boosting both sales and the visibility of gluten-free foods.This trend is expected to have a substantial impact on the growth of the Europe Gluten-Free Products Market Industry.

Innovations and Product Diversification in Gluten-Free Offerings

Innovations in gluten-free product formulations and an increasing variety of offerings are key drivers in the Europe Gluten-Free Products Market Industry. Food companies in Europe are investing heavily in Research and Development to create gluten-free products that do not compromise on taste or texture. According to the European Food and Safety Authority, the number of gluten-free product launches has seen a 200% rise in the last five years, showcasing the sector's response to consumer preferences.Additionally, established food companies are collaborating with start-ups specializing in gluten-free alternatives, creating a vibrant market space. These innovations are critical to retaining current customers and attracting new ones, leading to enhanced market opportunities for gluten-free products across Europe.

Europe Gluten-Free Products Market Segment Insights:

Gluten-Free Products Market Type Insights

The Europe Gluten-Free Products Market is experiencing a notable transformation, driven by a rising awareness of gluten sensitivity and celiac disease among consumers across the region. As gluten-free diets become more mainstream, market segmentation based on Type is essential in understanding consumer preferences and trends. The Bakery and Confectionery segment plays a crucial role as it encompasses a wide range of products, including bread, pastries, and snacks, appealing to those looking for delicious alternatives without gluten. This segment is significantly innovating, addressing taste and texture concerns that previously limited gluten-free offerings. The Dairy and Frozen Desserts segment also shows remarkable growth potential, reflecting changing consumer habits toward healthier eating. Dairy alternatives made from nuts, soy, or oats are now gaining traction, providing delicious and nutritious options for individuals with gluten intolerance. Beverages, including gluten-free beers and non-alcoholic drinks, are positioning themselves uniquely within the market, leveraging the increase in demand for gluten-free options among health-conscious consumers. Meat Products in the gluten-free market focus on clean-label ingredients and minimally processed items as consumers gravitate towards transparency and quality, avoiding gluten-containing fillers. Prepared Foods are also expanding, offering convenience without compromising dietary preferences, further promoting the adoption of gluten-free lifestyles. Lastly, the 'Others' segment includes various innovative gluten-free options like sauces, snacks, and meal kits catering to diverse consumer needs. The Europe Gluten-Free Products Market segmentation highlights the diverse nature of consumer demands spurred by health trends, dietary choices, and an increasing variety of tasty gluten-free alternatives. As this market grows, it presents significant opportunities for brands to innovate and connect with increasingly health-aware consumers in Europe.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Gluten-Free Products Market Distribution Channel Insights

The Europe Gluten-Free Products Market is prominently shaped by its Distribution Channel, which is crucial for reaching a diverse consumer base. Within this segment, Store Based and Non-Store Based channels play essential roles in facilitating access to gluten-free offerings. Store Based distribution, including supermarkets, specialty health food stores, and organic food retailers, holds substantial importance as it provides consumers with the ability to physically inspect products, enhancing their shopping experience. With a growing awareness of gluten intolerance and celiac disease among Europeans, these stores often serve as trusted sources of gluten-free products. On the other hand, Non-Store Based distribution channels, such as e-commerce platforms and direct-to-consumer sales, are witnessing rapid growth. This surge in online shopping reflects changing consumer behavior and their preference for convenience, particularly in urban regions. The ease of comparing products and reading reviews online contributes to the rising preference for Non-Store Based distribution in the gluten-free sector. Overall, the combination of traditional retailing and innovative online approaches allows the Europe Gluten-Free Products Market to expand effectively, catering to the increasing demand for gluten-free options among health-conscious consumers.

Gluten-Free Products Market Regional Insights

The Europe Gluten-Free Products Market displays substantial diversity in its regional segmentation, with key contributors including Germany, the UK, France, Russia, Italy, and Spain. Germany holds a leading position, characterized by a strong inclination towards healthy eating and the prevalence of dietary restrictions among the population, making it a significant market in the gluten-free segment. The UK follows closely, driven by rising consumer awareness about gluten intolerance and wellness trends that fuel demand for gluten-free options. France, known for its rich culinary traditions, is increasingly embracing gluten-free products, reflecting a shift in consumer preferences towards healthier lifestyle choices.Russia's growing interest in gluten-free diets highlights a transition towards health-conscious eating, while Italy's renowned culinary heritage presents unique opportunities for gluten-free alternatives to traditional products. Spain showcases a rising trend towards gluten-free diets as the population becomes more health-aware. The Rest of Europe contributes to the region's growth, where various demographics push for gluten-free options, indicating a broader acceptance and demand across the continent. Together, these regions illustrate a dynamic market landscape driven by health trends and evolving consumer preferences for gluten-free products within the European context.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Europe Gluten-Free Products Market Key Players and Competitive Insights:

The Europe Gluten-Free Products Market has experienced significant growth in recent years, largely driven by increased consumer awareness of gluten-related disorders, heightened demand for healthier lifestyle choices, and the rise in the prevalence of celiac disease. This competitive landscape is shaped by various key players who are actively innovating and diversifying their product offerings to cater to the evolving dietary preferences of European consumers. Additionally, the market is influenced by trends such as veganism, organic food consumption, and an overall shift towards clean labeling, prompting companies to align their strategies with these consumer demands. As the market grows, competitors are focusing on expanding their distribution channels and enhancing product visibility through online platforms and retail partnerships, which is essential for capturing market share.Unilever has made significant strides within the Europe Gluten-Free Products Market, leveraging its expansive portfolio of food and beverage products that cater to diverse dietary needs. The company’s strengths lie in its robust brand recognition, extensive distribution network, and commitment to sustainability, which resonate well with health-conscious consumers. Unilever's ability to rapidly adapt to changing consumer preferences has allowed it to launch innovative gluten-free products that are not only delicious but also align with broader health trends. The company's established presence across various European nations enables it to conduct extensive market research, responding effectively to localized demands while maintaining a competitive edge. These factors contribute to Unilever's formidable standing in the gluten-free segment, positioning it as a leader within the industry.Doves Farm has carved out a notable space in the Europe Gluten-Free Products Market through its focus on organic and naturally gluten-free ingredients. The company is known for its wide range of products, including flour, cereals, and baking mixes, which cater to the growing number of consumers seeking gluten-free alternatives. Doves Farm emphasizes quality and transparency in its production processes, further enhancing its appeal among health-conscious shoppers. The company has established loyalty among consumers who appreciate its commitment to sustainability and ethical farming practices. Recent mergers and acquisitions have bolstered Doves Farm's product offerings and market presence, allowing it to expand its reach and meet the increasing demand for gluten-free options effectively. Doves Farm's strengths lie in its ability to innovate and adapt while maintaining a strong commitment to its core values, making it a prominent player in the European market.

Key Companies in the Europe Gluten-Free Products Market Include:

• Unilever


• Doves Farm


• Bob's Red Mill


• Aldi


• Danone


• Kraft Heinz


• General Mills


• Nestle


• Trader Joe's


• Genius Foods


• Schär


• King Arthur Baking Company


• Glutenfreeda Foods


• Conagra Brands


• Boulder Brands

Europe Gluten-Free Products Market Industry Developments

Recent developments in the Europe Gluten-Free Products Market indicate a growing consumer demand driven by dietary preferences and health concerns. Companies such as Unilever and Danone are expanding their product lines to cater to this segment, enhancing their market presence. Aldi has increased its gluten-free offerings, reflecting broader retail trends, while Kraft Heinz and General Mills are investing in innovative formulations to attract more customers. In terms of mergers and acquisitions, in September 2022, Schär completed the acquisition of Genius Foods to broaden its portfolio in the gluten-free sector, reinforcing its position in the European market. Since 2021, the gluten-free market valuation across Europe has seen significant growth, attributed to rising health awareness and an increase in celiac disease diagnosis, with projections indicating continued expansion. Major players like Bob's Red Mill and King Arthur Baking Company are also enhancing their visibility through strategic collaborations with health food stores and supermarkets. This dynamic landscape showcases the potential for innovation and partnership, contributing to the overall robust growth of the gluten-free market in Europe as consumer preferences shift towards healthier alternatives.

Europe Gluten-Free Products Market Segmentation Insights

Gluten-Free Products Market Type Outlook

• Bakery & Confectionery


• Dairy & Frozen Desserts


• Beverages


• Meat Products


• Prepared Foods


• Others

Gluten-Free Products Market Distribution Channel Outlook

• Store Based


• Non-Store Based

Gluten-Free Products Market Regional Outlook

• Germany


• UK


• France


• Russia


• Italy


• Spain


• Rest of Europe

 

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	1.89(USD Billion)
MARKET SIZE 2024	2.07(USD Billion)
MARKET SIZE 2035	5.01(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	8.367% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Unilever, Doves Farm, Bob's Red Mill, Aldi, Danone, Kraft Heinz, General Mills, Nestle, Trader Joe's, Genius Foods, Schär, King Arthur Baking Company, Glutenfreeda Foods, Conagra Brands, Boulder Brands
SEGMENTS COVERED	Type, Distribution Channel, Regional
KEY MARKET OPPORTUNITIES	Rising health awareness trends, Increased demand for specialty diets, Expansion of e-commerce channels, Innovations in product formulations, Growth of organic gluten-free offerings
KEY MARKET DYNAMICS	rising health consciousness, increasing celiac disease prevalence, expanding product availability, innovative product development, growing online retail sales
COUNTRIES COVERED	Germany, UK, France, Russia, Italy, Spain, Rest of Europe