Europe Athleisure Market Research Report: By Product Type (Leggings, Tights Joggers, Hoodies Sweatshirts, Sneakers, Shorts, Sports Jackets, Sports Bra, Yoga Pants, Others), By Distribution Channel (Store-Based, Non-Store Based) and By End User (Men, Women, Unisex) - Forecast to 2035

Europe Athleisure Market Overview

The Europe Athleisure Market Size was estimated at 127.53 (USD Million) in 2023. The Europe Athleisure Market Industry is expected to grow from 140.33(USD Million) in 2024 to 359.65 (USD Million) by 2035. The Europe Athleisure Market CAGR (growth rate) is expected to be around 8.932% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key Europe Athleisure Market Trends Highlighted

The Europe Athleisure Market is experiencing significant trends driven by the growing health consciousness among consumers, who are increasingly prioritizing fitness and an active lifestyle. This shift is further fueled by changing work-from-home dynamics, as more people look for comfortable yet stylish clothing suitable for both casual and professional settings. Additionally, sustainable fashion is becoming a key market driver, with consumers in Europe leaning towards brands that incorporate eco-friendly materials and ethical production processes into their athleisure wear. This trend reflects a broader commitment to sustainability that many European countries are championing, aligning with regional policies aimed at reducing environmental impact.The opportunities to be explored in the European market include the development of inclusive sizing and gender-neutral collections, catering to a broader audience seeking fashionable yet functional clothing. Collaborations between fitness influencers and athleisure brands present a unique platform to engage potential customers, utilizing social media to showcase products in lifestyle settings that resonate with the audience. Recent times have seen an increase in digital shopping options for athleisure, driven by advancements in e-commerce technology and changing consumer behaviors post-pandemic. This trend emphasizes the importance of a robust online presence for brands looking to capture the growing demand for athleisure apparel. Overall, the combination of an active lifestyle, sustainable practices, and technological advancements in shopping are shaping the future of the athleisure market in Europe. Brands that can adapt to these trends while maintaining quality and style are well-positioned to thrive in this evolving landscape.

Europe Athleisure Market Drivers

Increasing Health Awareness

A notable trend toward exercise and healthy lives has been seen across Europe, mostly due to growing public health consciousness. Around 60% of Europeans are reportedly physically active on a daily basis, which has raised demand for multipurpose apparel that can be worn for informal occasions as well as for workouts. Initiatives by groups like the European Commission, which encourage sports and physical exercise as components of a healthy lifestyle, assist this trend. According to the 'European Health Report 2020', the European Union spends over 80 billion euros a year on healthcare as a result of physical inactivity. This suggests that better clothing and exercise might help reduce these expenses. As a result, the Europe Athleisure Market Industry is driven by the rising health consciousness of Europeans, which sustains the demand for athleisure items throughout the continent.

Rise of Remote Work and Casualization of Dress Codes

The surge in remote working, especially post-COVID-19, has led to a significant shift in workplace attire, fostering a trend towards more casual, comfortable dressing options, including athleisure wear. Data from Eurostat indicates that over 30% of employees in the European Union worked remotely in 2021, and this trend appears to be continuing, with many companies adopting hybrid work models. As remote work becomes normalized, the demand for versatile and stylish athleisure apparel surges, allowing individuals to maintain comfort and style from home to casual outings.This major lifestyle change underlines the growing acceptance of athleisure, positioning the Europe Athleisure Market Industry for strong growth in the foreseeable future.

Increased Influence of Social Media and Celebrity Endorsements

The impact of social media on fashion trends cannot be overstated, especially in the context of the Europe Athleisure Market Industry. With platforms such as Instagram and TikTok, influencers and celebrities are increasingly promoting athleisure as a stylish and practical choice. Reports revealed that social media marketing expenditure has increased by over 35% year-on-year across Europe, largely due to the growing engagement of fashion-conscious consumers.Major brands, such as Adidas and Nike, have leveraged this trend effectively, partnering with influencers to expand their reach and impact. The increased visibility and awareness facilitated by these platforms significantly contribute to the rising popularity and consumption of athleisure, driving market growth in Europe.

Sustainability and Eco-Friendly Practices

The European market has shown a robust inclination towards sustainable and eco-friendly products, which has notably influenced the athleisure industry. A survey indicated that over 60% of European consumers consider sustainability a crucial factor in their purchasing decisions. Organizations like the European Environment Agency advocate for greener practices, pushing brands towards more sustainable production methods. This trend is evidenced by the increasing number of athleisure brands that are adopting eco-friendly materials and ethical manufacturing processes.By prioritizing sustainability, these brands not only meet consumer demand but also contribute positively to the region's environmental goals, further bolstering the growth of the Europe Athleisure Market Industry.

Europe Athleisure Market Segment Insights:

Athleisure Market Product Type Insights

 

The Europe Athleisure Market has been experiencing significant growth across various product types, reflecting a shift in consumer preferences towards comfort, functionality, and fashion. As lifestyles become more health-conscious, athleisure wear such as leggings, tights, and joggers has gained immense popularity, marking it as a dominant force within the segmentation. Consumers are drawn to these products for their versatility, offering seamless transitions from workouts to casual outings. Hoodies and sweatshirts, which offer warmth and style, have also captured the attention of many who prioritize both comfort and aesthetics in their daily wear. Sneakers continue to serve as a staple in the athleisure market, with a broad range of options appealing to both performance-oriented users and fashion-forward individuals. Shorts serve well during warmer seasons, providing breathability while maintaining a sporty yet chic look, thus catering to a variety of outdoor activities and casual settings. Sports jackets are increasingly sought after for their ability to blend functionality with style, accommodating consumers who require lightweight yet warm options for transitional seasons. The market for sports bras has seen substantial interest as well, as more women engage in fitness activities, underscoring the need for support and comfort during exercise. Yoga pants not only enhance performance but also complement leisure occasions, reflecting a lifestyle choice for many European consumers. Other categories within this market include accessories and additional support wear, which further cater to specific demographics and activities. As consumer awareness of health and fitness rises, so does the importance of athleisure in the everyday wardrobe. The growth of e-commerce platforms has also enabled the Athleisure Market to thrive, providing consumers with broad access to various styles and brands that suit their preferences. The integration of sustainable practices and materials has become a trend, with many brands focusing on eco-friendly products, resonating well with environmentally-conscious buyers. Overall, the Europe Athleisure Market reveals a diverse product type segmentation, with each category playing a crucial role in the overall dynamics, driven by current fashion trends and a proactive shift towards active lifestyles.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Athleisure Market Distribution Channel Insights

 

The Distribution Channel segment of the Europe Athleisure Market has been experiencing notable dynamics, with retailers utilizing multiple channels to enhance their reach. Store-Based channels encompass physical retail outlets, which allow consumers to experience products firsthand, driving impulse buys while providing personalized customer service. This segment has been a key player, leveraging the trend of consumers seeking in-store shopping experiences that enable them to try on and assess athletic wear directly. On the other hand, Non-Store Based channels, including e-commerce platforms, have gained significant traction, particularly following the rise in online shopping trends propelled by convenience and the expansive reach it offers.Digital sales provide access to a wider consumer base and the ability to showcase a broader range of products without the physical constraints of brick-and-mortar stores. The shift towards online retailing, especially post-pandemic, reflects changing consumer behavior favoring convenience and extensive product availability. As the Europe Athleisure Market evolves, these channels are expected to adapt to emerging trends, such as sustainability initiatives and enhanced consumer engagement through technology, thus shaping the future landscape of the industry.Overall, both Store-Based and Non-Store Based channels play crucial roles in catering to diverse consumer preferences while driving market growth within the Europe Athleisure Market segment.

Athleisure Market End User Insights

The End User segment of the Europe Athleisure Market showcases diverse consumer preferences, with notable distinctions among Men, Women, and Unisex categories. Men are increasingly gravitating towards athleisure wear, driven by a growing focus on fitness and health, along with lifestyle changes that favor comfort and style in everyday wear. The Women segment plays a significant role, propelled by rising awareness regarding the importance of physical activity, along with an inclination towards fashionable yet functional apparel. This segment is characterized by a robust demand for stylish athleisure options that cater to a variety of activities, from workouts to casual outings.The Unisex option has gained traction as well, appealing to a broad audience seeking versatile pieces that fuse functionality with modern design. This growing acceptance and popularity of athleisure among varied demographics underline shifting consumer behaviors within Europe, further reflected in market trends aimed at inclusivity and diversity in product offerings, contributing to an exciting growth trajectory in the Europe Athleisure Market industry. As lifestyle and fitness trends evolve, opportunities for innovation and expansion in this market segment continue to flourish, marking a promising outlook for manufacturers and retailers alike.

Europe Athleisure Market Key Players and Competitive Insights:

The Europe Athleisure Market has seen substantial growth driven by shifting consumer preferences that favor comfort and versatility in apparel. The competitive landscape is characterized by a mix of established athletic brands and newer entrants catering to the functional yet fashionable segment of the market. Major players are continuously innovating and adapting their strategies to meet the evolving demands of consumers who now seek athleisure options suitable for both workout and casual wear. Furthermore, sustainability practices, collaborations with influential figures, and aggressive marketing campaigns have become integral components of competitive strategies in this dynamic market environment, as brands aim to differentiate themselves and capture a larger share of increasingly health-conscious and style-savvy consumers across Europe.New Balance has made a notable impact in the Europe Athleisure Market thanks to its commitment to quality and performance-driven products. The brand benefits from a vibrant presence in the European athletic market, known for its shoes and apparel that balance functionality and style. New Balance has established a loyal customer base through its focus on innovative technologies in footwear and clothing that enhance athletic performance, while also appealing to trendy consumers seeking chic athleisure looks. Furthermore, its marketing strategies, including endorsements and sponsorships of local athletes, have enhanced the brand's visibility, contributing to a robust market position. The company's commitment to sustainability and localized production has also strengthened its value proposition, resonating well with environmentally conscious consumers in Europe.Zalando has emerged as a formidable player in the Europe Athleisure Market, capitalizing on its strong e-commerce platform that connects consumers with a wide array of athleisure brands. The company is known for offering a vast selection of athletic apparel, footwear, and accessories that cater to diverse tastes and preferences. Zalando's strengths lie in its efficient logistics system, excellent customer service, and user-friendly interface, which enhance shopping experiences for consumers across Europe. In terms of product offerings, Zalando features a mix of established and trendy brands, thus appealing to a broad market segment. The company has also been actively pursuing mergers and acquisitions to expand its brand portfolio and strengthen its market position, thereby keeping pace with the ongoing trend of digital transformation in retail. Zalando's focus on sustainability initiatives and inclusive marketing also underscores its commitment to aligning with modern consumer values, further solidifying its standing in the competitive European athleisure landscape.

Key Companies in the Europe Athleisure Market Include:

• New Balance


• Zalando


• Puma


• Under Armour


• H and M


• Nike


• Gymshark


• Sweaty Betty


• Reebok


• Oiselle


• ASICS


• Fabletics


• Lululemon Athletica


• Adidas

Europe Athleisure Market Industry Developments

The Europe Athleisure Market is undergoing significant transformation, driven by increasing consumer interest in fitness and wellness. As of September 2023, companies like Nike and Adidas are expanding their product lines to cater to the demand for stylish yet functional apparel. In recent acquisitions, New Balance formed a strategic partnership with a local European boutique to enhance its retail presence, showing growth in localized strategies. Concurrently, Zalando reported an increase in its athleisure category by 20% in Q2 2023, indicative of shifting consumer preferences towards comfortable clothing. Gymshark has also made strides in enhancing its digital marketing efforts, gaining substantial traction in the European market. In the past two years, Under Armour has struggled with sales in the region, prompting a restructuring aimed at revitalizing its brand image. Major fashion retailers like H and M have started collaborating with fitness influencers to boost their athletic lines. These developments illustrate a dynamic market responding to both fashion and functionality trends, confirming athleisure's vital role in contemporary consumer culture across Europe. The overall market valuation is witnessing upward momentum as brands innovate and adapt to changing consumer demands.

Europe Athleisure Market Segmentation Insights

Athleisure Market Product Type Outlook

• Leggings


• Tights Joggers


• Hoodies Sweatshirts


• Sneakers


• Shorts


• Sports Jackets


• Sports Bra


• Yoga Pants


• Others

Athleisure Market Distribution Channel Outlook

• Store-Based


• Non-Store Based

Athleisure Market End User Outlook

• Men


• Women


• Unisex

 

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	127.53(USD Million)
MARKET SIZE 2024	140.33(USD Million)
MARKET SIZE 2035	359.65(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	8.932% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	New Balance, Zalando, Puma, Under Armour, H and M, Nike, Gymshark, Sweaty Betty, Reebok, Oiselle, ASICS, Fabletics, Lululemon Athletica, Adidas
SEGMENTS COVERED	Product Type, Distribution Channel, End User
KEY MARKET OPPORTUNITIES	Sustainable fabric innovations, Online retail expansion, Celebrity brand collaborations, Increased health consciousness, Versatile lifestyle integration
KEY MARKET DYNAMICS	increased health consciousness , rise of casual wear , technological fabric innovations , influence of social media , sustainability trends
COUNTRIES COVERED	Germany, UK, France, Russia, Italy, Spain, Rest of Europe