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Athleisure Clothes Market Research Report Information By Type (Mass Athleisure, Premium Athleisure), By Product (Yoga Apparel, Shirts), By End-user (Women, Men), By Distribution Channel (Online and Offline), And By Region (North America, Europe, Asia-Pacific, And Rest of The World) –Market Forecast Till 2032


ID: MRFR/CR/19835-HCR | 128 Pages | Author: Sakshi Gupta| July 2024

Global Athleisure Clothes Market Overview


Athleisure Clothes Market Size was valued at USD 335.2 Billion in 2022. The Athleisure Clothes industry is projected to grow from USD 367.0 Billion in 2023 to USD 758.63 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024 - 2032). The growing prominence of online shopping, the increasing adoption of fitness initiatives by corporates, and the rise and evolution of the athleisure movement are expected to be a significant market driver for the Athleisure Clothes Market.


Global Athleisure Clothes Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Athleisure Clothes Market Trends



  • Increased sports participation and flourishing demand for sports apparel is driving the market growth


Global Market CAGR for Athleisure Clothes is driven by the Increased Sports Participation and Flourishing Demand for Sports Apparel. The surge in popularity of fitness activities, encompassing aerobics, running, weight training, and yoga, coupled with a notable increase in women's involvement in sports and fitness and a rise in gym memberships, is propelling the demand for athleisure products. A trend toward health and wellness has motivated consumers to engage in home-based and outdoor physical activities, fostering a heightened demand for sports apparel known for its absorbent and comfortable features. For instance, in April 2022, the Australian Government allocated USD 4.4 million to support Cricket Australia and the ICC Men's T20 World Cup 2022 local organizing committee, aligning with the T20 World Cup's legacy objectives and reinforcing Australian cricket's vision of inclusivity. Additionally, a survey conducted in November 2021, in collaboration with Japan Sports Agency, revealed that 15.1% of respondents in their twenties in Japan reported using fitness clubs.


Furthermore, celebrity endorsements, international sporting events, the influence of social media, and government initiatives like #FitIndia (by the Government of India) are motivating consumers to actively participate in fitness and sports. This, in turn, has led to increased spending on athleisure products worldwide. As an illustration, in March 2022, the Australian Government disclosed plans to invest AUD 10.7 million in major sporting events, including the ICC T20 Men's World Cup 2022 and the FIFA Women's Football World Cup 2023, aiming to enhance community engagement, promote gender equality, and encourage physical activity participation for comprehensive social, economic, and sporting benefits.


As a result, it is anticipated that throughout the projection period, demand for the Athleisure Clothes Market will increase due to the Increased Sports Participation and Flourishing Demand for Sports Apparel. Thus, driving the Athleisure Clothes Market revenue.


Athleisure Clothes Market Segment Insights


Athleisure Clothes Market Type Insights


The Athleisure Clothes Market segmentation, based on Type includes Mass Athleisure and Premium Athleisure. The Mass Athleisure segment dominated the market, accounting for 58% of market revenue (194.4 Billion). The surge in athleisure clothing popularity among millennials ly is a key driver for the segment's growth. Within the mass athleisure category, footwear and bottom wear are prominent purchase categories, with a significant demand from female buyers. A recent trend indicates a growing preference among consumers for comfortable and stylish clothing, suitable for activities like work from home, grocery shopping, and social media appearances. These products effectively blend fashion standards with comfort, contributing to their increased adoption.


Figure 1: Athleisure Clothes Market, by Type, 2022 & 2032 (USD Billion)


Athleisure Clothes Market, by Type, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Athleisure Clothes Market Product Insights


The Athleisure Clothes Market segmentation, based on Product includes Yoga Apparel and Shirts. The Shirts segment dominated the market, accounting for 58% of market revenue. Shirts provide a versatile clothing option that can be paired with jeans, shorts, sweatpants, formal pants, and more, offering consumers a diverse range of choices and flexibility in styling. The expanding landscape of creative product designs, styles, and looks, coupled with various product variations, allows users to seamlessly integrate shirts into their everyday wardrobe, making it an accessible and cost-effective fashion choice. Moreover, the rising popularity of unisex products contributes to the growing demand for shirts. The segment's growth is further propelled by the abundance of options and brands available in the market.


Athleisure Clothes Market End-User Insights


The Athleisure Clothes Market segmentation, based on End-User includes Women and Men. The Women segment dominated the market, accounting for 60% of market revenue. The female population places significant importance on their overall appearance, especially when selecting apparel. In social settings, women actively embrace an active and healthy lifestyle, seeking clothing and footwear that seamlessly combine comfort and style. Recognizing this trend, many producers in the athleisure market are dedicated to developing items tailored to meet the specific preferences of women. For example, major competitor Puma has introduced a line of hoodies exclusively designed for women, featuring soft cotton material and contemporary colors. This strategic approach by manufacturers to create athleisure products specifically for women contributes to heightened interest and engagement among female consumers in the athleisure sector.


Athleisure Clothes Market Distribution Channel Insights


The Athleisure Clothes Market segmentation, based on Distribution Channels includes Online, and Offline. The Online segment dominated the market, accounting for 60% of market revenue. E-commerce platforms provide a diverse array of athleisure products from various brands, and the momentum of online retail is poised to strengthen, particularly in emerging markets. This transition is already evident in countries like the US, the UK, Japan, and India, where athleisure wear giants such as Nike and Adidas are intensifying their focus on online distribution and sales channels. The expanding reach of the Internet is driving robust e-commerce activities ly, and these online platforms are equipped to deliver personalized shopping assistance and recommendations for athleisure products to customers.


Athleisure Clothes Market Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and Rest of the World. The anticipated expansion of the Athleisure Clothes market in North America can be attributed to several key factors. In North America, customers exhibit heightened activity levels and engage in a diverse range of sports and fitness pursuits. This surge in physical activity has led to an increased demand for sportswear that seamlessly transitions from the gym to daily life. In the United States, a notable 76% of the population, equivalent to 236.9 million individuals, participated in at least one activity in the 2022 calendar year. Analyzing trends amid and post-pandemic disruptions, the United States observed a 9.2% rise in overall participation rates from 2017 and a 1.9% increase from 2021. Athletic wear designs are now combining fashion and functionality to cater to both workout enthusiasts and fashion-conscious consumers. Influential personalities, celebrities, and social media influencers have significantly contributed to positioning athleisure as a stylish and appealing trend.


Further, the major countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: ATHLEISURE CLOTHES MARKET SHARE BY REGION 2022 (USD Billion)


ATHLEISURE CLOTHES MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe's Athleisure Clothes Market accounts for the second-largest market share as Europe, boasting renowned fashion capitals such as Paris, Milan, and London, has significantly embraced athleisure as a prominent fashion trend influenced by these fashion-forward cities and their inhabitants. As per the European Commission's data in 2019, approximately 44% of the EU population engaged in physical activities at least once a week. Additionally, one-third of Europeans dedicated a minimum of 150 minutes per week to physical activity in the same year, showcasing a notable inclination toward active lifestyles. Further, the German Athleisure Clothes Market held the largest market share, and the UK Athleisure Clothes Market was the fastest-growing market in the European region.


The Asia-Pacific Athleisure Clothes Market is expected to grow at the fastest CAGR from 2023 to 2032. The Asia Pacific region is poised to experience the highest growth globally in the coming years. Factors such as a significant population of millennials and Generation Z, actively engaged in work and athletic pursuits, contribute to the region's high demand for athleisure. According to NASSCOM, as of 2021, India boasts a 52% share of Millennials and Gen Z, surpassing the average of 47%. This trend is anticipated to persist until 2030, with India's Gen Z and Millennial population share reaching 50%, exceeding the average of 46%. Furthermore, the increasing awareness of a healthy lifestyle, a growing female working population, and a rise in health and wellness activities are additional factors fueling the demand for athleisure products. The presence of key market players such as Nike, Alo Yoga, and Under Armour, among others, in the Asia Pacific is expected to further accelerate the regional growth of the athleisure industry throughout the forecast period. Moreover, China’s Athleisure Clothes Market held the largest market share, and the Indian Athleisure Clothes Market was the fastest-growing market in the Asia-Pacific region.


Athleisure Clothes Market Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development to expand their product lines, which will help the Athleisure Clothes market grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Athleisure Clothes industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Athleisure Clothes industry to benefit clients and increase the market sector. In recent years, the Athleisure Clothes industry has offered some of the most significant advantages to fashion-conscious consumers seeking a seamless blend of style, comfort, and versatility in their everyday wardrobe. Major players in the Athleisure Clothes Market, including Hanes Brands, Inc., Adidas AG, Vuori, PANGAIA, Under Armour, Inc., Outerknown, EILEEN FISHER, Patagonia, Inc., Wear Pact, LLC, and Lululemon Athletica are attempting to increase market demand by investing in research and development operations.


Under Armour Inc. (Under Armour) operates as a developer, marketer, and distributor of apparel, footwear, and related accessories globally. The company's diverse product portfolio includes items such as sweatshirts, socks, football gloves, shoes, sandals, performance bags, and baseball batting gloves. Under Armour employs various sales channels, including retail stores, direct-to-consumer avenues, and e-commerce websites to reach its customers. The brand portfolio encompasses well-known labels like UA, Armour, Heatgear, Coldgear, Protect This House, I WILL, Armour Fleece, and Armour Bra. Headquartered in Baltimore, Maryland, the United States, Under Armour announced in May 2022 its strategic move to launch the direct-to-consumer (D2C) platform, UnderArmour.com, in India. This initiative is part of the company's endeavor to expand its product and service distribution in the country through its local distributor and master franchise, Underdog Athletics. Under Armour aims to capitalize on the success of its direct-to-consumer business model.


Adidas is a leading company specializing in the design, manufacturing, and marketing of athletic and sports lifestyle products. The extensive product portfolio includes footwear, apparel, and accessories such as bags, sunglasses, fitness equipment, and balls. The company employs a diverse distribution network, reaching customers through its own-branded stores, retail outlets, wholesale channels, sporting goods chains, department stores, lifestyle retail chains, e-retailers, and franchise stores. Additionally, Adidas markets its products through e-commerce platforms and mobile shopping apps. The brand operates ly, with business activities spanning the Americas, Europe, Asia-Pacific, Africa, and the Middle East. adidas is headquartered in Herzogenaurach, Germany. In August 2022, adidas introduced a new sportswear capsule collection, showcasing versatile pieces with minimalist aesthetics. The collection emphasizes comfort and can seamlessly transition from activewear to casual wear. Notably, several items in the collection are crafted from recycled materials, aligning with Adidas' commitment to sustainability. Featured pieces include a women's rib dress, a men's classic tee paired with woven pants and a coach jacket, and a women's oversized hoodie with a rib crop top and biker shorts, among other options.


Key companies in The Athleisure Clothes Market Include



  • Hanes Brands, Inc.

  • Adidas AG

  • Vuori

  • PANGAIA

  • Under Armour, Inc.

  • Outerknown

  • EILEEN FISHER

  • Patagonia, Inc

  • Wear Pact, LLC

  • Lululemon Athletica


Athleisure Clothes Industry Developments


March 2022: In March 2022, Abercrombie & Fitch Co. unveiled its new activewear sub-brand, YPB, standing for "Your Personal Best." Geared towards inspiring customers to excel in activities like running, stretching, lifting, and daily living, the launch is part of the company's strategy to broaden its appeal to millennials.


July 2022: In July 2022, Third Wind Performance, a specialized athleisure clothing company, expanded its product range by introducing six color options for leggings and sports bras, along with five color choices for Third Wind Definition shirts designed for both men and women.


Athleisure Clothes Market Segmentation


Athleisure Clothes Market Type Outlook



  • Mass Athleisure

  • Premium Athleisure


Athleisure Clothes Market Product Outlook



  • Yoga Apparel

  • Shirts


Athleisure Clothes Market End-User Outlook



  • Women

  • Men


Athleisure Clothes Market Distribution Channel Outlook



  • Online

  • Offline


Athleisure Clothes Market Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



Report Attribute/Metric Details
Market Size 2022 USD 335.2 Billion
Market Size 2023 USD 367.0 Billion
Market Size 2032 USD 758.63 Billion
Compound Annual Growth Rate (CAGR) 9.50% (2024-2032)
Base Year 2023
Market Forecast Period 2024-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Type, Product, End-User, Distribution Channel, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The US, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled Hanes Brands, Inc., Adidas AG, Vuori, PANGAIA, Under Armour, Inc., Outerknown, EILEEN FISHER, Patagonia, Inc., Wear Pact, LLC, and Lululemon Athletica
Key Market Opportunities The increasing popularity and demand for athleisure products
Key Market Dynamics The increasing prominence of online shopping


Frequently Asked Questions (FAQ) :

The Athleisure Clothes Market size was valued at USD 335.2 Billion in 2022.

The Athleisure Clothes Market is projected to grow at a CAGR of 9.50% during the forecast period, 2024-2032.

North America had the largest share of the market.

The key players in the market are Hanes Brands, Inc., Adidas AG, Vuori, PANGAIA, Under Armour, Inc., Outerknown, EILEEN FISHER, Patagonia, Inc., Wear Pact, LLC, and Lululemon Athletica

The Mass Athleisure segment dominated the market in 2022.

The Offline segment had the largest share in the market.

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