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Estate and Succession Planning Services Market

ID: MRFR/Professional Services/64894-CR
200 Pages
MRFR Team
December 2025

Estate and Succession Planning Services Market Research Report By Client Type (Individuals, Families, Business Owners, High Net Worth Individuals, Non-Profit Organizations), By Service Type (Will Preparation, Trust Services, Estate Administration, Tax Planning, Asset Protection), By Legal Structure (Living Trusts, Testamentary Trusts, Revocable Trusts, Irrevocable Trusts, Wills), By Planning Complexity (Simple Estate Planning, Moderate Estate Planning, Complex Estate Planning, Business Succession Planning, Charitable Planning) And By Region ... read more

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Estate and Succession Planning Services Market Infographic
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Estate and Succession Planning Services Market Summary

As per MRFR analysis, the Estate and Succession Planning Services Market was estimated at 23.5 USD Billion in 2024. The Estate and Succession Planning Services industry is projected to grow from 24.62 USD Billion in 2025 to 39.2 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 4.76 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Estate and Succession Planning Services Market is experiencing a transformative shift towards personalized and technology-driven solutions.

  • There is an increased demand for personalized estate planning services, particularly in North America.
  • The integration of technology is reshaping service delivery, enhancing efficiency and client engagement in the Asia-Pacific region.
  • Education and awareness initiatives are gaining traction, reflecting a growing understanding of the importance of estate planning among consumers.
  • The aging population and rising number of high-net-worth individuals are driving market growth, alongside evolving regulatory changes and taxation policies.

Market Size & Forecast

2024 Market Size 23.5 (USD Billion)
2035 Market Size 39.2 (USD Billion)
CAGR (2025 - 2035) 4.76%

Major Players

Fidelity Investments (US), Charles Schwab (US), Northern Trust (US), J.P. Morgan (US), Wells Fargo (US), Merrill Lynch (US), Citi Private Client (US), BMO Harris Bank (US), UBS (CH)

Estate and Succession Planning Services Market Trends

The Estate and Succession Planning Services Market is currently experiencing a notable evolution, driven by various factors that influence consumer behavior and regulatory frameworks. As individuals increasingly recognize the importance of securing their assets and ensuring a smooth transition for their heirs, the demand for comprehensive estate planning services appears to be on the rise. This trend is further supported by a growing awareness of the complexities involved in estate management, prompting clients to seek professional guidance. Additionally, the integration of technology into these services is reshaping how clients interact with providers, making the process more accessible and efficient. Moreover, the market landscape is characterized by a shift towards personalized services tailored to meet the unique needs of clients. This customization reflects a broader societal trend where individuals desire more control over their financial legacies. As a result, service providers are adapting their offerings to include innovative solutions that address specific client concerns, such as tax implications and asset protection strategies. The interplay between traditional practices and modern technological advancements suggests a dynamic future for the Estate and Succession Planning Services Market, where adaptability and client-centric approaches will likely define success.

Increased Demand for Personalized Services

Clients are increasingly seeking tailored estate planning solutions that cater to their specific needs and circumstances. This trend indicates a shift from one-size-fits-all approaches to more customized strategies, reflecting a desire for greater control over financial legacies.

Integration of Technology

The incorporation of digital tools and platforms into estate planning services is transforming client interactions. This technological advancement enhances accessibility and efficiency, allowing clients to manage their estate planning processes more effectively.

Focus on Education and Awareness

There is a growing emphasis on educating clients about the intricacies of estate planning. Service providers are prioritizing informative resources and workshops to empower clients, thereby fostering a more informed client base that understands the importance of proactive planning.

Market Segment Insights

By Service Type: Will Preparation (Largest) vs. Trust Services (Fastest-Growing)

In the Estate and Succession Planning Services Market, the largest segment is Will Preparation, which accounts for a significant share of the overall market. This service type is preferred due to its straightforward nature and the security it provides to clients in outlining their final wishes. Trust Services is the fastest-growing segment, gaining traction as more individuals recognize the value of trusts in wealth management and tax efficiency. The increased awareness among clients about the benefits of trusts over traditional wills is driving this growth.

Will Preparation (Dominant) vs. Trust Services (Emerging)

Will Preparation remains the dominant service in the Estate and Succession Planning Services Market, offering individuals a reliable way to ensure their wishes are honored after their passing. Its simplicity and effectiveness make it a staple for those looking to organize their affairs. On the other hand, Trust Services, while currently emerging, is rapidly expanding as clients seek more sophisticated solutions for wealth transfer and tax mitigation. Trusts provide flexibility and control over asset distribution, making them attractive to high-net-worth individuals. As regulatory landscapes evolve and more people become financially savvy, the demand for trust services is expected to proliferate.

By Client Type: High Net Worth Individuals (Largest) vs. Business Owners (Fastest-Growing)

The Estate and Succession Planning Services Market shows a diverse distribution of client types. High Net Worth Individuals dominate this market, accounting for the largest share, as they often require intricate planning and services to manage their wealth and legacy. Families also hold a significant position, leveraging these services to ensure generational wealth transfer. Conversely, Business Owners represent a rapidly growing segment as they seek tailored succession plans that can address unique needs related to business continuity and leadership transitions.

High Net Worth Individuals: (Dominant) vs. Business Owners (Emerging)

High Net Worth Individuals (HNWIs) are at the forefront of the Estate and Succession Planning Services Market, as their financial complexities necessitate bespoke solutions. They often engage in comprehensive estate planning to mitigate taxes and ensure asset protection, utilizing trusts and other vehicles. In contrast, Business Owners, while emerging, are increasingly prioritizing succession planning, recognizing the importance of structuring their enterprises for future leadership transitions. This segment is characterized by its need for strategies that align personal wealth with business needs, making it a dynamic and fast-evolving facet of the estate services landscape.

By Planning Complexity: Simple Estate Planning (Largest) vs. Business Succession Planning (Fastest-Growing)

In the Estate and Succession Planning Services Market, the distribution among planning complexities reveals that Simple Estate Planning holds the largest market share. This segment attracts a significant demographic seeking straightforward solutions for asset distribution upon death. Moderate and Complex Estate Planning services follow, catering to varied needs, while Business Succession Planning is rapidly gaining attention, reflecting the growing focus on continuity in business operations and ownership transition among family businesses. Moreover, the evolution in consumer preferences and an increasing awareness of estate planning's importance drive growth in these segments. Factors such as aging populations, the rise of multi-generational wealth, and a surge in entrepreneurial activities contribute to the ascendance of Business Succession Planning as the fastest-growing segment, highlighting the need for comprehensive solutions that address both personal and business legacies.

Simple Estate Planning (Dominant) vs. Charitable Planning (Emerging)

Simple Estate Planning stands out as the dominant segment within the Estate and Succession Planning Services Market, appealing primarily to individuals seeking uncomplicated approaches to managing their estates. This segment typically includes basic wills and powers of attorney, making it accessible to a broad audience. In contrast, Charitable Planning is emerging as a significant focus area, driven by the growing trend of philanthropic giving and the desire for tax-efficient strategies among affluent individuals. Charitable Planning offers opportunities not only to fulfill philanthropic goals but also to provide tax benefits, making it increasingly attractive. As more individuals recognize the value in aligning their estate plans with charitable endeavors, this segment is poised for substantial growth, possibly reshaping the market landscape.

By Legal Structure: Living Trusts (Largest) vs. Wills (Fastest-Growing)

In the Estate and Succession Planning Services Market, Living Trusts dominate the legal structure segment with significant market share due to their advantages like privacy and flexibility in asset management. Wills are increasingly recognized for their simplicity and low cost, making them attractive for a growing demographic, although they hold a smaller share compared to Living Trusts. Testamentary Trusts, Revocable Trusts, and Irrevocable Trusts also play essential roles, primarily serving specific needs that drive targeted client engagement.

Living Trusts (Dominant) vs. Wills (Emerging)

Living Trusts are a cornerstone of Estate and Succession Planning, providing asset protection and bypassing probate, appealing largely to affluent individuals. Their ease of management and capacity to accommodate changes over time establish them as the preferred choice among financial planners. In contrast, Wills are emerging as a popular option, especially among younger clients and those with more straightforward needs. They are more accessible and cost-effective, driving their growth in popularity as people begin engaging with estate planning services. The rise of digital platforms that simplify the process further enhances their attractiveness.

Get more detailed insights about Estate and Succession Planning Services Market

Regional Insights

North America : Market Leader in Services

North America continues to lead the Estate and Succession Planning Services Market, holding a significant market share of 12.0 in 2024. The growth is driven by increasing wealth accumulation, an aging population, and heightened awareness of estate planning. Regulatory frameworks are evolving to support transparency and efficiency in wealth transfer, further fueling demand for these services. The competitive landscape is robust, with key players like Fidelity Investments, J.P. Morgan, and Wells Fargo dominating the market. The U.S. remains the largest contributor, supported by a strong financial services sector and a growing number of high-net-worth individuals. This region's focus on personalized services and technology integration positions it well for future growth.

Europe : Emerging Market Dynamics

Europe's Estate and Succession Planning Services Market is valued at 7.5, reflecting a growing recognition of the importance of estate planning among its citizens. Factors such as increasing cross-border wealth transfers, regulatory changes, and a rising number of affluent individuals are driving this growth. The European Union's initiatives to harmonize estate tax regulations are also contributing to market expansion. Leading countries like Germany, the UK, and France are at the forefront, with a competitive landscape featuring both local and international firms. Key players such as UBS and other financial institutions are enhancing their service offerings to cater to diverse client needs. The region is witnessing a shift towards digital solutions, making estate planning more accessible.

Asia-Pacific : Rapidly Growing Market

The Asia-Pacific region, with a market size of 3.5, is experiencing rapid growth in Estate and Succession Planning Services. This growth is fueled by rising disposable incomes, increasing awareness of wealth management, and a burgeoning middle class. Regulatory frameworks are gradually evolving to support estate planning, making it a priority for many families. Countries like China, India, and Australia are leading the charge, with a mix of traditional and modern approaches to estate planning. The competitive landscape includes both local firms and international players, with a focus on tailored services to meet diverse cultural needs. The presence of key players is expanding, reflecting the region's potential for future growth.

Middle East and Africa : Developing Market Potential

The Middle East and Africa region, with a market size of 0.5, presents significant growth opportunities in Estate and Succession Planning Services. Factors such as increasing wealth concentration, a young population, and evolving regulatory environments are driving demand. Governments are recognizing the importance of estate planning in wealth preservation and transfer, leading to supportive policies. Countries like South Africa and the UAE are emerging as key players in this market, with a growing number of financial institutions offering estate planning services. The competitive landscape is still developing, but there is a clear trend towards integrating technology and personalized services to cater to the needs of affluent clients. This region's potential for growth is substantial as awareness increases.

Key Players and Competitive Insights

The Estate and Succession Planning Services Market is currently characterized by a dynamic competitive landscape, driven by increasing wealth management needs and a growing awareness of the importance of estate planning. Key players such as Fidelity Investments (US), J.P. Morgan (US), and UBS (CH) are strategically positioning themselves through a combination of digital transformation and enhanced client engagement initiatives. These companies are not only focusing on traditional estate planning services but are also integrating advanced technology solutions to streamline processes and improve client experiences, thereby shaping a competitive environment that emphasizes innovation and client-centric approaches.The market structure appears moderately fragmented, with a mix of large financial institutions and specialized firms competing for market share. Key business tactics include localizing services to meet regional demands and optimizing client interactions through technology. The collective influence of these major players is significant, as they set industry standards and drive trends that smaller firms often follow, creating a ripple effect throughout the market.

In November Fidelity Investments (US) announced the launch of a new digital estate planning platform aimed at simplifying the process for clients. This strategic move is likely to enhance client accessibility and engagement, positioning Fidelity as a leader in the digital transformation of estate planning services. By leveraging technology, Fidelity aims to attract a younger demographic that values convenience and efficiency in financial services.

In October J.P. Morgan (US) expanded its estate planning advisory services by forming a partnership with a leading technology firm to integrate AI-driven analytics into their offerings. This collaboration is expected to provide clients with personalized insights and recommendations, thereby enhancing the overall value proposition of J.P. Morgan's estate planning services. The integration of AI not only streamlines operations but also allows for more tailored client interactions, which could significantly improve client satisfaction and retention.

In September UBS (CH) launched a comprehensive sustainability-focused estate planning service, catering to clients interested in aligning their wealth management strategies with their values. This initiative reflects a growing trend towards sustainability in financial services and positions UBS as a forward-thinking player in the market. By addressing the increasing demand for socially responsible investment options, UBS is likely to attract a new segment of clients who prioritize ethical considerations in their estate planning.

As of December the competitive trends in the Estate and Succession Planning Services Market are increasingly defined by digitalization, sustainability, and the integration of AI technologies. Strategic alliances among key players are shaping the landscape, fostering innovation and enhancing service delivery. The shift from price-based competition to a focus on technological advancement and supply chain reliability is evident, suggesting that future competitive differentiation will hinge on the ability to innovate and adapt to evolving client needs.

Key Companies in the Estate and Succession Planning Services Market include

Future Outlook

Estate and Succession Planning Services Market Future Outlook

The Estate and Succession Planning Services Market is projected to grow at a 4.76% CAGR from 2025 to 2035, driven by increasing wealth concentration and regulatory changes.

New opportunities lie in:

  • Development of digital estate planning platforms for enhanced client engagement.
  • Expansion of personalized succession planning services targeting high-net-worth individuals.
  • Integration of AI-driven analytics for optimized asset distribution strategies.

By 2035, the market is expected to be robust, reflecting evolving client needs and technological advancements.

Market Segmentation

estate-and-succession-planning-services-market Client Type Outlook

  • Individuals
  • Families
  • Business Owners
  • High Net Worth Individuals
  • Non-Profit Organizations

estate-and-succession-planning-services-market Service Type Outlook

  • Will Preparation
  • Trust Services
  • Estate Administration
  • Tax Planning
  • Asset Protection

estate-and-succession-planning-services-market Legal Structure Outlook

  • Living Trusts
  • Testamentary Trusts
  • Revocable Trusts
  • Irrevocable Trusts
  • Wills

estate-and-succession-planning-services-market Planning Complexity Outlook

  • Simple Estate Planning
  • Moderate Estate Planning
  • Complex Estate Planning
  • Business Succession Planning
  • Charitable Planning

Report Scope

MARKET SIZE 202423.5(USD Billion)
MARKET SIZE 202524.62(USD Billion)
MARKET SIZE 203539.2(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)4.76% (2025 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledFidelity Investments (US), Charles Schwab (US), Northern Trust (US), J.P. Morgan (US), Wells Fargo (US), Merrill Lynch (US), Citi Private Client (US), BMO Harris Bank (US), UBS (CH)
Segments CoveredService Type, Client Type, Planning Complexity, Legal Structure
Key Market OpportunitiesIntegration of digital platforms enhances accessibility and efficiency in the Estate and Succession Planning Services Market.
Key Market DynamicsRising demand for digital estate planning tools reflects shifting consumer preferences towards convenience and accessibility in services.
Countries CoveredNorth America, Europe, APAC, South America, MEA
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