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    End-user Computing Market

    ID: MRFR/ICT/24919-HCR
    100 Pages
    Aarti Dhapte
    October 2025

    End-User Computing (EUC) Market Research Report: By Device Type (Desktops, Laptops, Thin Clients, Mobile Devices, Wearables), By End-User Industry (Healthcare, Education, Financial Services, Manufacturing, Retail), By Deployment Model (On-Premises, Cloud-Based, Hybrid) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

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    End-user Computing Market Infographic
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    End-user Computing Market Summary

    As per MRFR analysis, the End-user Computing Market (EUC) Market Size was estimated at 56.56 USD Billion in 2024. The End-user Computing industry is projected to grow from 60.39 USD Billion in 2025 to 116.17 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 6.76 during the forecast period 2025 - 2035.

    Key Market Trends & Highlights

    The End-user Computing Market (EUC) Market is experiencing robust growth driven by technological advancements and evolving work environments.

    • The rise of cloud computing solutions is reshaping the EUC landscape, particularly in North America.
    • Security and compliance have become paramount as organizations increasingly adopt EUC technologies across various sectors.
    • Artificial intelligence integration is enhancing user experiences and operational efficiencies, especially in the healthcare segment.
    • The increased demand for remote work solutions and the growing emphasis on data security are key drivers propelling market expansion in both North America and Asia-Pacific.

    Market Size & Forecast

    2024 Market Size 56.56 (USD Billion)
    2035 Market Size 116.17 (USD Billion)
    CAGR (2025 - 2035) 6.76%

    Major Players

    Microsoft (US), VMware (US), Citrix (US), Amazon (US), Google (US), IBM (US), Nutanix (US), Parallels (US), Dell (US)

    End-user Computing Market Trends

    The End-user Computing Market (EUC) Market is currently experiencing a transformative phase, driven by the increasing demand for flexible and efficient computing solutions. Organizations are increasingly adopting virtual desktop infrastructure (VDI) and cloud-based applications, which facilitate remote access and enhance productivity. This shift towards digital workspaces appears to be reshaping how employees interact with technology, allowing for greater collaboration and streamlined workflows. Furthermore, the rise of mobile devices and the Internet of Things (IoT) is influencing the design and deployment of end-user computing solutions, as businesses seek to integrate various platforms seamlessly. In addition, security concerns remain paramount in the End-user Computing Market (EUC) Market. As organizations embrace more decentralized computing environments, the need for robust security measures becomes increasingly critical. This has led to a surge in demand for advanced security solutions that protect sensitive data while ensuring compliance with regulatory standards. Overall, the End-user Computing Market (EUC) Market seems poised for continued growth, as technological advancements and evolving workplace dynamics drive innovation and adaptation in this sector.

    Rise of Cloud Computing Solutions

    The End-user Computing Market (EUC) Market is witnessing a notable shift towards cloud-based solutions. Organizations are increasingly leveraging cloud technologies to enhance accessibility and scalability. This trend allows users to access applications and data from various devices, promoting flexibility and collaboration across teams.

    Focus on Security and Compliance

    As the End-user Computing Market (EUC) Market evolves, there is a heightened emphasis on security and compliance. Organizations are prioritizing the implementation of advanced security measures to safeguard sensitive information. This focus on security is essential in maintaining trust and ensuring adherence to regulatory requirements.

    Integration of Artificial Intelligence

    The integration of artificial intelligence (AI) into end-user computing solutions is emerging as a significant trend. AI technologies are being utilized to enhance user experiences, automate routine tasks, and provide personalized support. This development indicates a shift towards more intelligent and adaptive computing environments.

    End-user Computing Market Drivers

    Growing Emphasis on Data Security

    In the End-user Computing Market (EUC) Market, the growing emphasis on data security is a critical driver. Organizations are increasingly aware of the risks associated with data breaches and cyber threats, prompting them to invest in advanced security measures. The market for EUC solutions is projected to expand as companies seek to implement secure access controls, encryption, and multi-factor authentication. According to recent data, nearly 70% of organizations prioritize security in their EUC strategies, indicating a shift towards more secure computing environments. This focus on security not only protects sensitive information but also ensures compliance with regulatory requirements, further driving the demand for EUC solutions. As a result, the End-user Computing Market (EUC) Market is likely to witness innovations in security technologies, enhancing the overall resilience of computing environments.

    Shift Towards Hybrid Work Environments

    The shift towards hybrid work environments is a pivotal driver in the End-user Computing Market (EUC) Market. As organizations adopt a blend of in-office and remote work, the demand for flexible EUC solutions that cater to diverse work settings is increasing. This trend is supported by data indicating that over 60% of companies are implementing hybrid work models, necessitating the development of technologies that facilitate seamless collaboration and communication. The need for solutions that can support both on-premises and remote access is driving investments in cloud computing and virtualization technologies. Consequently, the End-user Computing Market (EUC) Market is likely to see a rise in demand for integrated platforms that enhance connectivity and productivity across various work environments.

    Increased Demand for Remote Work Solutions

    The End-user Computing Market (EUC) Market experiences a notable surge in demand for remote work solutions. As organizations increasingly adopt flexible work arrangements, the need for robust EUC solutions becomes paramount. This shift is evidenced by a projected growth rate of approximately 12% annually in the EUC sector, driven by the necessity for employees to access applications and data securely from various locations. Companies are investing in virtual desktop infrastructure (VDI) and cloud-based applications to facilitate seamless remote access. This trend not only enhances productivity but also fosters employee satisfaction, as workers appreciate the flexibility to work from home or other locations. Consequently, the End-user Computing Market (EUC) Market is likely to continue evolving to meet these demands, with innovations aimed at improving user experience and security in remote environments.

    Adoption of Mobile Devices and Applications

    The End-user Computing Market (EUC) Market is significantly influenced by the widespread adoption of mobile devices and applications. As smartphones and tablets become integral to daily business operations, organizations are increasingly seeking EUC solutions that support mobile access to applications and data. This trend is reflected in the growing market share of mobile device management (MDM) solutions, which are projected to grow by over 15% in the coming years. The ability to access corporate resources on-the-go enhances employee productivity and collaboration, making it a vital component of modern business strategies. Furthermore, the integration of mobile applications into EUC frameworks allows for greater flexibility and responsiveness to market demands. Consequently, the End-user Computing Market (EUC) Market is likely to continue evolving to accommodate the needs of a mobile workforce.

    Emergence of Artificial Intelligence in EUC Solutions

    The integration of artificial intelligence (AI) into End-user Computing Market (EUC) solutions is emerging as a transformative driver within the industry. AI technologies are being utilized to enhance user experience, automate routine tasks, and improve decision-making processes. The market for AI-driven EUC solutions is expected to grow substantially, with estimates suggesting a compound annual growth rate of around 20% over the next few years. Organizations are leveraging AI to analyze user behavior, optimize resource allocation, and provide personalized support. This not only streamlines operations but also empowers employees to focus on higher-value tasks. As AI continues to advance, the End-user Computing Market (EUC) Market is likely to witness a proliferation of innovative solutions that harness the power of machine learning and data analytics.

    Market Segment Insights

    By Device Type: Laptops (Largest) vs. Mobile Devices (Fastest-Growing)

    The End-user Computing Market (EUC) market showcases a diverse distribution among various device types. Laptops have emerged as the largest segment, driven by their versatility and the increasing trend of remote work. Meanwhile, desktops, thin clients, mobile devices, and wearables are also notable players but occupy a smaller share. Desktops remain essential for industries requiring intensive computational power. In contrast, wearables, despite being new entrants, are carving a niche in the health and productivity sectors, focusing on utility in daily tasks. As businesses adopt flexible work policies, the demand for mobile devices is rapidly increasing, reflecting a significant shift toward mobility. The trend towards digital transformation and cloud computing has accelerated the adoption of thin clients, appealing to organizations seeking cost-effective solutions. Laptops continue to dominate due to their balance of power and portability. Emerging technologies and increasing reliance on mobile working solutions further drive innovation across all device categories of the EUC market.

    Laptops (Dominant) vs. Thin Clients (Emerging)

    Laptops remain the dominant force in the End-user Computing Market (EUC) market, offering a formidable blend of portability, performance, and user-friendly interfaces. As remote and hybrid work culture gains traction, their versatility makes them a staple for many professionals. In contrast, thin clients are emerging as a practical solution for organizations looking to minimize hardware costs and simplify management in a cloud-centric landscape. These lightweight devices are increasingly being adopted in sectors that prioritize data security and centralized computing. The shift toward virtualization is facilitating thin client growth, making them appealing for businesses keen on optimizing resources while allowing for remote access to applications and data safety. Consequently, as enterprises navigate digital transformation, the competition between laptops and thin clients becomes increasingly pronounced.

    By End-User Industry: Healthcare (Largest) vs. Education (Fastest-Growing)

    In the End-user Computing Market (EUC) Market, the Healthcare segment leads the market share due to its increasing reliance on digital technologies for patient care, telehealth services, and electronic health records. This sector is characterized by a strong demand for specialized software and hardware solutions that improve efficiency and enhance patient outcomes. Meanwhile, the Education segment is rapidly growing as schools and universities adopt more advanced computing solutions to support remote learning and integration of technology in classrooms. This trend showcases a shift towards more personalized and accessible educational experiences. The growth trends in the Healthcare segment are driven by the increasing adoption of telemedicine, which necessitates robust EUC solutions for healthcare professionals and patients alike. In contrast, the Education segment is experiencing growth fueled by significant investments in digital infrastructure and the ongoing shift towards online learning platforms. As institutions recognize the importance of technology in education, they are increasingly investing in EUC technologies. Both sectors are expected to continue their upward trajectories as they adapt to evolving demands and innovation in technology.

    Healthcare: Dominant vs. Education: Emerging

    The Healthcare segment exemplifies dominance in the End-user Computing Market market as it benefits significantly from the integration of IT solutions that support clinical workflows, data management, and telehealth initiatives. Healthcare providers are increasingly depending on EUC tools for patient management and real-time data access, enhancing the provision of care while minimizing operational costs. In contrast, the Education segment, while emerging, is rapidly gaining traction as educational institutions adapt to digital curriculums. The shift towards hybrid learning models and online resources is driving demand for EUC solutions that enable multifaceted learning experiences. This segment is marked by its focus on fostering student engagement and accessibility, making it a critical area for future growth as technology continues to evolve.

    By Deployment Model: Cloud-Based (Largest) vs. Hybrid (Fastest-Growing)

    The End-user Computing Market (EUC) Market is characterized by notable diversity in its deployment models, with Cloud-Based solutions taking the lead in market share. These Cloud-Based offerings are increasingly favored due to their scalability, accessibility, and cost-effectiveness, appealing to a broad range of organizations. In contrast, On-Premises deployments, while still relevant, are experiencing a decline in preference as businesses shift towards more flexible solutions. The Hybrid model, combining both On-Premises and Cloud features, is also gaining traction as organizations seek the best of both worlds in their EUC strategies.

    Cloud-Based (Dominant) vs. Hybrid (Emerging)

    Cloud-Based deployment models have become the dominant force in the End-user Computing Market (EUC) Market, primarily due to their ability to provide remote access, reduce IT overhead costs, and facilitate seamless collaboration among users. Organizations are increasingly adopting Cloud-Based solutions for their flexibility and ease of management, enabling them to experiment with innovations quickly. Meanwhile, the Hybrid model emerges as a promising choice for those requiring tailored solutions that leverage existing infrastructure while expanding capabilities through cloud integration. This dual approach allows businesses to optimize their resources without committing fully to one model, making Hybrid a compelling option for the evolving landscape of end-user computing.

    Get more detailed insights about End-user Computing Market

    Regional Insights

    The End-user Computing Market (EUC) Market is segmented into North America, Europe, APAC, South America, and MEA. North America is the largest region in the End-user Computing Market (EUC) Market, accounting for a significant market share in 2023.

    The region is home to a large number of enterprises and government organizations that are adopting End-user Computing Market (EUC) solutions to improve their IT infrastructure and enhance productivity.

    Europe is the second largest region in the End-user Computing Market (EUC) Market, with a growing number of businesses recognizing the benefits of End-user Computing Market (EUC) solutions.

    The region is expected to witness significant growth in the coming years due to the increasing adoption of cloud-based services and the growing need for data security.

    APAC is expected to be the fastest-growing region in the End-user Computing Market (EUC) Market, driven by the increasing adoption of End-user Computing Market (EUC) solutions in emerging economies such as China and India.

    South America and MEA are expected to witness moderate growth in the End-user Computing Market (EUC) Market, with increasing adoption of End-user Computing Market (EUC) solutions in key industries such as healthcare and education. 

    Figure3: End-user Computing Market (EUC) Market, By Regional, 2023 & 2032 (USD billion)

    End-user Computing Market (EUC) Market Regional Insights

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    Major players in the End-user Computing Market (EUC) Market are focusing on developing innovative products and expanding their global presence.

    Leading End-user Computing Market (EUC) Market players are investing heavily in research and development to create advanced solutions that meet the evolving needs of customers.

    The End-user Computing Market (EUC) Market is witnessing a growing number of strategic partnerships and collaborations among key players. These partnerships aim to leverage complementary strengths and expand market reach.

    The End-user Computing Market (EUC) Market is characterized by intense competition, with established players and new entrants vying for market share. Key players are focusing on differentiation through product innovation, customer service, and strategic partnerships.

    Citrix Systems is a leading provider of digital workspace solutions that enable secure and reliable access to applications, data, and desktops from any device or location. The company offers a comprehensive portfolio of products and services that includes Citrix Virtual Apps and Desktops, Citrix Gateway, and Citrix Workspace.

    Citrix Systems has a strong global presence and serves a diverse customer base across various industries. The company has a strong focus on research and development and invests heavily in innovation to stay ahead of the competition.

    Citrix Systems is committed to providing its customers with the best possible experience and has received numerous awards and recognitions for its products and services.

    Microsoft is a global technology leader that provides a wide range of products and services, including operating systems, productivity software, and cloud computing solutions.

    The company's End-user Computing Market (EUC) Market offerings include Windows Virtual Desktop, Microsoft 365, and Azure Virtual Desktop.

    Microsoft has strong brand recognition and a vast customer base worldwide. The company has a proven track record of innovation and is constantly developing new products and services to meet the evolving needs of customers.

    Microsoft is committed to providing its customers with the best possible experience and has received numerous awards and recognitions for its products and services.

    Key Companies in the End-user Computing Market market include

    Industry Developments

    • Q2 2024: Microsoft announces general availability of Windows 365 Frontline, expanding cloud PC options for shift and part-time workers Microsoft launched Windows 365 Frontline, a new cloud PC offering designed for organizations with shift and part-time workers, enabling more flexible and cost-effective end-user computing deployments.
    • Q2 2024: Amazon WorkSpaces Thin Client launches as a new low-cost device for cloud desktops Amazon Web Services introduced the Amazon WorkSpaces Thin Client, a purpose-built device for accessing cloud desktops, targeting enterprises seeking to modernize end-user computing infrastructure.
    • Q2 2024: VMware unveils new AI-powered Workspace ONE platform enhancements VMware announced significant updates to its Workspace ONE platform, integrating generative AI features to automate device management and improve digital employee experience in end-user computing environments.
    • Q3 2024: HP acquires Teradici to strengthen remote desktop and end-user computing solutions HP completed the acquisition of Teradici, a leader in remote desktop software, to expand its portfolio of end-user computing and hybrid work solutions.
    • Q3 2024: Dell launches new Latitude Ultra series for enterprise end-user computing Dell Technologies introduced the Latitude Ultra series, a new line of laptops optimized for secure, high-performance end-user computing in hybrid and remote work settings.
    • Q3 2024: Citrix and Google Cloud announce expanded partnership for secure virtual desktop delivery Citrix and Google Cloud deepened their partnership to deliver secure, scalable virtual desktops and applications, enhancing end-user computing options for enterprise customers.
    • Q4 2024: Lenovo opens new end-user computing R&D center in Singapore Lenovo inaugurated a new research and development center in Singapore focused on innovation in end-user computing devices and solutions for the Asia-Pacific market.
    • Q4 2024: IGEL secures $100M funding round to accelerate growth in endpoint management for end-user computing IGEL, a provider of endpoint management software for virtual desktops, raised $100 million in new funding to expand its global reach and accelerate product development.
    • Q1 2025: Apple appoints new VP of Enterprise Strategy to drive end-user computing initiatives Apple named a new Vice President of Enterprise Strategy, signaling a renewed focus on expanding its presence in the end-user computing market for business customers.
    • Q1 2025: Google launches ChromeOS Flex for enterprise end-user computing deployments Google released ChromeOS Flex, a new operating system designed to modernize legacy PCs and Macs for secure, cloud-based end-user computing in enterprise environments.
    • Q2 2025: Microsoft unveils Copilot for Windows 365, bringing generative AI to cloud PCs Microsoft announced Copilot for Windows 365, integrating generative AI capabilities directly into its cloud PC platform to enhance productivity and user experience for end-user computing customers.
    • Q2 2025: VMware and NVIDIA partner to deliver AI-powered virtual desktops for enterprise end-user computing VMware and NVIDIA announced a strategic partnership to bring AI-powered virtual desktop infrastructure to enterprises, enabling advanced end-user computing workloads and improved performance.

    End-user Computing Market (EUC) Market Segmentation Insights

    End-user Computing Market (EUC) Market Device Type Outlook

      • Desktops
      • Laptops
      • Thin Clients
      • Mobile Devices
      • Wearables 

    End-user Computing Market (EUC) Market End-User Industry Outlook

      • Healthcare
      • Education
      • Financial Services
      • Manufacturing
      • Retail

    End-user Computing Market (EUC) Market Deployment Model Outlook

      • On-Premises
      • Cloud-Based
      • Hybrid 

    End-user Computing Market (EUC) Market Regional Outlook

      • North America
      • Europe
      • South America
      • Asia Pacific
      • Middle East and Africa

    Future Outlook

    End-user Computing Market Future Outlook

    The End-user Computing Market (EUC) Market is projected to grow at a 6.76% CAGR from 2024 to 2035, driven by technological advancements, increased remote work, and demand for enhanced user experiences.

    New opportunities lie in:

    • Development of AI-driven virtual desktop solutions
    • Expansion of cloud-based EUC management platforms
    • Integration of advanced security features in EUC devices

    By 2035, the EUC market is expected to be robust, driven by innovation and evolving user needs.

    Market Segmentation

    End-user Computing Market Device Type Outlook

    • Desktops
    • Laptops
    • Thin Clients
    • Mobile Devices
    • Wearables

    End-user Computing Market Deployment Model Outlook

    • On-Premises
    • Cloud-Based
    • Hybrid

    End-user Computing Market End-User Industry Outlook

    • Healthcare
    • Education
    • Financial Services
    • Manufacturing
    • Retail

    Report Scope

    MARKET SIZE 202456.56(USD Billion)
    MARKET SIZE 202560.39(USD Billion)
    MARKET SIZE 2035116.17(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR)6.76% (2024 - 2035)
    REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR2024
    Market Forecast Period2025 - 2035
    Historical Data2019 - 2024
    Market Forecast UnitsUSD Billion
    Key Companies ProfiledMarket analysis in progress
    Segments CoveredMarket segmentation analysis in progress
    Key Market OpportunitiesIntegration of artificial intelligence in End-user Computing (EUC) solutions enhances user experience and productivity.
    Key Market DynamicsRising demand for remote work solutions drives innovation and competition in the End-user Computing market.
    Countries CoveredNorth America, Europe, APAC, South America, MEA

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    FAQs

    What is the projected market valuation of the End-user Computing (EUC) Market by 2035?

    The End-user Computing (EUC) Market is projected to reach a valuation of 116.17 USD Billion by 2035.

    What was the market valuation of the EUC Market in 2024?

    In 2024, the overall market valuation of the End-user Computing (EUC) Market was 56.56 USD Billion.

    What is the expected CAGR for the EUC Market during the forecast period 2025 - 2035?

    The expected CAGR for the End-user Computing (EUC) Market during the forecast period 2025 - 2035 is 6.76%.

    Which device type segment is projected to have the highest growth in the EUC Market?

    The Mobile Devices segment is projected to grow from 18.0 USD Billion in 2024 to 36.0 USD Billion by 2035.

    How does the financial services sector contribute to the EUC Market?

    The financial services sector is expected to grow from 12.0 USD Billion in 2024 to 25.0 USD Billion by 2035.

    What are the key players in the End-user Computing (EUC) Market?

    Key players in the EUC Market include Microsoft, VMware, Citrix, Amazon, Google, IBM, Nutanix, Parallels, and Dell.

    What is the projected growth for the healthcare segment in the EUC Market?

    The healthcare segment is anticipated to grow from 10.0 USD Billion in 2024 to 20.0 USD Billion by 2035.

    What deployment model is expected to dominate the EUC Market?

    The On-Premises deployment model is projected to grow from 22.62 USD Billion in 2024 to 45.0 USD Billion by 2035.

    How does the retail sector impact the EUC Market's growth?

    The retail sector is expected to expand from 17.56 USD Billion in 2024 to 38.17 USD Billion by 2035.

    What is the growth outlook for the thin clients segment in the EUC Market?

    The thin clients segment is projected to grow from 5.0 USD Billion in 2024 to 10.0 USD Billion by 2035.

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