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    Emollients Market

    ID: MRFR/CnM/8466-HCR
    111 Pages
    Priya Nagrale
    October 2025

    Emollient Market Research Report: By Product Type (Moisturizers, Ointments, Creams), By End-User Application (Skin Care, Hair Care, Baby Care), By Active Ingredient (Glycerin, Shea Butter, Lanolin), By Sales Channel (Online Stores, Pharmacies, Department Stores) and By Regional (North America, Europe, South America, Asia-Pacific, Middle East and Africa) - Forecast to 2035

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    Emollients Market Infographic
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    Emollients Market Summary

    The global emollient market is projected to grow from 28.79 USD billion in 2024 to 41.95 USD billion by 2035, reflecting a robust growth trajectory.

    Key Market Trends & Highlights

    Emollient Key Trends and Highlights

    • The global emollient market is valued at 28.8 USD billion in 2024.
    • By 2035, the market is expected to reach 42.0 USD billion, indicating substantial growth.
    • The compound annual growth rate (CAGR) for the period from 2025 to 2035 is estimated at 3.48%.
    • Growing adoption of emollients in personal care products due to increasing consumer awareness of skin health is a major market driver.

    Market Size & Forecast

    2024 Market Size 28.79 (USD Billion)
    2035 Market Size 41.95 (USD Billion)
    CAGR (2025-2035) 3.48%

    Major Players

    BASF, Croda International Plc, Solvay, Kao Corporation, Stepan Company, Emery Oleochemicals, Akzonobel, Evonik Industries, Lonza Group, Huntsman International LLC, Clariant, IOI Corporation Berhad, Wilmar International Ltd, Ashland, The Dow Chemical Company

    Emollients Market Trends

    The emollient market is anticipated to witness significant expansion in the coming years.

    The increasing consumer awareness regarding skin health and the growing demand for natural and organic ingredients in personal care products appear to be driving the expansion of the emollient market globally.

    U.S. Food and Drug Administration (FDA)

    Emollients Market Drivers

    Aging Population

    An aging population is a critical driver of the Global Emollient Market Industry, as older individuals often experience drier skin and related conditions. This demographic shift necessitates the use of emollients to maintain skin hydration and overall health. With the global population aged 60 and above projected to reach 2.1 billion by 2050, the demand for emollient products is likely to escalate. Manufacturers are responding by developing specialized formulations targeting the unique needs of mature skin, which may include enhanced moisturizing properties and anti-aging benefits. This trend underscores the importance of emollients in promoting skin health across various age groups.

    Market Growth Projections

    The Global Emollient Market Industry is poised for substantial growth, with projections indicating a market value of 28.8 USD Billion in 2024 and an anticipated increase to 42.0 USD Billion by 2035. This growth trajectory suggests a compound annual growth rate of 3.48% from 2025 to 2035. Such projections reflect the increasing integration of emollients in various sectors, including personal care, pharmaceuticals, and cosmetics. The expanding applications of emollients, coupled with rising consumer awareness about skin health, are likely to drive this growth, making it a dynamic segment within the broader personal care market.

    Growth of E-commerce Platforms

    The rise of e-commerce platforms significantly impacts the Global Emollient Market Industry by providing consumers with greater access to a diverse range of emollient products. Online shopping offers convenience and the ability to compare products easily, which is particularly appealing to younger consumers. As e-commerce continues to expand, it is anticipated that the market will benefit from increased sales and visibility. This trend is likely to contribute to a compound annual growth rate of 3.48% from 2025 to 2035, as more consumers turn to online channels for their skincare needs. Retailers are also leveraging digital marketing strategies to engage consumers and drive sales.

    Innovation in Product Formulations

    Innovation in product formulations is a key driver of the Global Emollient Market Industry, as manufacturers continuously seek to enhance the efficacy and appeal of their offerings. This includes the development of multifunctional emollients that not only moisturize but also provide additional benefits such as sun protection or anti-aging properties. The introduction of new delivery systems and sustainable packaging further attracts environmentally conscious consumers. As the market evolves, these innovations are likely to play a pivotal role in differentiating products and capturing consumer interest, thereby sustaining growth in an increasingly competitive landscape.

    Rising Demand for Skin Care Products

    The Global Emollient Market Industry experiences a notable increase in demand for skin care products, driven by growing consumer awareness regarding skin health and aesthetics. As individuals prioritize personal care, the market is projected to reach 28.8 USD Billion in 2024. This surge is particularly evident in regions with high disposable incomes, where consumers are willing to invest in premium skincare formulations that incorporate emollients. The trend towards natural and organic ingredients further propels this demand, as consumers seek products that not only enhance skin appearance but also provide therapeutic benefits. Consequently, manufacturers are innovating to meet these evolving consumer preferences.

    Increase in Dermatological Conditions

    The prevalence of dermatological conditions such as eczema and psoriasis significantly influences the Global Emollient Market Industry. As awareness of these conditions rises, there is a corresponding increase in the demand for emollient-based treatments. The market is expected to grow steadily, with a projected value of 42.0 USD Billion by 2035. This growth is likely attributed to the rising incidence of skin disorders, particularly in urban areas where environmental factors exacerbate skin issues. Healthcare professionals increasingly recommend emollients as essential components of treatment regimens, thereby expanding their usage beyond cosmetic applications to therapeutic ones.

    Market Segment Insights

    Emollient Market Product Type Insights

    The Emollient Market is segmented by product type into moisturizers, ointments, and creams. Moisturizers dominate the market, accounting for over 50% of the market revenue in 2023.

    The growth of the moisturizers segment is attributed to the increasing demand for skin care products that hydrate and protect the skin.

    The market for moisturizers is expected to continue to grow at a CAGR of 3.8% during the forecast period, reaching a market valuation of USD 15.4 billion by 2032.

    Ointments and creams are also significant segments of the Emollient Market. Ointments are thicker and more viscous than creams and are typically used to treat dry, cracked, or irritated skin.

    Creams, on the other hand, are lighter and more easily absorbed by the skin, making them ideal for everyday use.

    Emollient Market End-User Application Insights

    The End-User Application under which the Emollient Market is segmented includes Skin Care, Hair Care, and Baby Care.

    The larger market share in 2023 of the Emollient Market will belong to the segment of Skin Care, which will comprise more than 55% of the revenue.

    The segment is growing under the influence of a push in the demand for skincare products such as moisturizers, lotions, and creams. Hair Care looks to be the second-largest segment, holding approximately one-quarter, or 25%, of the market share in 2023.

    The segment is stimulated by an upsurge in the demand for hair care products such as shampoos, conditioners, and hair masks.

    Therefore, the smallest will be the Baby Care segment, comprising of about 20% of the market share in 2023. The activity of this segment is influenced by an increase in the demand for baby care products, such as baby lotions, oils, and wipes.

    Emollient Market Active Ingredient Insights

    The Emollient Market is segmented by Active Ingredient into Glycerin, Shea Butter, Lanolin, and others.

    Among these, Glycerin held the largest market share in 2023 and is projected to continue its dominance throughout the forecast period.

    The increasing demand for glycerin in personal care and cosmetic products due to its moisturizing and humectant properties is driving the growth of this segment.

    Shea Butter, with its anti-inflammatory and antioxidant properties, is also witnessing a surge in demand for skin care products, contributing to the growth of this segment.

    Lanolin, derived from sheep's wool, is another key ingredient in the emollient market, particularly in skin care products, owing to its ability to create a protective barrier on the skin.

    Emollient Market Sales Channel Insights

    The Emollient Market segmentation by Sales Channel is a crucial aspect of understanding the industry dynamics.

    Online Stores hold a significant market share due to the convenience, wide product selection, and competitive pricing they offer.

    In 2023, their revenue is projected to reach USD 10.2 billion and is expected to grow at a CAGR of 4.1% from 2024 to 2032.

    Pharmacies, with their accessibility and professional guidance, also account for a notable market share. Their revenue is estimated to be USD 9.6 billion in 2023, with a forecasted CAGR of 3.8% during the same period.

    Department Stores contribute to market growth by providing a physical shopping experience and offering a curated selection of emollient products.

    Their revenue is anticipated to reach USD 6.4 billion in 2023 and is projected to grow at a CAGR of 3.2% from 2024 to 2032. These Sales Channel segments drive the Emollient Market revenue and influence market growth, providing valuable insights for industry stakeholders.

    Get more detailed insights about Emollients Market

    Regional Insights

    The regional segmentation of the Emollient Market offers valuable insights into the market's geographic distribution and growth dynamics. North America held the largest market share in 2023, accounting for approximately 35% of the revenue.

    The region's well-established personal care industry, high disposable income, and growing awareness of skin health contribute to its dominance.

    Europe follows closely behind, with a market share of around 30%. The region's mature cosmetics and skincare markets, along with rising demand for natural and organic products, drive growth in this segment.

    The Asia-Pacific (APAC) region is expected to witness the fastest growth over the forecast period, with a CAGR of 4.2%. Rising disposable income, increasing urbanization, and the growing popularity of K-beauty and J-beauty trends are key factors fueling growth in this region.

    South America and the Middle East and Africa (MEA) regions hold smaller market shares but present opportunities for growth due to their expanding middle class, increasing consumer awareness, and growing demand for personal care products.  Emollient Market Regional

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    As the need for emollients has grown in recent years, the major players in this market are striving to expand their product range and geographic presence. Furthermore, the leading emollient producers are focused on the development of innovative and, in many cases, sustainable solutions.

    The Emollient Market is expected to grow rapidly in the next several years due to the increased demand for personal care and beauty products, an increase in general population demand, increased attention to skin health, and the growing demand for natural and organic ingredients.

    The Emollient Market Competitive Landscape consists of both major international suppliers and smaller regional companies. Each of the conducting entities is working in a specific competitive environment and is pursuing a set of other goals that suit their respective profile.

    Among the emollient market leaders, BASF is one of the largest chemical companies in the world and is a major solution provider to the market. The company has a strong focus on innovation and sustainability and offers a comprehensive product portfolio that addresses the wide range of needs of its customers.

    This company can be called one of the major suppliers in the Emollient Market, with its constant focus on development, quality, and customer satisfaction.

    One of the precious assets of the company is its substantial distribution channel and a team of around 145,000 specialists in the field who closely work with customers in different regions to deliver personalized solutions and support.

    Another major player in the Emollient Market that has experienced the focus of the market is Croda International Plc. It can also be called a significant specialty chemicals company that delivers a wide array of products, including emollients for end-users of personal care, hoard, and industrial products.

    The company is represented worldwide, and its product range is extensive, offering esters, hydrocarbon emollients, natural oils, and many others.

    While many smaller regional producers may not have the resources and experience of the above-discussed major companies, they can still supply the local market in other ways with allied raw materials and equipment.

    Key Companies in the Emollients Market market include

    Industry Developments

    • Q2 2024: BASF launches new bio-based emollient 'Lamesoft Balance' for sustainable personal care BASF announced the launch of 'Lamesoft Balance', a new bio-based emollient designed for eco-friendly personal care formulations, expanding its sustainable product portfolio.
    • Q2 2024: Evonik opens new emollient production facility in Singapore Evonik inaugurated a new manufacturing plant in Singapore dedicated to producing specialty emollients for the Asia-Pacific personal care market.
    • Q3 2024: Croda acquires biotech startup PhytoEmollient to expand natural emollient offerings Croda International completed the acquisition of PhytoEmollient, a biotech firm specializing in plant-derived emollients, strengthening its position in the natural ingredients sector.
    • Q3 2024: Clariant partners with L'Oréal to develop next-generation emollients for premium skincare Clariant announced a strategic partnership with L'Oréal to co-develop innovative emollient ingredients targeting the luxury skincare segment.
    • Q4 2024: Ashland launches 'VelvetTouch', a silicone-free emollient for sensitive skin applications Ashland introduced 'VelvetTouch', a new silicone-free emollient designed for sensitive skin, addressing growing consumer demand for clean beauty solutions.
    • Q4 2024: DSM-Firmenich receives EU regulatory approval for novel bioactive emollient 'Syn-Essence' DSM-Firmenich secured European Union regulatory clearance for 'Syn-Essence', a new bioactive emollient ingredient for use in cosmetic formulations.
    • Q1 2025: Lubrizol announces $30 million investment in new emollient R&D center in Ohio Lubrizol revealed plans to invest $30 million in a new research and development center focused on advanced emollient technologies for personal care.
    • Q1 2025: Symrise secures multi-year supply contract with Unilever for natural emollients Symrise signed a multi-year agreement to supply Unilever with natural emollient ingredients for its global personal care brands.
    • Q2 2025: BASF unveils 'Emollient Innovation Hub' in Germany to accelerate green chemistry solutions BASF opened its 'Emollient Innovation Hub' in Ludwigshafen, Germany, dedicated to developing sustainable and high-performance emollient ingredients.
    • Q2 2025: Givaudan acquires minority stake in emollient startup EcoDerma Givaudan announced the acquisition of a minority stake in EcoDerma, a startup specializing in upcycled and biodegradable emollients for cosmetics.
    • Q3 2025: Dow Chemical launches 'PureSilk', a new plant-based emollient for hair care Dow Chemical introduced 'PureSilk', a plant-based emollient ingredient designed to enhance hair care formulations with improved sensory properties.
    • Q3 2025: Clariant appoints Dr. Maria Lopez as Global Head of Emollients Division Clariant announced the appointment of Dr. Maria Lopez as Global Head of its Emollients Division, signaling a strategic focus on innovation and sustainability.

    Future Outlook

    Emollients Market Future Outlook

    The Global Emollient Market is projected to grow at a 3.48% CAGR from 2025 to 2035, driven by rising consumer demand for skincare and natural ingredients.

    New opportunities lie in:

    • Develop innovative formulations targeting specific skin conditions.
    • Expand distribution channels in emerging markets for increased accessibility.
    • Leverage digital marketing strategies to enhance brand visibility and consumer engagement.

    By 2035, the market is expected to demonstrate robust growth, reflecting evolving consumer preferences and increased product innovation.

    Market Segmentation

    Emollient Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia-Pacific
    • Middle East and Africa

    Emollient Market Product Type Outlook

    • Moisturizers
    • Ointments
    • Creams

    Emollient Market Sales Channel Outlook

    • Online Stores
    • Pharmacies
    • Department Stores

    Emollient Market Active Ingredient Outlook

    • Glycerin
    • Shea Butter
    • Lanolin

    Emollient Market End-User Application Outlook

    • Skin Care
    • Hair Care
    • Baby Care

    Report Scope

    Report Attribute/Metric Details  
    Market Size 2024 28.79 (USD Billion)
    Market Size 2025 29.79 (USD Billion)
    Market Size 2035 41.95 (USD Billion)
    Compound Annual Growth Rate (CAGR) 3.48% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2020 - 2024
    Market Forecast Units USD Billion
    Key Companies Profiled Solvay, Kao Corporation, Stepan Company, Emery Oleochemicals, BASF, Akzonobel, Evonik Industries, Lonza Group, Huntsman International LLC, Croda International, Clariant, IOI Corporation Berhad, Wilmar International Ltd, Ashland, The Dow Chemical Company
    Segments Covered Product Type, End-User Application, Active Ingredient, Sales Channel, Regional
    Key Market Opportunities Biobased and sustainable emollients Customized formulations for specific skin conditions Growing demand in emerging markets Advancements in encapsulation technologies Rising disposable income Increasing awareness
    Key Market Dynamics Rising demand for natural ingredients Growing awareness of skin health Increasing prevalence of skin conditions Technological advancements Mergers and acquisitions
    Countries Covered North America, Europe, APAC, South America, MEA

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    FAQs

    What is the market size of the Emollient Market?

    Emollients Market is projected to grow at a CAGR of 3.48% during the forecast period, 2025-2035

    Which region is expected to dominate the Emollient Market?

    The Asia-Pacific region is projected to account for the lion's share of the Emollient Market, driven by factors such as increasing disposable income, growing population, and rising awareness about skincare.

    What are the key applications of Emollient?

    Emollients find extensive applications in various industries, including personal care, pharmaceuticals, and textiles. They are commonly used in skincare products, such as lotions, creams, and ointments, to improve skin hydration and prevent dryness.

    Who are the major players in the Emollient Market?

    The Emollient Market is characterized by the presence of well-established players such as Croda International, Evonik Industries, and Ashland. These companies focus on innovation and expanding their product portfolios to cater to the evolving needs of consumers.

    What are the growth drivers of the Emollient Market?

    Factors such as the rising demand for natural and organic personal care products, increasing health consciousness among consumers, and growing adoption of emollients in pharmaceutical applications contribute to the growth of the Emollient Market.

    What are the challenges faced by the Emollient Market?

    The Emollient Market faces challenges related to fluctuations in raw material prices, stringent regulatory requirements, and intense competition from alternative products. Additionally, environmental concerns associated with the use of certain emollients can hinder market growth.

    What are the latest trends in the Emollient Market?

    The Emollient Market is witnessing a growing trend towards the use of plant-based and sustainable emollients. Moreover, advancements in delivery systems and the incorporation of emollients into advanced skincare formulations are driving innovation in the market.

    What is the impact of COVID-19 on the Emollient Market?

    The COVID-19 pandemic had a mixed impact on the Emollient Market. While demand for personal care products declined during lockdowns, the pharmaceutical and healthcare sectors witnessed increased demand for emollients. The market is expected to recover and regain its growth trajectory in the post-pandemic era.

    What are the key factors to consider when investing in the Emollient Market?

    Investors should consider factors such as regional market dynamics, competitive intensity, regulatory landscape, and technological advancements when evaluating investment opportunities in the Emollient Market. Additionally, understanding consumer trends and preferences is crucial for successful market entry and growth.

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