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Electric Vehicle Motor Companies

The EV motor market is highly competitive, with both established players and new entrants vying for market share. The competitive landscape is expected to intensify further as EV adoption continues to accelerate globally.

Electric Vehicle Motor Key CompanyDynamics of the Electric Vehicle Motor Market Key Players, Strategies, and Emerging Trends


The Electric Vehicle (EV) motor market is experiencing rapid growth within the automotive industry, driven by the global shift towards sustainable transportation. This market is characterized by intense competition, with both established players and innovative startups vying for market share.


Key Players and Strategic Approaches:


Leading players in the EV motor market include Continental AG (Germany), Hitachi Automotive Systems Ltd. (Japan), Tesla Inc. (US.), BYD Auto Co. Ltd. (China), Denso Corporation (Japan), Metric Mind Corporation (US.), Mitsubishi Electric Corporation (Japan), Allied Motion Technologies Inc. (US.), Robert Bosch GmbH (Germany), Siemens AG (Germany), among others. These players adopt distinct strategies:


  • Global Giants: Established players like Bosch, Denso, Continental, and Nidec leverage diverse product portfolios, strong manufacturing capabilities, and established relationships with automakers to maintain dominant positions. They prioritize research and development (R&D) to enhance motor efficiency, power density, and cost-effectiveness.


  • EV-Focused Companies: Companies like Nidec's EV division, Tesla, and BYD concentrate solely on EV technologies, allowing them to tailor products specifically to EV requirements and respond rapidly to market trends. They adopt vertically integrated models to control the entire supply chain, from motor design to production.


  • Emerging Startups: New entrants like Arrival, REE Automotive, and REE Automotive bring fresh perspectives and innovative technologies to the market. They focus on developing next-generation motors with higher efficiency, lower weight, and unique functionalities. Additionally, they prioritize collaborations with established automakers to gain market access and accelerate growth.
  • Market Share Analysis Factors:


    Several factors influence market share dynamics in the EV motor market:




    • Motor Type: Market share for different motor types, such as AC induction motors, brushless DC motors, and permanent magnet synchronous motors, varies based on their performance characteristics and overall cost.


    • Power Rating: The demand for different power-rated motors is determined by vehicle type and performance requirements. Higher power ratings are preferred for high-performance vehicles and heavy-duty applications.


    • Geographical Distribution: Market share varies significantly across different geographical regions due to variations in government incentives, EV adoption rates, and local manufacturing capabilities.


    • Price Competitiveness: Cost is crucial for price-sensitive customers. Companies adopt cost-reduction strategies, such as optimizing manufacturing processes and developing standardized motor designs, to increase competitiveness.


    New and Emerging Trends:


    Several trends are shaping the competitive landscape of the EV motor market:




    • Increased Focus on Efficiency and Power Density: Companies innovate continuously to improve the efficiency and power density of their motors, leading to longer driving ranges for EVs and allowing more compact and lightweight motor designs.


    • Development of Next-Generation Motor Technologies: Technologies like silicon carbide (SiC) power electronics and integrated motor-drive systems are being explored to enhance motor performance and efficiency.


    • Shift towards Modular and Scalable Designs: Manufacturers are moving towards modular and scalable motor designs to cater to the diverse range of EV models and meet the growing demand for customization.


    • Integration of AI and ML: AI and ML are employed to optimize motor control systems, improve predictive maintenance, and personalize the driving experience.


    • Focus on Sustainability and Ethical Sourcing: Companies increasingly focus on using sustainable materials and ethically sourcing components to align with broader environmental and social responsibility initiatives.


    Competitive Scenario:


    The EV motor market is highly competitive, with both established players and new entrants vying for market share. The competitive landscape is expected to intensify further as EV adoption continues to accelerate globally.


    To stay competitive, companies need to continuously innovate, optimize manufacturing processes, and adopt cost-effective strategies. Additionally, leveraging strengths and collaborating with other industry players are crucial for gaining a competitive edge.


    The future of the EV motor market looks promising, with significant growth expected in the coming years. This growth will be fueled by increasing government support, technological advancements, and rising consumer demand for sustainable transportation solutions. Companies that can adapt to the rapidly evolving market landscape and implement effective strategies will be well-positioned to succeed in this dynamic and exciting industry.


    Industry Developments and Latest Updates:


    Hitachi Automotive Systems Ltd. (Japan):



    • September 2023: Unveiled a new high-performance electric motor with an integrated inverter, offering increased efficiency and a compact design. (Source: Continental Press Release)


    Tesla Inc. (US.):



    • December 2023: Opened its first dedicated electric vehicle motor factory in Austin, Texas. (Source: Tesla Blog)


    BYD Auto Co. Ltd. (China):



    • September 2023: Launched its Blade Battery technology for electric vehicles, offering improved safety and range. (Source: BYD Auto Website)


    Denso Corporation (Japan):



    • August 2023: Supplied its first silicon carbide inverter for electric vehicles, enabling higher efficiency and performance. (Source: Denso Press Release)

    Electric Vehicle Motor Market Overview:


    The electric vehicle motor market size was valued at USD 38.1 billion in 2021. The electric vehicle motor industry is projected to grow from USD 45.91 Billion in 2022 to USD 169.36 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 20.50% during the forecast period (2022 - 2030). The rise in demand for electric vehicle motor and stringent safety regulations set by the government for the automotive industry are the key market drivers enhancing the market growth.


    Electric Vehicle Motor Market


    Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


    Electric Vehicle Motor Market Trends


    Rising demand for energy-efficient motors to boost the market growth


    As per the US Department of Energy (DOE), in March 2020, electric vehicle motor were responsible for half of the energy utilization in the US manufacturing sector. Electric vehicle motor used in industrial and infrastructure applications are responsible for 53% of the world's total electricity consumption. Thus, various regulations have been implemented to ensure efficient and effective energy utilization. The International Electrotechnical Commission (IEC), a European regulatory authority, has set energy efficiency norms. Various countries have started implementing such regulations to enhance the energy efficiency of electric vehicle motor. IEC has created a set of motor effectiveness regulations, known as IE1, IE2, IE3, and IE4, for decreasing carbon emissions.


    Further, Development in the electric vehicle motor and an enhancement in government regulations and guidelines concerning vehicular emanations are the major reasons driving the electric vehicle motor industry. Nonetheless, the high starting cost of an electric engine and the high support costs related to an electric vehicle motor limit the development of the market.


    Additionally, the electric vehicle powertrain control frameworks significantly affect the electric vehicle's range. The utilization of strict administrative restrictions is another major factor in industry expansion. Various governments have established stringent discharge standards to decrease GHG emissions and mitigate the causes of unnatural weather change. It thus expected automakers to develop zero-discharge automobiles to abide by more difficult emission regulations. These regulations have resulted in a more effective focus on producing the more capable electric car, which will boost market for electric vehicle motor during the forecast period.


    However, Speedy urbanization, which adds a premium for financial transportation mediums like electric vehicles, is a key driver impacting the market expansion. When standing out from IC vehicles, electric vehicles are all the more monetarily clever and have a lower environmental impact. Thus, speedy urbanization drives the growth of the electric vehicle motor market revenue.


    Electric Vehicle Motor Market Segment Insights:


    Electric Vehicle Motor Power Rating Insights


    The  electric vehicle motor market segmentation, based on power rating, includes >80 Kw, 40 Kw-80 Kw, and <40 kW. The >80 Kw segment held the majority share 2021 of the  electric vehicle motor revenue. This is primarily due to low maintenance and can produce high torque at low speeds. However, 40 Kw-80 Kw is the fastest-growing category in the market due to its cost-effectiveness.


    May 2020: Swindon Powertrain UK has launched a compact electric vehicle motor Crate that will generate 80 kW of power for low-volume sports cars and light commercial and recreational vehicles in the UK market.


    Figure 1:  Electric Vehicle Motor Market, by Power Rating, 2021 & 2030 (USD Million)


    Electric Vehicle Motor Market, by Power Rating, 2021 & 2030


    Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


    Electric Vehicle Motor Type Insights


    The electric vehicle motor market segmentation is based on motor type, brushless motors, DC brushed motors, induction (Asynchronous) motors, switched reluctance motors, and synchronous motors. The DC brushed motors segment dominated the market for electric vehicle motor in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030. They are utilized extensively in small DC motors and, to a growing extent, in traction applications. A characteristic of series motors is that the motor develops a huge amount of starting torque. However, brushless motors are the fastest-growing category as they are more energy-efficient than brushed drills and can run on batteries for up to 50 percent longer.


    February 2021: Johnson Electric established another line oxx`xf Low Voltage DC engines with highlights like little size, low working commotion, high power thickness, and high force. The new things are intended to give Smart Furniture, such as clinical beds, savvy chairs, level flexible workstations, and other buyer items, a 17 percent longer life.


    Electric Vehicle Motor Regional Insights


    By Region, the study provides market insights into North America, Europe, Asia-Pacific and Rest of the World. Asia-Pacific electric vehicle motor market accounted for USD 16.84 billion in 2021 and is expected to exhibit a significant CAGR growth during the study period. Due to developing industrialization, Asia Pacific countries are moving toward web-based modern exercises in all areas. The GSM Association reports that Asia Pacific nations like Australia, Japan, and South Korea are progressively investigating the conceivable outcomes of recent administrations and related items. The district's car market is, in like manner, flourishing. Asia Pacific is the globe's most noteworthy producer of cars. Moreover, China electric vehicle motor market held the largest market share, and India electric vehicle motor was the fastest-growing market in the Asia-Pacific region.


    Further, the major countries studied in the  electric vehicle motor market report are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


    Figure 2:  Electric Vehicle Motor Market Share By Region 2021 (%)


    Electric Vehicle Motor Market Share By Region 2021


    Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


    Europe electric vehicle motor market accounts for the second-largest market share due to the steps taken by the regional government to reduce carbon emissions have been the driving factor for the growth of the market in Europe. Further, the Germany electric vehicle motor market held the largest market share, and the UK electric vehicle motor market was the fastest-growing market in the European region.


    The North America electric vehicle motor market is anticipated to grow at the fastest CAGR from 2022 to 2030. This is attributed to the presence of emerging players in these regions that are focused on developing electric vehicle motor technologies and increasing the efficiency of electric motors to increase the cruising range of electric vehicle motor. Moreover, US electric vehicle motor market held the largest market share, and the Canada electric vehicle motor market was the fastest-growing market in the North America region.


    Electric Vehicle Motor Key Market Players & Competitive Insights


    Major market players are spending a lot on R&D to increase their product lines, which will help to grow the electric vehicle motor market data. Market participants are also taking a range of strategic initiatives to grow their footprint ly, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, expand its investments, and collaboration with other organizations. Competitors in the electric vehicle motor industry must provide cost-effective items to expand and survive in an increasingly competitive and growing environment for electric vehicle motor market.


    One of the primary business strategies manufacturers adopt in the  electric vehicle motor industry to benefit clients and expand the market sector is manufacturing locally to reduce operating costs. In the electric vehicle motor market, major players such as Continental AG (Germany), Hitachi Automotive Systems Ltd. (Japan), Tesla Inc. (US) and others are working on expanding the  electric vehicle motor market demand by investing in research and development activities and expanding the electric vehicle motor market revenue.


    ABB Ltd is a technology leader in electrification and automation, allowing a more sustainable and resource-efficient future. The firm solutions connect engineering know-how and software to optimize how things are moved, manufactured, powered and operated. Building on more than 130 years of greatness, ABB's 105,000 employees are determined to drive innovations that fuel industrial transformation. In August 2022, ABB announced that it had signed an acquisition to purchase Siemen's low-voltage NEMA motor business. With manufacturing operations in Guadalajara, Mexico, this acquisition provides a well-regarded product portfolio, a longstanding North American customer base, and experienced operations, sales, and management team.


    Also, WEG is a  electric-electronic equipment firm, operating majorly in the capital goods sector with solutions in electric machines, automation and paints for several sectors, including infrastructure, steel, pulp and paper, oil and gas, and mining, among many others. WEG stands out in innovation by constantly developing solutions to meet the major trends in energy efficiency, renewable energy and electric mobility. With manufacturing units in 12 countries and present in more than 135 countries, the company has more than 36,900 employees worldwide. In July 2022, WEG launched the W12 electric vehicle motor, designed for high-performance industrial applications while offering versatility and efficiency.


    Key Companies in the Electric Vehicle Motor market include



    • Continental AG (Germany)

    • Hitachi Automotive Systems Ltd. (Japan)

    • Tesla Inc. (US.)

    • BYD Auto Co. Ltd. (China)

    • Denso Corporation (Japan)

    • Metric Mind Corporation (US.)

    • Mitsubishi Electric Corporation (Japan)

    • Allied Motion Technologies Inc. (US.)

    • Robert Bosch GmbH (Germany)

    • Siemens AG (Germany), among others


    Electric Vehicle Motor Industry Developments


    May 2021:Siemens and Schaeffler Group collaborated to provide intelligent diagnostics for drive and electric motor systems. The collaboration enabled Siemens to combine its IoT platform Sidrive IQ with Schaeffler Group's expertise in designing, manufacturing, and servicing bearings.


    April 2021: Super Power Systems marked another coordinated effort to manage Statcon Energiaa (SE), an India-based power hardware-producing business. The understanding is supposed to expand the two associations' involvement with examining, assembling, and showcasing force hardware items for the rail, energy, and protection businesses.


    June 2021: Mabuchi Motors expressed that it will complete a 100% procurement of Electromag SA for a complete capital of around CHF 0.1 million or USD 0.11 million. Mabuchi's portfolio will be expanded with new brushless engines used in medical care offices, such as ventilators and dental therapy.


    Electric Vehicle Motor Market Segmentation:


    Electric Vehicle Motor Power Rating Outlook



    • >80 kW

    • 40 kW-80 Kw

    • <40 kW


    Electric Vehicle Motor Type Outlook



    • Brushless Motors

    • DC Brushed Motors

    • Induction (Asynchronous) Motor

    • Switched Reluctance Motor

    • Synchronous Motor


    Electric Vehicle Motor Regional Outlook




    • North America

      • US

      • Canada




    • Europe

      • Germany

      • France

      • UK

      • Italy

      • Spain

      • Rest of Europe




    • Asia-Pacific

      • China

      • Japan

      • India

      • Australia

      • South Korea

      • Australia

      • Rest of Asia-Pacific




    • Rest of the World

      • Middle East

      • Africa

      • Latin America



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