Electric Hair Brush Market Research Report: By Type (Hot Air Brushes, Rotating Brushes, Straightening Brushes, Multifunctional Brushes), By Bristle Material (Nylon, Ceramic, Boar Bristles, Ionic Technology), By Power Source (Corded, Cordless), By Features (Temperature Control, Speed Settings, Ionic Technology, Anti-Scald Technology) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2032

Global Electric Hair Brush Market Overview

As per MRFR analysis, the Electric Hair Brush Market Size was estimated at 1.13 (USD Billion) in 2022.The Electric Hair Brush Market Industry is expected to grow from 1.33(USD Billion) in 2023 to 5.6 (USD Billion) by 2032. The Electric Hair Brush Market CAGR (growth rate) is expected to be around 17.35% during the forecast period (2024 - 2032).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key Electric Hair Brush Market Trends Highlighted

The Electric Hair Brush Market is experiencing significant growth due to the increasing demand for convenient and effective hair styling appliances. Key market drivers include rising disposable incomes, growing adoption of hair care products, and advancements in hair styling technology. Moreover, the demand for electric hair brushes is fueled by the increasing popularity of personal grooming and the desire for salon-quality results at home.

Opportunities for growth in the electric hair brush market lie in the development of innovative products, such as those with advanced heat distribution systems and ion technology. Additionally, the integration of smart features, such as temperature control and hair type recognition, can enhance the user experience and drive demand. Market trends indicate a shift towards cordless and portable electric hair brushes, as well as the emergence of eco-friendly and sustainable products.

Recent trends in the electric hair brush market include the growing adoption of interchangeable brush heads, which provide versatility and cater to different hair types and styling needs. Additionally, the use of natural materials, such as bamboo and boar bristles, is gaining popularity due to their gentle and hair-restoring properties. The market is also witnessing a rise in the demand for travel-sized electric hair brushes, driven by increased travel frequency and the need for convenient grooming solutions on the go.

Electric Hair Brush Market Drivers

Rising Demand for Hair Styling and Personal Grooming

The Electric Hair Brush Market is primarily driven by the increasing demand for hair styling and personal grooming products. Consumers are becoming more aware of the benefits of using electric hair brushes, such as their ability to style hair quickly and easily, reduce frizz and damage, and improve hair health. The growing popularity of electric hair brushes among both men and women is also contributing to the market growth. In addition, the increasing disposable income and rising living standards in developing countries are further fueling the demand for electric hair brushes.

Technological Advancements and Innovation

The electric hair brush market is also being driven by technological advancements and innovation. Manufacturers are constantly introducing new and improved products with features such as adjustable heat settings, ionic technology, and advanced brush designs. These innovations are making electric hair brushes more effective and user-friendly, which is appealing to consumers.

Expansion of Distribution Channels

The expansion of distribution channels is another key driver of the electric hair brush market. Electric hair brushes are now widely available through a variety of channels, including online retailers, department stores, and beauty salons. This increased accessibility is making it easier for consumers to purchase electric hair brushes, which is contributing to the market growth.

Electric Hair Brush Market Segment Insights

Electric Hair Brush Market Type Insights  

The Electric Hair Brush Market is segmented by Type into Hot Air Brushes, Rotating Brushes, Straightening Brushes, and Multifunctional Brushes. Hot Air Brushes dominate the market, accounting for over 30% of the revenue in 2023. They combine the functionality of a hair dryer and a brush, allowing users to dry and style their hair simultaneously. The convenience and time-saving benefits of hot air brushes have contributed to their widespread popularity. Rotating Brushes capture a significant market share owing to their ability to create volume and curls.They feature rotating barrels that gently grip the hair and distribute heat evenly, resulting in frizz-free, voluminous styles. The versatility of rotating brushes makes them suitable for various hair types and lengths. Straightening Brushes offer a sleek and polished look, attracting a sizable consumer base. These brushes employ ceramic or ionic technology to emit negative ions that neutralize positive ions in the hair, reducing frizz and promoting smoothness. Their ability to straighten hair without causing excessive damage has made them a preferred choice for individuals seeking straight, glossy locks.Multifunctional Brushes combine multiple functions into a single device, providing consumers with versatility and convenience. They typically offer interchangeable attachments that allow users to switch between different styling options, such as straightening, curling, or volumizing. The growing demand for all-in-one styling solutions is driving the growth of this segment. The Electric Hair Brush Market is expected to witness steady growth in the coming years, primarily driven by increasing consumer awareness about hair care, rising disposable income, and the growing popularity of online shopping.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Electric Hair Brush Market Bristle Material Insights  

The Electric Hair Brush Market segmentation by Bristle Material comprises Nylon, Ceramic, Boar Bristles, and Ionic Technology. Nylon bristles are widely used due to their durability and affordability, capturing a significant market share. Ceramic bristles distribute heat evenly, reducing hair damage and promoting a smooth finish. Boar bristles are natural and gently remove tangles while adding shine to hair. Ionic Technology utilizes negative ions to eliminate frizz and enhance hair manageability. The increasing adoption of advanced hair care practices and the rising demand for hair styling tools are driving the growth of the Electric Hair Brush Market.In 2023, the Electric Hair Brush Market for Nylon was valued at 0.95 billion USD and is projected to reach 2.25 billion USD by 2032, exhibiting a CAGR of 11.3%. The Ceramic segment is estimated to grow from 0.78 billion USD in 2023 to 1.82 billion USD by 2032, with a CAGR of 10.4%. The Boar Bristles segment is anticipated to expand from 0.42 billion USD in 2023 to 1.02 billion USD by 2032, registering a CAGR of 10.7%. The Ionic Technology segment is expected to grow from 0.28 billion USD in 2023 to 0.67 billion USD by 2032, with a CAGR of 10.2%.

Electric Hair Brush Market Power Source Insights  

The Electric Hair Brush Market is segmented by power source into corded and cordless. Cordless electric hair brushes are expected to hold a larger market share in 2023 due to their convenience and portability. The Electric Hair Brush Market revenue from cordless electric hair brushes is projected to reach USD 1.7 billion by 2024, growing at a CAGR of 18.5%. The growth of the cordless segment can be attributed to the increasing demand for cordless appliances and the rising popularity of cordless hair styling tools. Corded electric hair brushes, on the other hand, are expected to witness a steady growth rate due to their affordability and reliability.The Electric Hair Brush Market revenue from corded electric hair brushes is projected to reach USD 1.2 billion by 2024, growing at a CAGR of 16.7%.

Electric Hair Brush Market Features Insights  

The Electric Hair Brush Market is segmented by features, which include temperature control, speed settings, ionic technology, and anti-scald technology. Temperature control allows users to adjust the heat of the brush to suit their hair type and styling needs. This feature is important for preventing hair damage and achieving the desired style. Speed settings enable users to choose the speed of the brush, which can vary from low to high. This feature is useful for different hair types and styling techniques. Ionic technology helps to reduce frizz and static in hair by emitting negative ions.This feature is beneficial for creating smooth, shiny, and manageable hair. Anti-scald technology prevents the brush from overheating and causing burns to the user's scalp or hair. This feature is important for safety and comfort during use. The Electric Hair Brush Market is expected to reach $5.6 billion by 2032, growing at a CAGR of 17.35% from 2023 to 2032. The market growth is attributed to the increasing demand for hair styling products, rising disposable income, and growing awareness of hair care.

Electric Hair Brush Market Regional Insights  

The regional segmentation of the Electric Hair Brush Market offers insights into the market's geographic distribution and growth patterns. North America is projected to dominate the market, accounting for a significant share of the Electric Hair Brush Market revenue in 2024 and beyond. The region's high disposable income, increasing consumer awareness of hair care, and the presence of major players contribute to its dominance. Europe is another key market, driven by rising demand for premium hair care products and the growing popularity of electric hair brushes among consumers.APAC is expected to witness substantial growth over the forecast period due to increasing urbanization, rising disposable income, and growing awareness of hair care in emerging economies like China and India. South America and MEA are also anticipated to contribute to the Electric Hair Brush Market growth, albeit at a slower pace compared to other regions. These insights are crucial for businesses operating in the Electric Hair Brush Market, as they can tailor their strategies to specific regional market dynamics and growth opportunities.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Electric Hair Brush Market Key Players And Competitive Insights:

Major players in the Electric Hair Brush Market industry are focusing on product development and innovation to gain a competitive edge. Leading Electric Hair Brush Market players are investing heavily in research and development to create new and improved products that meet the evolving needs of consumers. The Electric Hair Brush Market development is driven by the increasing demand for hair care products that offer convenience, efficiency, and professional-quality results at home. The highly competitive Electric Hair Brush Market landscape is characterized by the presence of both established and emerging players.One of the major competitors in the Electric Hair Brush Market is Revlon. Revlon offers a range of electric hair brushes that are designed to meet the specific needs of different hair types. The company's products are known for their high quality and performance, and they are often featured in beauty magazines and online publications. Revlon's electric hair brushes are available in a variety of styles, including rotating brushes, straightening brushes, and volumizing brushes.Another key competitor in the Electric Hair Brush Market is Conair. Conair is a leading manufacturer of hair care products, and the company's electric hair brushes are known for their durability and affordability. Conair offers a wide range of electric hair brushes, including brushes for detangling, styling, and volumizing. The company's products are available at a variety of retail stores, including drugstores, department stores, and beauty supply stores.

Key Companies in The Electric Hair Brush Market Include

• BaByliss


• GHD


• Helen of Troy Limited


• T3 Micro


• Revlon


• Corioliss


• SharkNinja Operating LLC.


• Braun GmbH


• Koninklijke Philips N.V.


• Panasonic Corporation


• Conair LLC


• Procter Gamble


• FHI Heat


• Dyson


• Havells India Limited

Electric Hair Brush Market Industry Developments

In February 2023, Revlon launched a new line of electric hair brushes called the "One-Step Volumizer." The brushes are designed to provide volume and shine to hair while reducing frizz. In March 2023, Dyson announced the release of its new AirWrap Multi-Styler Complete Long, which includes a new attachment for creating voluminous curls. In April 2023, L'Oréal Paris released its new Steampod 4.0, which uses steam technology to smooth and style hair.These new product launches indicate that the electric hair brush market is continuing to grow and that there is a strong demand for innovative products that can help consumers achieve their desired hairstyles.

Electric Hair Brush Market Segmentation Insights

Electric Hair Brush Market Type Outlook

• Hot Air Brushes


• Rotating Brushes


• Straightening Brushes


• Multifunctional Brushes

Electric Hair Brush Market Bristle Material Outlook

• Nylon


• Ceramic


• Boar Bristles


• Ionic Technology

Electric Hair Brush Market Power Source Outlook

• Corded


• Cordless

Electric Hair Brush Market Features Outlook

• Temperature Control


• Speed Settings


• Ionic Technology


• Anti-Scald Technology

Electric Hair Brush Market Regional Outlook

• North America


• Europe


• South America


• Asia Pacific


• Middle East and Africa