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Digital Workspace Market Share

ID: MRFR//10420-CR | 191 Pages | Author: Ankit Gupta| July 2023

The digital workspace market is witnessing exponential growth driven by the increasing adoption of remote work, cloud computing, and digital transformation initiatives across organizations worldwide. As businesses strive to enhance productivity, collaboration, and employee experience, the demand for digital workspace solutions continues to surge. In this competitive landscape, companies deploy various market share positioning strategies to differentiate themselves and gain a competitive edge.

One of the primary strategies employed by companies in the digital workspace market is product innovation. With the evolving needs of modern businesses and the proliferation of digital technologies, companies invest heavily in research and development to introduce innovative workspace solutions. This includes integrated platforms that encompass virtual desktop infrastructure (VDI), unified communication and collaboration tools, mobility solutions, and secure access technologies. By offering comprehensive and user-centric digital workspace solutions, companies can differentiate their products and address the diverse needs of customers across industries.

Moreover, strategic partnerships and collaborations play a crucial role in market share positioning within the digital workspace market. Companies often form alliances with technology providers, system integrators, and industry-specific solution vendors to enhance their product offerings and expand their market reach. Collaborative efforts enable companies to leverage partner expertise, integrate complementary technologies, and deliver end-to-end solutions that meet the unique requirements of customers. By aligning with key stakeholders in the ecosystem, companies can strengthen their competitive position and offer differentiated value propositions to customers.

Furthermore, effective marketing and branding strategies are essential for companies seeking to enhance their market share in the digital workspace market. Building a strong brand reputation and establishing thought leadership are critical for gaining customer trust and credibility. Companies invest in targeted marketing campaigns, content marketing initiatives, and participation in industry events to raise awareness about their digital workspace solutions and showcase their expertise. By positioning themselves as trusted advisors and solution providers, companies can differentiate their offerings and attract the attention of potential customers.

In addition to product innovation and strategic partnerships, pricing strategies play a significant role in market share positioning within the digital workspace market. Price sensitivity is a key consideration for customers, particularly in the current economic climate. Companies adopt various pricing strategies such as value-based pricing, subscription models, and flexible licensing options to attract customers and gain market share. While maintaining profitability is important, companies may offer discounts, promotions, and bundled packages to incentivize purchase decisions and gain a competitive edge.

Moreover, a strong focus on customer experience and support is essential for companies looking to enhance their market share in the digital workspace market. Providing seamless onboarding, personalized training, and responsive technical assistance can enhance customer satisfaction and loyalty. Companies that prioritize customer-centricity differentiate themselves from competitors and build long-term relationships with customers. By offering ongoing support and proactive maintenance services, companies can ensure the continued success and adoption of their digital workspace solutions.

Furthermore, geographical expansion and market diversification are key strategies employed by companies to increase their market share in the digital workspace market. By targeting new geographic regions, industry verticals, and customer segments, companies can tap into unexplored opportunities and reduce dependency on specific markets. Expanding product portfolios to include specialized solutions for vertical-specific use cases such as healthcare, finance, and education also enables companies to address evolving customer needs and capture a larger share of the market.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Historical Data 2018-2022
Forecast Period 2023-2032
Growth Rate 21.2% (2023-2032)

Global Digital Workspace Market Overview

Digital Workspace Market Size was valued at USD 15261.15 billion in 2022. The Digital Workspace market industry is projected to grow from USD 41.7 billion in 2023 to USD 38194 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 16.2% during the forecast period (2023 - 2032).  The global market for digital workplace is witnessing a significant growth rate driven by various factors, such as the increasing need for a digital workplace environment and the rising adoption of cloud-based deployments for remote work.

Digital Workspace Market SIZE (USD BILLION) (2018-2032)

Global Digital Workspace Market Overview

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Digital Workspace Market Trends

  • Rising adoption of cloud-based deployments for remote work

The development of the cloud computing sector has significantly increased, in this new era of remote work. Organizations have been forced to accelerate their shift to the cloud in order to prosper in the digital age. Corporate agility, cybersecurity, and remote work management are just a few of the new company objectives and priorities that have evolved. According to the MRFR report, end-user expenditure on public cloud services worldwide was projected to increase by 16.2% to 15261.15 billion in 2022, underscoring the cloud's potential. In addition, more people are using cloud-based services to boost productivity and reduce operating costs. Hardware maintenance doesn't require a workforce, and it produces outcomes more quickly and effectively while also being totally adjustable. Employees may perform analysis on data in real time from remote locations thanks to the cloud-based solution. The use of cloud-based digital workplace services is anticipated to increase along with market expansion due to lower maintenance costs and a decrease in labor costs.

Digital Workspace Market Segment Insights

Digital Workspace by Component Insights

The Digital Workspace market segmentation, based on Component, includes Solution and Services. Solution segment held a largest market share in terms of revenue and further solution segment is divided into Unified Communication and Collaboration, Unified Endpoint Management, Enterprise Mobility and Management, Others. The adoption of workplace solutions such as social and collaborative tools, cloud storage tools, and content management systems by end-users to improve resource utilization and productivity is driving category growth.

Digital Workspace Organization Size Insights

According to Organization Size, the segment is divided into SMEs, Large Enterprises. SMEs segment anticipated to dominate in terms of CAGR in upcoming period.

Digital Workspace Market SIZE (USD BILLION) Organization Size 2022 VS 2032

Digital Workspace Market SIZE (USD BILLION) Organization Size 2022 VS 2032

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Digital Workspace Deployment Model Insights

According to Input Signal, the segment is divided into Cloud, On-premises. Cloud segment held a largest market share and is expected to rise significantly in terms of CAGR in the Digital Workspace industry.

Digital Workspace Market SIZE (USD BILLION) Input Signal 2022 VS 2032

Digital Workspace Market SIZE (USD BILLION) Input Signal 2022 VS 2032

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Digital Workspace Vertical Insights

According to Application, the segment is divided into BFSI, IT & Telecommunications, Retail & E-Commerce, Healthcare, Manufacturing, Government & Public Sector, Others. Growing trends of remote working, increased usage of Software as a Service (SaaS) service, and BYOD in nations such as the United States, Canada, India, China, and Australia have increased the adoption of digital workplace solutions in the IT and telecommunications industries.

Digital Workspace Market SIZE (USD BILLION) Vertical 2022 VS 2032

Digital Workspace Market SIZE (USD BILLION) Vertical 2022 VS 2032

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Digital Workspace Regional Insights

By Region, the study segments the market into North America, Europe, Asia-Pacific, Middle East & Africa, and South and Central America. North America accounted for the largest share of revenue in 2022. The increased acceptance of emerging technologies like AI, BYOD, and business mobility management solutions, among others, can be credited to expanding the regional digital workplace market.

Asia Pacific is expected to hold its dominance at CAGR in the Digital Workspace market. Adopting new tools and technology and requiring workers to be more adaptive regarding work-life balance are important aspects of the Asia-Pacific digital workplace market. Because of the benefits they give, digital workplace technologies are garnering a lot of attention. These benefits include effective capital utilization, which adds to increased security and application delivery. In addition, companies in this region are focusing on cost-effective work environment assistance for their employees with the help of partnerships and collaborations with service and solution providers. For instance, in Jue 2023, Espressive and Tech Mahindra collaborate to provide automated and cost-effective digital workplace help. The collaboration improves their clients' overall employee experience by automating queries in real-time via an AI-based virtual help agent.

Further, the countries considered in the scope of the Digital Workspace market are the US, Canada, Mexico, UK, Germany, France, Spain, Italy, China, Japan, India, South Korea, GCC Countries, South Africa, Brazil, Argentina, and others.

Digital Workspace Market SIZE (USD BILLION) REGION 2022 VS 2032

Digital Workspace Market SIZE (USD BILLION) REGION 2022 VS 2032

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Digital Workspace Key Market Players & Competitive Insights

Major market players are spending a lot of money on R&D to increase their product lines, which will help the Digital Workspace market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, including new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Digital Workspace industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.

Key Companies in the Digital Workspace market include-

  • Total IT Global

  • IBM Corporation

  • Microsoft Corporation

  • Alphabet Inc.

  • VMware, Inc.

  • LumApps SaaS

  • Hawlett Packard Development LP.


  • Cognizant

  • Infosys Limited

  • Asana Inc.

  • Slack Technologies LLC

  • Interact

  • Kissflow Inc.

  • MangoApps Inc.

  • Powell Software

Digital Workspace Industry Developments

May 2023: IBM launched IBM Hybrid Cloud Mesh, a SaaS product helps organizations manage their hybrid multicloud architecture. IBM Hybrid Cloud Mesh is intended to streamline the process, administration, and observability of application connectivity between public and private clouds, allowing modern businesses to efficiently manage their systems across hybrid multi-cloud and diverse environments.

March 2023: Hewlett Packard Enterprise acquired OpsRamp, an IT operations management (ITOM) company. By integrating OpsRamp's hybrid digitized operation management solution with the HPE GreenLake edge-to-cloud system along with assisting it with HPE services reduces the operational difficulty of multi-vendor and multi-cloud IT infrastructures in the public cloud, colocations, and on-premises.

March 2022: Microsoft Corporation published its second annual Work Trend Index report named as, "Great Expectations: Enabling Hybrid Work Work." The firm also unveiled new capabilities for Microsoft Teams, Microsoft 365, Surface Hub, and Microsoft Viva to enable hybrid work and fulfil employees' changing workplace expectations.

May 2021: Johnson Controls collaborated with DigiCert to deliver the next level of digital trust to smart building solutions. Their alliance accelerated smart building cybersecurity by streamlining the deployment and maintenance of public key infrastructure (PKI) and digital identities.

Intended Audience

  • Technology Investors

  • Regulatory Industries

  • Government Bodies

  • Defense industry

Digital Workspace Market Segmentation

Digital Workspace Component Outlook (USD Billion, 2018-2032)

  • Solution

    • Unified Communication and Collaboration

    • Unified Endpoint Management

    • Enterprise Mobility and Management

    • Others

  • Services

    • Professional Services

    • Managed Services

Digital Workspace Organization Size Outlook (USD Billion, 2018-2032)

  • SMEs

  • Large Enterprises

Digital Workspace Deployment Model Outlook (USD Billion, 2018-2032)

  • Cloud

  • On-premise

Digital Workspace Vertical Outlook (USD Billion, 2018-2032)

  • BFSI

  • IT & Telecommunications

  • Retail & E-Commerce

  • Healthcare

  • Manufacturing

  • Government & Public Sector

  • Others

Digital Workspace Regional Outlook

  • North America

    • US

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • South Korea

    • Rest of Asia-Pacific

  • Middle East & Africa

    • GCC

    • South Africa

    • Rest of Middle East & Africa

  • South America

    • Brazil

    • Argentina

    • Rest of South America

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