ID: MRFR/SEM/9141-HCR | 120 Pages | Author: Aarti Dhapte | March 2024
TABLE OF CONTENTS
1. Executive Summary
2. Market Introduction
2.1. Market Definition
2.2. Scope of the Study
2.3. Markets Structure
3. Research Methodology
3.1. Research Process
3.2. Secondary Research
3.3. Primary Research
3.4. Forecast Model
3.5. List of Assumptions
4. Market Dynamics
4.1. Introduction
4.2. Drivers
4.2.1. Increasing demand for sustainable printing
4.2.2. Development in packaging and textiles industry
4.2.3. Rising consumer interest in the digital printing
4.2.4. Favorable government regulations to encourage environment friendly behavior
4.3. Restraint
4.3.1. High initial investment
4.4. Opportunities
4.4.1. Growing demand from in-house manufacturers
4.4.2. Increasing research and development investments
4.5. Challenges
4.5.1. Increasing consumer preference towards online advertising
4.6. Porterโs Five Forces Analysis
4.6.1. Threat of New Entrants
4.6.2. Bargaining Power of Buyers
4.6.3. Threat of Substitutes
4.6.4. Intensity of Rivalry
4.6.5. Bargaining Power of Suppliers
4.7. Value Chain/Supply Chain Analysis
5. Global Digital Printing Market,by Ink Type
5.1. Introduction
5.2. Aqueous Ink
5.2.1. Market Estimates & Forecast, 2022-2030
5.3. Solvent Ink
5.3.1. Market Estimates & Forecast, 2022-2030
5.4. UV Cured Ink
5.4.1. Market Estimates & Forecast, 2022-2030
5.5. LATEX Ink
5.5.1. Market Estimates & Forecast, 2022-2030
5.6. Dye Sublimation
5.6.1. Market Estimates & Forecast, 2022-2030
6. Global Digital Printing Market, by Technology
6.1. Introduction
6.2. Inkjet
6.2.1. Thermal Inkjet
6.2.1.1. Market Estimates & Forecast, 2022-2030
6.2.2. Piezo Crystal Inkjet
6.2.2.1. Market Estimates & Forecast, 2022-2030
6.2.3. Electrostatic Inkjet
6.2.3.1. Market Estimates & Forecast, 2022-2030
6.2.4. Micro-Electro-Mechanical System (MEMS) Inkjet
6.2.4.1. Market Estimates & Forecast, 2022-2030
6.3. Laser
6.3.1. Market Estimates & Forecast, 2022-2030
7. Global Digital Printing Market, by Substrate
7.1. Introduction
7.2. Plastic Film
7.2.1. Market Estimates & Forecast, 2022-2030
7.3. Release Liner
7.3.1. Market Estimates & Forecast, 2022-2030
7.4. Glass
7.4.1. Market Estimates & Forecast, 2022-2030
7.5. Textile
7.5.1. Market Estimates & Forecast, 2022-2030
7.6. Paper
7.6.1. Market Estimates & Forecast, 2022-2030
7.7. Ceramic
7.7.1. Market Estimates & Forecast, 2022-2030
7.8. Others
7.8.1. Market Estimates & Forecast, 2022-2030
8. Global Digital PrintingMarket, by Region
8.1. Introduction
8.2. North America
8.2.1. Market Estimates & Forecast, by Country, 2022-2030
8.2.2. Market Estimates & Forecast, by Ink Type, 2022-2030
8.2.3. Market Estimates & Forecast, by Technology, 2022-2030
8.2.4. Market Estimates & Forecast, by Substrate, 2022-2030
8.2.5. US
8.2.5.1. Market Estimates & Forecast, by Ink Type, 2022-2030
8.2.5.2. Market Estimates & Forecast, by Technology, 2022-2030
8.2.5.3. Market Estimates & Forecast, by Substrate, 2022-2030
8.2.6. Canada
8.2.6.1. Market Estimates & Forecast, by Ink Type, 2022-2030
8.2.6.2. Market Estimates & Forecast, by Technology, 2022-2030
8.2.6.3. Market Estimates & Forecast, by Substrate, 2022-2030
8.2.7. Mexico
8.2.7.1. Market Estimates & Forecast, by Ink Type, 2022-2030
8.2.7.2. Market Estimates & Forecast, by Technology, 2022-2030
8.2.7.3. Market Estimates & Forecast, by Substrate, 2022-2030
8.3. Europe
8.3.1. Market Estimates & Forecast, by Country, 2022-2030
8.3.2. Market Estimates & Forecast, by Ink Type, 2022-2030
8.3.3. Market Estimates & Forecast, by Technology, 2022-2030
8.3.4. Market Estimates & Forecast, by Substrate, 2022-2030
8.3.5. UK
8.3.5.1. Market Estimates & Forecast, by Ink Type, 2022-2030
8.3.5.2. Market Estimates & Forecast, by Technology, 2022-2030
8.3.5.3. Market Estimates & Forecast, by Substrate, 2022-2030
8.3.6. Germany
8.3.6.1. Market Estimates & Forecast, by Ink Type, 2022-2030
8.3.6.2. Market Estimates & Forecast, by Technology, 2022-2030
8.3.6.3. Market Estimates & Forecast, by Substrate, 2022-2030
8.3.7. France
8.3.7.1. Market Estimates & Forecast, by Ink Type, 2022-2030
8.3.7.2. Market Estimates & Forecast, by Technology, 2022-2030
8.3.7.3. Market Estimates & Forecast, by Substrate, 2022-2030
8.3.8. Italy
8.3.8.1. Market Estimates & Forecast, by Ink Type, 2022-2030
8.3.8.2. Market Estimates & Forecast, by Technology, 2022-2030
8.3.8.3. Market Estimates & Forecast, by Substrate, 2022-2030
8.3.9. Rest of Europe
8.3.9.1. Market Estimates & Forecast, by Ink Type, 2022-2030
8.3.9.2. Market Estimates & Forecast, by Technology, 2022-2030
8.3.9.3. Market Estimates & Forecast, by Substrate, 2022-2030
8.4. Asia-Pacific
8.4.1. Market Estimates & Forecast, by Country, 2022-2030
8.4.2. Market Estimates & Forecast, by Ink Type, 2022-2030
8.4.3. Market Estimates & Forecast, by Technology, 2022-2030
8.4.4. Market Estimates & Forecast, by Substrate, 2022-2030
8.4.5. China
8.4.5.1. Market Estimates & Forecast, by Ink Type, 2022-2030
8.4.5.2. Market Estimates & Forecast, by Technology, 2022-2030
8.4.5.3. Market Estimates & Forecast, by Substrate, 2022-2030
8.4.6. Japan
8.4.6.1. Market Estimates & Forecast, by Ink Type, 2022-2030
8.4.6.2. Market Estimates & Forecast, by Technology, 2022-2030
8.4.6.3. Market Estimates & Forecast, by Diameter, 2022-2030
8.4.6.4. Market Estimates & Forecast, by Substrate, 2022-2030
8.4.7. India
8.4.7.1. Market Estimates & Forecast, by Ink Type, 2022-2030
8.4.7.2. Market Estimates & Forecast, by Technology, 2022-2030
8.4.7.3. Market Estimates & Forecast, by Substrate, 2022-2030
8.4.8. Rest of Asia-Pacific
8.4.8.1. Market Estimates & Forecast, by Ink Type, 2022-2030
8.4.8.2. Market Estimates & Forecast, by Technology, 2022-2030
8.4.8.3. Market Estimates & Forecast, by Substrate, 2022-2030
8.5. Rest of the World
8.5.1. Market Estimates & Forecast, by, Country, 2022-2030
8.5.2. Market Estimates & Forecast, by Ink Type, 2022-2030
8.5.3. Market Estimates & Forecast, by Technology, 2022-2030
8.5.4. Market Estimates & Forecast, by Substrate, 2022-2030
8.5.5. The Middle East & Africa
8.5.5.1. Market Estimates & Forecast, by Ink Type, 2022-2030
8.5.5.2. Market Estimates & Forecast, by Technology, 2022-2030
8.5.5.3. Market Estimates & Forecast, by Substrate, 2022-2030
8.5.6. South America
8.5.6.1. Market Estimates & Forecast, by Ink Type, 2022-2030
8.5.6.2. Market Estimates & Forecast, by Technology, 2022-2030
8.5.6.3. Market Estimates & Forecast, by Substrate, 2022-2030
9. Company Profiles
9.1. Hewlett-Packard Development Company, L.P.
9.1.1. Company Overview
9.1.2. Product/Business Segment Overview
9.1.3. Financial Updates
9.1.4. Key Developments
9.1.5. SWOT Analysis
9.1.6. Key Strategies
9.2. Canon, INC.
9.2.1. Company Overview
9.2.2. Product/Business Segment Overview
9.2.3. Financial Updates
9.2.4. Key Developments
9.2.5. SWOT Analysis
9.2.6. Key Strategies
9.3. Ricoh Company, Ltd.
9.3.1. Company Overview
9.3.2. Product/Business Segment Overview
9.3.3. Financial Updates
9.3.4. Key Developments
9.3.5. SWOT Analysis
9.3.6. Key Strategies
9.4. MimakiEngineering Co., Ltd.
9.4.1. Company Overview
9.4.2. Product/Business Segment Overview
9.4.3. Financial Updates
9.4.4. Key Developments
9.4.5. SWOT Analysis
9.4.6. Key Strategies
9.5. Roland DG Corporation
9.5.1. Company Overview
9.5.2. Product/Business Segment Overview
9.5.3. Financial Updates
9.5.4. Key Developments
9.5.5. SWOT Analysis
9.5.6. Key Strategies
9.6. Xerox Corporation
9.6.1. Company Overview
9.6.2. Product/Business Segment Overview
9.6.3. Financial Updates
9.6.4. Key Developments
9.6.5. SWOT Analysis
9.6.6. Key Strategies
9.7. Seiko Epson Corporation
9.7.1. Company Overview
9.7.2. Product/Business Segment Overview
9.7.3. Financial Updates
9.7.4. Key Developments
9.7.5. SWOT Analysis
9.7.6. Key Strategies
9.8. Durst Phototechnik AG
9.8.1. Company Overview
9.8.2. Product/Business Segment Overview
9.8.3. Financial Updates
9.8.4. Key Developments
9.8.5. SWOT Analysis
9.8.6. Key Strategies
9.9. Electronics for Imaging, Inc.
9.9.1. Company Overview
9.9.2. Product/Business Segment Overview
9.9.3. Financial Updates
9.9.4. Key Developments
9.9.5. SWOT Analysis
9.9.6. Key Strategies
9.10. INCA DIGITAL PRINTERS LIMITED
9.10.1. Company Overview
9.10.2. Product/Business Segment Overview
9.10.3. Financial Updates
9.10.4. Key Developments
9.10.5. SWOT Analysis
9.10.6. Key Strategies
9.11. Flint Group
9.11.1. Company Overview
9.11.2. Product/Business Segment Overview
9.11.3. Financial Updates
9.11.4. Key Developments
9.11.5. SWOT Analysis
9.11.6. Key Strategies
9.12. DIC Corporation
9.12.1. Company Overview
9.12.2. Product/Business Segment Overview
9.12.3. Financial Updates
9.12.4. Key Developments
9.12.5. SWOT Analysis
9.12.6. Key Strategies
9.13. Toyo Ink SC Holdings Co., Ltd.
9.13.1. Company Overview
9.13.2. Product/Business Segment Overview
9.13.3. Financial Updates
9.13.4. Key Developments
9.13.5. SWOT Analysis
9.13.6. Key Strategies
9.14. SiegwerkDruckfarben AG & CO. KGAA
9.14.1. Company Overview
9.14.2. Product/Business Segment Overview
9.14.3. Financial Updates
9.14.4. Key Developments
9.14.5. SWOT Analysis
9.14.6. Key Strategies
9.15. Sakata Inx Corporation
9.15.1. Company Overview
9.15.2. Product/Business Segment Overview
9.15.3. Financial Updates
9.15.4. Key Developments
9.15.5. SWOT Analysis
9.15.6. Key Strategies
9.16. T&K TokaCo., Ltd.
9.16.1. Company Overview
9.16.2. Product/Business Segment Overview
9.16.3. Financial Updates
9.16.4. Key Developments
9.16.5. SWOT Analysis
9.16.6. Key Strategies
9.17. Hubergroup Deutschland GMBH
9.17.1. Company Overview
9.17.2. Product/Business Segment Overview
9.17.3. Financial Updates
9.17.4. Key Developments
9.17.5. SWOT Analysis
9.17.6. Key Strategies
9.18. SICPA Holding Sa
9.18.1. Company Overview
9.18.2. Product/Business Segment Overview
9.18.3. Financial Updates
9.18.4. Key Developments
9.18.5. SWOT Analysis
9.18.6. Key Strategies
LIST OF TABLES
Table1 Global Digital Printing Market, by Country, 2022-2030
Table2 North America: Digital Printing Market, by Country, 2022-2030
Table3 Europe: Digital Printing Market, by Country, 2022-2030
Table4 Asia-Pacific: Digital Printing Market, by Country, 2022-2030
Table5 SouthAmerica: Digital Printing Market, by Country, 2022-2030
Table6 North America: Digital Printing Market, by Country, 2022-2030
Table7 North America: Digital Printing Market, by Ink Type, 2022-2030
Table8 North America: Digital Printing Market, byTechnology, 2022-2030
Table9 North America: Digital Printing Market, by Substrate, 2022-2030
Table10 Europe: Digital Printing Market, by Country, 2022-2030
Table11 Europe: Digital Printing Market, by Ink Type,2022-2030
Table12 Europe: Digital Printing Market, by Technology, 2022-2030
Table13 Europe: Digital Printing Market, by Substrate, 2022-2030
Table14 Asia-Pacific: Digital Printing Market, by Country, 2022-2030
Table15 Asia-Pacific Digital Printing Market, by Ink Type, 2022-2030
Table16 Asia-Pacific: Digital Printing Market, by Technology, 2022-2030
Table17 Asia-Pacific: Digital Printing Market, by Substrate, 2022-2030
Table18 Middle East & Africa: Digital Printing Market, by Country, 2022-2030
Table19 Middle East & Africa: Digital Printing Market, by Ink Type, 2022-2030
Table20 Middle East & Africa: Digital Printing Market, by Technology, 2022-2030
Table21 Middle East & Africa: Digital Printing Market, by Substrate, 2022-2030
Table22 South America: Digital Printing Market, by Country, 2022-2030
Table23 SouthAmerica: Digital Printing Market, by Ink Type, 2022-2030
Table24 South America: Digital Printing Market, by Technology, 2022-2030
Table25 South America: Digital Printing Market, by Substrate, 2022-2030
LIST OF FIGURES
Figure 1 Market Synopsis
Figure 2 Global Digital Printing MarketSegmentation
Figure 3 Forecast Methodology
Figure 4 Porterโs Five Forces Analysis of the Global Digital Printing Market
Figure 5 Value Chain of the Global Digital Printing Market
Figure 6 Share of the Global Digital Printing Market in 2019, by country (in %)
Figure 7 Global Digital Printing Market, 2022-2030
Figure 8 Share of the Global Digital Printing Market by Industry, 2022-2030
Figure 9 Global Digital Printing Market Size, by Ink Type,2019
Figure 10 Share of the Global Digital Printing Market, by Ink Type,2022-2030
Figure 11 Global Digital Printing Market Size, by Technology, 2019
Figure 12 Share of the Global Digital Printing Market, by Technology, 2022-2030
Figure 13 Global Digital Printing Market Size, by Substrate, 2019
Figure 14 Share of the Global Digital Printing Market, by Substrate, 2022-2030
Digital Printing Market Segmentation
Digital Printing Type Outlook (USD Million, 2018-2030)
Inkjet
Laser
Digital Printing Ink Type Outlook (USD Million, 2018-2030)
Aqueous
Solvent
UV-curable
Dye Sublimation
Latex and
Others
Digital Printing Application Outlook (USD Million, 2018-2030)
Orthopedic Clinics
Texting
Commercial Printing
Packaging
Labels
Metal Packaging
Flexible Packaging
Cartons
Corrugated Packaging
Paper/Books
Others
Digital Printing Regional Outlook (USD Million, 2018-2030)
North America Outlook (USD Million, 2018-2030)
North America Digital Printing by Type
Inkjet
Laser
North America Digital Printing by Ink Type
Aqueous
Solvent
UV-curable
Dye Sublimation
Latex and
Others
North America Digital Printing by Application
Texting
Commercial Printing
Packaging
Labels
Metal Packaging
Flexible Packaging
Cartons
Corrugated Packaging
Paper/Books
Others
US Outlook (USD Million, 2018-2030)
US Digital Printing by Type
Inkjet
Laser
US Digital Printing by Ink Type
Aqueous
Solvent
UV-curable
Dye Sublimation
Latex and
Others
US Digital Printing by Application
Texting
Commercial Printing
Packaging
Labels
Metal Packaging
Flexible Packaging
Cartons
Corrugated Packaging
Paper/Books
Others
CANADA Outlook (USD Million, 2018-2030)
CANADA Digital Printing by Type
Inkjet
Laser
CANADA Digital Printing by Ink Type
Aqueous
Solvent
UV-curable
Dye Sublimation
Latex and
Others
CANADA Digital Printing by Application
Texting
Commercial Printing
Packaging
Labels
Metal Packaging
Flexible Packaging
Cartons
Corrugated Packaging
Paper/Books
Others
Europe Outlook (USD Million, 2018-2030)
Europe Digital Printing by Type
Inkjet
Laser
Europe Digital Printing by Ink Type
Aqueous
Solvent
UV-curable
Dye Sublimation
Latex and
Others
Europe Digital Printing by Application
Texting
Commercial Printing
Packaging
Labels
Metal Packaging
Flexible Packaging
Cartons
Corrugated Packaging
Paper/Books
Others
Germany Outlook (USD Million, 2018-2030)
Germany Digital Printing by Type
Inkjet
Laser
Germany Digital Printing by Ink Type
Aqueous
Solvent
UV-curable
Dye Sublimation
Latex and
Others
Germany Digital Printing by Application
Texting
Commercial Printing
Packaging
Labels
Metal Packaging
Flexible Packaging
Cartons
Corrugated Packaging
Paper/Books
Others
France Outlook (USD Million, 2018-2030)
France Digital Printing by Type
Inkjet
Laser
France Digital Printing by Ink Type
Aqueous
Solvent
UV-curable
Dye Sublimation
Latex and
Others
France Digital Printing by Application
Texting
Commercial Printing
Packaging
Labels
Metal Packaging
Flexible Packaging
Cartons
Corrugated Packaging
Paper/Books
Others
UK Outlook (USD Million, 2018-2030)
UK Digital Printing by Type
Inkjet
Laser
UK Digital Printing by Ink Type
Aqueous
Solvent
UV-curable
Dye Sublimation
Latex and
Others
UK Digital Printing by Application
Texting
Commercial Printing
Packaging
Labels
Metal Packaging
Flexible Packaging
Cartons
Corrugated Packaging
Paper/Books
Others
ITALY Outlook (USD Million, 2018-2030)
ITALY Digital Printing by Type
Inkjet
Laser
ITALY Digital Printing by Ink Type
Aqueous
Solvent
UV-curable
Dye Sublimation
Latex and
Others
ITALY Digital Printing by Application
Texting
Commercial Printing
Packaging
Labels
Metal Packaging
Flexible Packaging
Cartons
Corrugated Packaging
Paper/Books
Others
SPAIN Outlook (USD Million, 2018-2030)
Spain Digital Printing by Type
Inkjet
Laser
Spain Digital Printing by Ink Type
Aqueous
Solvent
UV-curable
Dye Sublimation
Latex and
Others
Spain Digital Printing by Application
Texting
Commercial Printing
Packaging
Labels
Metal Packaging
Flexible Packaging
Cartons
Corrugated Packaging
Paper/Books
Others
Rest Of Europe Outlook (USD Million, 2018-2030)
REST OF EUROPE Digital Printing by Type
Inkjet
Laser
REST OF EUROPE Digital Printing by Ink Type
Aqueous
Solvent
UV-curable
Dye Sublimation
Latex and
Others
REST OF EUROPE Digital Printing by Application
Texting
Commercial Printing
Packaging
Labels
Metal Packaging
Flexible Packaging
Cartons
Corrugated Packaging
Paper/Books
Others
Asia-Pacific Outlook (USD Million, 2018-2030)
Asia-Pacific Digital Printing by Type
Inkjet
Laser
Asia-Pacific Digital Printing by Ink Type
Aqueous
Solvent
UV-curable
Dye Sublimation
Latex and
Others
Asia-Pacific Digital Printing by Application
Texting
Commercial Printing
Packaging
Labels
Metal Packaging
Flexible Packaging
Cartons
Corrugated Packaging
Paper/Books
Others
China Outlook (USD Million, 2018-2030)
China Digital Printing by Type
Inkjet
Laser
China Digital Printing by Ink Type
Aqueous
Solvent
UV-curable
Dye Sublimation
Latex and
Others
China Digital Printing by Application
Texting
Commercial Printing
Packaging
Labels
Metal Packaging
Flexible Packaging
Cartons
Corrugated Packaging
Paper/Books
Others
Japan Outlook (USD Million, 2018-2030)
Japan Digital Printing by Type
Inkjet
Laser
Japan Digital Printing by Ink Type
Aqueous
Solvent
UV-curable
Dye Sublimation
Latex and
Others
Japan Digital Printing by Application
Texting
Commercial Printing
Packaging
Labels
Metal Packaging
Flexible Packaging
Cartons
Corrugated Packaging
Paper/Books
Others
India Outlook (USD Million, 2018-2030)
India Digital Printing by Type
Inkjet
Laser
India Digital Printing by Ink Type
Aqueous
Solvent
UV-curable
Dye Sublimation
Latex and
Others
India Digital Printing by Application
Texting
Commercial Printing
Packaging
Labels
Metal Packaging
Flexible Packaging
Cartons
Corrugated Packaging
Paper/Books
Others
Australia Outlook (USD Million, 2018-2030)
Australia Digital Printing by Type
Inkjet
Laser
Australia Digital Printing by Ink Type
Aqueous
Solvent
UV-curable
Dye Sublimation
Latex and
Others
Australia Digital Printing by Application
Texting
Commercial Printing
Packaging
Labels
Metal Packaging
Flexible Packaging
Cartons
Corrugated Packaging
Paper/Books
Others
Rest of Asia-Pacific Outlook (USD Million, 2018-2030)
Rest of Asia-Pacific Digital Printing by Type
Inkjet
Laser
Rest of Asia-Pacific Digital Printing by Ink Type
Aqueous
Solvent
UV-curable
Dye Sublimation
Latex and
Others
Rest of Asia-Pacific Digital Printing by Application
Texting
Commercial Printing
Packaging
Labels
Metal Packaging
Flexible Packaging
Cartons
Corrugated Packaging
Paper/Books
Others
Rest of the World Outlook (USD Million, 2018-2030)
Rest of the World Digital Printing by Type
Inkjet
Laser
Rest of the World Digital Printing by Ink Type
Aqueous
Solvent
UV-curable
Dye Sublimation
Latex and
Others
Rest of the World Digital Printing by Application
Texting
Commercial Printing
Packaging
Labels
Metal Packaging
Flexible Packaging
Cartons
Corrugated Packaging
Paper/Books
Others
Middle East Outlook (USD Million, 2018-2030)
Middle East Digital Printing by Type
Inkjet
Laser
Middle East Digital Printing by Ink Type
Aqueous
Solvent
UV-curable
Dye Sublimation
Latex and
Others
Middle East Digital Printing by Application
Texting
Commercial Printing
Packaging
Labels
Metal Packaging
Flexible Packaging
Cartons
Corrugated Packaging
Paper/Books
Others
Africa Outlook (USD Million, 2018-2030)
Africa Digital Printing by Type
Inkjet
Laser
Africa Digital Printing by Ink Type
Aqueous
Solvent
UV-curable
Dye Sublimation
Latex and
Others
Africa Digital Printing by Application
Texting
Commercial Printing
Packaging
Labels
Metal Packaging
Flexible Packaging
Cartons
Corrugated Packaging
Paper/Books
Others
Latin America Outlook (USD Million, 2018-2030)
Latin America Digital Printing by Type
Inkjet
Laser
Latin America Digital Printing by Ink Type
Aqueous
Solvent
UV-curable
Dye Sublimation
Latex and
Others
Latin America Digital Printing by Application
Texting
Commercial Printing
Packaging
Labels
Metal Packaging
Flexible Packaging
Cartons
Corrugated Packaging
Paper/Books
Others
Research Methodology on Digital Printing Market
Introduction
Digital printing is a process of printing digital images directly on any substrate without the need for traditional printing plates or any other additional steps needed for conventional printing. This technology uses digital files as a source and converts them into printed format. Consequently, it has gained immense popularity among printing companies in the current market.
The global digital printing market is anticipated to showcase a significant growth rate from 2023 to 2030. Factors such as rising demand for digital printing technology and growing applications of digital printing in packaging, commercial printing and publishing, along with increasing investment in the digital print sector are instrumental in driving the global digital printing industry. The digital printing market is majorly driven by its speciality applications in the printing industry in terms of providing full-colour digital image quality on various substrates such as paper, foil, fabric, plastics and more, which is more advanced and secure compared to traditional lithographic printing.
Research question
This research aims to explore the market growth of the digital printing industry and analyze the key driving factors contributing to it. Additionally, this research seeks to assess the potential opportunities and obstacles for the industry.
Objectives
Research Methodology
For this research, a qualitative approach is adopted to collect data and analyze the market trends of the digital printing industry by using both primary and secondary sources to gather the data.
Primary Research
For the primary research, digital surveys and interviews of the stakeholders in digital printing firms, industry experts and customers are conducted. The digital surveys and interviews focus on understanding the opinion, awareness and usage of digital printing technology. The surveys are conducted through a survey platform available.
Additionally, semi-structured interviews are conducted with key decision-makers in digital printing firms and industry experts to gather their views and insights about the digital printing industry. These surveys and interviews help in drawing inferences about the current state of the digital printing industry, the key drivers and opportunities associated with it, as well as the major challenges faced by the industry players.
Secondary Research
In secondary research, the major reliance is on already available published research material such as industry reports, magazines, newspapers, journal articles, and public reports. These compelling sources help us in getting an insight into the current market size, industry trends and landscape, leading firms, technology trends, and challenges faced by the market players. Additionally, it also relies on various websites such as the World Bank, IMF, SEC, Trading Economics, OECD, etc., to gather data on the global sales and market share of digital printing firms.
Data Analysis
The collected data from both primary and secondary sources is scrutinized and analyzed using both qualitative and quantitative methods. Quantitative analysis is conducted using descriptive statistics such as mean and standard deviation for analyzing the survey results. Whereas, qualitative analysis is conducted through themes, categories and discourses. Several tools such as NVivo are used to design and analyze the interview data. Moreover, the collected data from both sources are triangulated for veracity and reliability.
Conclusion
This research provides comprehensive insights into the digital printing market and analyzes the factors contributing to its growth. Additionally, it provides a detailed analysis of potential opportunities and obstacles in the digital printing industry. Data collected from both primary and secondary sources are integrated and analyzed to draw an inference.