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Diethanolamide Market

ID: MRFR/CnM/37678-HCR
128 Pages
Chitranshi Jaiswal
October 2025

Diethanolamide Market Research Report By Application (Personal Care Products, Household Cleaning Products, Industrial Applications, Agricultural Chemicals), By End Use (Cosmetics, Detergents, Textiles, Paints and Coatings), By Formulation Type (Emulsifiers, Surfactants, Thickeners, Stabilizers), By Grade (Cosmetic Grade, Industrial Grade, Food Grade) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

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Diethanolamide Market Summary

As per MRFR analysis, the Diethanolamide Market Size was estimated at 1.756 USD Billion in 2024. The Diethanolamide industry is projected to grow from 1.847 in 2025 to 3.055 by 2035, exhibiting a compound annual growth rate (CAGR) of 5.16 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Diethanolamide Market is experiencing a robust growth trajectory driven by sustainability and technological advancements.

  • The North American region remains the largest market for diethanolamide, primarily due to its extensive use in personal care products.
  • Asia-Pacific is identified as the fastest-growing region, reflecting a surge in demand for eco-friendly formulations in agricultural chemicals.
  • Personal care products dominate the market, while detergents are emerging as the fastest-growing segment, driven by increasing consumer awareness.
  • Key market drivers include the rising demand in personal care products and the expansion of household cleaning products, highlighting a shift towards sustainability.

Market Size & Forecast

2024 Market Size 1.756 (USD Billion)
2035 Market Size 3.055 (USD Billion)
CAGR (2025 - 2035) 5.16%

Major Players

BASF SE (DE), Huntsman Corporation (US), Kraton Corporation (US), Evonik Industries AG (DE), Clariant AG (CH), Solvay SA (BE), Stepan Company (US), Croda International Plc (GB), Oxiteno S.A. (BR)

Diethanolamide Market Trends

The Diethanolamide Market is currently experiencing a notable transformation, driven by increasing demand across various sectors, including personal care, household products, and industrial applications. This compound, derived from fatty acids, is recognized for its surfactant properties, making it a preferred choice in formulations for shampoos, conditioners, and detergents. As consumers become more conscious of product ingredients, the market is witnessing a shift towards natural and sustainable sources of diethanolamide, which may enhance its appeal among environmentally aware consumers. Furthermore, regulatory frameworks are evolving, potentially influencing production practices and ingredient sourcing, thereby shaping market dynamics. In addition to the growing preference for sustainable products, the Diethanolamide Market is also influenced by technological advancements in manufacturing processes. Innovations aimed at improving efficiency and reducing environmental impact are likely to play a crucial role in shaping the future landscape of this market. As companies strive to meet consumer expectations and comply with stringent regulations, the focus on quality and safety is expected to intensify. Overall, the Diethanolamide Market appears poised for growth, with various factors converging to create a dynamic and evolving environment that could redefine industry standards and practices.

Sustainability Focus

The increasing emphasis on sustainability is reshaping the Diethanolamide Market. Consumers are gravitating towards products that utilize natural and eco-friendly ingredients, prompting manufacturers to explore sustainable sourcing options for diethanolamide. This trend reflects a broader movement towards environmentally responsible consumption.

Technological Advancements

Innovations in production techniques are likely to enhance the efficiency and sustainability of diethanolamide manufacturing. Companies are investing in research and development to create more effective processes that minimize waste and reduce environmental impact, which may lead to a more competitive market.

Regulatory Changes

Evolving regulations regarding chemical ingredients are influencing the Diethanolamide Market. Stricter guidelines may necessitate adjustments in formulation practices, compelling manufacturers to prioritize safety and compliance, which could ultimately affect product offerings and market strategies.

Diethanolamide Market Drivers

Growth in Agricultural Applications

The Diethanolamide Market is also witnessing growth due to its applications in agriculture. This compound is utilized as a surfactant in pesticide formulations, enhancing the effectiveness of active ingredients. As the agricultural sector continues to evolve, the demand for efficient and environmentally friendly agricultural chemicals is rising. The market for agricultural surfactants is projected to expand at a compound annual growth rate of approximately 6% in the coming years. This trend indicates a growing recognition of the importance of surfactants like diethanolamide in improving pesticide performance and reducing environmental impact, thus contributing positively to the Diethanolamide Market.

Rising Demand in Personal Care Products

The Diethanolamide Market is experiencing a notable increase in demand, particularly within the personal care sector. This compound is widely utilized as a surfactant and emulsifier in shampoos, conditioners, and body washes. The market for personal care products is projected to grow at a compound annual growth rate of approximately 5.5% over the next few years, which directly influences the demand for diethanolamide. As consumers become more conscious of product ingredients, the preference for mild and effective formulations is likely to drive the growth of the Diethanolamide Market. Furthermore, the trend towards natural and organic personal care products may also enhance the market, as diethanolamide is often derived from natural sources, appealing to eco-conscious consumers.

Emerging Trends in Eco-Friendly Products

The Diethanolamide Market is poised for growth as trends towards eco-friendly and sustainable products gain momentum. Consumers are increasingly seeking products that are not only effective but also environmentally responsible. Diethanolamide Market, often derived from renewable resources, aligns well with this consumer preference. The market for eco-friendly personal care and cleaning products is projected to grow significantly, potentially at a rate of 7% annually. This shift towards sustainability is likely to drive innovation and product development within the Diethanolamide Market, as manufacturers strive to meet the evolving demands of environmentally conscious consumers.

Expansion in Household Cleaning Products

The Diethanolamide Market is significantly benefiting from the expansion of the household cleaning products sector. With an increasing focus on hygiene and cleanliness, especially in residential settings, the demand for effective cleaning agents is on the rise. Diethanolamide Market serves as a key ingredient in various cleaning formulations, providing excellent foaming and emulsifying properties. The household cleaning market is anticipated to grow at a rate of around 4.8% annually, which is likely to bolster the demand for diethanolamide. As manufacturers seek to enhance product performance while maintaining safety and environmental standards, the role of diethanolamide in formulating effective cleaning solutions becomes increasingly vital, thereby driving the Diethanolamide Market.

Increasing Use in Industrial Applications

The Diethanolamide Market is experiencing growth due to its increasing use in various industrial applications. This compound is employed in the formulation of lubricants, metalworking fluids, and other industrial products, where its emulsifying and wetting properties are highly valued. The industrial lubricants market is expected to grow at a rate of around 3.5% annually, which may lead to a corresponding increase in the demand for diethanolamide. As industries seek to improve operational efficiency and reduce costs, the incorporation of diethanolamide in formulations could become more prevalent, thereby enhancing the overall growth of the Diethanolamide Market.

Market Segment Insights

By Application: Personal Care Products (Largest) vs. Agricultural Chemicals (Fastest-Growing)

The Diethanolamide Market demonstrates a varied application portfolio with prominent segments including Personal Care Products, Household Cleaning Products, Industrial Applications, and Agricultural Chemicals. Among these, Personal Care Products hold the largest market share due to their extensive use in shampoos, conditioners, and other personal care formulations. Household Cleaning Products contribute significantly as well, enabled by an increased focus on household hygiene. However, Agricultural Chemicals are emerging swiftly, capturing attention for their potential growth driven by the evolving agricultural practices and the need for sustainable solutions.

Personal Care Products: Dominant vs. Agricultural Chemicals: Emerging

Personal Care Products are a dominant segment within the Diethanolamide Market, characterized by their high demand for surfactants that enhance the texture and performance of cosmetics and personal hygiene products. This segment benefits from rising consumer awareness regarding personal grooming and wellness, leading to innovative product formulations. On the other hand, Agricultural Chemicals represent an emerging segment showing significant promise owing to advancements in formulations that require biodegradable surfactants like diethanolamides. These chemicals align with modern agricultural demands focused on sustainability and environmental safety, thus resonating with trends toward organic and eco-friendly farming practices.

By End Use: Cosmetics (Largest) vs. Detergents (Fastest-Growing)

The Diethanolamide Market exhibits diverse applications across several end-use sectors including cosmetics, detergents, textiles, and paints and coatings. Cosmetics lead the market with a significant share, which can be attributed to the growing consumer preference for personal care products that are both effective and gentle on the skin. Meanwhile, detergents are rapidly gaining traction, expanding their market presence as households seek efficient and eco-friendly cleaning solutions.

Cosmetics (Dominant) vs. Detergents (Emerging)

In the Diethanolamide Market, cosmetics stand out as the dominant segment due to their widespread use in products like shampoos, body washes, and skin creams that prioritize both functionality and skin compatibility. The properties of diethanolamide, such as its ability to enhance foaming and improve viscosity, make it a preferred choice for formulators. On the other hand, detergents represent an emerging segment driven by increasing environmental awareness and demand for biodegradable surfactants. As consumers lean towards sustainable solutions, the use of diethanolamide in detergent formulations is likely to surge, highlighting its potential as a versatile ingredient.

By Formulation Type: Surfactants (Largest) vs. Emulsifiers (Fastest-Growing)

In the Diethanolamide Market, the formulation types are categorized primarily into emulsifiers, surfactants, thickeners, and stabilizers. Among these, surfactants hold the largest market share due to their versatile applications in cleaning products, personal care, and industrial processes. Emulsifiers are gaining traction, reflecting significant market interest, especially in food products and cosmetics. Thickeners and stabilizers, while essential, cater to more niche applications and thus occupy a smaller market slice.

Surfactants (Dominant) vs. Emulsifiers (Emerging)

Surfactants are crucial in various formulations, owing to their ability to reduce surface tension and enhance product performance. Widely used in personal care products and industrial applications, surfactants have established themselves as the dominant force in the Diethanolamide Market. On the other hand, emulsifiers represent a rapidly emerging segment, driven by increasing demand in the food and cosmetic industries. Their role in stabilizing mixtures of oil and water makes them indispensable in many formulations. As consumer preferences shift towards natural and sustainable ingredients, both surfactants and emulsifiers are positioned to adapt and grow, with emulsifiers showing particularly promising trends.

By Grade: Cosmetic Grade (Largest) vs. Industrial Grade (Fastest-Growing)

The Diethanolamide Market is characterized by a distinct distribution of grades, with Cosmetic Grade leading significantly in market share. This segment benefits from increasing consumer demand for personal care and cosmetic products that utilize diethanolamides for their foaming and skin-conditioning properties. Meanwhile, Industrial Grade is emerging rapidly, driven by its applications in various industrial processes such as detergents and cleaning products, which in turn increases its uptake among manufacturers seeking efficient and effective formulations. In terms of growth trends, the Cosmetic Grade segment is expected to maintain its leadership due to ongoing innovations in beauty products and skincare solutions. Simultaneously, the Industrial Grade segment is anticipated to experience the highest growth rate, attributed to heightened production capabilities and a growing focus on sustainability in industrial applications, effectively broadening its market scope.

Cosmetic Grade (Dominant) vs. Industrial Grade (Emerging)

Cosmetic Grade diethanolamides are primarily used in personal care products due to their excellent surfactant properties, enhancing the texture and performance of creams, shampoos, and conditioners. This segment dominates the market, backed by a robust consumer trend towards premium cosmetic formulations. On the other hand, Industrial Grade diethanolamides are gaining traction for their versatility and efficacy in industrial cleaning and manufacturing processes. As industries strive for cleaner and more efficient production techniques, the Industrial Grade segment is emerging as a vital part of the market. The dual growth of these segments reflects the diverse applications of diethanolamides, catering to both consumer-oriented products and essential industrial functions.

Get more detailed insights about Diethanolamide Market

Regional Insights

North America : Innovation and Demand Growth

The North American diethanolamide market is driven by increasing demand from personal care and household products, with the U.S. holding the largest market share at approximately 60%. Regulatory support for sustainable ingredients further fuels growth, while Canada follows as the second-largest market, contributing around 25%. The region's focus on eco-friendly formulations is a significant catalyst for market expansion. Leading countries in this region include the United States and Canada, with major players like BASF SE, Huntsman Corporation, and Stepan Company dominating the landscape. The competitive environment is characterized by innovation in product formulations and strategic partnerships. The presence of established companies ensures a robust supply chain, catering to the rising demand for diethanolamide in various applications.

Europe : Sustainability and Regulatory Focus

Europe is witnessing a significant shift towards sustainable chemical solutions, with diethanolamide demand driven by stringent regulations on chemical safety and environmental impact. Germany and France are the largest markets, holding approximately 40% and 20% of the market share, respectively. The European Union's REACH regulations promote the use of safer chemicals, enhancing market growth and innovation in formulations. Key players in Europe include Evonik Industries AG, Clariant AG, and BASF SE, which are actively investing in sustainable practices. The competitive landscape is marked by a focus on eco-friendly products, with companies adapting to regulatory changes and consumer preferences. This region's commitment to sustainability positions it as a leader in The Diethanolamide Market.

Asia-Pacific : Emerging Market Potential

The Asia-Pacific diethanolamide market is experiencing rapid growth, driven by increasing industrialization and rising consumer demand for personal care products. China and India are the largest markets, accounting for approximately 35% and 20% of the market share, respectively. The region's expanding manufacturing base and favorable government policies are significant growth drivers, fostering a conducive environment for market expansion. China leads the competitive landscape, with key players like Huntsman Corporation and Kraton Corporation establishing a strong presence. The market is characterized by a mix of local and international companies, focusing on innovation and cost-effective production methods. As consumer awareness of product safety increases, the demand for high-quality diethanolamide is expected to rise, further propelling market growth.

Middle East and Africa : Resource-Rich Opportunities

The Middle East and Africa region is witnessing a gradual increase in the demand for diethanolamide, driven by the growth of the personal care and cosmetics industry. The UAE and South Africa are the leading markets, holding approximately 30% and 15% of the market share, respectively. The region's rich natural resources and increasing investments in manufacturing are key factors contributing to market growth. In this region, local players are emerging alongside established international companies, creating a competitive landscape that encourages innovation. Key players like Oxiteno S.A. and Croda International Plc are expanding their operations to meet the growing demand. As the market matures, the focus on quality and sustainability will likely shape future trends in the diethanolamide sector.

Diethanolamide Market Regional Image

Key Players and Competitive Insights

The Diethanolamide Market is currently characterized by a competitive landscape that is both dynamic and multifaceted. Key growth drivers include the increasing demand for surfactants in personal care and household products, alongside a growing emphasis on sustainable and eco-friendly formulations. Major players such as BASF SE (Germany), Huntsman Corporation (US), and Evonik Industries AG (Germany) are strategically positioned to leverage these trends. BASF SE (Germany) focuses on innovation and sustainability, investing in bio-based alternatives to traditional chemical processes, which aligns with the market's shift towards greener products. Huntsman Corporation (US) emphasizes regional expansion and strategic partnerships, enhancing its supply chain capabilities to meet the rising demand in emerging markets. Evonik Industries AG (Germany) is also heavily invested in digital transformation, utilizing advanced analytics to optimize production processes and improve product offerings, thereby shaping a competitive environment that prioritizes innovation and sustainability.

In terms of business tactics, companies are increasingly localizing manufacturing to reduce lead times and enhance supply chain efficiency. The Diethanolamide Market appears moderately fragmented, with several key players exerting influence over pricing and product development. This fragmentation allows for niche players to thrive, while larger corporations leverage their scale to optimize operations and expand their market share. The collective influence of these key players fosters a competitive structure that encourages innovation and responsiveness to market demands.

In August 2025, BASF SE (Germany) announced the launch of a new line of bio-based diethanolamides, which are derived from renewable resources. This strategic move not only enhances their product portfolio but also positions the company as a leader in sustainable chemical solutions. The introduction of these products is likely to attract environmentally conscious consumers and businesses, thereby expanding BASF's market reach and reinforcing its commitment to sustainability.

In September 2025, Huntsman Corporation (US) entered into a strategic partnership with a leading personal care brand to develop customized diethanolamide formulations. This collaboration is expected to enhance Huntsman's product offerings and strengthen its foothold in the personal care sector. By aligning with a well-established brand, Huntsman may gain access to new distribution channels and consumer insights, which could significantly boost its competitive advantage in the market.

In July 2025, Evonik Industries AG (Germany) unveiled a new digital platform aimed at optimizing the production of diethanolamides through real-time data analytics. This initiative is indicative of Evonik's commitment to digital transformation and operational efficiency. By harnessing data analytics, the company can streamline its manufacturing processes, reduce costs, and improve product quality, thereby enhancing its competitive positioning in the market.

As of October 2025, current competitive trends in the Diethanolamide Market are increasingly defined by digitalization, sustainability, and the integration of artificial intelligence. Strategic alliances among key players are shaping the landscape, fostering innovation and collaboration. The shift from price-based competition to a focus on technological advancement and supply chain reliability is becoming more pronounced. Companies that prioritize innovation and sustainability are likely to differentiate themselves in this evolving market, suggesting a future where competitive advantage hinges on the ability to adapt to changing consumer preferences and regulatory landscapes.

Key Companies in the Diethanolamide Market market include

Industry Developments

  • Q2 2024: BASF expands diethanolamide production capacity at Ludwigshafen site BASF announced the completion of a capacity expansion for diethanolamide at its Ludwigshafen, Germany facility, aiming to meet growing demand from the personal care and industrial sectors.
  • Q1 2024: Dow launches new bio-based diethanolamide surfactant for personal care applications Dow introduced a new line of bio-based diethanolamide surfactants designed for use in shampoos and liquid soaps, emphasizing improved sustainability and performance.
  • Q3 2024: Eastman Chemical announces partnership with Univar Solutions for diethanolamide distribution in North America Eastman Chemical Company entered into a distribution agreement with Univar Solutions to expand the reach of its diethanolamide products across North America.
  • Q2 2024: INEOS Oxide opens new diethanolamide production unit in Antwerp INEOS Oxide inaugurated a new production unit for diethanolamide at its Antwerp site, increasing its European manufacturing footprint and supply reliability.
  • Q4 2024: Solvay receives REACH authorization for new diethanolamide formulation Solvay secured REACH regulatory approval for a novel diethanolamide formulation intended for use in agrochemical and cleaning product applications.
  • Q1 2025: Stepan Company acquires specialty surfactant plant with diethanolamide capabilities in Brazil Stepan Company completed the acquisition of a specialty surfactant manufacturing facility in Brazil, expanding its diethanolamide production capacity in Latin America.
  • Q2 2025: Clariant launches next-generation diethanolamide-based emulsifier for crop protection Clariant introduced a new diethanolamide-based emulsifier designed to enhance the performance and environmental profile of crop protection formulations.
  • Q3 2024: Huntsman Corporation appoints new VP for Performance Products, including diethanolamide business Huntsman Corporation named a new Vice President to oversee its Performance Products division, which includes the company's diethanolamide product line.
  • Q2 2024: Evonik Industries signs long-term supply contract for diethanolamide with major Asian detergent manufacturer Evonik Industries entered into a multi-year supply agreement to provide diethanolamide to a leading detergent producer in Asia, strengthening its presence in the region.
  • Q4 2024: Shell Chemicals announces investment in diethanolamide process optimization at Deer Park facility Shell Chemicals revealed a major investment in process optimization at its Deer Park, Texas plant to improve efficiency and output of diethanolamide.
  • Q1 2025: AkzoNobel unveils new diethanolamide-based additive for industrial lubricants AkzoNobel launched a new diethanolamide-based additive aimed at improving the performance and stability of industrial lubricants.
  • Q2 2025: Croda International partners with BASF for sustainable diethanolamide sourcing initiative Croda International and BASF announced a joint initiative to develop and source sustainable diethanolamide for use in personal care and cleaning products.

Future Outlook

Diethanolamide Market Future Outlook

The Diethanolamide Market is projected to grow at a 5.16% CAGR from 2024 to 2035, driven by increasing demand in personal care and industrial applications.

New opportunities lie in:

  • Expansion into biodegradable formulations for eco-conscious consumers.
  • Development of customized diethanolamide blends for specific industrial applications.
  • Investment in advanced manufacturing technologies to enhance production efficiency.

By 2035, the Diethanolamide Market is expected to achieve robust growth, solidifying its position in various sectors.

Market Segmentation

Diethanolamide Market Grade Outlook

  • Cosmetic Grade
  • Industrial Grade
  • Food Grade

Diethanolamide Market End Use Outlook

  • Cosmetics
  • Detergents
  • Textiles
  • Paints and Coatings

Diethanolamide Market Application Outlook

  • Personal Care Products
  • Household Cleaning Products
  • Industrial Applications
  • Agricultural Chemicals

Diethanolamide Market Formulation Type Outlook

  • Emulsifiers
  • Surfactants
  • Thickeners
  • Stabilizers

Report Scope

MARKET SIZE 20241.756(USD Billion)
MARKET SIZE 20251.847(USD Billion)
MARKET SIZE 20353.055(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)5.16% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledMarket analysis in progress
Segments CoveredMarket segmentation analysis in progress
Key Market OpportunitiesGrowing demand for sustainable surfactants drives innovation in the Diethanolamide Market.
Key Market DynamicsRising demand for sustainable surfactants drives innovation and competition in the Diethanolamide Market.
Countries CoveredNorth America, Europe, APAC, South America, MEA

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FAQs

What is the projected market valuation of the Diethanolamide Market by 2035?

The Diethanolamide Market is projected to reach a valuation of 3.055 USD Billion by 2035.

What was the market valuation of the Diethanolamide Market in 2024?

In 2024, the Diethanolamide Market was valued at 1.756 USD Billion.

What is the expected CAGR for the Diethanolamide Market during the forecast period 2025 - 2035?

The expected CAGR for the Diethanolamide Market during the forecast period 2025 - 2035 is 5.16%.

Which companies are considered key players in the Diethanolamide Market?

Key players in the Diethanolamide Market include BASF SE, Huntsman Corporation, and Evonik Industries AG.

What are the main application segments of the Diethanolamide Market?

The main application segments include Personal Care Products, Household Cleaning Products, Industrial Applications, and Agricultural Chemicals.

How much is the Personal Care Products segment expected to grow by 2035?

The Personal Care Products segment is expected to grow from 0.703 USD Billion in 2024 to 1.2 USD Billion by 2035.

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