Dairy-free yogurt provides a plant-based alternative to traditional yogurt. Made from ingredients like almond, coconut, or soy, it offers a creamy and lactose-free option for those with dietary preferences or restrictions.
The Competitive Landscape of the Dairy-free Yogurt Market in 2023 is marked by intense competition among key players aiming to capture a growing consumer base seeking plant-based alternatives. Strategies such as product diversification, strategic partnerships, and investments in research and development define the market dynamics. The industry sees a mix of established companies and new entrants, each contributing to the overall competitiveness of the dairy-free yogurt market.
Key Players:
Prominent players in the Dairy-free Yogurt Market include industry leaders such as Danone SA, General Mills Inc., The Hain Celestial Group, Inc., Nush Foods, and Yoplait. These companies leverage their brand recognition, extensive distribution networks, and manufacturing capabilities to maintain a stronghold in the market. Their product portfolios encompass a variety of dairy-free yogurt alternatives, catering to different consumer preferences.
Strategies Adopted:
Key players employ diverse strategies to gain a competitive edge in the Dairy-free Yogurt Market. Product innovation is a central focus, with companies introducing new flavors, formulations, and packaging options to meet evolving consumer tastes. Strategic partnerships with retailers, health food stores, and online platforms expand the reach of dairy-free yogurt products. Additionally, marketing initiatives highlighting the health benefits and sustainability aspects of plant-based yogurt alternatives are common strategies adopted by key players.
Market Share Analysis:
Several factors contribute to the analysis of market share in the Dairy-free Yogurt Market. Brand reputation and consumer trust play a pivotal role, as consumers often gravitate towards familiar names when choosing plant-based options. Price competitiveness, product quality, and taste are critical factors influencing market share, with consumers expecting dairy-free yogurt products to offer both nutritional benefits and a satisfying taste experience. Effective marketing and communication strategies that highlight these factors contribute significantly to market share.
New and Emerging Companies:
The Dairy-free Yogurt Market welcomes new and emerging companies bringing innovative approaches and products to the industry. Start-ups such as Almond Dream, Kite Hill, and Ripple Foods have gained traction by offering unique dairy-free yogurt formulations, often using alternative ingredients such as almond milk, coconut milk, or pea protein. These companies, characterized by agility and a focus on niche markets, contribute to the overall dynamism and innovation within the dairy-free yogurt landscape.
Industry Trends:
Industry news and current investment trends in 2023 showcase the Dairy-free Yogurt Market's evolution. Companies are investing heavily in research and development to enhance the taste and texture of their products, addressing common consumer concerns related to the mouthfeel of plant-based yogurts. Investments in sustainable and eco-friendly packaging solutions reflect the industry's commitment to environmental responsibility. Additionally, strategic acquisitions and partnerships are prevalent, facilitating market expansion and diversification.
Competitive Scenario:
The Dairy-free Yogurt Market's overall competitive scenario is characterized by a balance between established players defending their market share and emerging companies driving innovation. The focus on health and wellness, coupled with an increasing awareness of environmental sustainability, has resulted in a landscape where companies strive to align their offerings with consumer preferences. The competitive scenario is marked by continuous efforts to introduce novel products, expand market reach, and cater to the diverse needs of consumers seeking dairy-free alternatives.
Recent Development:
General Mills Inc. announced a strategic partnership with a leading plant-based ingredient supplier to enhance the nutritional profile of its dairy-free yogurt products. Nush Foods introduced a new range of probiotic-rich dairy-free yogurts, capitalizing on the growing demand for functional foods. These developments underscore the industry's commitment to innovation, nutritional enhancement, and meeting the evolving demands of the global Dairy-free Yogurt Market.
Dairy-free Yogurt Market Size was valued at USD 8.9 billion in 2022. The Dairy-free Yogurt market industry is projected to grow from USD9.3539 Billion in 2023 to USD 13.9256 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.10% during the forecast period (2023 - 2032). Rising cases of lactose intolerance and the High prevalence of lactose intolerance are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
the consumer's interest in conventional products has been fading faster than ever, thus increasing the number of opportunities for the operating players to launch unique or innovative plant-centric products in the markets. The individuals residing in countries & regions, such as the U.S., U.K., India, Germany, Argentina, and many others, strictly follow the vegan trend, attributed to the flourishing demand for varied flavors or unfamiliar products in the Region. The startups, or other emerging players, plan to strengthen their product portfolio and develop sustainable products. They are further anticipating the market CAGR growth of vegan products in the next few years.
Furthermore, Health Experts are also engaged in spreading awareness about the benefits of cultured yogurts, such as improved gut health or weight management, which is also found to be effective for the growth of dairy- alternatives. Besides yogurts, companies such as Notiva or Evolved Foods are also working towards enhancing their product portfolio by offering vegan ghee or plant-based meat to suffice the population's emerging demands. The sudden switch in the customer's diet towards vegan food leads to the increased demand for new tastes in the yogurt category, such as fruit-flavored yogurts. Such advances in the product launch with various exciting flavors have emerged as one of the major trends attracting many consumers toward plant-based yogurt. They will help the market prosper in the coming years.
Additionally, the plant-based products market is strongly flourished due to the facilitating demand for multiple dairy alternative foods and beverages across the globe. Nowadays, Veganism has not just remained a dietary choice but also appears to be an element of a growing social movement related to animal welfare, animal rights, and sustainability. While Veganism is growing with the passing days, it still covers approximately 1% of the population.
However, since the COVID-19 pandemic, a growing graph has been observed in the vegan population's and flexitarians' growth. Moreover, developed regions, such as the U.S., Asia Pacific, and the U.K., widely accept the veganism culture. Thus, Indian companies such as Epigamia or Axia Foods invest in developing coconut yogurt, further captivating the customer's attention across the Region. In addition, food scientists believe that a vegan diet may be beneficial as a functional nutritional therapy in treating metabolic syndrome-related conditions such as obesity, cardiovascular disease, and diabetes and protecting against inflammatory diseases.Thus,these factors are driving the Dairy-free Yogurt market revenue.
Based on product type, the Dairy-free Yogurt market segmentation includes soy, coconut, rice, almonds, and others. The almonds segment dominated the market due to the increased usage of almonds in preparing various vegan products. The easy availability of almonds and awareness among consumers about the nutritional properties of almond milk aids the way towards the growth of almond-based yogurt in the vegan industry. The flourishing demand for healthy, nutritious, and animal-welfare-friendly dairy substitutes fuels the demand for plant-based ingredients in vegan products. In addition, the low-calorie content and higher acceptance of almonds, as compared to any other nut, also propels the market revenue of the almond segment.
Based on category, the Dairy-free Yogurt market segmentation includes conventional and organic. The organic segment dominated the market due to the rising health concerns, rising cases of lactose intolerance, and the high prevalence of lactose intolerance.
The Dairy-free Yogurt market segmentation, based on Packaging type, includes tubs and pouches. The tubs segment dominated the market. Due to convenience, ease of use, and better storage options. Moreover, tub packaging is easily available in various sizes, making it a suitable option for individual and family-sized servings.
The Dairy-free Yogurt market segmentation, based on distribution channels, includes Store- and Non- Store-based. The store-based distribution channel category generated the most income. Consumers experience a good assortment of goods in the Store and may choose from various product variants, thus making the Store a very convenient destination. In addition, the bulk purchasing option and the rising awareness about the new brand or product launch under less than one roof also increase the growth of the Store based segment.
Figure1: Dairy-free Yogurt Market, by Distribution channel, 2022 & 2032 (USD billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
By Region, the study providesmarket insights into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia-Pacific Dairy-free Yogurt Market area will dominate this market; increased awareness about gluten-free products on a domestic level will remain an influential force in the upcoming years. Moreover, China’s Dairy-free Yogurt market held the largest market share, and the Indian Dairy-free Yogurt market was the fastest-growing market in the Asia-Pacific region.
Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure2: DAIRY-FREE YOGURT MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Europe's Dairy-free Yogurt market accounts for the second-largest market share due to the increased number of campaigns on social media and satellite television channels. It is projected to keep the dominance of the Region. Further, the German Dairy-free Yogurt market held the largest market share, and the UK Dairy-free Yogurt market was the fastest-growing market in the European Region.
North America is expected to grow at the fastest CAGR from 2023 to 2032. This is due to the rising number of lactose intolerant people and growing consumer preference for a vegan diet has been driving the growth of the market in the Region.
Leading market players are investing heavily in research and development to expand their product lines, which will help the dairy-free yogurt market grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. The dairy-free yogurt industry must offer cost-effective items to expand and survive in a more competitive and rising market climate.
Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the Dairy-free Yogurt industry to benefit clients and increase the market sector. In recent years, the Dairy-free Yogurt industry has offered some of the most significant medical advantages. Major players in the Dairy-free Yogurt market, including The Coconut Collaborative (UK), Danone S.A. (France), Hain Celestial (US), Granarolo SpA (Italy), Forager Project (US), Springfield Creamery Inc. (US), Daiya Foods Inc. (Canada), Good Karma Foods Inc. (US), COYO Pty Ltd (Australia), NANCY'S (US), Lavva (New York), Whitewave Foods Company Inc. (US), Stonyfield Farm Inc. (US), General Mills Inc. (US)and others, are attempting to increase market demand by investing in research and development operations.
Danone S.A. is a French multinational food-products corporation based in Paris. It was founded in 1919 in Barcelona, Spain. It is listed on Euronext Paris, a CAC 40 stock market index component. Some of the company's products are branded Dannon in the United States. Danone S.A. launched the "Silk Kids Almond Milk Yogurt Alternative" plant-based yogurt specially formulated for children. The product comprises fava bean protein, almond milk, live & active cultures, and organic coconut oil and is fortified with Vitamin D and calcium to satisfy the children's nutrition. The yogurt substitute is dairy-free, lactose-free, gluten-free, and peanut-free; available in three flavors: apple cinnamon, strawberry, and mixed berry.
Soyarich Foods Manufacturing began life as a manufacturing entity in 2010; it has since grown into a leading player in innovative food manufacturing in Pune, specializing in soya bean-based products such as Tofu (Soya Paneer), Soya Milk, Soya Nuts, and Soya Sweets. Soya Rich Foods also pioneered introducing fresh soya foods to Pune. India-Based Soyarich Foods announces the launch of a new-flavored plant-based alternative, "Yofu," available in varied flavors such as mango, cherry, and apple cinnamon. The product contains fruit pulps with no added colors or preservatives, thus suiting the vegan population for consumption.
Dairy-free Yogurt Industry Developments
Danone: Introduced "Silk Oat yoghurt" with an emphasis on protein content and smoothness. Additionally, they added additional flavours and formats to their "So Delicious Coconutmilk yoghurt" line.
General Mills: Make use of their well-known cereal brand association to introduce "Cheerios Oatmilk Yoghurt".
March 2022: AYO company launched a new plant-based yogurt range by developing a "plain almond milk yogurt," available in various flavors. The product is made from -grown almonds, thus fitting vegan or keto diet followers. The product can be further used for making smoothies, dips, or desserts.
November 2021: Plant Veda, an award-winning dairy-substitute manufacturer, announced the latest addition of plant-based yogurt, "Plant Gurt," which contains millions of live probiotics and can be incorporated with breakfast cereals or smoothies.
December 2020: Danone S.A. launched the "Silk Kids Almond Milk Yogurt Alternative" plant-based yogurt specially formulated for children. The product comprises fava bean protein, almond milk, live & active cultures, and organic coconut oil and is fortified with Vitamin D and calcium to satisfy the children's nutrition. The yogurt substitute is dairy-free, lactose-free, gluten-free, and peanut-free; available in three flavors: apple cinnamon, strawberry, and mixed berry.March 2022: AYO company launched a new plant-based yogurt range by developing a "plain almond milk yogurt," available in various flavors. The product is made from -grown almonds, thus fitting vegan or keto diet followers. The product can be further used for making smoothies, dips, or desserts.
Dairy-free Yogurt Market Highlights:
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