Introduction
In the year 2024, the crude-to-chemicals market is going through a profound transformation, driven by a confluence of macro-economic factors. Technological progress is enabling conversion processes to become more efficient, while a growing emphasis on the environment and reduced carbon footprints is pushing companies to operate more sustainably. Moreover, a change in consumer behaviour towards sustainable products is compelling the industry to adapt and change. Strategically, these factors are of paramount importance to all stakeholders. They not only affect the way in which companies operate, but also how they position themselves in an increasingly green and competitive market.
Top Trends
- Increased Focus on Sustainability
The petrochemicals industry is increasingly placing an emphasis on the environment. The main players have committed to achieving zero net greenhouse gas emissions by 2050. For example, Shell has set a target of reducing its net carbon footprint by 20 per cent by 2030. Regulation and the growing demand for ‘green’ products are driving the industry towards a shift towards carbon capture and storage. This will have a knock-on effect on the way resources are allocated towards sustainable practices, which could affect the supply chain and production methods.
- Advancements in Catalytic Technologies
It is the catalytic conversion of crude oil to chemicals that is becoming more and more efficient. ExxonMobil and other companies are investing in improved catalysts that yield higher yields and consume less energy. Recent studies show that the new catalytic methods could increase the overall efficiency of chemical production by up to 30 percent. This development will probably lower production costs and increase profits. And it will encourage further R & D investment in the hope of further technological improvements.
- Integration of Digital Technologies
Artificial intelligence and the Internet of Things are transforming the chemical industry. It is now possible to optimize the production processes by analyzing the data. Total Energy, for example, which has achieved a 15% increase in its performance thanks to the digital tools, says: “Today, we have a supply chain that is more agile and more responsive than ever before.”
- Shift Towards Bio-based Feedstocks
Besides, the trend to use bio-based raw materials in the crude-to-chemicals process is being driven by both government regulations and customer preferences. Sabic has launched projects to increase the bio-based content of its chemical production to 10% by 2025. This will not only diversify its raw material sources, but also contribute to its sustainability goals, and may lead to new opportunities and new business partners.
- Regulatory Changes and Compliance
The governmental regulations of the chemical industry are becoming stricter, which is affecting the crude-to-chemicals industry. For example, the European Union's Green Deal aims at reducing greenhouse gas emissions by up to 30 percent by the year 2030. These regulations must be adapted to, which may result in considerable investments in new compliance technology, and ultimately in higher operating costs and lower market competitiveness.
- Emergence of Circular Economy Practices
The chemical industry has also embraced the principles of the circular economy, reusing and regenerating its raw materials. Waste plastics are a good example. PetroChina has started to use them in its production process. Waste is being turned into a source of revenue. It is not only reducing waste but also bringing new business opportunities.
- Expansion of Global Supply Chains
The market for crude oil is undergoing an expansion of its global supply chains, as a result of the need for diversified sourcing and resilience. The companies are establishing cross-border alliances to secure their feedstock and transport routes. This trend is expected to increase market stability and reduce the risks of geopolitical tensions. It is also expected to foster innovation through cross-border collaboration.
- Investment in Renewable Energy Integration
The petrochemical industry is now experiencing a considerable push towards integrating renewable energy sources into its production process. Total Energies, for example, is investing in the solar and wind energy which will power its chemical plants. This integration is expected to reduce both its carbon footprint and its operating costs, and at the same time contribute to the global energy transition.
- Focus on Advanced Recycling Technologies
Using modern techniques, waste materials are now converted into valuable chemicals. Companies like Sabic are investing in chemical recovery plants that can process all sorts of mixed plastics. This will increase resource efficiency and reduce the need for virgin materials. It will also transform waste management and create new business opportunities.
- Collaboration for Innovation
Increasingly important for innovation is the close collaboration between the industry, the academic world and the governments. A good example of this is the Global Alliance of the chemical industry. This development is likely to accelerate the development of new sustainable practices and new sustainable technology, which will improve the competitiveness of the industry and ensure long-term survival in a rapidly changing market.
Conclusion: Navigating the Crude-to-Chemicals Landscape
In 2024 the crude-to-chemicals market will be characterised by a very high degree of competition and by a large degree of fragmentation, with a number of companies, both old and new, vying for market share. The regional trends will show a growing trend towards innovation and to a certain extent towards sustainability. This trend will be influenced by changing regulatory frameworks and by changing consumers’ preferences. The large players will be able to take advantage of their established production and distribution facilities and to introduce new, digitally enhanced production and distribution capabilities, such as artificial intelligence and automation. In contrast, the new players will seek to differentiate themselves by emphasising their flexibility and their sustainable practices. Artificial intelligence and automation will become the key to a successful future in this market. In order to successfully navigate this complex environment and to take advantage of emerging opportunities, companies will have to align their capabilities strategically.