CRM Analytics Market Research Report - Global Forecast to 2023

CRM Analytics Market: By Type (Sales Analytics, Customer Analytics), Deployment (Cloud, On-premise), Organization Size (Small & Medium Enterprises), End-User (BFSI, Telecommunications and IT, Retail & Wholesales) – Global Forecast till 2023

ID: MRFR/ICT/3770-HCR | February 2021 | Region: Global | 100 pages

Market Synopsis of CRM Analytics Market:


Market Scenario:


Customer relationship analytics is an application that enables organizations to easily access their data and modernizes business choices. CRM analytics is also used in the online analytical processing by using data mining. It is important for any organization to engage their customers through various personalized and multichannel campaigns as they go through complete buying cycle before thinking of the vendors.


Technology giants such as Salesforce Inc. (U.S.), IBM (U.S.), SAP AG (Germany), SAS Institute Inc. (U.S.), Oracle Corporation (U.S.), Teradata Corporation (U.S.), Accenture PLC (Ireland) are a prominent player in CRM Analytics market. Salesforce Inc.is one of the significant players in CRM analytics market that helps enterprises to get rid of long processes and manual effort. The software enables enterprises by storing all information at one place that is personal, relevant, and up to date. It increases customers report 37% more sales revenue, 45% higher customer satisfaction and 43% better marketing ROI. IBM a key player in CRM analytics market offers CRM solutions to midsize businesses to gain faster insights, enable real-time decision-making and deliver customized experiences that increase customer loyalty and attract new customers. By integrating CRM solutions that are specially designed and priced for midsize businesses, businesses can gain valuable insights from customer data to enhance the customer experience.


The major factors driving the growth of the CRM Analytics market is the rising awareness among enterprise to retain valuable customers and increased competition may accelerate the demand for CRM analytics. Furthermore, increase in the data and having insights about sales are expected to boost the global CRM analytics market growth. CRM analytics offers fact-based information on overall product demand, sales process, pricing effectiveness, and customer price sensitivity, which is anticipated to fuel the global CRM analytics market growth. Other factors such as the importance of CRM analytics is increasing every year due to the generation of large amounts of data associated with the greater power of choice given to the customer while selecting goods and services through various user-friendly e-commerce websites.


The global CRM Analytics market is expected to grow at a CAGR of approximately 13% during the forecast period 2017-2023.


CRM Analytics Market
CRM Analytics Market Image


Key Players:


Some of the prominent players in the global CRM Analytics market: Salesforce Inc. (U.S.), IBM (U.S.), SAP AG (Germany), SAS Institute Inc. (U.S.), Oracle Corporation (U.S.), Teradata Corporation (U.S.), Accenture PLC (Ireland), Angoss Software Corporation (Canada), Microsoft Corporation (U.S.), Infosys Ltd (India), Infor (U.S.) and others.


Segments:


The global CRM Analytics market is segmented by type, deployment, organization size, and end-users. By the type segment, the market consists of sales analytics, customer analytics, contact center analytics, marketing analytics web, and social media analytics. By the deployment, the market is segmented into cloud and on-premise. By the organization size, the market is segmented into small, medium, and large enterprises. On the basis of end-user segment, the market is segmented into BFSI, telecommunications and IT, retail & wholesales, energy and utilities, manufacturing, healthcare and life science, transportation and logistics, media and entertainment, hospitality, and others


Regional Analysis:


The global CRM Analytics market is studied for four major regions: Asia Pacific, North America, Europe, and Rest of the World. It has been observed that North America region accounts for the largest share in the global CRM Analytics market. Owing to the generation of large volume of data and increased awareness to retain the valuable customer. Asia Pacific region is expected to be the fastest growing in the CRM analytics market owing to the emergence of small & medium enterprises and competition among enterprises to retain the valuable customers. Other factors such as growing industries of BFSI, telecommunications and IT, healthcare and life science, transportation and logistics, and others are fuelling the global CRM analytics market growth.


Intended Audience



  • Technology Investors

  • Research/Consultancy firms

  • Technology Solution Providers

  • Software Solution Providers



Frequently Asked Questions (FAQ) :


Customer relationship analytics can be described as an application that helps organizations easily access data and also modernize their business choices.

Oracle Corporation (U.S.), IBM (U.S.), Teradata Corporation (U.S.), SAS Institute Inc. (U.S.), Accenture PLC (Ireland), Salesforce Inc. (U.S.), SAP AG (Germany), are the significant tech giants in the market.

Mounting awareness among enterprises coupled with rising competition between prominent vendors encourage global market growth.

The market growth rate in the years to come is expected to be approximately 13%.

Healthcare and life science, BFSI, energy and utilities, retail & wholesales, manufacturing, hospitality, transportation and logistics, media and entertainment, telecommunications and IT, are the significant end-users in the worldwide market.

TABLE OF CONTENTS
1 Executive Summary

2 Scope of the Report

2.1 Market Definition

2.2 Scope of the Study

2.2.1 Research Objectives

2.2.2 Assumptions & Limitations

2.3 Markets Structure
3 Market Research Methodology

3.1 Research Process

3.2 Secondary Research

3.3 Primary Research

3.4 Forecast Model

4 Market Landscape

4.1 Porter’s Five Forces Analysis

4.1.1 Threat of New Entrants

4.1.2 Bargaining power of buyers

4.1.3 Threat of substitutes

4.1.4 Segment rivalry

4.2 Value Chain/Supply Chain of Global CRM Analytics Market

5 Industry Overview of Global CRM Analytics Market

5.1 Introduction

5.2 Growth Drivers

5.3 Impact analysis

5.4 Market Challenges

6 Market Trends

6.1 Introduction

6.2 Growth Trends

6.3 Impact analysis

7. Global CRM Analytics Market by Type

7.1 Introduction

7.2 Sales Analytics

7.2.1 Market Estimates & Forecast, 2017-2023

7.2.2 Market Estimates & Forecast by Region, 2017-2023

7.3 Customer Analytics

7.3.1 Market Estimates & Forecast, 2017-2023

7.3.2 Market Estimates & Forecast by Region, 2017-2023
7.4 Contact Center Analytics

7.4.1 Market Estimates & Forecast, 2017-2023

7.4.2 Market Estimates & Forecast by Region, 2017-2023
7.5 Marketing analytics

7.5.1 Market Estimates & Forecast, 2017-2023

7.5.2 Market Estimates & Forecast by Region, 2017-2023

7.6 Web & social media analytics

7.6.1 Market Estimates & Forecast, 2017-2023

7.6.2 Market Estimates & Forecast by Region, 2017-2023
8. Global CRM Analytics Market by Deployment

8.1 Introduction

8.2 Cloud

8.2.1 Market Estimates & Forecast, 2017-2023

8.2.2 Market Estimates & Forecast by Region, 2017-2023

8.3 On-premise

8.3.1 Market Estimates & Forecast, 2017-2023

8.3.2 Market Estimates & Forecast by Region, 2017-2023
9. Global CRM Analytics Market by Organization Size

9.1 Introduction

9.2 Small & Medium Enterprises

9.2.1 Market Estimates & Forecast, 2017-2023

9.2.2 Market Estimates & Forecast by Region, 2017-2023

9.3 Large Enterprises

9.3.1 Market Estimates & Forecast, 2017-2023

9.3.2 Market Estimates & Forecast by Region, 2017-2023

10. Global CRM Analytics Market by End-User

10.1 Introduction

10.2 IT & Telecommunication

10.2.1 Market Estimates & Forecast, 2017-2023

10.2.2 Market Estimates & Forecast by Region, 2017-2023

10.3 Healthcare

10.3.1 Market Estimates & Forecast, 2017-2023

10.3.2 Market Estimates & Forecast by Region, 2017-2023
10.4 Manufacturing

10.4.1 Market Estimates & Forecast, 2017-2023

10.4.2 Market Estimates & Forecast by Region, 2017-2023
10.5 Retail

10.5.1 Market Estimates & Forecast, 2017-2023

10.5.2 Market Estimates & Forecast by Region, 2017-2023
10.6 BFSI

10.6.1 Market Estimates & Forecast, 2017-2023

10.6.2 Market Estimates & Forecast by Region, 2017-2023
10.7 Others

10.7.1 Market Estimates & Forecast, 2017-2023

10.7.2 Market Estimates & Forecast by Region, 2017-2023
11. Global CRM Analytics Market by Region

11.1 Introduction

11.2 North America

11.2.1 Market Estimates & Forecast, 2017-2023

11.2.2 Market Estimates & Forecast by Type, 2017-2023

11.2.3 Market Estimates & Forecast by Deployment, 2017-2023

11.2.4 Market Estimates & Forecast by Organization Size, 2017-2023

11.2.5 Market Estimates & Forecast by End-User, 2017-2023

11.2.6 U.S.A

11.2.6.1 Market Estimates & Forecast, 2017-2023

11.2.6.2 Market Estimates & Forecast by Type, 2017-2023

11.2.6.3 Market Estimates & Forecast by Deployment, 2017-2023

11.2.6.4 Market Estimates & Forecast by Organization Size, 2017-2023

11.2.6.5 Market Estimates & Forecast by End-User, 2017-2023
11.2.7 Mexico

11.2.7.1 Market Estimates & Forecast, 2017-2023

11.2.7.2 Market Estimates & Forecast by Type, 2017-2023

11.2.7.3 Market Estimates & Forecast by Deployment, 2017-2023

11.2.7.4 Market Estimates & Forecast by Organization Size, 2017-2023

11.2.7.5 Market Estimates & Forecast by end-User, 2017-2023
11.2.8 Canada

11.2.8.1 Market Estimates & Forecast, 2017-2023

11.2.8.2Market Estimates & Forecast by Type, 2017-2023

11.2.8.3 Market Estimates & Forecast by Type, 2017-2023

11.2.8.4 Market Estimates & Forecast by Organization Size, 2017-2023

11.2.8.5 Market Estimates & Forecast by End-User, 2017-2023

11.3 Europe

11.3.1 Market Estimates & Forecast, 2017-2023

11.3.2 Market Estimates & Forecast by Type, 2017-2023

11.3.3 Market Estimates & Forecast by Deployment, 2017-2023

11.3.4 Market Estimates & Forecast by Organization Size, 2017-2023

11.3.5 Market Estimates & Forecast by End-User, 2017-2023

11.3.6 Germany

11.3.6.1 Market Estimates & Forecast, 2017-2023

11.3.6.2 Market Estimates & Forecast by Type, 2017-2023

11.3.6.3 Market Estimates & Forecast by Deployment, 2017-2023

11.3.6.4 Market Estimates & Forecast by Organization Size, 2017-2023

11.3.6.5 Market Estimates & Forecast by End-User, 2017-2023

11.3.7. France

11.3.7.1 Market Estimates & Forecast, 2017-2023

11.3.7.2 Market Estimates & Forecast by Type, 2017-2023

11.3.7.3 Market Estimates & Forecast by Deployment, 2017-2023

11.3.7.4 Market Estimates & Forecast by Organization Size, 2017-2023

11.3.7.5 Market Estimates & Forecast by End-User, 2017-2023

11.3.8 Italy

11.3.8.1 Market Estimates & Forecast, 2017-2023

11.3.8.2 Market Estimates & Forecast by Type, 2017-2023

11.3.8.3 Market Estimates & Forecast by Deployment, 2017-2023

11.3.8.4 Market Estimates & Forecast by Organization Size, 2017-2023

11.3.8.5 Market Estimates & Forecast by End-User, 2017-2023

11.3.9 Spain

11.3.9.1 Market Estimates & Forecast, 2017-2023

11.3.9.2 Market Estimates & Forecast by Type, 2017-2023

11.3.9.3 Market Estimates & Forecast by Deployment, 2017-2023

11.3.9.4 Market Estimates & Forecast by Organization Size, 2017-2023

11.3.9.5 Market Estimates & Forecast by End-User, 2017-2023

11.3.10 U.K

11.3.10.1 Market Estimates & Forecast, 2017-2023

11.3.10.2 Market Estimates & Forecast by Type, 2017-2023

11.3.10.3 Market Estimates & Forecast by Deployment, 2017-2023

11.3.10.4 Market Estimates & Forecast by Organization Size, 2017-2023

11.3.10.5 Market Estimates & Forecast by End-User, 2017-2023
11.4 Asia Pacific

11.4.1 Market Estimates & Forecast, 2017-2023

11.4.2 Market Estimates & Forecast by Type, 2017-2023

11.4.3 Market Estimates & Forecast by Deployment, 2017-2023

11.4.4 Market Estimates & Forecast by Organization Size, 2017-2023

11.4.5 Market Estimates & Forecast by End-User, 2017-2023

11.4.6 China

11.4.6.1 Market Estimates & Forecast, 2017-2023

11.4.6.2 Market Estimates & Forecast by Type, 2017-2023

11.4.6.3 Market Estimates & Forecast by Deployment, 2017-2023

11.4.6.4 Market Estimates & Forecast by Organization Size, 2017-2023

11.4.6.5 Market Estimates & Forecast by End-User, 2017-2023
11.4.7 India

11.4.7.1 Market Estimates & Forecast, 2017-2023

11.4.7.2 Market Estimates & Forecast by Type, 2017-2023

11.4.7.3 Market Estimates & Forecast by Deployment, 2017-2023

11.4.7.4 Market Estimates & Forecast by Organization Size, 2017-2023

11.4.7.5 Market Estimates & Forecast by End-User, 2017-2023

11.4.8 Japan

11.4.8.1 Market Estimates & Forecast, 2017-2023

11.4.8.2 Market Estimates & Forecast by Type, 2017-2023

11.4.8.3 Market Estimates & Forecast by Deployment, 2017-2023

11.4.8.4 Market Estimates & Forecast by Organization Size, 2017-2023

11.4.8.5 Market Estimates & Forecast by End-User, 2017-2023
11.4.9 Rest of Asia Pacific

11.4.9.1 Market Estimates & Forecast, 2017-2023

11.4.9.2 Market Estimates & Forecast by Type, 2017-2023

11.4.9.3 Market Estimates & Forecast by Deployment, 2017-2023

11.4.9.4 Market Estimates & Forecast by Organization Size, 2017-2023

11.4.9.4 Market Estimates & Forecast by End-User, 2017-2023

11.5 Rest of the World

11.5.1 Market Estimates & Forecast, 2017-2023

11.5.2 Market Estimates & Forecast by Type, 2017-2023

11.5.3 Market Estimates & Forecast by Deployment, 2017-2023

11.5.4 Market Estimates & Forecast by Organization Size, 2017-2023

11.5.5 Market Estimates & Forecast by End-User, 2017-2023

11.6 The Middle East & Africa

11.6.1 Market Estimates & Forecast, 2017-2023

11.6.2 Market Estimates & Forecast by Type, 2017-2023

11.6.3 Market Estimates & Forecast by Deployment, 2017-2023

11.6.4 Market Estimates & Forecast by Organization Size, 2017-2023

11.6.5 Market Estimates & Forecast by End-User, 2017-2023

11.7 Latin America

11.7.1 Market Estimates & Forecast, 2017-2023

11.7.2 Market Estimates & Forecast by Type, 2017-2023

11.7.3 Market Estimates & Forecast by Deployment, 2017-2023

11.7.4 Market Estimates & Forecast by Organization Size, 2017-2023

11.7.5 Market Estimates & Forecast by End-User, 2017-2023
12. Company Profiles

12.1 Salesforce Inc. (U.S.)

12.1.1 Company Overview

12.1.2 Type/Business Segment Overview

12.1.3 Financial Updates

12.1.4 Key Developments

12.2 IBM (U.S.)

12.2.1 Company Overview

12.2.2 Type/Business Segment Overview

12.2.3 Financial Updates

12.2.4 Key Developments

12.3 SAP AG (Germany)

12.3.1 Company Overview

12.3.2 Type/Business Segment Overview

12.3.3 Financial Updates

12.3.4 Key Developments

12.4 SAS Institute Inc. (U.S.)

12.4.1 Company Overview

12.4.2 Type/Business Segment Overview

12.4.3 Financial Updates

12.4.4 Key Developments

12.5 Oracle Corporation (U.S.)

12.5.1 Company Overview

12.5.2 Type/Business Segment Overview

12.5.3 Financial Updates

12.5.4 Key Developments

12.6 Teradata Corporation (U.S.)

12.6.1 Company Overview

12.6.2 Type/Business Segment Overview

12.6.3 Financial Updates

12.6.4 Key Developments

12.7 Accenture PLC (Ireland)

12.7.1 Company Overview

12.7.2 Type/Business Segment Overview

12.7.3 Financial Updates

12.7.4 Key Developments

12.8 Angoss Software Corporation (Canada)

12.8.1 Company Overview

12.8.2 Type/Business Segment Overview

12.8.3 Financial Updates

12.8.4 Key Developments

12.9 Microsoft Corporation (U.S.)

12.9.1 Company Overview

12.9.2 Type/Business Segment Overview

12.9.3 Financial Updates

12.9.4 Key Developments

12.10 Infosys Ltd (India)

12.10.1 Company Overview

12.10.2 Type/Business Segment Overview

12.10.3 Financial Updates

12.10.4 Key Developments

LIST OF TABLES

Table 1 Global CRM Analytics Market: By Region, 2017-2023

Table 2 North America CRM Analytics Market: By Country, 2017-2023

Table 3 Europe CRM Analytics Market: By Country, 2017-2023

Table 4 Asia-Pacific CRM Analytics Market: By Country, 2017-2023

Table 5 Rest of the World CRM Analytics Market: By Country, 2017-2023

Table 6 Latin America CRM Analytics Market: By Country, 2017-2023

Table 7 Global CRM Analytics by Type Market: By Regions, 2017-2023

Table 8 North America CRM Analytics by Type Market: By Country, 2017-2023

Table 9 Europe CRM Analytics by Type Market: By Country, 2017-2023

Table10 Asia Pacific CRM Analytics by Type Market: By Country, 2017-2023

Table11 The Middle East & Africa CRM Analytics by Type Market: By Country, 2017-2023

Table12 Latin America CRM Analytics by Type Market: By Country, 2017-2023

Table13 Global CRM Analytics by Type Market: By Regions, 2017-2023

Table14 North America CRM Analytics by Type Market: By Country, 2017-2023

Table15 Europe CRM Analytics by Type Market: By Country, 2017-2023

Table16 Asia-Pacific CRM Analytics by Type Market: By Country, 2017-2023

Table17 Rest of the World CRM Analytics by Type Market: By Country, 2017-2023

Table18 Latin America CRM Analytics by Type Market: By Country, 2017-2023

Table19 North America CRM Analytics by Type Market: By Country, 2017-2023

Table20 Europe CRM Analytics for Type Market: By Country, 2017-2023

Table21 Asia-Pacific CRM Analytics for Type Market: By Country, 2017-2023

Table22 Rest of the World CRM Analytics for Type Market: By Country, 2017-2023

Table23 Latin America CRM Analytics for Type Market: By Country, 2017-2023

Table24 Global Type Market: By Region, 2017-2023

Table25 Global Constructive Method Market: By Region, 2017-2023

Table26 Global Type : By Region, 2017-2023

Table27 North America CRM Analytics Market, By Country

Table28 North America CRM Analytics Market, By Type

Table29 North America CRM Analytics Market, By Type

Table30 Europe: CRM Analytics Market, By Country

Table31 Europe: CRM Analytics Market, By Type

Table32 Europe: CRM Analytics Market, By Type

Table33 Asia-Pacific: CRM Analytics Market, By Country

Table34 Asia-Pacific: CRM Analytics Market, By Type

Table35 Asia-Pacific: CRM Analytics Market, By Type

Table36 Rest of the World : CRM Analytics Market, By Country

Table37 Rest of the World :CRM Analytics Market, By Type

Table38 Rest of the World :CRM Analytics Market, By Type

Table39 Latin America: CRM Analytics Market, By Country

Table40 Latin America : CRM Analytics Market, By Type

Table41 Latin America : CRM Analytics Market, By Type
LIST OF FIGURES
FIGURE 1 Global CRM Analytics Market segmentation

FIGURE 2 Forecast Methodology

FIGURE 3 Five Forces Analysis of Global CRM Analytics Market

FIGURE 4 Value Chain of Global CRM Analytics Market

FIGURE 5 Share of Global CRM Analytics Market in 2017, by country (in %)

FIGURE 6 Global CRM Analytics Market, 2017-2023,

FIGURE 7 Sub segments of Type

FIGURE 8 Global CRM Analytics Market size by Type, 2017

FIGURE 9 Share of Global CRM Analytics Market by Type, 2017 TO 2023

FIGURE 10 Global CRM Analytics Market size by Deployment, 2017

FIGURE 11 Share of Global CRM Analytics Market by Deployment, 2017 TO 2023

FIGURE 12 Share of Global CRM Analytics Market by Organization Size, 2017 TO 2023

FIGURE 13 Global CRM Analytics Market size by Organization Size, 2017

FIGURE 14 Share of Global CRM Analytics Market by End-User, 2017 TO 2023

FIGURE 15 Global CRM Analytics Market size by End-User, 2017