ID: MRFR/ICT/3770-HCR | February 2021 | Region: Global | 100 pages
Market Synopsis of CRM Analytics Market:
Market Scenario:
Customer relationship analytics is an application that enables organizations to easily access their data and modernizes business choices. CRM analytics is also used in the online analytical processing by using data mining. It is important for any organization to engage their customers through various personalized and multichannel campaigns as they go through complete buying cycle before thinking of the vendors.
Technology giants such as Salesforce Inc. (U.S.), IBM (U.S.), SAP AG (Germany), SAS Institute Inc. (U.S.), Oracle Corporation (U.S.), Teradata Corporation (U.S.), Accenture PLC (Ireland) are a prominent player in CRM Analytics market. Salesforce Inc.is one of the significant players in CRM analytics market that helps enterprises to get rid of long processes and manual effort. The software enables enterprises by storing all information at one place that is personal, relevant, and up to date. It increases customers report 37% more sales revenue, 45% higher customer satisfaction and 43% better marketing ROI. IBM a key player in CRM analytics market offers CRM solutions to midsize businesses to gain faster insights, enable real-time decision-making and deliver customized experiences that increase customer loyalty and attract new customers. By integrating CRM solutions that are specially designed and priced for midsize businesses, businesses can gain valuable insights from customer data to enhance the customer experience.
The major factors driving the growth of the CRM Analytics market is the rising awareness among enterprise to retain valuable customers and increased competition may accelerate the demand for CRM analytics. Furthermore, increase in the data and having insights about sales are expected to boost the global CRM analytics market growth. CRM analytics offers fact-based information on overall product demand, sales process, pricing effectiveness, and customer price sensitivity, which is anticipated to fuel the global CRM analytics market growth. Other factors such as the importance of CRM analytics is increasing every year due to the generation of large amounts of data associated with the greater power of choice given to the customer while selecting goods and services through various user-friendly e-commerce websites.
The global CRM Analytics market is expected to grow at a CAGR of approximately 13% during the forecast period 2017-2023.
CRM Analytics Market
Key Players:
Some of the prominent players in the global CRM Analytics market: Salesforce Inc. (U.S.), IBM (U.S.), SAP AG (Germany), SAS Institute Inc. (U.S.), Oracle Corporation (U.S.), Teradata Corporation (U.S.), Accenture PLC (Ireland), Angoss Software Corporation (Canada), Microsoft Corporation (U.S.), Infosys Ltd (India), Infor (U.S.) and others.
Segments:
The global CRM Analytics market is segmented by type, deployment, organization size, and end-users. By the type segment, the market consists of sales analytics, customer analytics, contact center analytics, marketing analytics web, and social media analytics. By the deployment, the market is segmented into cloud and on-premise. By the organization size, the market is segmented into small, medium, and large enterprises. On the basis of end-user segment, the market is segmented into BFSI, telecommunications and IT, retail & wholesales, energy and utilities, manufacturing, healthcare and life science, transportation and logistics, media and entertainment, hospitality, and others
Regional Analysis:
The global CRM Analytics market is studied for four major regions: Asia Pacific, North America, Europe, and Rest of the World. It has been observed that North America region accounts for the largest share in the global CRM Analytics market. Owing to the generation of large volume of data and increased awareness to retain the valuable customer. Asia Pacific region is expected to be the fastest growing in the CRM analytics market owing to the emergence of small & medium enterprises and competition among enterprises to retain the valuable customers. Other factors such as growing industries of BFSI, telecommunications and IT, healthcare and life science, transportation and logistics, and others are fuelling the global CRM analytics market growth.
Intended Audience
Frequently Asked Questions (FAQ) :
Customer relationship analytics can be described as an application that helps organizations easily access data and also modernize their business choices.
Oracle Corporation (U.S.), IBM (U.S.), Teradata Corporation (U.S.), SAS Institute Inc. (U.S.), Accenture PLC (Ireland), Salesforce Inc. (U.S.), SAP AG (Germany), are the significant tech giants in the market.
Mounting awareness among enterprises coupled with rising competition between prominent vendors encourage global market growth.
The market growth rate in the years to come is expected to be approximately 13%.
Healthcare and life science, BFSI, energy and utilities, retail & wholesales, manufacturing, hospitality, transportation and logistics, media and entertainment, telecommunications and IT, are the significant end-users in the worldwide market.
TABLE OF CONTENTS
1 Executive Summary
2 Scope of the Report
2.1 Market Definition
2.2 Scope of the Study
2.2.1 Research Objectives
2.2.2 Assumptions & Limitations
2.3 Markets Structure
3 Market Research Methodology
3.1 Research Process
3.2 Secondary Research
3.3 Primary Research
3.4 Forecast Model
4 Market Landscape
4.1 Porter’s Five Forces Analysis
4.1.1 Threat of New Entrants
4.1.2 Bargaining power of buyers
4.1.3 Threat of substitutes
4.1.4 Segment rivalry
4.2 Value Chain/Supply Chain of Global CRM Analytics Market
5 Industry Overview of Global CRM Analytics Market
5.1 Introduction
5.2 Growth Drivers
5.3 Impact analysis
5.4 Market Challenges
6 Market Trends
6.1 Introduction
6.2 Growth Trends
6.3 Impact analysis
7. Global CRM Analytics Market by Type
7.1 Introduction
7.2 Sales Analytics
7.2.1 Market Estimates & Forecast, 2017-2023
7.2.2 Market Estimates & Forecast by Region, 2017-2023
7.3 Customer Analytics
7.3.1 Market Estimates & Forecast, 2017-2023
7.3.2 Market Estimates & Forecast by Region, 2017-2023
7.4 Contact Center Analytics
7.4.1 Market Estimates & Forecast, 2017-2023
7.4.2 Market Estimates & Forecast by Region, 2017-2023
7.5 Marketing analytics
7.5.1 Market Estimates & Forecast, 2017-2023
7.5.2 Market Estimates & Forecast by Region, 2017-2023
7.6 Web & social media analytics
7.6.1 Market Estimates & Forecast, 2017-2023
7.6.2 Market Estimates & Forecast by Region, 2017-2023
8. Global CRM Analytics Market by Deployment
8.1 Introduction
8.2 Cloud
8.2.1 Market Estimates & Forecast, 2017-2023
8.2.2 Market Estimates & Forecast by Region, 2017-2023
8.3 On-premise
8.3.1 Market Estimates & Forecast, 2017-2023
8.3.2 Market Estimates & Forecast by Region, 2017-2023
9. Global CRM Analytics Market by Organization Size
9.1 Introduction
9.2 Small & Medium Enterprises
9.2.1 Market Estimates & Forecast, 2017-2023
9.2.2 Market Estimates & Forecast by Region, 2017-2023
9.3 Large Enterprises
9.3.1 Market Estimates & Forecast, 2017-2023
9.3.2 Market Estimates & Forecast by Region, 2017-2023
10. Global CRM Analytics Market by End-User
10.1 Introduction
10.2 IT & Telecommunication
10.2.1 Market Estimates & Forecast, 2017-2023
10.2.2 Market Estimates & Forecast by Region, 2017-2023
10.3 Healthcare
10.3.1 Market Estimates & Forecast, 2017-2023
10.3.2 Market Estimates & Forecast by Region, 2017-2023
10.4 Manufacturing
10.4.1 Market Estimates & Forecast, 2017-2023
10.4.2 Market Estimates & Forecast by Region, 2017-2023
10.5 Retail
10.5.1 Market Estimates & Forecast, 2017-2023
10.5.2 Market Estimates & Forecast by Region, 2017-2023
10.6 BFSI
10.6.1 Market Estimates & Forecast, 2017-2023
10.6.2 Market Estimates & Forecast by Region, 2017-2023
10.7 Others
10.7.1 Market Estimates & Forecast, 2017-2023
10.7.2 Market Estimates & Forecast by Region, 2017-2023
11. Global CRM Analytics Market by Region
11.1 Introduction
11.2 North America
11.2.1 Market Estimates & Forecast, 2017-2023
11.2.2 Market Estimates & Forecast by Type, 2017-2023
11.2.3 Market Estimates & Forecast by Deployment, 2017-2023
11.2.4 Market Estimates & Forecast by Organization Size, 2017-2023
11.2.5 Market Estimates & Forecast by End-User, 2017-2023
11.2.6 U.S.A
11.2.6.1 Market Estimates & Forecast, 2017-2023
11.2.6.2 Market Estimates & Forecast by Type, 2017-2023
11.2.6.3 Market Estimates & Forecast by Deployment, 2017-2023
11.2.6.4 Market Estimates & Forecast by Organization Size, 2017-2023
11.2.6.5 Market Estimates & Forecast by End-User, 2017-2023
11.2.7 Mexico
11.2.7.1 Market Estimates & Forecast, 2017-2023
11.2.7.2 Market Estimates & Forecast by Type, 2017-2023
11.2.7.3 Market Estimates & Forecast by Deployment, 2017-2023
11.2.7.4 Market Estimates & Forecast by Organization Size, 2017-2023
11.2.7.5 Market Estimates & Forecast by end-User, 2017-2023
11.2.8 Canada
11.2.8.1 Market Estimates & Forecast, 2017-2023
11.2.8.2Market Estimates & Forecast by Type, 2017-2023
11.2.8.3 Market Estimates & Forecast by Type, 2017-2023
11.2.8.4 Market Estimates & Forecast by Organization Size, 2017-2023
11.2.8.5 Market Estimates & Forecast by End-User, 2017-2023
11.3 Europe
11.3.1 Market Estimates & Forecast, 2017-2023
11.3.2 Market Estimates & Forecast by Type, 2017-2023
11.3.3 Market Estimates & Forecast by Deployment, 2017-2023
11.3.4 Market Estimates & Forecast by Organization Size, 2017-2023
11.3.5 Market Estimates & Forecast by End-User, 2017-2023
11.3.6 Germany
11.3.6.1 Market Estimates & Forecast, 2017-2023
11.3.6.2 Market Estimates & Forecast by Type, 2017-2023
11.3.6.3 Market Estimates & Forecast by Deployment, 2017-2023
11.3.6.4 Market Estimates & Forecast by Organization Size, 2017-2023
11.3.6.5 Market Estimates & Forecast by End-User, 2017-2023
11.3.7. France
11.3.7.1 Market Estimates & Forecast, 2017-2023
11.3.7.2 Market Estimates & Forecast by Type, 2017-2023
11.3.7.3 Market Estimates & Forecast by Deployment, 2017-2023
11.3.7.4 Market Estimates & Forecast by Organization Size, 2017-2023
11.3.7.5 Market Estimates & Forecast by End-User, 2017-2023
11.3.8 Italy
11.3.8.1 Market Estimates & Forecast, 2017-2023
11.3.8.2 Market Estimates & Forecast by Type, 2017-2023
11.3.8.3 Market Estimates & Forecast by Deployment, 2017-2023
11.3.8.4 Market Estimates & Forecast by Organization Size, 2017-2023
11.3.8.5 Market Estimates & Forecast by End-User, 2017-2023
11.3.9 Spain
11.3.9.1 Market Estimates & Forecast, 2017-2023
11.3.9.2 Market Estimates & Forecast by Type, 2017-2023
11.3.9.3 Market Estimates & Forecast by Deployment, 2017-2023
11.3.9.4 Market Estimates & Forecast by Organization Size, 2017-2023
11.3.9.5 Market Estimates & Forecast by End-User, 2017-2023
11.3.10 U.K
11.3.10.1 Market Estimates & Forecast, 2017-2023
11.3.10.2 Market Estimates & Forecast by Type, 2017-2023
11.3.10.3 Market Estimates & Forecast by Deployment, 2017-2023
11.3.10.4 Market Estimates & Forecast by Organization Size, 2017-2023
11.3.10.5 Market Estimates & Forecast by End-User, 2017-2023
11.4 Asia Pacific
11.4.1 Market Estimates & Forecast, 2017-2023
11.4.2 Market Estimates & Forecast by Type, 2017-2023
11.4.3 Market Estimates & Forecast by Deployment, 2017-2023
11.4.4 Market Estimates & Forecast by Organization Size, 2017-2023
11.4.5 Market Estimates & Forecast by End-User, 2017-2023
11.4.6 China
11.4.6.1 Market Estimates & Forecast, 2017-2023
11.4.6.2 Market Estimates & Forecast by Type, 2017-2023
11.4.6.3 Market Estimates & Forecast by Deployment, 2017-2023
11.4.6.4 Market Estimates & Forecast by Organization Size, 2017-2023
11.4.6.5 Market Estimates & Forecast by End-User, 2017-2023
11.4.7 India
11.4.7.1 Market Estimates & Forecast, 2017-2023
11.4.7.2 Market Estimates & Forecast by Type, 2017-2023
11.4.7.3 Market Estimates & Forecast by Deployment, 2017-2023
11.4.7.4 Market Estimates & Forecast by Organization Size, 2017-2023
11.4.7.5 Market Estimates & Forecast by End-User, 2017-2023
11.4.8 Japan
11.4.8.1 Market Estimates & Forecast, 2017-2023
11.4.8.2 Market Estimates & Forecast by Type, 2017-2023
11.4.8.3 Market Estimates & Forecast by Deployment, 2017-2023
11.4.8.4 Market Estimates & Forecast by Organization Size, 2017-2023
11.4.8.5 Market Estimates & Forecast by End-User, 2017-2023
11.4.9 Rest of Asia Pacific
11.4.9.1 Market Estimates & Forecast, 2017-2023
11.4.9.2 Market Estimates & Forecast by Type, 2017-2023
11.4.9.3 Market Estimates & Forecast by Deployment, 2017-2023
11.4.9.4 Market Estimates & Forecast by Organization Size, 2017-2023
11.4.9.4 Market Estimates & Forecast by End-User, 2017-2023
11.5 Rest of the World
11.5.1 Market Estimates & Forecast, 2017-2023
11.5.2 Market Estimates & Forecast by Type, 2017-2023
11.5.3 Market Estimates & Forecast by Deployment, 2017-2023
11.5.4 Market Estimates & Forecast by Organization Size, 2017-2023
11.5.5 Market Estimates & Forecast by End-User, 2017-2023
11.6 The Middle East & Africa
11.6.1 Market Estimates & Forecast, 2017-2023
11.6.2 Market Estimates & Forecast by Type, 2017-2023
11.6.3 Market Estimates & Forecast by Deployment, 2017-2023
11.6.4 Market Estimates & Forecast by Organization Size, 2017-2023
11.6.5 Market Estimates & Forecast by End-User, 2017-2023
11.7 Latin America
11.7.1 Market Estimates & Forecast, 2017-2023
11.7.2 Market Estimates & Forecast by Type, 2017-2023
11.7.3 Market Estimates & Forecast by Deployment, 2017-2023
11.7.4 Market Estimates & Forecast by Organization Size, 2017-2023
11.7.5 Market Estimates & Forecast by End-User, 2017-2023
12. Company Profiles
12.1 Salesforce Inc. (U.S.)
12.1.1 Company Overview
12.1.2 Type/Business Segment Overview
12.1.3 Financial Updates
12.1.4 Key Developments
12.2 IBM (U.S.)
12.2.1 Company Overview
12.2.2 Type/Business Segment Overview
12.2.3 Financial Updates
12.2.4 Key Developments
12.3 SAP AG (Germany)
12.3.1 Company Overview
12.3.2 Type/Business Segment Overview
12.3.3 Financial Updates
12.3.4 Key Developments
12.4 SAS Institute Inc. (U.S.)
12.4.1 Company Overview
12.4.2 Type/Business Segment Overview
12.4.3 Financial Updates
12.4.4 Key Developments
12.5 Oracle Corporation (U.S.)
12.5.1 Company Overview
12.5.2 Type/Business Segment Overview
12.5.3 Financial Updates
12.5.4 Key Developments
12.6 Teradata Corporation (U.S.)
12.6.1 Company Overview
12.6.2 Type/Business Segment Overview
12.6.3 Financial Updates
12.6.4 Key Developments
12.7 Accenture PLC (Ireland)
12.7.1 Company Overview
12.7.2 Type/Business Segment Overview
12.7.3 Financial Updates
12.7.4 Key Developments
12.8 Angoss Software Corporation (Canada)
12.8.1 Company Overview
12.8.2 Type/Business Segment Overview
12.8.3 Financial Updates
12.8.4 Key Developments
12.9 Microsoft Corporation (U.S.)
12.9.1 Company Overview
12.9.2 Type/Business Segment Overview
12.9.3 Financial Updates
12.9.4 Key Developments
12.10 Infosys Ltd (India)
12.10.1 Company Overview
12.10.2 Type/Business Segment Overview
12.10.3 Financial Updates
12.10.4 Key Developments
LIST OF TABLES
Table 1 Global CRM Analytics Market: By Region, 2017-2023
Table 2 North America CRM Analytics Market: By Country, 2017-2023
Table 3 Europe CRM Analytics Market: By Country, 2017-2023
Table 4 Asia-Pacific CRM Analytics Market: By Country, 2017-2023
Table 5 Rest of the World CRM Analytics Market: By Country, 2017-2023
Table 6 Latin America CRM Analytics Market: By Country, 2017-2023
Table 7 Global CRM Analytics by Type Market: By Regions, 2017-2023
Table 8 North America CRM Analytics by Type Market: By Country, 2017-2023
Table 9 Europe CRM Analytics by Type Market: By Country, 2017-2023
Table10 Asia Pacific CRM Analytics by Type Market: By Country, 2017-2023
Table11 The Middle East & Africa CRM Analytics by Type Market: By Country, 2017-2023
Table12 Latin America CRM Analytics by Type Market: By Country, 2017-2023
Table13 Global CRM Analytics by Type Market: By Regions, 2017-2023
Table14 North America CRM Analytics by Type Market: By Country, 2017-2023
Table15 Europe CRM Analytics by Type Market: By Country, 2017-2023
Table16 Asia-Pacific CRM Analytics by Type Market: By Country, 2017-2023
Table17 Rest of the World CRM Analytics by Type Market: By Country, 2017-2023
Table18 Latin America CRM Analytics by Type Market: By Country, 2017-2023
Table19 North America CRM Analytics by Type Market: By Country, 2017-2023
Table20 Europe CRM Analytics for Type Market: By Country, 2017-2023
Table21 Asia-Pacific CRM Analytics for Type Market: By Country, 2017-2023
Table22 Rest of the World CRM Analytics for Type Market: By Country, 2017-2023
Table23 Latin America CRM Analytics for Type Market: By Country, 2017-2023
Table24 Global Type Market: By Region, 2017-2023
Table25 Global Constructive Method Market: By Region, 2017-2023
Table26 Global Type : By Region, 2017-2023
Table27 North America CRM Analytics Market, By Country
Table28 North America CRM Analytics Market, By Type
Table29 North America CRM Analytics Market, By Type
Table30 Europe: CRM Analytics Market, By Country
Table31 Europe: CRM Analytics Market, By Type
Table32 Europe: CRM Analytics Market, By Type
Table33 Asia-Pacific: CRM Analytics Market, By Country
Table34 Asia-Pacific: CRM Analytics Market, By Type
Table35 Asia-Pacific: CRM Analytics Market, By Type
Table36 Rest of the World : CRM Analytics Market, By Country
Table37 Rest of the World :CRM Analytics Market, By Type
Table38 Rest of the World :CRM Analytics Market, By Type
Table39 Latin America: CRM Analytics Market, By Country
Table40 Latin America : CRM Analytics Market, By Type
Table41 Latin America : CRM Analytics Market, By Type
LIST OF FIGURES
FIGURE 1 Global CRM Analytics Market segmentation
FIGURE 2 Forecast Methodology
FIGURE 3 Five Forces Analysis of Global CRM Analytics Market
FIGURE 4 Value Chain of Global CRM Analytics Market
FIGURE 5 Share of Global CRM Analytics Market in 2017, by country (in %)
FIGURE 6 Global CRM Analytics Market, 2017-2023,
FIGURE 7 Sub segments of Type
FIGURE 8 Global CRM Analytics Market size by Type, 2017
FIGURE 9 Share of Global CRM Analytics Market by Type, 2017 TO 2023
FIGURE 10 Global CRM Analytics Market size by Deployment, 2017
FIGURE 11 Share of Global CRM Analytics Market by Deployment, 2017 TO 2023
FIGURE 12 Share of Global CRM Analytics Market by Organization Size, 2017 TO 2023
FIGURE 13 Global CRM Analytics Market size by Organization Size, 2017
FIGURE 14 Share of Global CRM Analytics Market by End-User, 2017 TO 2023
FIGURE 15 Global CRM Analytics Market size by End-User, 2017