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Cosmetology Market Research Report Information By Procedure (Surgical and Non-Surgical) and By Application (Breast Enhancement, Facial Contouring and Rejuvenation, Body Contouring, Skin Rejuvenation, Hair Transplant, and Buttock Enhancement), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) – Market Forecast Till 2032


ID: MRFR/LS/17670-HCR | 128 Pages | Author: Rahul Gotadki| October 2024

Global Cosmetology Market Overview


Cosmetology Market Size was valued at USD 109.2 Billion in 2022. The Cosmetology market industry is projected to grow from USD 121.43 Billion in 2023 to USD 283.90 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 11.20% during the forecast period (2024 - 2032).Growing consumer demand for personalized beauty solutions and advanced skincare products is the key market driver fueling the market growth.


Cosmetology Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Cosmetology Market Trends



  • Evolving beauty standards and consumer preferences are driving market growth


Market CAGR for Cosmetology is being driven by the dynamic nature of beauty standards and evolving consumer preferences. In recent years, there has been a notable shift in societal perceptions of beauty, moving towards a more inclusive and diverse definition. As a result, consumers are increasingly seeking beauty products and services that cater to a wide range of skin tones, hair types, and individual preferences. This shift has led to a surge in demand for specialized cosmetic products and services, including those designed for various ethnicities, unique skin concerns, and personal style choices. Cosmetology brands that embrace diversity and offer a broad spectrum of products to meet these diverse needs are positioned for success in this evolving landscape. The market responds to the demand for inclusivity, driving innovation and expansion within the cosmetology sector.


Rapid technological advancements play a pivotal role in driving the cosmetology market. The beauty industry has witnessed groundbreaking innovations in cosmetic formulations, manufacturing processes, and application techniques. The integration of technology, such as artificial intelligence and augmented reality, has revolutionized the way consumers interact with beauty products, allowing for virtual try-ons and personalized recommendations.


The rise of social media platforms has profoundly impacted consumer behavior and, consequently, the cosmetology market. Social media serves as a powerful tool for brand promotion, product discovery, and consumer education. Influencers and beauty enthusiasts share their experiences, tutorials, and product recommendations, influencing a vast audience and driving trends in the beauty and cosmetic industry. Consumers often discover new products through social media platforms, leading to an increased demand for trendy and aesthetically pleasing cosmetic items. The visual nature of the industry makes it highly shareable on platforms like Instagram, Pinterest, and YouTube, creating a virtual community around beauty and skincare.


According to a survey by GlobalWebIndex, 54% of social media users use these platforms to research beauty products. Additionally, beauty-related content on platforms like Instagram and YouTube has seen a substantial increase, with a 70% year-over-year growth in beauty-related searches on YouTube. As a result, it is anticipated that throughout the projection period, demand for Cosmetology will increase due to social media influence and digital marketing. Thus, driving the Cosmetology market revenue.


Cosmetology Market Segment Insights


Cosmetology Procedure Insights


 The Cosmetology market segmentation, based on Procedure includes Surgical and Non-Surgical. The Non-Surgical segment dominated the market, accounting for more than half of market revenue. Non-surgical procedures have gained popularity due to their accessibility, lower cost, and minimal downtime, attracting a significant share of individuals seeking cosmetic enhancements.


Cosmetology Application Insights


 The Cosmetology market segmentation, based on Application includes Breast Enhancement, Facial Contouring and Rejuvenation, Body Contouring, Skin Rejuvenation, Hair Transplant, and Buttock Enhancement. The Facial Contouring and Rejuvenation segment dominated the market, accounting for around half of the market revenue. Facial contouring and rejuvenation, including treatments like dermal fillers and Botox, are often dominant due to the high demand for facial aesthetic enhancements.


Figure 1: Cosmetology Market, by Application, 2023 & 2032 (USD Billion)


Cosmetology Market, by Application, 2023 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Cosmetology Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and Rest of the World. The North American Cosmetology market area will dominate this market due to a high level of disposable income and a culture that places a significant emphasis on personal grooming contributing to a robust demand for cosmetic procedures and products. The region is home to a well-established beauty and wellness industry, with advanced technologies and a wide range of cosmetic services.


Further, the major countries studied in the market report are The US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: COSMETOLOGY MARKET SHARE BY REGION 2023 (USD Billion)


COSMETOLOGY MARKET SHARE BY REGION 2023


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Cosmetology market accounts for the second-largest market share driven by a combination of cultural factors, technological advancements, and a mature beauty industry. European countries have a long history of valuing aesthetics and personal care, contributing to a steady demand for cosmetic procedures. The region is characterized by a sophisticated consumer base that seeks high-quality and innovative cosmetic solutions. Further, the German Cosmetology market held the largest market share, and the UK Cosmetology market was the fastest-growing market in the European region


The Asia-Pacific Cosmetology Market is expected to grow at the fastest CAGR from 2024 to 2032 due to a combination of cultural influences, a rapidly growing middle class, and a strong emphasis on beauty standards. In many Asian cultures, there is a historical appreciation for skincare and traditional beauty practices. With economic development and rising incomes, there is an increasing willingness to spend on cosmetic procedures and premium beauty products. Moreover, China’s Cosmetology market held the largest market share, and the Indian Cosmetology market was the fastest-growing market in the Asia-Pacific region.


Cosmetology Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development to create innovative products that cater to emerging trends and consumer preferences. Introduction of new and advanced formulations, incorporating cutting-edge ingredients and technologies to enhance product efficacy and appeal. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, Brand Diversification and Portfolio Expansion, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Cosmetology industry must offer cost-effective items.


Implementing customer-centric strategies, such as loyalty programs, to retain existing customers is one of the key business tactics used by manufacturers in the Cosmetology industry to benefit clients and increase the market sector. In recent years, the Cosmetology industry has offered some of the most significant advantages to Consumers. Major players in the Cosmetology market, including GC Aesthetics, Mentor Worldwide LLC, Allergan, Inc., Implantech Associates Inc., Institut Straumann AG, Nobel Biocare Holding AG, Spectrum Designs Medical, Sientra Inc., Zimmer Holdings Inc., 3M Health Care, and others, are attempting to increase market demand by investing in product development to increase their product line and cater to diverse consumer needs.


GC Aesthetics, a leading player in the aesthetic surgery industry, boasts over 40 years of experience and excellence. With a commitment to safety and quality, the company has fitted more than 3 million implants in the last decade. Supported by compelling 10-year clinical data demonstrating superior safety and effectiveness, GC Aesthetics exceeds health authority standards. Known for providing high-quality, safe, and reliable implants for diverse body types, the company operates in 70+ countries, reflecting its reach. GC Aesthetics is dedicated to its partnership with surgeons and patients worldwide, ensuring product safety through rigorous pre-clinical testing, ongoing clinical studies, and a robust post-market surveillance system. On May 17, 2022, GC Aesthetics introduced FixNip NRI, an Innovative Nipple Areola Complex (NAC) Reconstruction Implant, in an exclusive partnership with FixNip LTD. This medical breakthrough addresses a longstanding clinical need for a sustainable aesthetic solution in nipple-areola complex reconstruction.


Allergan Aesthetics, a subsidiary of AbbVie, is a leading force in the aesthetics industry, specializing in the development, manufacturing, and marketing of a diverse portfolio of top-tier aesthetics brands and products. Their comprehensive range spans facial injectables, body contouring solutions, plastics, and skincare. Rooted in a history of prioritizing patient care, education, and customer support, Allergan Aesthetics is dedicated to empowering confidence. With an unwavering commitment to putting patients first, the company unites its team daily with the singular purpose of fostering confidence—transforming lives, businesses, and careers for customers, patients, and each other. On October 7, 2022, Allergan Aesthetics, an AbbVie company, shared the presentation of eight scientific abstracts at the American Society for Dermatologic Surgery (ASDS) meeting in Denver from October 6-10. These abstracts highlight the company's leading aesthetic products and treatments, emphasizing its dedication to advancing scientific knowledge within the dermatologic surgery domain.


Key Companies in the Cosmetology market include




  •  GC Aesthetics




  • Mentor Worldwide LLC




  • Allergan, Inc.




  • Implantech Associates Inc.




  • Institut Straumann AG




  • Nobel Biocare Holding AG




  • Spectrum Designs Medical




  • Sientra Inc.




  • Zimmer Holdings Inc.




  • 3M Health Care




Cosmetology Industry Developments


April 2023:The introduction of Volux, a new dermal filler, was announced by Dr. Jeffrey Schreiber, a board-certified plastic surgeon based in Maryland. The innovative product, tailored for facial contouring, aims to augment volume and definition in key areas such as the cheeks, chin, and jawline within his practice.


January 2021:Allergan Aesthetics, a subsidiary of AbbVie, unveiled CoolSculpting Elite, its cutting-edge fat reduction system. Engineered with applicators that harmonize with the body's natural contours, CoolSculpting Elite utilizes established CoolSculpting technology to target, freeze, and eliminate treated fat cells. The FDA-cleared system is designed to address visible fat bulges in nine areas, encompassing the thigh, abdomen, flank, bra fat, back fat, underneath the buttocks (banana roll), upper arm, and submental and submandibular regions. This launch reflects Allergan Aesthetics' commitment to advancing non-invasive aesthetic solutions for body contouring.


Cosmetology Market Segmentation


Cosmetology Procedure Outlook




  • Surgical




  • Non-Surgical




Cosmetology Application Outlook




  •  Breast Enhancement




  • Facial Contouring and Rejuvenation




  • Body Contouring




  • Skin Rejuvenation




  • Hair Transplant




  • Buttock Enhancement




Cosmetology Regional Outlook




  • North America








    • US




    • Canada








  • Europe








    • Germany




    • France




    • UK




    • Italy




    • Spain




    • Rest of Europe








  • Asia-Pacific




    • China




    • Japan




    • India




    • Australia




    • South Korea




    • Australia




    • Rest of Asia-Pacific






  • Rest of the World




    • Middle East




    • Africa




    • Latin America





Report Attribute/Metric Details
Market Size 2022 USD 109.2 Billion
Market Size 2023 USD 121.433 Billion
Market Size 2032 USD 283.905 Billion
Compound Annual Growth Rate (CAGR) 11.20% (2024-2032)
Base Year 2023
Market Forecast Period 2024-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Procedure, Application, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The US, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled GC Aesthetics, Mentor Worldwide LLC, Allergan, Inc., Implantech Associates Inc., Institut Straumann AG, Nobel Biocare Holding AG, Spectrum Designs Medical, Sientra Inc., Zimmer Holdings Inc., and 3M Health Care.
Key Market Opportunities Technological advancements and innovative formulations provide new avenues for market growth
Key Market Dynamics Evolving beauty standards and consumer preferences are driving market growth


Frequently Asked Questions (FAQ) :

The Cosmetology market size was valued at USD 109.2 Billion in 2022.

The market is projected to grow at a CAGR of 11.20% during the forecast period, 2024-2032.

North America had the largest share of the market

The key players in the market are GC Aesthetics, Mentor Worldwide LLC, Allergan, Inc., Implantech Associates Inc., Institut Straumann AG, Nobel Biocare Holding AG, Spectrum Designs Medical, Sientra Inc., Zimmer Holdings Inc., and 3M Health Care.

The non-surgical category dominated the market in 2022.

The Facial Contouring and Rejuvenation had the largest share in the market.

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