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Colour Cosmetics Market Trends

ID: MRFR//10802-HCR | 128 Pages | Author: Priya Nagrale| July 2024

Global Colour Cosmetics Market Overview


Colour Cosmetics Market Size was valued at USD 72.9 Billion in 2022. The Colour Cosmetics industry is projected to grow from USD 77.41 Billion in 2023 to USD 125.27 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.20% during the forecast period (2023 - 2032). Increased health concerns and challenges have led to more expensive operations, and more bariatric procedures are the key market drivers enhancing the market growth.


Colour Cosmetics Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Colour Cosmetics Market Trends




  • Growing awareness among consumers is driving the market growth




Consumers are becoming more aware of the cosmetics they use and how they affect the environment; thus, it is one of the key factors boosting the Market CAGR. This has caused a rise in clean beauty brands that provide goods free of dangerous chemicals and in recyclable or biodegradable packaging. Additionally, businesses implement sustainable product sourcing methods, reduce water use, and limit waste in their manufacturing procedures. Expect to see more eco-friendly packaging, refillable cosmetics, and formulations free of animal testing as sustainability becomes a key concern in the color cosmetics business.


Additionally, consumers want cosmetics that people of many skin tones, races, and gender identities can use. Brands embrace models and influencers from various ethnicities to diversify their hue palettes and marketing strategies. This trend could alter how cosmetics are created, promoted, and distributed because it reflects a larger societal shift that values uniqueness and self-expression.


The industry for color cosmetics is evolving thanks to digital technologies. Virtual try-on experiences and augmented reality (AR) have gained popularity, enabling customers to virtually test beauty items before buying. This improves the convenience of Internet buying and the need for physical establishments. Social media and e-commerce platforms are essential for makeup sales, with influencers and beauty tutorials influencing consumer decisions. The distinction between the digital and real beauty worlds is becoming increasingly hazy as brands invest in technology to offer individualized product suggestions and virtual makeup sessions. As businesses work to engage tech-savvy consumers, expect further innovation in this digital sector. Such factors are driving the Colour Cosmetics market revenue.


Colour Cosmetics Market Segment Insights


Colour Cosmetics Target Market Insights


The Colour Cosmetics Market segmentation, based on Target Market, includes Prestige Products and Mass Products. The color cosmetics market's "Mass Products" segment has the biggest market share. Several important elements have contributed to its prominence. Because mass-market cosmetics serve a larger consumer base and are more affordable, makeup is available to many people. Their widespread popularity is further facilitated by the ease of acquiring them from pharmacies, supermarkets, and internet retailers. Additionally, the COVID-19 epidemic has increased demand for common makeup items, fueling growth in the mass cosmetics sector as people look for affordable alternatives for their daily beauty regimens.


Colour Cosmetics Distribution Channel Insights


The Colour Cosmetics Market segmentation based on distribution channels includes Offline and Online. The market for color cosmetics currently has the largest "Offline" segment. Several factors influence its dominance. Primarily for hue matching and product testing, consumers have always preferred to try on and buy cosmetics from brick-and-mortar businesses physically. Customer satisfaction is also increased by the individualized advice and consultation provided by beauty advisers during the in-store buying experience. Even though internet sales have been increasing, the established presence, instant satisfaction, and consumer involvement of the offline segment continue to fuel its segmental expansion.


Figure 1: Colour Cosmetics Market, by Distribution Channel, 2022 & 2032 (USD Billion)


Colour Cosmetics Market, by Distribution Channel, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Colour Cosmetics Application Insights


Based on application, the Colour Cosmetics Market segmentation includes Nail Products, Hair Products, Lip Products, Face Products, and Others. Due to several strong variables, the "Face Products" segment dominates the color cosmetics market. First, face products cover a wide range of makeup necessities, such as foundation, concealer, blush, and bronzer, designed to treat different skin issues and kinds. Second, as the face is frequently the focus of makeup application, these items are crucial for achieving a perfect appearance. The consistent demand for face cosmetics also contributes to the expanding popularity of complexion-focused makeup routines, which include contouring and highlighting, and further fuels their segmental growth.


Colour Cosmetics Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. North America is the world's largest market for color cosmetics due to characteristics like a vast population that values beauty, many businesses, and a preference for natural and clean beauty goods. The region's strong growth in the color cosmetics market is also attributed to its effect on beauty trends and innovation.


Further, the major countries studied in the market report are The US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: GLOBAL Channel COSMETICS MARKET SHARE BY REGION 2022 (USD Billion)


Channel COSMETICS MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe's Colour Cosmetics market is the second-largest geographic market. A mature beauty industry with several demands, an emphasis on natural and sustainable cosmetics, and the presence of established premium and prestige brands are some factors promoting regional growth. Strict regulations protecting product safety and quality also facilitate market stability and expansion. Further, the German Colour Cosmetics market held the largest market share, and the UK was the fastest-growing market in the European region.


The Asia-Pacific Colour Cosmetics Market is expected to grow fastest from 2023 to 203 because of a growing middle-class population, rising disposable incomes, and a strong desire for beauty products. The region's rapidly expanding color cosseveralstry is also influenced by K-beauty trends, growing urbanization, and the proliferation of e-commerce outlets. Moreover, China’s Colour Cosmetics market held the largest market share, and the Indian Colour Cosmetics market was the fastest-growing market in the Asia-Pacific region.


Colour Cosmetics Key Market Players & Competitive Insights


The extremely competitive color cosmetics business is made up of both large global companies and specialized brands. Leading market players take advantage of their broad product portfolios and global presence. Market participants are undertaking strategic actions, with important market developments including manufacturing clean, cruelty-free, and sustainable cosmetics. Product innovation and the ability to quickly react to shifting trends are essential for competitiveness as consumer tastes change in the Colour Cosmetics industry.


Direct-to-consumer and independent firms are now more visible thanks to the heightened competition by e-commerce in the global Colour Cosmetics industry. In recent years, Social media and influencer marketing are also been essential for promoting brands in the Color Cosmetics industry. Major players in the Colour Cosmetics market, including L'Oréal S.A (France), Unilever (U.K.), Avon Products Inc. (U.K.), Estée Lauder Inc (U.S.), Shiseido Company, Germany (Japan), Revlon, Inc. (U.S.), Coty Inc. (U.S.), Amway (U.S.), KRYOLAN (Germany), CIATÉ (U.K.), and CHANEL (France).


L'Oréal S.A. is an international cosmetic and beauty firm located in Clichy, France. It is one of the world's biggest cosmetics and beauty enterprises and was founded in 1909. L'Oréal has a large selection of cosmetics, skincare, haircare, fragrance, and professional salon items available. The firm owns numerous well-known brands, including L'Oréal Paris, Maybelline, Lancôme, Kérastase, and Garnier. L'Oréal is dedicated to innovation and sustainability, regularly introducing new products and programs to satisfy changing customer tastes and environmental objectives.


Revlon, Inc. is a multinational American cosmetics and beauty corporation headquartered in New York City. Revlon, a company established in 1932, is well known for its color cosmetics items, including foundation, lipsticks, eyeshadow, and nail polishes. The brand's color cosmetics are renowned for their high quality and diverse color selection. Revlon has presented face products that cover a wide range of makeup necessities, such as foundation, concealer, blush, and bronzer, allowing people to express themselves through makeup.


Key Companies in the Colour Cosmetics market include



  • L'Oréal S.A (France)

  • Unilever (U.K.)

  • Avon Products Inc. (U.K.)

  • Estée Lauder Inc (U.S.)

  • Shiseido Company, Limited (Japan)

  • Revlon, Inc. (U.S.)

  • Coty Inc. (U.S.)

  • Amway (U.S.)

  • KRYOLAN (Germany)

  • CIATÉ (U.K.)

  • CHANEL (France)


Colour Cosmetics Industry Developments


April 2023: India's Juicy Cosmetics reports that its organic color cosmetics range contributes 30% of its revenue just four months after its introduction, and the company plans to launch more 'technology-driven products' and increase offline touchpoints to boost growth.


February 2023: BO International has introduced various private-label solutions for individuals who wish to launch their own skincare and cosmetics brands. The cosmetics line from BO International, a reputable name in private label, offers high-quality, long-lasting makeup items that meet a range of demands and tastes.


July 2021: Bloomers has some exciting news for Indian cosmetics enthusiasts as it has introduced an independent brand called Colors Cosmetics, which will cater to consumers through neighborhood pharmacies and markets. Given that the brand strives to provide a broad selection of goods, spanning everything from foundations to lipsticks, this appears to be a viable path for those who enjoy wearing makeup.


Colour Cosmetics Market Segmentation


Colour Cosmetics Target Market Outlook



  • Prestige Products

  • Mass Products


Colour Cosmetics Distribution Channel Outlook



  • Offline

  • Online


Colour Cosmetics Application Outlook



  • Nail Products

  • Hair Products

  • Lip Products

  • Face Products

  • Others


Colour Cosmetics Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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