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Cloud Workflow Market

ID: MRFR/ICT/26973-HCR
128 Pages
Aarti Dhapte
October 2025

Cloud Workflow Market Research Report By Deployment Type (Public Cloud, Private Cloud, Hybrid Cloud), By Organization Size (Small and Medium-Sized Enterprises (SMEs), Large Enterprises), By Industry Vertical (Information Technology (IT), Healthcare, Manufacturing, Financial Services, Others), By Functional Area (Process Automation, Workflow Management, Business Process Management (BPM), Robotic Process Automation (RPA)), By Cloud Workflow Type (Serverless Cloud Workflow, Managed Cloud Workflow, Self-managed Cloud Workflow) and By Regional (N... read more

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Cloud Workflow Market Summary

As per MRFR analysis, the Cloud Workflow Market Size was estimated at 7.718 USD Billion in 2024. The Cloud Workflow industry is projected to grow from 8.987 USD Billion in 2025 to 41.15 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 16.43 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Cloud Workflow Market is experiencing robust growth driven by automation and security demands.

  • The Cloud Workflow Market is witnessing increased automation adoption, enhancing operational efficiencies across various sectors.
  • In North America, the largest market, organizations are prioritizing security and compliance to safeguard sensitive data.
  • The Asia-Pacific region is emerging as the fastest-growing area, with a notable rise in hybrid cloud solutions among enterprises.
  • Rising demand for operational efficiency and a growing emphasis on remote work solutions are key drivers propelling market expansion.

Market Size & Forecast

2024 Market Size 7.718 (USD Billion)
2035 Market Size 41.15 (USD Billion)
CAGR (2025 - 2035) 16.43%

Major Players

Amazon Web Services (US), Microsoft (US), Google Cloud (US), IBM (US), Oracle (US), Salesforce (US), SAP (DE), ServiceNow (US), Atlassian (AU), MuleSoft (US)

Cloud Workflow Market Trends

The Cloud Workflow Market is currently experiencing a transformative phase, characterized by the increasing adoption of automation technologies and the integration of artificial intelligence. Organizations are recognizing the potential of cloud-based solutions to streamline operations, enhance collaboration, and improve overall efficiency. This shift is driven by the need for businesses to remain agile and responsive in a rapidly evolving digital landscape. As companies seek to optimize their workflows, the demand for innovative cloud solutions continues to rise, fostering a competitive environment where service providers must differentiate themselves through unique offerings and superior customer experiences. Moreover, the Cloud Workflow Market is witnessing a growing emphasis on security and compliance. As organizations migrate sensitive data to cloud platforms, concerns regarding data privacy and regulatory adherence become paramount. Consequently, service providers are investing in robust security measures and compliance frameworks to instill confidence among clients. This trend indicates a broader recognition of the importance of safeguarding information in the cloud, which may ultimately shape the future direction of the market. Overall, the Cloud Workflow Market appears poised for sustained growth, driven by technological advancements and an evolving understanding of the benefits of cloud-based workflows.

Increased Automation Adoption

Organizations are increasingly embracing automation technologies to enhance operational efficiency. This trend reflects a broader movement towards streamlining processes and reducing manual intervention, which can lead to faster decision-making and improved productivity.

Focus on Security and Compliance

As businesses migrate to cloud environments, there is a heightened focus on security and regulatory compliance. Service providers are prioritizing the implementation of advanced security protocols to protect sensitive data and ensure adherence to industry standards.

Integration of Artificial Intelligence

The integration of artificial intelligence into cloud workflows is becoming more prevalent. This development suggests that organizations are leveraging AI capabilities to optimize processes, enhance decision-making, and drive innovation within their operations.

Cloud Workflow Market Drivers

Expansion of Cloud Ecosystems

The Cloud Workflow Market is experiencing a notable expansion of cloud ecosystems, which is reshaping how organizations approach workflow management. The proliferation of cloud service providers and platforms has led to the development of interconnected ecosystems that facilitate seamless integration of various tools and services. This trend is evidenced by the increasing number of partnerships and collaborations among cloud providers, enabling businesses to create customized workflows that suit their specific needs. The ability to integrate diverse applications within a unified cloud environment enhances flexibility and scalability, allowing organizations to adapt to changing demands. As the ecosystem continues to evolve, the Cloud Workflow Market is expected to grow, driven by the need for integrated solutions that streamline workflows and enhance overall operational efficiency.

Integration of Advanced Analytics

The Cloud Workflow Market is witnessing a transformative shift with the integration of advanced analytics. Organizations are increasingly leveraging data analytics to gain insights into their workflows, identify bottlenecks, and enhance decision-making processes. Recent studies suggest that businesses utilizing analytics within their cloud workflows can achieve up to a 25% improvement in process efficiency. This trend is indicative of a broader movement towards data-driven decision-making, where organizations seek to optimize their operations based on empirical evidence. The ability to analyze workflow data in real-time allows companies to make informed adjustments, thereby improving overall performance. As the demand for data-driven insights continues to grow, the Cloud Workflow Market is expected to thrive, driven by the integration of advanced analytics into workflow solutions.

Rising Demand for Operational Efficiency

The Cloud Workflow Market is experiencing a notable surge in demand for operational efficiency. Organizations are increasingly seeking solutions that streamline processes, reduce manual intervention, and enhance productivity. According to recent data, companies that adopt cloud workflow solutions report up to a 30% increase in operational efficiency. This trend is driven by the need to remain competitive in a rapidly evolving business landscape. As organizations strive to optimize their workflows, the adoption of cloud-based solutions becomes imperative. The ability to automate routine tasks and facilitate collaboration across teams is reshaping how businesses operate. Consequently, the Cloud Workflow Market is poised for substantial growth as more enterprises recognize the value of efficient workflows in achieving their strategic objectives.

Growing Emphasis on Remote Work Solutions

The Cloud Workflow Market is significantly influenced by the growing emphasis on remote work solutions. As organizations adapt to flexible work arrangements, the demand for cloud-based workflow tools has surged. Data indicates that approximately 70% of companies are investing in cloud solutions to support remote collaboration and communication. This shift is not merely a response to changing work environments; it reflects a broader trend towards digital transformation. Cloud workflows enable teams to collaborate seamlessly, regardless of their physical location, thereby enhancing productivity and engagement. The ability to access workflows from any device further underscores the appeal of cloud solutions. As remote work becomes a permanent fixture in many organizations, the Cloud Workflow Market is likely to expand, driven by the need for effective remote collaboration tools.

Increased Focus on Compliance and Security

The Cloud Workflow Market is increasingly characterized by a heightened focus on compliance and security. As organizations migrate their workflows to the cloud, concerns regarding data security and regulatory compliance have become paramount. Recent surveys indicate that over 60% of businesses prioritize security features when selecting cloud workflow solutions. This trend is driven by the need to protect sensitive information and adhere to industry regulations. Cloud providers are responding by enhancing their security protocols and offering compliance certifications to instill confidence among users. The emphasis on security not only safeguards organizational data but also fosters trust among clients and stakeholders. As compliance requirements evolve, the Cloud Workflow Market is likely to see continued growth, with security and compliance becoming integral components of cloud workflow solutions.

Market Segment Insights

By Deployment Type: Public Cloud (Largest) vs. Hybrid Cloud (Fastest-Growing)

The Cloud Workflow Market exhibits a diverse deployment type landscape, with Public Cloud leading the market due to its scalability and cost-effectiveness. Organizations are increasingly adopting Public Cloud solutions for their operational efficiency, accounting for a significant share of the cloud infrastructure. Meanwhile, Hybrid Cloud is emerging as a strong contender, offering the flexibility to combine on-premise and cloud solutions, thus appealing to businesses seeking tailored deployment strategies.

Deployment Type: Public Cloud (Dominant) vs. Hybrid Cloud (Emerging)

Public Cloud remains the dominant deployment type in the Cloud Workflow Market, characterized by its extensive availability, instant scalability, and ease of integration with various applications. Businesses benefit from reduced infrastructure costs and the ability to access advanced services without heavy upfront investments. In contrast, Hybrid Cloud is rapidly gaining traction as an emerging option, combining the benefits of both Public and Private Clouds. This deployment allows organizations to maintain sensitive data on private servers while leveraging public cloud resources for other workloads, thus catering to a wide range of regulatory and operational needs.

By Organization Size: Small and Medium-Sized Enterprises (Largest) vs. Large Enterprises (Fastest-Growing)

The Cloud Workflow Market showcases a robust distribution of market share between small and medium-sized enterprises (SMEs) and large enterprises. Currently, SMEs hold a dominant position, leveraging agility and innovation to adapt cloud solutions tailored to their unique operational needs. Conversely, large enterprises, while trailing in share, are rapidly increasing their foothold due to significant investments in digital transformation and workflow automation across extensive operations.

SMEs (Dominant) vs. Large Enterprises (Emerging)

Small and Medium-Sized Enterprises (SMEs) represent the dominant force in the Cloud Workflow Market, characterized by their ability to swiftly adopt cloud solutions that meet their specific operational challenges. SMEs benefit from flexibility, lower initial costs, and tailored services that enhance productivity. In contrast, large enterprises, identified as the emerging segment, are increasingly investing in cloud workflows to streamline complex processes and improve coordination across massive structures. Their investment trends underscore a shift towards cloud-based solutions for scalability and optimization, solidifying their position in a still-evolving market.

By Industry Vertical: Information Technology (Largest) vs. Healthcare (Fastest-Growing)

In the Cloud Workflow Market, the Information Technology (IT) vertical captures the most substantial market share, driven by an increasing reliance on cloud solutions for enhancing operational efficiency and collaboration. With organizations seeking to migrate to the cloud, IT leads the sector, catering to diverse needs such as application development and data management. Following closely, the Healthcare segment is rapidly gaining traction as more healthcare providers adopt cloud-based workflows to improve patient care and streamline operations.

Information Technology: IT (Dominant) vs. Healthcare (Emerging)

The Information Technology (IT) segment stands as the dominant force in the Cloud Workflow Market, characterized by continuous innovation and integration of advanced technologies. IT solutions facilitate seamless data transfer and real-time collaboration, allowing businesses to remain agile in a dynamic market. Conversely, the Healthcare sector is emerging as a significant player, accentuated by the need for efficient patient data management and regulatory compliance. Cloud workflows enable healthcare organizations to securely store and access patient information while fostering collaboration among healthcare professionals, making this segment one of the fastest-growing areas. As both sectors continue to evolve, the interplay between IT dominance and Healthcare’s rapid adoption will shape the future of cloud workflows.

By Functional Area: Process Automation (Largest) vs. Robotic Process Automation (Fastest-Growing)

The Cloud Workflow Market showcases a diverse array of functional areas, with Process Automation leading in market share, attributed to its wide-ranging applications across industries. Complementing this, Workflow Management and Business Process Management (BPM) continue to hold substantial portions of the market. However, it is Robotic Process Automation (RPA) that is emerging strongly, capturing attention for its unique ability to automate routine tasks efficiently and drive digital transformation strategies for businesses globally.

Process Automation (Dominant) vs. RPA (Emerging)

Process Automation stands as the dominant functional area within the Cloud Workflow Market, known for streamlining and enhancing operational efficiency through automated processes. Its significance lies in its adaptability across various sectors, enabling organizations to optimize workflows significantly. In contrast, Robotic Process Automation (RPA) is an emerging player capitalizing on advancements in artificial intelligence, allowing businesses to automate repetitive tasks with minimal human intervention. RPA's growth is driven by organizations seeking to lower operational costs and increase accuracy in task execution, making it a vital component of digital transformation strategies.

By Cloud Workflow Market Type: Serverless Cloud Workflow Market (Largest) vs. Managed Cloud Workflow Market (Fastest-Growing)

In the Cloud Workflow Market, the Serverless Cloud Workflow Market segment currently holds the largest market share, indicating a strong preference for solutions that offer scalability and reduced operational overhead. Organizations are increasingly shifting towards serverless architectures, which allow them to focus on application development without the complexity of infrastructure management. In contrast, the Managed Cloud Workflow Market segment is witnessing rapid growth as businesses seek more control over their cloud environments while leveraging third-party management services to streamline operations and ensure optimal performance.

Cloud Workflow Market: Serverless (Dominant) vs. Managed (Emerging)

The Serverless Cloud Workflow Market offers a dominant position in the market by enabling developers to build and deploy applications effortlessly without managing servers. This model optimizes resource usage and reduces costs, making it particularly attractive for startups and enterprises seeking agility. On the other hand, the Managed Cloud Workflow Market is emerging as a popular choice among medium to large-sized enterprises that require dedicated support and management of their cloud resources. This segment is characterized by comprehensive service offerings that include monitoring, security, and compliance management, making it an essential option for organizations prioritizing governance and efficiency.

Get more detailed insights about Cloud Workflow Market

Regional Insights

North America : Cloud Innovation Leader

North America is the largest market for cloud workflow solutions, holding approximately 45% of the global market share. The region's growth is driven by rapid digital transformation, increased adoption of cloud technologies, and supportive regulatory frameworks. The demand for automation and efficiency in business processes further fuels this growth, with companies increasingly migrating to cloud-based solutions to enhance operational agility. The United States is the leading country in this region, hosting major players like Amazon Web Services, Microsoft, and Google Cloud. The competitive landscape is characterized by continuous innovation and strategic partnerships among key players. Canada also contributes significantly to the market, focusing on compliance and data security, which are critical for businesses transitioning to cloud workflows.

Europe : Emerging Cloud Market Hub

Europe is witnessing significant growth in the cloud workflow market, holding around 30% of the global share. The region's expansion is propelled by stringent data protection regulations like GDPR, which encourage businesses to adopt compliant cloud solutions. Additionally, the increasing demand for digital transformation across various sectors is driving investments in cloud technologies, making Europe a key player in the global market. Leading countries such as Germany, the UK, and France are at the forefront of this growth, with a strong presence of key players like SAP and Salesforce. The competitive landscape is marked by a mix of established firms and innovative startups, all vying to capture market share. The European market is characterized by a focus on sustainability and compliance, which shapes the offerings of cloud service providers.

Asia-Pacific : Rapidly Growing Cloud Ecosystem

Asia-Pacific is rapidly emerging as a significant player in the cloud workflow market, accounting for approximately 20% of the global market share. The region's growth is fueled by increasing internet penetration, a surge in mobile device usage, and a growing emphasis on digital transformation across industries. Governments are also promoting cloud adoption through various initiatives, enhancing the overall market landscape. Countries like China, India, and Australia are leading the charge, with a strong presence of both local and international players. The competitive landscape is diverse, featuring companies like Atlassian and IBM, which are innovating to meet the unique needs of the region. The focus on cost-effective solutions and scalability is driving businesses to adopt cloud workflows, further solidifying Asia-Pacific's position in the global market.

Middle East and Africa : Emerging Cloud Frontier

The Middle East and Africa region is gradually emerging in the cloud workflow market, holding about 5% of the global share. The growth is primarily driven by increasing investments in digital infrastructure and a rising demand for cloud solutions among businesses seeking efficiency and scalability. Governments in the region are also implementing initiatives to promote cloud adoption, which is expected to further boost market growth in the coming years. Leading countries such as South Africa, the UAE, and Kenya are at the forefront of this transformation, with a growing number of local and international cloud service providers entering the market. The competitive landscape is evolving, with a focus on tailored solutions that meet regional needs. As businesses increasingly recognize the benefits of cloud workflows, the market is poised for significant growth in the near future.

Cloud Workflow Market Regional Image

Key Players and Competitive Insights

The Cloud Workflow Market is currently characterized by a dynamic competitive landscape, driven by rapid technological advancements and an increasing demand for automation and efficiency in business processes. Major players such as Amazon Web Services (US), Microsoft (US), and Google Cloud (US) are at the forefront, leveraging their extensive cloud infrastructures to enhance service offerings. These companies are strategically positioned to capitalize on the growing trend of digital transformation, with a focus on innovation and customer-centric solutions. Their operational strategies, which include partnerships and regional expansions, collectively shape a competitive environment that is both robust and evolving.

In terms of business tactics, key players are increasingly localizing their services to better cater to regional markets, optimizing supply chains to enhance efficiency, and investing in advanced technologies. The market appears moderately fragmented, with a mix of established giants and emerging players. This structure allows for a diverse range of offerings, yet the influence of major companies remains substantial, as they set benchmarks for service quality and technological advancement.

In September 2025, Amazon Web Services (US) announced the launch of its new AI-driven workflow automation tool, designed to streamline business operations across various sectors. This strategic move underscores AWS's commitment to integrating artificial intelligence into its cloud services, potentially enhancing user experience and operational efficiency. By focusing on AI capabilities, AWS aims to solidify its leadership position in the market, responding to the increasing demand for intelligent automation solutions.

In August 2025, Microsoft (US) expanded its partnership with ServiceNow (US) to enhance workflow automation capabilities within its Azure cloud platform. This collaboration is significant as it combines Microsoft's robust cloud infrastructure with ServiceNow's expertise in digital workflows, thereby creating a more comprehensive solution for enterprise customers. Such strategic alliances are indicative of a broader trend where companies seek to leverage each other's strengths to deliver superior value propositions.

In July 2025, Google Cloud (US) unveiled a new suite of tools aimed at improving collaboration and workflow management for remote teams. This initiative reflects the ongoing shift towards remote work and the necessity for effective digital collaboration tools. By enhancing its offerings in this area, Google Cloud positions itself as a key player in the evolving landscape of cloud workflows, catering to the needs of modern businesses.

As of October 2025, the competitive trends in the Cloud Workflow Market are increasingly defined by digitalization, sustainability, and the integration of artificial intelligence. Strategic alliances among key players are shaping the landscape, fostering innovation and enhancing service delivery. Looking ahead, it is likely that competitive differentiation will evolve, with a shift from traditional price-based competition towards a focus on innovation, technological advancements, and supply chain reliability. This evolution suggests that companies will need to continuously adapt and innovate to maintain their competitive edge in an ever-changing market.

Key Companies in the Cloud Workflow Market market include

Industry Developments

  • Q2 2024: ServiceNow acquires UltimateSuite to boost process mining capabilities ServiceNow announced the acquisition of UltimateSuite, a process mining company, to enhance its cloud workflow automation platform with advanced analytics and optimization tools.
  • Q2 2024: Microsoft launches new AI-powered workflow automation features in Power Automate Microsoft unveiled a suite of generative AI enhancements for its Power Automate cloud workflow platform, aiming to streamline business process automation for enterprise customers.
  • Q1 2024: Appian announces partnership with AWS to deliver low-code workflow automation in the cloud Appian and Amazon Web Services (AWS) entered a strategic partnership to offer Appian’s low-code workflow automation solutions natively on AWS, expanding cloud deployment options for global customers.
  • Q2 2024: Nintex appoints new CEO to accelerate cloud workflow growth Nintex, a leading provider of cloud workflow automation, announced the appointment of a new Chief Executive Officer, signaling a renewed focus on cloud-first product innovation and global expansion.
  • Q3 2024: UiPath wins $100M contract with major European bank for cloud workflow automation UiPath secured a $100 million multi-year contract to provide cloud-based workflow automation solutions to a top European financial institution, marking one of the largest deals in the sector this year.
  • Q2 2024: Salesforce launches Flow Orchestrator for advanced cloud workflow management Salesforce introduced Flow Orchestrator, a new product designed to help enterprises automate and manage complex workflows across its cloud ecosystem.
  • Q1 2024: ServiceNow and Google Cloud expand partnership to deliver AI-driven workflow automation ServiceNow and Google Cloud announced an expanded partnership to integrate Google’s AI capabilities into ServiceNow’s cloud workflow platform, targeting enterprise digital transformation.
  • Q2 2025: Workato raises $200M in Series F funding to scale cloud workflow automation platform Workato, a leading integration and workflow automation provider, closed a $200 million Series F funding round to accelerate product development and global market expansion.
  • Q1 2025: Zapier acquires Pathfix to enhance API integration for cloud workflows Zapier announced the acquisition of Pathfix, a startup specializing in API integration, to strengthen its cloud workflow automation platform’s connectivity and developer tools.
  • Q3 2024: Kissflow launches new cloud-native workflow platform for enterprises Kissflow unveiled a redesigned, cloud-native workflow automation platform aimed at large enterprises, featuring enhanced scalability, security, and AI-driven process optimization.
  • Q2 2024: Pipefy partners with Oracle to deliver integrated cloud workflow solutions Pipefy and Oracle announced a partnership to integrate Pipefy’s workflow automation tools with Oracle Cloud, enabling seamless process automation for joint customers.
  • Q1 2025: Celonis opens new R&D facility in Austin to advance cloud workflow analytics Celonis, a leader in process mining and workflow analytics, opened a new research and development center in Austin, Texas, to drive innovation in cloud-based workflow solutions.

Future Outlook

Cloud Workflow Market Future Outlook

The Cloud Workflow Market is projected to grow at a 16.43% CAGR from 2024 to 2035, driven by automation, increased cloud adoption, and demand for operational efficiency.

New opportunities lie in:

  • Integration of AI-driven analytics for workflow optimization
  • Development of industry-specific cloud workflow solutions
  • Expansion into emerging markets with tailored cloud services

By 2035, the Cloud Workflow Market is expected to be a pivotal component of global business operations.

Market Segmentation

Cloud Workflow Market Deployment Type Outlook

  • Public Cloud
  • Private Cloud
  • Hybrid Cloud

Cloud Workflow Market Functional Area Outlook

  • Process Automation
  • Workflow Management
  • Business Process Management (BPM)
  • Robotic Process Automation (RPA)

Cloud Workflow Market Industry Vertical Outlook

  • Information Technology (IT)
  • Healthcare
  • Manufacturing
  • Financial Services
  • Others

Cloud Workflow Market Organization Size Outlook

  • Small and Medium-Sized Enterprises (SMEs)
  • Large Enterprises

Cloud Workflow Market Cloud Workflow Type Outlook

  • Serverless Cloud Workflow
  • Managed Cloud Workflow
  • Self-managed Cloud Workflow

Report Scope

MARKET SIZE 20247.718(USD Billion)
MARKET SIZE 20258.987(USD Billion)
MARKET SIZE 203541.15(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)16.43% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledMarket analysis in progress
Segments CoveredMarket segmentation analysis in progress
Key Market OpportunitiesIntegration of artificial intelligence enhances automation and efficiency in the Cloud Workflow Market.
Key Market DynamicsRising demand for automation drives innovation and competition in the Cloud Workflow Market.
Countries CoveredNorth America, Europe, APAC, South America, MEA

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FAQs

What is the current valuation of the Cloud Workflow Market in 2025?

The Cloud Workflow Market is valued at approximately 7.718 USD Billion in 2024.

What is the projected market size for the Cloud Workflow Market by 2035?

The market is expected to reach a valuation of 41.15 USD Billion by 2035.

What is the expected CAGR for the Cloud Workflow Market during the forecast period 2025 - 2035?

The anticipated CAGR for the Cloud Workflow Market is 16.43% from 2025 to 2035.

Which deployment type holds the largest market share in the Cloud Workflow Market?

Public Cloud is projected to dominate the market, with a valuation increase from 3.5 USD Billion to 18.5 USD Billion.

How do small and medium-sized enterprises (SMEs) contribute to the Cloud Workflow Market?

SMEs are expected to grow from 2.5 USD Billion to 13.5 USD Billion, indicating a strong presence in the market.

What are the key industry verticals driving the Cloud Workflow Market?

Key sectors include Information Technology, Healthcare, and Financial Services, with valuations ranging from 1.5 to 9.0 USD Billion.

Which functional area is projected to see the highest growth in the Cloud Workflow Market?

Business Process Management (BPM) is likely to grow from 2.5 USD Billion to 12.0 USD Billion.

What types of cloud workflows are available in the market?

The market includes Serverless Cloud Workflow, Managed Cloud Workflow, and Self-managed Cloud Workflow, with varying valuations.

Who are the leading players in the Cloud Workflow Market?

Key players include Amazon Web Services, Microsoft, Google Cloud, and IBM, among others.

What is the significance of hybrid cloud in the Cloud Workflow Market?

Hybrid Cloud is projected to grow from 1.718 USD Billion to 10.15 USD Billion, indicating its increasing relevance.

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