Cloud TV Market Research Report-Forecast till 2027

Cloud TV Market Research Report by Service (SaaS, IaaS, PaaS), Cloud Deployment (Public, Private, Hybrid), Streaming (Live Streaming, Video on Demand), End User, and Region-Global Forecast till 2027

ID: MRFR/ICT/5119-HCR | February, 2021 | Region : Global

Market Synopsis


Globally, the market for Cloud TV is expected to grow from USD 1.65 billion in 2017 to USD 3.25 billion by 2023, at a CAGR of 12.2 % during the forecast period.


Cloud TV is a cloud-based application used for streaming TV channels, movies, or any show broadcaster on air. Cloud applications can be easily installed on devices such as tablets, phones, media boxes, TVs, and others. One of the major factors driving the cloud TV market is the elimination of cable operators and other video service providers. The cloud TV platform converts video, graphics, and interactive feeds into a single MPEG or HTML feed and delivers it to the set-top boxes on a unicast bandwidth. Cloud TV is fundamentally, a merger of web content and TV in a single stream that is played through set-top-boxes by utilizing IP connectivity. Various features provided by the cloud TV are high definition resolution, browsing on the Internet, email, online gaming, and support for social networking sites such as Facebook, Skype, Twitter, and others. Therefore, users can view different channels with high picture quality. Additionally, this software can customize the subscription plan, video, and content recording and supports meadia streaming.


The growing adoption of smart devices such as smartphones, tablets, smart TV and others are also a major factor driving their adoption, as these devices support cloud streaming. Additionally, the rising demand for high definition resolution is also fueling the market growth. Various companies such as Toshiba Corporation, Koninklijke Philips N.V., and others provide cloud TV apps and solutions pre-installed on their smart television sets. However, some factors challenging the cloud TV market growth are the lack of high-speed infrastructure in developing nations. Additionally, government regulations on allocating the bandwidth to provide internet services is also an issue due to various security concerns.


Cloud TV Market Size (USD Billion)


Cloud TV MArket Size (USD Billion)


Source: MRFR Analysis


Segmentation


By services, the market is segmented into SaaS, IaaS, PaaS


By cloud deployment, the market is segmented into private, public, and hybrid.


By streaming, the market is segmented into live streaming and video-on-demand


By end-user, the market is segmented into IT and telecommunication, media and entertainment, consumers, and others


By region, the market is segmented into North America, Europe, Asia-Pacific, and the rest of the world.


Regional Analysis


The global market for Cloud TV is estimated to grow at a high rate during the forecast period from 2018 to 2023. The geographical analysis of cloud TV is studied for North America, Europe, Asia-Pacific, and the rest of the world.


North America is estimated to account for the largest market share as the technology adoption in the region is high, and also North America is one of the early users of the cloud TV. Similarly, the presence of several key players and increasing startups are the factors for the growth of cloud TV in the region. Additionally, the presence of various service providers and companies providing video streaming platforms including live video streaming and video-on-demand.


However, Asia Pacific is expected to grow at the highest CAGR during the forecast period. One of the major factors that is driving the market is the growing adoption of video streaming by the individuals. There has been an increasing demand for live streaming that enables the market players to come up with better products and services which is driving the growth of the market. Developing infrastructure and reliable internet connectivity is also increasing the market for cloud TV.


Competitive Analysis


The Cloud TV enables the user to surf videos, movies, TV series or any other content through internet streaming without utilizing a set-top-box. In February 2018, Minerva Networks, an American video compression and broadcast company made its debut in cloud TV services. The company supports a variety of streaming services, such as Amazon Fire TV, Android TV, Roku TV, and Apple TV. Similarly in March 2018, an integrator of video, voice, and data solutions, Bulk TV & Internet partnered with Aerohive networks to deliver better connectivity to its customers.


Key players


The prominent players in Cloud TV Market are Phoenix Satellite Television Holdings Ltd. (Hong Kong), Ziggo B.V.(Netherlands), PCCW Limited (Hong Kong), Charter Communications (US), Liberty Global plc (UK), TalkTalk TV Entertainment Limited (UK), Altice USA (US), xfinity (US), Liberty Global (UK), Brightcove, Inc. (US), Ooyala, Inc. (Australia) and others.


Intended Audience



  • Investors and consultants

  • System Integrators

  • Government Organizations

  • Research/Consultancy firms

  • Technology solution providers

TABLE OF CONTENTS

1. Executive Summary

2. Scope of the Report

2.1. Market Definition

2.2. Scope of the Study

2.2.1. Research Objectives

2.2.2. Assumptions & Limitations

2.3. Markets Structure

3. Market Research Methodology

3.1. Research Process

3.2. Secondary Research

3.3. Primary Research

3.4. Forecast Model

4. Market Landscape

4.1. Porter’s Five Forces Analysis

4.1.1. Threat of New Entrants

4.1.2. Bargaining power of buyers

4.1.3. Threat of substitutes

4.1.4. Rivalry

4.1.5. Bargaining Power of Suppliers

4.2. Value Chain/Supply Chain of Global Cloud TV Market

5. Market Overview of Global Cloud TV Market

5.1. Introduction

5.2. Growth Drivers

5.3. Impact Analysis

5.4. Market Challenges

6. Market Trends

6.1. Introduction

6.2. Growth Trends

6.3. Impact Analysis

7. Global Cloud TV Market, by Service

7.1. Introduction

7.2. SaaS

7.2.1. Market Estimates & Forecast, 2020–2027

7.2.2. Market Estimates & Forecast, by Region, 2020–2027

7.3. IaaS

7.3.1. Market Estimates & Forecast, 2020–2027

7.3.2. Market Estimates & Forecast, by Region, 2020–2027

7.4. PaaS

7.4.1. Market Estimates & Forecast, 2020–2027

7.4.2. Market Estimates & Forecast, by Region, 2020–2027

8. Global Cloud TV Market, by Cloud Deployment

8.1. Introduction

8.2. Private Cloud

8.2.1. Market Estimates & Forecast, 2020–2027

8.2.2. Market Estimates & Forecast, by Region, 2020–2027

8.3. Public Cloud

8.3.1. Market Estimates & Forecast, 2020–2027

8.3.2. Market Estimates & Forecast, by Region, 2020–2027

8.4. Hybrid Cloud

8.4.1. Market Estimates & Forecast, 2020–2027

8.4.2. Market Estimates & Forecast, by Region, 2020–2027

9. Global Cloud TV Market, by Streaming

9.1. Introduction

9.2. Live Streaming

9.2.1.1. Market Estimates & Forecast, 2020–2027

9.2.1.2. Market Estimates & Forecast, by Region, 2020–2027

9.3. Video On-demand

9.3.1.1. Market Estimates & Forecast, 2020–2027

9.3.1.2. Market Estimates & Forecast, by Region, 2020–2027

10. Global Cloud TV Market, by End User

10.1. Introduction

10.2. IT & Telecommunication

10.2.1.1. Market Estimates & Forecast, 2020–2027

10.2.1.2. Market Estimates & Forecast, by Region, 2020–2027

10.3. Entertainment and Media

10.3.1.1. Market Estimates & Forecast, 2020–2027

10.3.1.2. Market Estimates & Forecast, by Region, 2020–2027

10.4. Consumer Television

10.4.1.1. Market Estimates & Forecast, 2020–2027

10.4.1.2. Market Estimates & Forecast, by Region, 2020–2027

10.5. Others

10.5.1.1. Market Estimates & Forecast, 2020–2027

10.5.1.2. Market Estimates & Forecast, by Region, 2020–2027

11. Global Cloud TV Market, by Region

11.1. Introduction

11.2. North America

11.2.1. Market Estimates & Forecast, by Country 2020–2027

11.2.2. Market Estimates & Forecast, by Service, 2020–2027

11.2.3. Market Estimates & Forecast, by Cloud Deployments, 2020–2027

11.2.4. Market Estimates & Forecast, by Streaming, 2020–2027

11.2.5. Market Estimates & Forecast, by End User, 2020–2027

11.2.6. US

11.2.6.1. Market Estimates & Forecast, by Service, 2020–2027

11.2.6.2. Market Estimates & Forecast, by Cloud Deployments, 2020–2027

11.2.6.3. Market Estimates & Forecast, by Streaming, 2020–2027

11.2.6.4. Market Estimates & Forecast, by End User, 2020–2027

11.2.7. Mexico

11.2.7.1. Market Estimates & Forecast, by Service, 2020–2027

11.2.7.2. Market Estimates & Forecast, by Cloud Deployments, 2020–2027

11.2.7.3. Market Estimates & Forecast, by Streaming, 2020–2027

11.2.7.4. Market Estimates & Forecast, by End User, 2020–2027

11.2.8. Canada

11.2.8.1. Market Estimates & Forecast, by Service, 2020–2027

11.2.8.2. Market Estimates & Forecast, by Cloud Deployments, 2020–2027

11.2.8.3. Market Estimates & Forecast, by Streaming, 2020–2027

11.2.8.4. Market Estimates & Forecast, by End User, 2020–2027

11.3. Europe

11.3.1. Market Estimates & Forecast, by Country 2020–2027

11.3.2. Market Estimates & Forecast, by Service, 2020–2027

11.3.3. Market Estimates & Forecast, by Cloud Deployments, 2020–2027

11.3.4. Market Estimates & Forecast, by Streaming, 2020–2027

11.3.5. Market Estimates & Forecast, by End User, 2020–2027

11.3.6. Germany

11.3.6.1. Market Estimates & Forecast, by Service, 2020–2027

11.3.6.2. Market Estimates & Forecast, by Cloud Deployments, 2020–2027

11.3.6.3. Market Estimates & Forecast, by Streaming, 2020–2027

11.3.6.4. Market Estimates & Forecast, by End User, 2020–2027

11.3.7. France

11.3.7.1. Market Estimates & Forecast, by Service, 2020–2027

11.3.7.2. Market Estimates & Forecast, by Cloud Deployments, 2020–2027

11.3.7.3. Market Estimates & Forecast, by Streaming, 2020–2027

11.3.7.4. Market Estimates & Forecast, by End User, 2020–2027

11.3.8. UK

11.3.8.1. Market Estimates & Forecast, by Service, 2020–2027

11.3.8.2. Market Estimates & Forecast, by Cloud Deployments, 2020–2027

11.3.8.3. Market Estimates & Forecast, by Streaming, 2020–2027

11.3.8.4. Market Estimates & Forecast, by End User, 2020–2027

11.4. Asia-Pacific

11.4.1. Market Estimates & Forecast, by Country 2020–2027

11.4.2. Market Estimates & Forecast, by Service, 2020–2027

11.4.3. Market Estimates & Forecast, by Cloud Deployments, 2020–2027

11.4.4. Market Estimates & Forecast, by Streaming, 2020–2027

11.4.5. Market Estimates & Forecast, by End User, 2020–2027

11.4.6. China

11.4.6.1. Market Estimates & Forecast, by Service, 2020–2027

11.4.6.2. Market Estimates & Forecast, by Cloud Deployments, 2020–2027

11.4.6.3. Market Estimates & Forecast, by Streaming, 2020–2027

11.4.6.4. Market Estimates & Forecast, by End User, 2020–2027

11.4.7. India

11.4.7.1. Market Estimates & Forecast, by Service, 2020–2027

11.4.7.2. Market Estimates & Forecast, by Cloud Deployments, 2020–2027

11.4.7.3. Market Estimates & Forecast, by Streaming, 2020–2027

11.4.7.4. Market Estimates & Forecast, by End User, 2020–2027

11.4.8. Japan

11.4.8.1. Market Estimates & Forecast, by Service, 2020–2027

11.4.8.2. Market Estimates & Forecast, by Cloud Deployments, 2020–2027

11.4.8.3. Market Estimates & Forecast, by Streaming, 2020–2027

11.4.8.4. Market Estimates & Forecast, by End User, 2020–2027

11.4.9. Rest of Asia-Pacific

11.4.9.1. Market Estimates & Forecast, by Service, 2020–2027

11.4.9.2. Market Estimates & Forecast, by Cloud Deployments, 2020–2027

11.4.9.3. Market Estimates & Forecast, by Streaming, 2020–2027

11.4.9.4. Market Estimates & Forecast, by End User, 2020–2027

11.5. Rest of the World

11.5.1. Market Estimates & Forecast, by Country 2020–2027

11.5.2. Market Estimates & Forecast, by Service, 2020–2027

11.5.3. Market Estimates & Forecast, by Cloud Deployments, 2020–2027

11.5.4. Market Estimates & Forecast, by Streaming, 2020–2027

11.5.5. Market Estimates & Forecast, by End User, 2020–2027

11.5.6. Middle East & Africa

11.5.6.1. Market Estimates & Forecast, by Service, 2020–2027

11.5.6.2. Market Estimates & Forecast, by Cloud Deployments, 2020–2027

11.5.6.3. Market Estimates & Forecast, by Streaming, 2020–2027

11.5.6.4. Market Estimates & Forecast, by End User, 2020–2027

11.5.7. Latin Countries

11.5.7.1. Market Estimates & Forecast, by Service, 2020–2027

11.5.7.2. Market Estimates & Forecast, by Cloud Deployments, 2020–2027

11.5.7.3. Market Estimates & Forecast, by Streaming, 2020–2027

11.5.7.4. Market Estimates & Forecast, by End User, 2020–2027

12. Company Profiles

12.1. Phoenix Satellite Television Holdings Ltd

12.1.1. Company Overview

12.1.2. Product/Business Segment Overview

12.1.3. Financial Updates

12.1.4. Key Developments

12.2. Ziggo B.V.

12.2.1. Company Overview

12.2.2. Product/Business Segment Overview

12.2.3. Financial Updates

12.2.4. Key Developments

12.3. PCCW Limited

12.3.1. Company Overview

12.3.2. Product/Business Segment Overview

12.3.3. Financial Updates

12.3.4. Key Developments

12.4. Charter Communications

12.4.1. Company Overview

12.4.2. Product/Business Segment Overview

12.4.3. Financial Updates

12.4.4. Key Developments

12.5. Liberty Global plc

12.5.1. Company Overview

12.5.2. Product/Business Segment Overview

12.5.3. Financial Updates

12.5.4. Key Developments

12.6. TalkTalk TV Entertainment Limited

12.6.1. Company Overview

12.6.2. Product/Business Segment Overview

12.6.3. Financial Updates

12.6.4. Key Developments

12.7. Altice USA

12.7.1. Company Overview

12.7.2. Product/Business Segment Overview

12.7.3. Financial Updates

12.7.4. Key Developments

12.8. Xfinity

12.8.1. Company Overview

12.8.2. Product/Business Segment Overview

12.8.3. Financial Updates

12.8.4. Key Developments

12.9. Liberty Global

12.9.1. Company Overview

12.9.2. Product/Business Segment Overview

12.9.3. Financial Updates

12.9.4. Key Developments

12.10. Ooyala, Inc.

12.10.1. Company Overview

12.10.2. Product/Business Segment Overview

12.10.3. Financial Updates

12.10.4. Key Developments

12.11. Brightcove, Inc.

12.11.1. Company Overview

12.11.2. Product/Business Segment Overview

12.11.3. Financial Updates

12.11.4. Key Developments

13. Conclusion


LIST OF TABLES

Table1 Global Cloud TV Market, By Country, 2020-2027

Table2 North America: Cloud TV Market, By Country, 2020–2027

Table3 Europe: Cloud TV Market, By Country, 2020–2027

Table4 Asia-Pacific: Cloud TV Market, By Country, 2020–2027

Table5 Latin America: Cloud TV Market, By Country, 2020–2027

Table6 North America: Cloud TV Market, By Country

Table7 North America: Cloud TV Market, By Service

Table8 North America: Cloud TV Market, By Cloud Deployment

Table9 North America: Cloud TV Market, By Streaming

Table10 North America: Cloud TV Market, By End User

Table11 Europe: Cloud TV Market, By Country

Table12 Europe: Cloud TV Market, By Service

Table13 Europe: Cloud TV Market, By Streaming

Table14 Europe: Cloud TV Market, By Cloud Deployment

Table15 Europe: Cloud TV Market, By End User

Table16 Asia-Pacific: Cloud TV Market, By Country

Table17 Asia-Pacific Cloud TV Market, By Service

Table18 Asia-Pacific Cloud TV Market, By Streaming

Table19 Asia-Pacific Cloud TV Market, By Cloud Deployment

Table20 Asia-Pacific Cloud TV Market, By End User

Table21 Middle East & Africa: Cloud TV Market, By Country

Table22 Middle East & Africa: Cloud TV Market, By Service

Table23 Middle East & Africa: Cloud TV Market, By Streaming

Table24 Middle East & Africa: Cloud TV Market, By Cloud Deployment

Table25 Middle East & Africa: Cloud TV Market, By End User

Table26 Latin America: Cloud TV Market, By Country

Table27 Latin America: Cloud TV Market, By Service

Table28 Latin America: Cloud TV Market, By Streaming

Table29 Latin America: Cloud TV Market, By Cloud Deployment

Table30 Latin America: Cloud TV Market, By End User


LIST OF FIGURES

Figure 1 Global Cloud TV Market segmentation

Figure 2 Forecast Methodology

Figure 3 Porter’s Five Forces Analysis of Global Cloud TV Market

Figure 4 Value Chain of Global Cloud TV Market

Figure 5 Share of Cloud TV Market in 2020, by country (in %)

Figure 6 Global Cloud TV Market, 2020–2027

Figure 7 Share of Global Cloud TV Market by Industry, 2020–2027

Figure 8 Global Cloud TV Market Size, by Service, 2020

Figure 9 Share of Global Cloud TV Market, by Service, 2020–2027

Figure 10 Global Cloud TV Market Size, by Cloud Deployment, 2020

Figure 11 Share of Global Cloud TV Market, by Cloud Deployment, 2020–2027

Figure 12 Global Cloud TV Market Size, by Streaming, 2020

Figure 13 Share of Global Cloud TV Market, by Streaming, 2020–2027

Figure 14 Global Cloud TV Market Size, by End User, 2020

Figure 15 Share of Global Cloud TV Market, by End User, 2020–2027

Cloud TV Market