Cloud TV Market Research Report by Service (SaaS, IaaS, PaaS), Cloud Deployment (Public, Private, Hybrid), Streaming (Live Streaming, Video on Demand), End User, and Region-Global Forecast till 2027
ID: MRFR/ICT/5119-HCR | February, 2021 | Region : Global
Market Synopsis
Globally, the market for Cloud TV is expected to grow from USD 1.65 billion in 2017 to USD 3.25 billion by 2023, at a CAGR of 12.2 % during the forecast period.
Cloud TV is a cloud-based application used for streaming TV channels, movies, or any show broadcaster on air. Cloud applications can be easily installed on devices such as tablets, phones, media boxes, TVs, and others. One of the major factors driving the cloud TV market is the elimination of cable operators and other video service providers. The cloud TV platform converts video, graphics, and interactive feeds into a single MPEG or HTML feed and delivers it to the set-top boxes on a unicast bandwidth. Cloud TV is fundamentally, a merger of web content and TV in a single stream that is played through set-top-boxes by utilizing IP connectivity. Various features provided by the cloud TV are high definition resolution, browsing on the Internet, email, online gaming, and support for social networking sites such as Facebook, Skype, Twitter, and others. Therefore, users can view different channels with high picture quality. Additionally, this software can customize the subscription plan, video, and content recording and supports meadia streaming.
The growing adoption of smart devices such as smartphones, tablets, smart TV and others are also a major factor driving their adoption, as these devices support cloud streaming. Additionally, the rising demand for high definition resolution is also fueling the market growth. Various companies such as Toshiba Corporation, Koninklijke Philips N.V., and others provide cloud TV apps and solutions pre-installed on their smart television sets. However, some factors challenging the cloud TV market growth are the lack of high-speed infrastructure in developing nations. Additionally, government regulations on allocating the bandwidth to provide internet services is also an issue due to various security concerns.
Cloud TV Market Size (USD Billion)
Source: MRFR Analysis
Segmentation
By services, the market is segmented into SaaS, IaaS, PaaS
By cloud deployment, the market is segmented into private, public, and hybrid.
By streaming, the market is segmented into live streaming and video-on-demand
By end-user, the market is segmented into IT and telecommunication, media and entertainment, consumers, and others
By region, the market is segmented into North America, Europe, Asia-Pacific, and the rest of the world.
Regional Analysis
The global market for Cloud TV is estimated to grow at a high rate during the forecast period from 2018 to 2023. The geographical analysis of cloud TV is studied for North America, Europe, Asia-Pacific, and the rest of the world.
North America is estimated to account for the largest market share as the technology adoption in the region is high, and also North America is one of the early users of the cloud TV. Similarly, the presence of several key players and increasing startups are the factors for the growth of cloud TV in the region. Additionally, the presence of various service providers and companies providing video streaming platforms including live video streaming and video-on-demand.
However, Asia Pacific is expected to grow at the highest CAGR during the forecast period. One of the major factors that is driving the market is the growing adoption of video streaming by the individuals. There has been an increasing demand for live streaming that enables the market players to come up with better products and services which is driving the growth of the market. Developing infrastructure and reliable internet connectivity is also increasing the market for cloud TV.
Competitive Analysis
The Cloud TV enables the user to surf videos, movies, TV series or any other content through internet streaming without utilizing a set-top-box. In February 2018, Minerva Networks, an American video compression and broadcast company made its debut in cloud TV services. The company supports a variety of streaming services, such as Amazon Fire TV, Android TV, Roku TV, and Apple TV. Similarly in March 2018, an integrator of video, voice, and data solutions, Bulk TV & Internet partnered with Aerohive networks to deliver better connectivity to its customers.
Key players
The prominent players in Cloud TV Market are Phoenix Satellite Television Holdings Ltd. (Hong Kong), Ziggo B.V.(Netherlands), PCCW Limited (Hong Kong), Charter Communications (US), Liberty Global plc (UK), TalkTalk TV Entertainment Limited (UK), Altice USA (US), xfinity (US), Liberty Global (UK), Brightcove, Inc. (US), Ooyala, Inc. (Australia) and others.
Intended Audience
- Investors and consultants
- System Integrators
- Government Organizations
- Research/Consultancy firms
- Technology solution providers
TABLE OF CONTENTS
1. Executive Summary
2. Scope of the Report
2.1. Market Definition
2.2. Scope of the Study
2.2.1. Research Objectives
2.2.2. Assumptions & Limitations
2.3. Markets Structure
3. Market Research Methodology
3.1. Research Process
3.2. Secondary Research
3.3. Primary Research
3.4. Forecast Model
4. Market Landscape
4.1. Porter’s Five Forces Analysis
4.1.1. Threat of New Entrants
4.1.2. Bargaining power of buyers
4.1.3. Threat of substitutes
4.1.4. Rivalry
4.1.5. Bargaining Power of Suppliers
4.2. Value Chain/Supply Chain of Global Cloud TV Market
5. Market Overview of Global Cloud TV Market
5.1. Introduction
5.2. Growth Drivers
5.3. Impact Analysis
5.4. Market Challenges
6. Market Trends
6.1. Introduction
6.2. Growth Trends
6.3. Impact Analysis
7. Global Cloud TV Market, by Service
7.1. Introduction
7.2. SaaS
7.2.1. Market Estimates & Forecast, 2020–2027
7.2.2. Market Estimates & Forecast, by Region, 2020–2027
7.3. IaaS
7.3.1. Market Estimates & Forecast, 2020–2027
7.3.2. Market Estimates & Forecast, by Region, 2020–2027
7.4. PaaS
7.4.1. Market Estimates & Forecast, 2020–2027
7.4.2. Market Estimates & Forecast, by Region, 2020–2027
8. Global Cloud TV Market, by Cloud Deployment
8.1. Introduction
8.2. Private Cloud
8.2.1. Market Estimates & Forecast, 2020–2027
8.2.2. Market Estimates & Forecast, by Region, 2020–2027
8.3. Public Cloud
8.3.1. Market Estimates & Forecast, 2020–2027
8.3.2. Market Estimates & Forecast, by Region, 2020–2027
8.4. Hybrid Cloud
8.4.1. Market Estimates & Forecast, 2020–2027
8.4.2. Market Estimates & Forecast, by Region, 2020–2027
9. Global Cloud TV Market, by Streaming
9.1. Introduction
9.2. Live Streaming
9.2.1.1. Market Estimates & Forecast, 2020–2027
9.2.1.2. Market Estimates & Forecast, by Region, 2020–2027
9.3. Video On-demand
9.3.1.1. Market Estimates & Forecast, 2020–2027
9.3.1.2. Market Estimates & Forecast, by Region, 2020–2027
10. Global Cloud TV Market, by End User
10.1. Introduction
10.2. IT & Telecommunication
10.2.1.1. Market Estimates & Forecast, 2020–2027
10.2.1.2. Market Estimates & Forecast, by Region, 2020–2027
10.3. Entertainment and Media
10.3.1.1. Market Estimates & Forecast, 2020–2027
10.3.1.2. Market Estimates & Forecast, by Region, 2020–2027
10.4. Consumer Television
10.4.1.1. Market Estimates & Forecast, 2020–2027
10.4.1.2. Market Estimates & Forecast, by Region, 2020–2027
10.5. Others
10.5.1.1. Market Estimates & Forecast, 2020–2027
10.5.1.2. Market Estimates & Forecast, by Region, 2020–2027
11. Global Cloud TV Market, by Region
11.1. Introduction
11.2. North America
11.2.1. Market Estimates & Forecast, by Country 2020–2027
11.2.2. Market Estimates & Forecast, by Service, 2020–2027
11.2.3. Market Estimates & Forecast, by Cloud Deployments, 2020–2027
11.2.4. Market Estimates & Forecast, by Streaming, 2020–2027
11.2.5. Market Estimates & Forecast, by End User, 2020–2027
11.2.6. US
11.2.6.1. Market Estimates & Forecast, by Service, 2020–2027
11.2.6.2. Market Estimates & Forecast, by Cloud Deployments, 2020–2027
11.2.6.3. Market Estimates & Forecast, by Streaming, 2020–2027
11.2.6.4. Market Estimates & Forecast, by End User, 2020–2027
11.2.7. Mexico
11.2.7.1. Market Estimates & Forecast, by Service, 2020–2027
11.2.7.2. Market Estimates & Forecast, by Cloud Deployments, 2020–2027
11.2.7.3. Market Estimates & Forecast, by Streaming, 2020–2027
11.2.7.4. Market Estimates & Forecast, by End User, 2020–2027
11.2.8. Canada
11.2.8.1. Market Estimates & Forecast, by Service, 2020–2027
11.2.8.2. Market Estimates & Forecast, by Cloud Deployments, 2020–2027
11.2.8.3. Market Estimates & Forecast, by Streaming, 2020–2027
11.2.8.4. Market Estimates & Forecast, by End User, 2020–2027
11.3. Europe
11.3.1. Market Estimates & Forecast, by Country 2020–2027
11.3.2. Market Estimates & Forecast, by Service, 2020–2027
11.3.3. Market Estimates & Forecast, by Cloud Deployments, 2020–2027
11.3.4. Market Estimates & Forecast, by Streaming, 2020–2027
11.3.5. Market Estimates & Forecast, by End User, 2020–2027
11.3.6. Germany
11.3.6.1. Market Estimates & Forecast, by Service, 2020–2027
11.3.6.2. Market Estimates & Forecast, by Cloud Deployments, 2020–2027
11.3.6.3. Market Estimates & Forecast, by Streaming, 2020–2027
11.3.6.4. Market Estimates & Forecast, by End User, 2020–2027
11.3.7. France
11.3.7.1. Market Estimates & Forecast, by Service, 2020–2027
11.3.7.2. Market Estimates & Forecast, by Cloud Deployments, 2020–2027
11.3.7.3. Market Estimates & Forecast, by Streaming, 2020–2027
11.3.7.4. Market Estimates & Forecast, by End User, 2020–2027
11.3.8. UK
11.3.8.1. Market Estimates & Forecast, by Service, 2020–2027
11.3.8.2. Market Estimates & Forecast, by Cloud Deployments, 2020–2027
11.3.8.3. Market Estimates & Forecast, by Streaming, 2020–2027
11.3.8.4. Market Estimates & Forecast, by End User, 2020–2027
11.4. Asia-Pacific
11.4.1. Market Estimates & Forecast, by Country 2020–2027
11.4.2. Market Estimates & Forecast, by Service, 2020–2027
11.4.3. Market Estimates & Forecast, by Cloud Deployments, 2020–2027
11.4.4. Market Estimates & Forecast, by Streaming, 2020–2027
11.4.5. Market Estimates & Forecast, by End User, 2020–2027
11.4.6. China
11.4.6.1. Market Estimates & Forecast, by Service, 2020–2027
11.4.6.2. Market Estimates & Forecast, by Cloud Deployments, 2020–2027
11.4.6.3. Market Estimates & Forecast, by Streaming, 2020–2027
11.4.6.4. Market Estimates & Forecast, by End User, 2020–2027
11.4.7. India
11.4.7.1. Market Estimates & Forecast, by Service, 2020–2027
11.4.7.2. Market Estimates & Forecast, by Cloud Deployments, 2020–2027
11.4.7.3. Market Estimates & Forecast, by Streaming, 2020–2027
11.4.7.4. Market Estimates & Forecast, by End User, 2020–2027
11.4.8. Japan
11.4.8.1. Market Estimates & Forecast, by Service, 2020–2027
11.4.8.2. Market Estimates & Forecast, by Cloud Deployments, 2020–2027
11.4.8.3. Market Estimates & Forecast, by Streaming, 2020–2027
11.4.8.4. Market Estimates & Forecast, by End User, 2020–2027
11.4.9. Rest of Asia-Pacific
11.4.9.1. Market Estimates & Forecast, by Service, 2020–2027
11.4.9.2. Market Estimates & Forecast, by Cloud Deployments, 2020–2027
11.4.9.3. Market Estimates & Forecast, by Streaming, 2020–2027
11.4.9.4. Market Estimates & Forecast, by End User, 2020–2027
11.5. Rest of the World
11.5.1. Market Estimates & Forecast, by Country 2020–2027
11.5.2. Market Estimates & Forecast, by Service, 2020–2027
11.5.3. Market Estimates & Forecast, by Cloud Deployments, 2020–2027
11.5.4. Market Estimates & Forecast, by Streaming, 2020–2027
11.5.5. Market Estimates & Forecast, by End User, 2020–2027
11.5.6. Middle East & Africa
11.5.6.1. Market Estimates & Forecast, by Service, 2020–2027
11.5.6.2. Market Estimates & Forecast, by Cloud Deployments, 2020–2027
11.5.6.3. Market Estimates & Forecast, by Streaming, 2020–2027
11.5.6.4. Market Estimates & Forecast, by End User, 2020–2027
11.5.7. Latin Countries
11.5.7.1. Market Estimates & Forecast, by Service, 2020–2027
11.5.7.2. Market Estimates & Forecast, by Cloud Deployments, 2020–2027
11.5.7.3. Market Estimates & Forecast, by Streaming, 2020–2027
11.5.7.4. Market Estimates & Forecast, by End User, 2020–2027
12. Company Profiles
12.1. Phoenix Satellite Television Holdings Ltd
12.1.1. Company Overview
12.1.2. Product/Business Segment Overview
12.1.3. Financial Updates
12.1.4. Key Developments
12.2. Ziggo B.V.
12.2.1. Company Overview
12.2.2. Product/Business Segment Overview
12.2.3. Financial Updates
12.2.4. Key Developments
12.3. PCCW Limited
12.3.1. Company Overview
12.3.2. Product/Business Segment Overview
12.3.3. Financial Updates
12.3.4. Key Developments
12.4. Charter Communications
12.4.1. Company Overview
12.4.2. Product/Business Segment Overview
12.4.3. Financial Updates
12.4.4. Key Developments
12.5. Liberty Global plc
12.5.1. Company Overview
12.5.2. Product/Business Segment Overview
12.5.3. Financial Updates
12.5.4. Key Developments
12.6. TalkTalk TV Entertainment Limited
12.6.1. Company Overview
12.6.2. Product/Business Segment Overview
12.6.3. Financial Updates
12.6.4. Key Developments
12.7. Altice USA
12.7.1. Company Overview
12.7.2. Product/Business Segment Overview
12.7.3. Financial Updates
12.7.4. Key Developments
12.8. Xfinity
12.8.1. Company Overview
12.8.2. Product/Business Segment Overview
12.8.3. Financial Updates
12.8.4. Key Developments
12.9. Liberty Global
12.9.1. Company Overview
12.9.2. Product/Business Segment Overview
12.9.3. Financial Updates
12.9.4. Key Developments
12.10. Ooyala, Inc.
12.10.1. Company Overview
12.10.2. Product/Business Segment Overview
12.10.3. Financial Updates
12.10.4. Key Developments
12.11. Brightcove, Inc.
12.11.1. Company Overview
12.11.2. Product/Business Segment Overview
12.11.3. Financial Updates
12.11.4. Key Developments
13. Conclusion
LIST OF TABLES
Table1 Global Cloud TV Market, By Country, 2020-2027
Table2 North America: Cloud TV Market, By Country, 2020–2027
Table3 Europe: Cloud TV Market, By Country, 2020–2027
Table4 Asia-Pacific: Cloud TV Market, By Country, 2020–2027
Table5 Latin America: Cloud TV Market, By Country, 2020–2027
Table6 North America: Cloud TV Market, By Country
Table7 North America: Cloud TV Market, By Service
Table8 North America: Cloud TV Market, By Cloud Deployment
Table9 North America: Cloud TV Market, By Streaming
Table10 North America: Cloud TV Market, By End User
Table11 Europe: Cloud TV Market, By Country
Table12 Europe: Cloud TV Market, By Service
Table13 Europe: Cloud TV Market, By Streaming
Table14 Europe: Cloud TV Market, By Cloud Deployment
Table15 Europe: Cloud TV Market, By End User
Table16 Asia-Pacific: Cloud TV Market, By Country
Table17 Asia-Pacific Cloud TV Market, By Service
Table18 Asia-Pacific Cloud TV Market, By Streaming
Table19 Asia-Pacific Cloud TV Market, By Cloud Deployment
Table20 Asia-Pacific Cloud TV Market, By End User
Table21 Middle East & Africa: Cloud TV Market, By Country
Table22 Middle East & Africa: Cloud TV Market, By Service
Table23 Middle East & Africa: Cloud TV Market, By Streaming
Table24 Middle East & Africa: Cloud TV Market, By Cloud Deployment
Table25 Middle East & Africa: Cloud TV Market, By End User
Table26 Latin America: Cloud TV Market, By Country
Table27 Latin America: Cloud TV Market, By Service
Table28 Latin America: Cloud TV Market, By Streaming
Table29 Latin America: Cloud TV Market, By Cloud Deployment
Table30 Latin America: Cloud TV Market, By End User
LIST OF FIGURES
Figure 1 Global Cloud TV Market segmentation
Figure 2 Forecast Methodology
Figure 3 Porter’s Five Forces Analysis of Global Cloud TV Market
Figure 4 Value Chain of Global Cloud TV Market
Figure 5 Share of Cloud TV Market in 2020, by country (in %)
Figure 6 Global Cloud TV Market, 2020–2027
Figure 7 Share of Global Cloud TV Market by Industry, 2020–2027
Figure 8 Global Cloud TV Market Size, by Service, 2020
Figure 9 Share of Global Cloud TV Market, by Service, 2020–2027
Figure 10 Global Cloud TV Market Size, by Cloud Deployment, 2020
Figure 11 Share of Global Cloud TV Market, by Cloud Deployment, 2020–2027
Figure 12 Global Cloud TV Market Size, by Streaming, 2020
Figure 13 Share of Global Cloud TV Market, by Streaming, 2020–2027
Figure 14 Global Cloud TV Market Size, by End User, 2020
Figure 15 Share of Global Cloud TV Market, by End User, 2020–2027
