Cloud Services Brokerage Companies

Competitive Landscape of the Cloud Services Brokerage Market

The Cloud Services Brokerage (CSB) market, propelled by the rampant adoption of cloud solutions. This thriving landscape is home to a dynamic mix of established players and new entrants, all vying for dominance in this promising market. Let's delve into the key players, their winning strategies, market share determinants, and emerging trends.

Key Players:

• Accenture (Ireland)


• Atos (France)


• BT (UK)


• Capgemini (France)


• Cognizant (US)


• DXC Technology (US)


• Fujitsu (Japan)


• IBM Corporation (US)


• Infosys (India)


• ActivePlatform (US)


• Arrow Electronics (US)


• BitTitan (US)


• CloudFX (Singapore)


• NEC Corporation (Japan)


• Wipro (India)

Market Share Determinants:

• Service Breadth and Depth: Offering a broad spectrum of services from consulting to ongoing management attracts and retains clients. IBM's extensive cloud portfolio, encompassing AI, security, and analytics, provides a one-stop shop for many businesses.


• Cloud Provider Agnosticism: The ability to work with multiple cloud providers gives clients flexibility and choice. Jamcracker's neutral platform, supporting services from Azure, AWS, and GCP, makes it a preferred partner for multi-cloud strategies.


• Innovation and Automation: Investing in automation tools and platforms for cost optimization, security, and governance strengthens market positioning. HPE's Cloud Service Automation platform simplifies cloud resource management for clients, enhancing their ROI.

New and Emerging Companies:

• Niche Specialists: Startups like Apptio and CloudHealth are carving niches in cloud cost management and financial governance. Their innovative solutions address specific pain points, attracting clients with unique needs.


• Vertical-Specific Brokers: Companies like Medidata in healthcare and Strata in finance are tailoring CSB services to specific industries. This deep domain expertise caters to the unique compliance and security requirements of each sector.


• Open-Source Solutions: Open-source platforms like CloudHedge are making CSB services more accessible and cost-effective, especially for smaller businesses. This democratizes access to cloud expertise and management capabilities.

Current Company Investment Trends:

• Acquisitions and Partnerships: Mergers and acquisitions are accelerating consolidation and expanding service portfolios. The acquisition of Sungard AS's Cloud Managed Services business by 11:11 Systems is a case in point.


• Platform Development: Leading players are investing heavily in their own platforms and marketplaces to provide a single pane of glass for cloud management. Accenture's MyCloud platform is a prime example of this trend.


• Specialization and Vertical Expansion: Recognizing the potential of niche markets, established players are focusing on specific industries and developing tailored solutions. HPE's partnership with Siemens Healthcare illustrates this vertical specialization trend.

Latest Company Updates:

• Oct 25, 2023: Tech Mahindra acquires U.S.-based Cognitis Technologies, a cloud migration and managed services provider, to strengthen its CSB offerings in North America. 


• Oct 20, 2023: ATOS partners with Google Cloud to offer managed services and cloud migration solutions for mid-size businesses in Europe. 


• Sept 29, 2023: IBM expands its cloud partnership with SAP, offering managed services and consulting for SAP on Azure and AWS.