As per MRFR analysis, the China Power Strip Market Size was estimated at 804 (USD Million) in 2023. The China Power Strip Market Industry is expected to grow from 816.6(USD Million) in 2024 to 1,687.1 (USD Million) by 2035. The China Power Strip Market CAGR (growth rate) is expected to be around 6.819% during the forecast period (2025 - 2035).
The China Power Strip Market is experiencing notable trends driven by the increasing demand for electrical appliances and rapid urbanization across the country. The rise in the use of electronic devices in households and offices has led to a greater need for efficient power distribution solutions. Additionally, the Chinese government’s focus on smart cities and technological advancements has prompted manufacturers to develop innovative power strips equipped with smart features, such as USB ports and surge protection. This is becoming a key market driver as consumers seek convenience and safety in their electrical products.
Opportunities in the market are further enhanced by the growing trend towards sustainability.People are more conscious about energy use and seek out power strips with energy-saving capabilities like timers and management systems. Manufacturers who adjust their products to these eco-friendly regulations will find a receptive market. In addition, these changes in consumer behavior, combined with the expansion of e-commerce in China, give companies new ways to reach consumers directly and broaden their market scope. Recently, the China Power Strip Market has also been influenced by an increased focus on safety and compliance policies. The government is tightening safety regulations on electrical products, which requires manufacturers to invest more in compliance technologies.
This trend not only enhances product quality but also builds consumer trust, fostering brand loyalty. Overall, the confluence of technological advancement, growing environmental consciousness, and regulatory compliance shape the dynamics of the power strip market in China, presenting both challenges and opportunities for both new and established players.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Increase in Urbanization and Consumer Electronics Usage
China is experiencing rapid urbanization, with over 60% of its population now residing in urban areas, a trend expected to continue. This urban shift has fostered an increase in consumer electronics usage, which in turn drives the demand for power strips. The China Power Strip Market Industry is poised to benefit significantly as households and businesses require multiple electrical connections for various devices such as smartphones, laptops, and home appliances.The National Bureau of Statistics of China reports that from 2010 to 2020, urbanization in China accelerated by approximately 1.5% annually, leading to a substantial rise in electricity consumption per capita, which is projected to increase by around 4% in the coming years. Furthermore, major electronics manufacturers, such as Huawei and Xiaomi, are intensifying their production, further propelling the need for reliable power solutions like power strips.
Government Initiatives Promoting Safety Standards
The Chinese government is enhancing safety regulations and standards for electrical appliances to improve consumer safety and reduce fire hazards. With new legislation implemented by the State Administration for Market Regulation, there is now a stronger emphasis on electrical safety testing and certification. This shift is crucial for the China Power Strip Market Industry as manufacturers are increasingly focused on producing compliant products that meet these standards.The Ministry of Emergency Management in China reported that compliance with electrical safety regulations could potentially decrease fire incidents caused by electrical malfunctions by over 25%, creating a growing market for high-quality, certified power strips.
Growth of E-commerce and Online Retail
The rapid growth of e-commerce in China has transformed the retail landscape, providing consumers with easy access to a variety of power strip options. In recent years, online sales of electrical equipment have increased, driven by platforms such as Alibaba and JD.com, which have reported annual double-digit growth rates. According to recent data, online retail sales in China reached approximately USD 2 trillion in the past year, reflecting a strong trend of consumers purchasing household electrical items online.This trend is likely to amplify the reach of the China Power Strip Market Industry, as consumers across urban and rural areas can conveniently access a wide range of products, resulting in increased sales.
The China Power Strip Market is characterized by a diverse set of types, including Common Power Strips, Smart Power Strips, and Specialized Power Strips, each with its own significant role in meeting consumer demands and adapting to technological advancements. Common Power Strips are widely used across households and offices due to their basic functionality of providing multiple outlets for connecting various electrical devices, making them a staple in energy distribution within domestic and commercial environments. The prevalence of technology and digital devices in China has led to an increased reliance on power strips, which emphasize the importance of safe and effective electrical management.
Conversely, Smart Power Strips have gained traction, reflective of the growing trend towards smart homes in China, where energy efficiency and remote management are priorities. These power strips often come equipped with features like remote control, energy monitoring, and compatibility with home automation systems, aligning with China's push towards technological innovations and sustainable energy solutions. Additionally, the trend of increasingly interconnected devices has led consumers to demand power solutions that not only provide power but also integrate seamlessly into their smart living environments.
Specialized Power Strips cater to niche markets, addressing specific needs such as high-definition devices, gaming appliances, or industrial equipment. These power strips are engineered with additional safety features and surge protection and sometimes include functionalities like USB charging ports, which are essential in today’s technology-driven consumer landscape. As the demand for electronic appliances continues to rise in China, these Specialized Power Strips ensure that users have tailored solutions for their specific power needs.The segmentation within the China Power Strip Market allows consumers to select products that best fit their usage patterns, thus highlighting a multifaceted market driven by both general convenience and specialized requirements.
Moreover, this diversity within the Type segment reflects the broader trends of urbanization and increasing energy demands in China, bolstering the market's growth potential and versatility. The continuous evolution of lifestyle requirements, amplified by the trend towards sustainability and smart living, is expected to drive innovations across all types of power strips, ensuring that the China Power Strip Market remains adaptive to the changing preferences of consumers.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The Protection Type segment of the China Power Strip Market plays a crucial role in ensuring safety and reliability in electrical usage across various applications. Two primary forms of protection within this segment include Surge Protection and Fuse Based Protection. Surge Protection devices are vital as they safeguard electrical appliances from voltage spikes, which are prevalent in urban areas of China due to heavy industrial activities. This type of protection is gaining traction as consumers increasingly recognize the importance of protecting their valuable electronics.
On the other hand, Fuse Based Protection remains a traditional yet effective method for safeguarding circuits from overloads and short circuits, making it prominent in residential and commercial setups throughout China. The growing adoption of smart appliances and increasing electrical consumption adds to the significance of these protection mechanisms, driving awareness among consumers. As the market evolves, advancements in technology are expected to enhance the effectiveness and reliability of both Surge Protection and Fuse Based Protection.The blend of rising safety standards and the growing emphasis on energy efficiency in China is further boosting the relevance of this protection segment in the power strip market dynamics.
The China Power Strip Market, particularly in the Application segment, is experiencing notable growth driven by various factors within the Household, Commercial, and Industrial arenas. The Household segment plays a crucial role as an integral part of everyday life, offering convenience for powering multiple devices, which has become essential due to increasing electronic device ownership among Chinese consumers. Meanwhile, the Commercial aspect addresses the growing demand for efficient power solutions in offices, retail outlets, and service industries, where flexible energy solutions can significantly enhance operations.The Industrial segment underscores the need for robust power distribution in manufacturing and production environments, wherein safety consciousness and reliability are paramount.
Furthermore, as the Chinese government emphasizes smart infrastructure and energy-efficient technologies, opportunities arise for innovative power strip designs that incorporate advanced features like surge protection and smart controls. Increased urbanization and industrial activities bolster the need for versatile power strip applications across these sectors, further reflecting the growth potential within the China Power Strip Market.
The China Power Strip Market is characterized by a mix of traditional manufacturers and innovative companies striving to enhance consumer convenience through improved safety features and advanced technology. With the rapid growth of electrical appliances and increasing digitization in households and workplaces, the demand for power strips has seen a significant uptick. Competitive insights within this landscape reveal that companies are not only focusing on production efficiencies but are also investing in smart technologies that accommodate the needs of modern consumers, including surge protection, USB charging options, and eco-friendly materials. The competition is further intensified due to the vast number of local and international players vying for market share, making it crucial for companies to differentiate themselves through innovation, priced offerings, and strategic partnerships.
Sieyuan Electric has established a notable presence in the China Power Strip Market due to its strong commitment to quality and innovation. Renowned for producing durable and efficient power strips, the company leverages advanced manufacturing processes and adheres to strict safety standards, thereby ensuring reliability for consumers. Sieyuan Electric capitalizes on a robust distribution network that allows it to reach various customer segments, catering to both residential and commercial markets. The company’s strengths lie in its continuous investments in research and development, enabling the introduction of next-generation power solutions.
Moreover, its focus on customer service and responsiveness to market needs has helped it carve out a significant niche within the competitive landscape.Wenzhou Gree Electric operates as another key player in the China Power Strip Market, recognized for its diverse range of products that include lightweight designs and multi-functional power strips. The company effectively leverages its manufacturing expertise to produce goods that are not only cost-effective but also feature advanced safety mechanisms, positioning itself favorably among price-sensitive consumers.
Wenzhou Gree Electric maintains a robust market presence through strategic sourcing and distribution channels, catering to both individual consumers and bulk buyers such as retailers and wholesalers. The company has demonstrated its strengths through ongoing mergers and acquisitions, enhancing its product portfolio, and expanding its market reach within China. Additionally, its emphasis on sustainable manufacturing practices attracts environmentally conscious consumers, further solidifying its competitive edge.
The China Power Strip Market has seen significant developments in recent months, with increasing demand driven by the rising number of electronic devices and urbanization. Companies such as Sieyuan Electric, Wenzhou Gree Electric, and Delixi Electric are enhancing their product offerings to include smart power strips that feature built-in safety mechanisms and energy monitoring capabilities. Notably, Sichuan Changhong Electric has been focusing on integrating IoT technology into its products to cater to the growing smart home trend. As of November 2023, Chint Group announced plans for facility expansion, aiming to increase production capacity in response to market growth.
In terms of mergers and acquisitions, no recent significant M&A activity has been reported among the specified companies within the last year. However, Foshan Electrical and Lighting has shown steady growth in market valuation due to innovation in energy-efficient power strips. Over the past two years, Shenzhen Oland Technology and Honyar have been investing considerably in Research and Development for enhancing safety features in their power strips, aligning with national safety standards. The market continues to evolve, reflecting the technological advancements and increased focus on environmental sustainability in China.
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 804.0(USD Million) |
| MARKET SIZE 2024 | 816.6(USD Million) |
| MARKET SIZE 2035 | 1687.1(USD Million) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 6.819% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Million |
| KEY COMPANIES PROFILED | Sieyuan Electric, Wenzhou Gree Electric, Delixi Electric, Sichuan Changhong Electric, Zhongtian Technology, Chint Group, Resun Group, Shenzhen Oland Technology, Keda Industrial Group, Foshan Electrical and Lighting, Sungrow Power Supply, Broad Group, Lefond, Honyar |
| SEGMENTS COVERED | Type, Protection Type, Application |
| KEY MARKET OPPORTUNITIES | Smart power strips demand growth, Enhanced safety features integration, Sustainable materials for eco-friendliness, Increased home automation usage, Rising e-commerce sales channels |
| KEY MARKET DYNAMICS | increasing digital device usage, growing urbanization trends, diverse consumer preferences, rising safety standards, competitive pricing strategies |
| COUNTRIES COVERED | China |
Frequently Asked Questions (FAQ) :
The China Power Strip Market is expected to be valued at 816.6 million USD in 2024.
By 2035, the market is projected to reach a value of 1687.1 million USD.
The anticipated CAGR for the market during the forecast period from 2025 to 2035 is 6.819%.
The Common Power Strip is projected to dominate the market with an estimated value of 735.0 million USD by 2035.
In 2024, the Smart Power Strip market is valued at 250.0 million USD.
The Specialized Power Strip market is expected to reach approximately 412.1 million USD by 2035.
Key players in the market include Sieyuan Electric, Wenzhou Gree Electric, and Delixi Electric among others.
The market presents opportunities through increased demand for smart solutions and enhanced safety features.
Challenges include regulatory compliance and competition from alternative power solutions.
Current global scenarios have the potential to impact supply chains and raw material costs within the market.
Leading companies partner with us for data-driven Insights.
Kindly complete the form below to receive a free sample of this Report
Assistant Manager - Research High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. by implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in packaging, construction, and equipment domains. she handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.
Get in Touch
© 2025 Market Research Future ® (Part of WantStats Reasearch And Media Pvt. Ltd.)
