China Eye Health Supplements Market Overview
As per MRFR analysis, the China Eye Health Supplements Market Size was estimated at 207.9 (USD Million) in 2023. The China Eye Health Supplements Market Industry is expected to grow from 217.8(USD Million) in 2024 to 471 (USD Million) by 2035. The China Eye Health Supplements Market CAGR (growth rate) is expected to be around 7.263% during the forecast period (2025 - 2035).
Key China Eye Health Supplements Market Trends Highlighted
The China Eye Health Supplements Market is experiencing significant growth driven by an increasing awareness of eye health among the population. With the rise of digital lifestyles, more consumers are facing eye strain and related issues, leading to heightened demand for eye health supplements. The government's emphasis on health and wellness, coupled with a rising geriatric population, further propels the market. Initiatives aimed at educating the public about eye health are also driving consumption patterns as individuals seek preventive care solutions.
Opportunities in the China Eye Health Supplements Market are vast, particularly with the growing trend of herbal and natural ingredients.Consumers seem to prefer products that integrate elements of traditional Chinese medicine due to their culture. Businesses can look for collaboration opportunities with nearby suppliers of these raw materials to broaden product appeal. Furthermore, changes in product form, including the introduction of gummies and powders, create new possibilities for appealing to younger consumers who prefer easy and attractive delivery methods.
Recently, e-commerce has become a significant distribution channel since it allows consumers to obtain many types of eye health supplements with ease. In addition, the growing number of online shopping sites in China allows many brands to access a wider market.Social media influencers and health experts are increasingly promoting eye health products, creating a trend of trust and relatability that consumers are drawn to. This digital transformation within the market is reshaping purchasing behavior and encouraging brands to adopt more active online marketing strategies to engage with tech-savvy consumers.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
China Eye Health Supplements Market Drivers
Increasing Prevalence of Eye Disorders in China
The China Eye Health Supplements Market Industry is driven by the increasing prevalence of eye disorders such as myopia, hyperopia, and age-related macular degeneration. Data from the National Health Commission of China indicates an alarming trend, with myopia rates among children aged 6 to 19 reaching about 50.1% in major urban areas. This significant rise of approximately 7% over the last decade has created a heightened demand for eye health supplements.
Organizations like the Chinese Ophthalmological Society are actively conducting research and public awareness campaigns to address this eye health crisis. They recommend supplementation as a preventive measure which boosts the growth potential for the eye health supplements market as more individuals seek to safeguard their vision.
Aging Population and Chronic Diseases
China's rapidly aging population is another major driver of the China Eye Health Supplements Market. According to the National Bureau of Statistics of China, by 2025, it is projected that over 300 million people will be aged 60 years and older. Aging is associated with a higher incidence of chronic eye diseases, which significantly drives the demand for preventive health measures, including dietary supplements.
The World Health Organization also highlights that the prevalence of chronic diseases such as diabetes, which can lead to diabetic retinopathy, will continue to increase with age, further boosting market prospects.This transition signifies a critical opportunity for companies in the eye health supplements space to devise products aimed at the elderly demographic.
Growing Awareness of Eye Health
There has been a noticeable rise in public awareness regarding eye health across China. Government initiatives, such as the 'National Eye Care Program' launched by the Ministry of Health, aim to educate the population about eye care and encourage preventive practices, including the use of supplements. According to surveys conducted by Chinese health authorities, 68% of adults report a greater concern for their eye health than they did five years ago.As more people recognize the importance of maintaining eye health and mitigating risks associated with prolonged screen time, the demand for eye health supplements will likely increase, driving growth in the China Eye Health Supplements Market Industry.
China Eye Health Supplements Market Segment Insights
Eye Health Supplements Market Ingredient Type Insights
The Ingredient Type segment of the China Eye Health Supplements Market showcases a diverse array of components that play critical roles in promoting ocular health among the population. Notably, Lutein and Zeaxanthin stand out as essential carotenoids, primarily recognized for their ability to filter harmful blue light and reduce oxidative stress on the retina; they are significant contributors to maintaining visual acuity. Antioxidants are equally important, as they combat free radicals and prevent cellular damage, thereby supporting eye health and potentially lowering the risk of macular degeneration.
Omega-3 Fatty Acids are known for their anti-inflammatory properties and contribute to the overall health of the retinal cells, rendering them vital for individuals susceptible to dry eye syndrome. Coenzyme Q10 also plays a crucial role in energy production within the ocular cells, while Flavonoids, found in various plant-based foods, are celebrated for their ability to enhance blood flow to the eyes, delivering necessary nutrients and oxygen. Alpha-Lipoic Acid, a potent antioxidant, provides unique benefits as it is both water and fat-soluble, making it effective in preserving eye health by neutralizing harmful free radicals in various environments.
Astaxanthin is gaining traction within the market due to its strong antioxidative capabilities, which are believed to help protect the eyes against oxidative damage from UV light exposure. The demand for these ingredients is driven by the growing recognition among consumers regarding the importance of preventive care for eye health, alongside rising rates of eye-related conditions in China, influenced significantly by the prevalence of digital device usage.
This environment offers opportunities for manufacturers to innovate and develop specialized supplements tailored to address specific visual health concerns. The increasing focus on natural and organic ingredients aligns with the consumer trend towards wellness, positioning the China Eye Health Supplements Market for sustained growth. Each of these ingredients contributes to the broad spectrum of offerings in the market, responding to consumer demands for effective and reliable ocular health support solutions.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Eye Health Supplements Market Form Insights
The China Eye Health Supplements Market, focusing on the Form segment, showcases a diverse range of delivery methods catering to varying consumer preferences and needs. Capsules and tablets are popular due to their convenience and established consumer habits, playing a significant role in maintaining eye health while offering a concentrated dose of essential vitamins and minerals. Liquid forms appeal to consumers looking for quick absorption and ease of consumption, particularly among older individuals or those with swallowing difficulties.
Gummies have gained traction in recent years, particularly among younger demographics, thanks to their palatable taste and fun consumption method, allowing for increased engagement in eye health.Softgels are recognized for their advanced formulation that often enhances bioavailability due to the oil-based contents. Powdered forms provide versatility, as they can be easily mixed with liquids or food, appealing to consumers seeking customized dosages.
The market's growth is fueled by rising awareness of eye health, an aging population, and increasing screen time due to digitalization, which creates opportunities for tailored products catering to specific consumer needs within each form category. With the ongoing emphasis on preventive health, the demand for these various forms remains significant in the dynamic landscape of the China Eye Health Supplements Market.
Eye Health Supplements Market Application Insights
The Application segment of the China Eye Health Supplements Market is gaining traction as awareness regarding eye health grows among the population. The segment encompasses various conditions, including Age-related Macular Degeneration, which is a leading cause of vision loss among the elderly and is increasingly prevalent due to the aging population in China. Cataracts, another significant condition, exhibit considerable demand for supplements aimed at improving overall eye clarity and health.
Glaucoma remains a notable concern, further driving the need for specialized supplements that help manage intraocular pressure.Eye Fatigue has seen a surge in attention as lifestyle factors, such as increased screen time from digital devices, lead to higher incidences of discomfort among individuals. Corneal Support represents an essential area within the market, addressing various health concerns related to the cornea's structural integrity.
Additionally, Eyelid Conjunctivitis is recognized for its commonality, underpinning the importance of targeted nutritional support. The diversity within the Applications indicates a strong market potential, as consumer demand is shifting towards proactive eye care solutions that cater to specific health needs and lifestyles in China.
Eye Health Supplements Market Distribution Channel Insights
The distribution channel segment of the China Eye Health Supplements Market has been evolving significantly, reflecting changing consumer preferences and advancements in retail strategies. The market comprises various channels, including Hospital Pharmacy, Retail Pharmacy, Hypermarkets and Supermarkets, and E-Commerce. Hospital pharmacies play a crucial role in providing specialty products and tailored recommendations, while retail pharmacies are key for accessibility and convenience.
Hypermarkets and supermarkets not only offer a wide range of products but also serve as a platform for consumers to explore several brands at competitive prices.E-commerce has rapidly gained traction, driven by the increasing reliance on online shopping platforms, particularly in urban areas where internet penetration is high. This channel offers the convenience of home delivery and a broader reach, appealing to a tech-savvy demographic.
As the market continues to expand, numerous factors like an aging population, increased awareness of eye health, and the growing popularity of preventive care are contributing to the growth of these channels. The overall segment is vital for the distribution of eye health supplements and underscores the industry’s adaptability in response to consumer needs and trends.
China Eye Health Supplements Market Key Players and Competitive Insights
The China Eye Health Supplements Market is an evolving sector characterized by a heightened demand for products aimed at enhancing eye health amidst growing awareness of vision-related issues. With an expanding aging population and increasing screen time among younger demographics, there is a corresponding rise in the consumption of eye health supplements that promise to support vision and reduce eye strain. The market is gaining traction due to the integration of scientific research into product formulation and the increasing focus on preventive healthcare.
Various brands are competing by launching innovative products and adopting effective marketing strategies to capture consumer attention, thereby creating a dynamic landscape that warrants a close analysis of emerging trends and the competitive positioning of key players.In this market, Baosheng stands out due to its specialized focus on eye health supplements that cater to the unique needs of Chinese consumers.
The company leverages its strong local presence to engage customers directly, understanding regional preferences and dietary habits to tailor its offerings. Baosheng emphasizes natural ingredients in its formulations, a strategic move that resonates well with the health-conscious population in China. The firm has successfully established trust with consumers through quality assurance and effective communication of the benefits associated with its products, making it a reputable player in the competitive landscape of eye health solutions.Herbalife, known globally for its nutritional supplements, also holds a significant position in the China Eye Health Supplements Market.
The company's product portfolio includes various formulations targeting eye health, such as those containing key vitamins, antioxidants, and herbal extracts believed to support vision. Herbalife's brand strength, together with its well-established distribution channels in China, allows for the widespread reach and accessibility of its products. The company often explores partnerships and collaborations aimed at expanding its footprint and enhancing product offerings in the region.
Furthermore, Herbalife’s commitment to research, coupled with proactive marketing strategies, underpins its sustained relevance in the market. The company's focus on community wellness initiatives and consumer education contributes to building a loyal customer base, reinforcing its competitive edge in the dynamic landscape of eye health supplements in China.
Key Companies in the China Eye Health Supplements Market Include
- Baosheng
- Herbalife
- Shanghai Yaozhan
- DSM
- Tianjin Zhongxin Pharmaceutical
- Xiamen OcuMetrix
- Blackmores
- Sankyo
- Huangshan Tianrun
- Yunnan Baiyao
- Nutrilite
- Amway
- GNC
- Bayer
- Swisse
China Eye Health Supplements Market Industry Developments
Recent developments in the China Eye Health Supplements Market indicate robust growth, with increasing consumer awareness regarding eye health due to the rising prevalence of digital eye strain. Companies like Baosheng and Yunnan Baiyao are utilizing innovative marketing strategies to expand their product range while enhancing their online presence.
In March 2023, Herbalife announced the launch of a new eye health product line tailored for Chinese consumers, signaling their commitment to this niche market. Furthermore, DSM has made strides in developing advanced formulations to meet the nutritional needs of consumers aged 40 and above in China, which directly addresses the growing demand for age-related eye health solutions.
Merger and acquisition activity has recently been observed, with Amway acquiring stakes in local health supplement firms to strengthen its distribution network. This transaction, which occurred in May 2023, underscores the competitive nature of the market. In the past few years, the market's valuation has seen significant growth, attributed to substantial investments in Research and Development by companies like Blackmores and GNC. This collective innovation within the industry is expected to drive positive trends in the eye health segment in China.
China Eye Health Supplements Market Segmentation Insights
Eye Health Supplements Market Ingredient Type Outlook
- Lutein and Zeaxanthin
- Antioxidants
- Omega-3 Fatty Acids
- Coenzyme Q10
- Flavonoids
- Alpha-Lipoic Acid
- Astaxanthin
- Others
Eye Health Supplements Market Form Outlook
- Capsules/Tablets
- Liquid
- Gummies
- Softgel
- Powder
Eye Health Supplements Market Application Outlook
- Age-related Macular Degeneration
- Cataract
- Glaucoma
- Eye Fatigue
- Corneal Support
Eyelid Conjunctivitis
Eye Health Supplements Market Distribution Channel Outlook
- Hospital Pharmacy
- Retail Pharmacy
- Hypermarkets & Supermarkets
- E-Commerce
| Report Attribute/Metric Source: |
Details |
| MARKET SIZE 2023 |
207.9(USD Million) |
| MARKET SIZE 2024 |
217.8(USD Million) |
| MARKET SIZE 2035 |
471.0(USD Million) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) |
7.263% (2025 - 2035) |
| REPORT COVERAGE |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR |
2024 |
| MARKET FORECAST PERIOD |
2025 - 2035 |
| HISTORICAL DATA |
2019 - 2024 |
| MARKET FORECAST UNITS |
USD Million |
| KEY COMPANIES PROFILED |
Baosheng, Herbalife, Shanghai Yaozhan, DSM, Tianjin Zhongxin Pharmaceutical, Xiamen OcuMetrix, Blackmores, Sankyo, Huangshan Tianrun, Yunnan Baiyao, Nutrilite, Amway, GNC, Bayer, Swisse |
| SEGMENTS COVERED |
Ingredient Type, Form, Application, Distribution Channel |
| KEY MARKET OPPORTUNITIES |
Rising prevalence of eye disorders, Growing awareness of eye health, Increasing aging population, Expansion of e-commerce platforms, Demand for natural ingredients |
| KEY MARKET DYNAMICS |
rising myopia prevalence, increasing aging population, growing health awareness, expanding e-commerce distribution, regulatory impact on formulations |
| COUNTRIES COVERED |
China |
Frequently Asked Questions (FAQ) :
The China Eye Health Supplements Market is expected to be valued at 217.8 USD Million in 2024.
By 2035, the market is projected to reach a value of 471.0 USD Million.
The market is anticipated to grow at a CAGR of 7.263% from 2025 to 2035.
In 2024, Flavonoids are expected to generate the highest revenue at 68.8 USD Million.
Lutein and Zeaxanthin are projected to generate revenues of 75.0 USD Million by 2035.
Major players include Baosheng, Herbalife, DSM, and Amway, among others.
Antioxidants are valued at 50.0 USD Million in the market for the year 2024.
The growth is driven by increasing awareness of eye health and demand for dietary supplements.
Opportunities include expanding product differentiation and targeting emerging demographic segments.
The competitive landscape features both established players and emerging entrants focusing on innovation.
