Carrot Market

Rising awareness about the health benefits of carrots and increasing demand for baby carrots are driving the market growth.

Market CAGR for carrots is driven by the rising awareness about the health benefits of carrots and increasing demand for baby carrots. From 2017 to 2023, the production value of carrots for both fresh consumption and processing in the United States surged by more than 160 percent. Beginning at approximately 696 million U.S. dollars in 2017, the production value escalated annually, peaking at over 1.82 billion U.S. dollars in 2023. In Japan, the production volume of carrots totaled around 636 thousand tons in 2021, marking a slight uptick compared to the previous year's output of about 586 thousand tons.

Baby carrots are created by peeling and cutting longer carrots into smaller sizes. The primary demand for baby carrots comes from the United States, Germany, Canada, the United Kingdom, France, and China. In 2019, baby carrots accounted for 54% of the sales in the US carrot market. Bolthouse Farms and Grimmway Farms are the top producers of baby carrots in the United States. In 2019, Bolthouse launched the "Baby Carrots - Eat Em Like Junk Food" test campaign, which aimed to promote carrot consumption by modifying packaging to resemble junk food packaging offering a low-calorie and nutritionally superior alternative.

The baby carrot market is experiencing rapid growth in China due to increased awareness of the health benefits of consuming raw baby carrots, leading to an overall rise in baby carrot consumption. In China, children enjoy baby carrots as snacks, while mothers view them as nutrient-rich supplements for their children. As a result, it is anticipated that throughout the projection period, demand for the Carrot Market will increase due to the rising awareness about the health benefits of carrots and increasing demand for baby carrots. Thus, driving the Carrot Market revenue.

The Global Carrot Market Industry is influenced by global trade dynamics, which facilitate the exchange of carrot products across borders. Countries with favorable climates for carrot cultivation, such as the United States and China, export significant quantities to meet international demand. Trade agreements and tariffs can impact pricing and availability, thereby affecting market dynamics. As the industry adapts to these changes, it is likely to experience fluctuations in supply and demand. The interconnectedness of global markets suggests that the Global Carrot Market Industry will continue to evolve, responding to both domestic and international market forces.

The Global Carrot Market Industry is projected to experience substantial growth in the coming years. With a market value expected to reach 55 USD Billion by 2035 and a compound annual growth rate of 4.19% from 2025 to 2035, the industry is poised for expansion. This growth is driven by various factors, including rising health consciousness, the expansion of organic farming, and increasing demand for processed products. As the market evolves, stakeholders are likely to explore new opportunities and innovations, further enhancing the Global Carrot Market Industry's potential for growth.

The Global Carrot Market Industry experiences a surge in demand driven by increasing health consciousness among consumers. Carrots are recognized for their nutritional benefits, including high levels of beta-carotene, fiber, and vitamins. As individuals prioritize healthier diets, the consumption of carrots is likely to rise. This trend is reflected in the projected market value of 35 USD Billion in 2024, indicating a robust interest in health-oriented food choices. Moreover, the growing awareness of the link between diet and health outcomes suggests that the Global Carrot Market Industry will continue to thrive as consumers seek nutritious options.

The Global Carrot Market Industry is significantly influenced by the expansion of organic farming practices. As consumers increasingly prefer organic produce, the demand for organically grown carrots is likely to rise. This shift is supported by various government initiatives promoting sustainable agriculture. The organic segment of the carrot market is expected to grow, contributing to the overall market value projected to reach 55 USD Billion by 2035. The emphasis on organic farming not only caters to consumer preferences but also aligns with environmental sustainability goals, thereby enhancing the appeal of the Global Carrot Market Industry.

Technological advancements in agriculture play a crucial role in shaping the Global Carrot Market Industry. Innovations such as precision farming, automated harvesting, and improved irrigation techniques enhance carrot yield and quality. These advancements enable farmers to produce carrots more efficiently, potentially reducing costs and increasing profitability. As a result, the market is likely to benefit from enhanced supply capabilities, meeting the growing consumer demand. The anticipated compound annual growth rate of 4.19% from 2025 to 2035 further underscores the positive impact of technology on the Global Carrot Market Industry, fostering growth and sustainability.

The Global Carrot Market Industry is witnessing a notable increase in demand for processed carrot products, such as juices, snacks, and baby food. This trend is driven by changing consumer lifestyles and preferences for convenient, ready-to-eat options. Processed carrots retain nutritional value while offering versatility in culinary applications. The market's expansion into processed products is likely to contribute to its overall growth, with projections indicating a market value of 35 USD Billion in 2024. As consumers seek healthier snack alternatives, the Global Carrot Market Industry is poised to capitalize on this trend, enhancing its market presence.

By region, the study provides market insights into North America, Europe, Asia-Pacific, and Rest of the World. The anticipated expansion of the Carrot market in North America can be attributed to several key factors. Carrots rank among the most commonly consumed fresh vegetables in the United States. Per capita consumption of carrots saw a notable increase, rising from 7.4 pounds in 2018 to 8.5 pounds in 2019. A significant portion of the country's demand for carrots and turnips is met through local production, with the remainder fulfilled by imports.

Carrot imports into the US reached 240,927.0 metric tons in 2021, up from 209,784.0 metric tons in 2018. This upward trend in carrot consumption is expected to drive market growth in the foreseeable future. According to Statistics Canada's 2023 report, Canadian farmers saw a 10.5% increase in cash receipts for their carrots in 2023 compared to the previous year, reaching a record-high of $153.9 million in sales. Canadian farmers harvested 348,135 metric tons of carrots in 2023, with 96.7% of the produce making it to market.

The carrot yield from Canadian farms in 2023 was sufficient to make approximately 1 billion carrot cakes.

Further, the major countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, and South Korea.

Figure 2: Carrot Market Share By Region 2023 (USD Billion)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe's Carrot Market accounts for the second-largest market share due to the fact that Carrots offer versatility in culinary applications, seamlessly blending into a variety of dishes ranging from salads and soups to main courses. The rise in popularity of plant-based diets and vegetarianism has further fueled the demand for carrots, as they serve as a key ingredient in many meat-free recipes. In the UK, the number of vegan residents in care homes surged nearly threefold over five years up to 2019, with approximately 7,000 vegans and vegetarians residing in 11,000 care facilities.

Since 2020, plant-based food sales in Europe have seen a significant uptick, rising by 22%, as reported by The Good Food Institute. In Spain, the area dedicated to carrot cultivation reached 6.98 thousand hectares in December 2023, according to EUROSTAT data. Further, the German Carrot Market held the largest market share, and the UK Carrot Market was the fastest-growing market in the European region.

The Asia-Pacific Carrot Market is expected to grow at the fastest CAGR from 2023 to 2032. The market growth was propelled by various factors, including the increasing preference for baby carrots as a healthy snack alternative to traditional junk foods, rising demand for organic carrots and carrot juices, and a growing consumer inclination towards healthier food choices and products. In the fiscal year 2021-22, Haryana led in carrot production with an annual output of 386,390 tonnes, constituting 20.23% of India's total carrot production.

Following closely, West Bengal ranked second with an annual production of 235,390 tonnes, accounting for 12.32% of the country's carrot production in the same fiscal year. Moreover, China’s Carrot Market held the largest market share, and the Indian Carrot Market was the fastest-growing market in the Asia-Pacific region.

Leading market players are investing heavily in research and development to expand their product lines, which will help the Carrot market grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Carrot industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Carrot industry to benefit clients and increase the market sector. In recent years, the carrot industry has offered some of the most significant advantages to the agricultural sector, including dietary health and consumer preferences. Major players in the Carrot Market, including Suttind Seeds (India), Premium Fresh (India), Groupe Vegco (Canada), Jung Seeds (USA), Willowbrook Foods (UK), Charles Hard Seed Company (USA) are attempting to increase market demand by investing in research and development operations.

Founded more than five decades ago, Premium Fresh Tasmania is a privately owned enterprise engaged in vegetable farming and processing. Its packing facility operates on the original family farm site, which has been in existence for over 60 years. Each year, the company forms partnerships with more than 80 individual landholders who undergo a meticulous selection process to ensure optimal crop rotations and access to land, offering the best-growing conditions in northern Tasmania. Premium Fresh Tasmania oversees all aspects of crop production on each property, including land preparation, planting, cultivation, and harvesting. The company utilizes its machinery for crop harvesting.

Willowbrook Foods is a fresh food producer and processing company located on the McCann family farm in Killinchy. The company manufactures a diverse range of products exported throughout the UK and Ireland. By collaborating with major retail stores and discounters across Ireland and the mainland, Willowbrook Foods offers an extensive selection of salad lines, deli products, prepped vegetables, and potato and root veg mash accompaniments to appeal to a wide range of consumers.

Additionally, Willowbrook Foods supplies fresh ingredients for pizzas, salads, and subs to several renowned high-street brands and creates customized salads for fast-casual restaurant chains, all distributed by leading UK food distributors.