As per MRFR analysis, the Canada Video On Demand Market Size was estimated at 8.99 (USD Billion) in 2023.The Canada Video On Demand Market Industry is expected to grow from 10.62(USD Billion) in 2024 to 27.5 (USD Billion) by 2035. The Canada Video On Demand Market CAGR (growth rate) is expected to be around 9.035% during the forecast period (2025 - 2035).
Key Canada Video On Demand Market Trends Highlighted
The landscape of the Canada Video On Demand Market has been significantly influenced by a number of distinct trends. The expanding prevalence of high-speed internet in Canada has been a significant market driver, enabling a broader audience to access streaming services more easily. Subscriber-based models, which provide a diverse selection of content for a fixed monthly fee, are now preferred by a significant number of Canadians. This has resulted in consistent growth for providers that can provide enticing libraries of films and series that are customized to local preferences.Â
In addition, the Canadian government is providing support and incentives for local production, which is fostering the development of original content that is specifically tailored to Canadian audiences. This initiative is intended to increase the visibility of Canadian talent and narrative. In addition to fostering partnerships with local creators and filmmakers, this trend also broadens the range of available content, thereby fostering innovation in the industry. Multi-device access is becoming a critical feature as consumers become more demanding of flexibility, and mobile and device compatibility are becoming increasingly essential.Â
The increase in the availability of mobile applications and smart TVs has facilitated the binge-watching of content at any time and in any location. Furthermore, the proliferation of ad-supported video on demand services is generating opportunities for advertisers and content creators to establish a more cost-effective connection with Canadian audiences.Â
Opportunity awaits content creators and providers who can capitalize on emerging technologies, including augmented reality and virtual reality, to provide distinctive interactive experiences. As Canadians continue to adopt digital entertainment, it will be essential for all market participants to comprehend and adjust to these changing preferences.
Canada Video On Demand Market Drivers
Rising Internet Penetration and Improved Connectivity
The growth of the Canada Video On Demand Market Industry is significantly driven by the increasing internet penetration across the country. According to Statistics Canada, as of 2021, about 96% of Canadian households had access to the internet, up from approximately 88% in 2016. This rise in connectivity facilitates the consumption of Video On Demand services such as Netflix, Amazon Prime Video, and Disney+, which have all invested heavily in local content to cater to Canadian audiences.
The presence of these major players enhances the diversity of content available to consumers, creating a robust environment for the Canada Video On Demand Market Industry to thrive. Moreover, the Canadian Radio-television and Telecommunications Commission (CRTC) promotes competition among service providers, resulting in improved bandwidth and reduced costs, which further propels the adoption of Video On Demand services.
Increase in Mobile Viewership
The Canada Video On Demand Market Industry is also experiencing growth due to the surge in mobile device usage for media consumption. According to the Canadian Internet Registration Authority (CIRA), as of 2022, over 80% of Canadians were reported to use smartphones as their primary devices for online activities.Â
With faster network speeds provided by 5G rollouts, mobile viewership has become more seamless and convenient, positively influencing the consumption patterns of Video On Demand services.Major players like Bell Media and Shaw Communications have recognized this trend and are optimizing their platforms for mobile usage, ensuring that content is easily accessible, thereby fueling the expansion of the Canada Video On Demand Market Industry.
Growing Demand for Original Content
Another significant driver for the Canada Video On Demand Market Industry is the increasing demand for original content. A report from the Canadian Media Fund indicates that 64% of Canadian consumers prefer streaming platforms that provide exclusive and original programming.Â
Companies like Corus Entertainment and Blue Ant Media have ramped up their efforts to produce local content, appealing to Canadian audiences with unique narratives and stories that reflect cultural values.The investment in local production not only meets consumer demand but also supports the Canadian economy by creating jobs and stimulating growth within the entertainment sector, thus advancing the potential of the Canada Video On Demand Market Industry.
Video On Demand Market Revenue Model Insights
The Canada Video On Demand Market has seen considerable evolution, with the Revenue Model segment playing a critical role in its overall growth and success. This segment encompasses various frameworks through which revenue is generated, primarily focusing on three distinct models: Subscription Video on Demand (SVoD), Transactional Video On Demand (TVoD), and Advertisement Based Video On Demand (AVoD). Each model serves a unique consumer preference and contributes differently to the market's dynamics. SVoD has gained substantial traction in Canada, driven by changing viewer habits that favor convenience and unlimited access to content for a flat fee.This model allows services to build loyal subscriber bases, ensuring consistent revenue streams over time.Â
On the other hand, TVoD offers a pay-per-view option that appeals to users who prefer to pay only for the content they consume, creating flexibility in viewing choices while also attracting consumers who wish to explore specialized content without a long-term commitment. Meanwhile, AVoD leverages advertising as its primary revenue source, allowing users to access a broad range of content for free, albeit with interruptions from ads. This model caters to budget-conscious viewers who seek no-cost options, thus expanding the potential audience base for service providers.The competitive landscape of the Canada Video On Demand Market is shifting, with each revenue model presenting unique advantages and challenges.Â
Growing technological advancements and increasing internet penetration in the region have opened several avenues for these models to flourish. Consumer trends indicate a rising preference for diverse content offerings, further driving innovation across these revenue models. As services explore strategic partnerships and integrate advanced analytics, the Canada Video On Demand Market segmentation will continue to evolve.Each revenue model contributes to the overall market growth by addressing various consumer needs, thereby shaping the future landscape of digital entertainment in Canada.
Video On Demand Market Content Type Insights
The Canada Video On Demand Market segmentation focusing on Content Type reveals diverse consumption patterns among viewers. The growth of Sports programming has provided unique opportunities, particularly with major sporting events drawing significant audience attention, thus enhancing viewer engagement. Music content, now more accessible than ever, caters to an expanding demographic, allowing users to discover a wide range of genres and artists. TV Entertainment continues to dominate, showcasing popular series and exclusive contents that attract subscriptions, indicating its critical role in driving revenue.The Kids segment has also witnessed substantial growth, with parents seeking safe and engaging content for younger audiences, thereby propelling its demand.Â
Movies remain a core offering within the market, with a mix of classic and new releases essential for retaining viewer interest, along with superior production standards. Other categories, encompassing various genres and niche content, contribute to a well-rounded viewer experience, appealing to diverse tastes. Altogether, these segments reflect the dynamic nature of content consumption in Canada, driven by evolving viewer preferences and technological advances in the Video On Demand space.Insights into the Canada Video On Demand Market data indicate a shift towards personalized viewing experiences as consumers actively seek tailored content that aligns with their interests.
Canada Video On Demand Market Key Players and Competitive Insights
The Canada Video On Demand Market is characterized by a dynamic competitive landscape that revolves around the growing consumer demand for digital entertainment and a wide range of content offerings. The market is diverse, featuring a mix of local and international players, each striving to capture audience attention through innovative services and unique content libraries. The increasing penetration of high-speed internet and the shift in consumer viewing habits towards streaming over traditional cable networks have created a fertile ground for VoD platforms. Companies are continually evolving their approaches, focusing on user experience, content curation, and pricing strategies to enhance their market presence and attract subscribers.Â
As competition intensifies, companies must navigate the delicate balance of licensing high-demand content while developing their original programming to differentiate their services in this competitive environment.Fandor has established itself as a niche player within the Canada Video On Demand Market, appealing to cinephiles with a carefully curated library that emphasizes independent and classic films. Its strengths lie in its focus on quality and the diversity of its offerings, which cater to audiences seeking unique cinematic experiences beyond mainstream selections. Fandor's market presence in Canada is bolstered by its commitment to the indie film community, which resonates well with a growing audience of discerning viewers. In terms of user engagement, Fandor offers features such as personalized recommendations and community-driven content, enhancing viewer retention and satisfaction.Â
The company’s strategic emphasis on a subscription-based model allows it to maintain a steady revenue stream while investing in acquiring additional content that aligns with its brand identity.Disney has made a significant impact on the Canada Video On Demand Market by leveraging its extensive library of beloved franchises, original programming, and strong brand recognition. With key products such as its flagship streaming service, Disney+ offers a diverse range of content encompassing family-friendly movies, animated classics, and exclusive new series.Â
Disney's market presence in Canada is further strengthened by strategic partnerships and promotional collaborations that enhance subscriber growth and engagement. The company’s strengths include its ability to create compelling, high-quality content that resonates with a wide audience demographic. Disney has also engaged in strategic acquisitions that bolster its content offerings, ensuring a constant influx of new material to keep subscribers entertained. The combination of a vast content library and a strong understanding of consumer preferences positions Disney as a formidable competitor in the Canadian Video On Demand landscape, as it continues to innovate and expand its services to capture further market share.
Key Companies in the Canada Video On Demand Market Include:
Canada Video On Demand Market Industry Developments
Bell Media expanded Crave's availability in Canada by introducing it as a subscription option on Amazon Prime Video Channels in February 2024. This allowed Prime members to directly access Crave's extensive content library, which includes HBO and Max originals, Crave originals, and more, through their Prime accounts.Â
Bell Media commemorated Crave's tenth anniversary in June 2024, emphasizing its status as the premier bilingual streaming service in Canada. At that time, Crave offered a diverse selection of renowned series, HBO and Max content, and Crave Originals, with a growing distribution across platforms such as Roku, Apple TV, Chromecast, and Prime Video.Â
Crave achieved 3.64 million subscribers in February 2025, representing an 18% year-over-year increase. The increase was primarily due to a substantial increase in direct-to-consumer (DTC) subscriptions (up 51%) and sports streaming (up 66%). The quarter and year saw record-breaking hours transmitted on Crave, and digital revenue accounted for 42% of Bell Media's total revenue.
Canada Video On Demand Market Segmentation Insights
Video On Demand Market Revenue Model Outlook
Video On Demand Market Content Type Outlook
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2023 | 8.99(USD Billion) |
| MARKET SIZE 2024 | 10.62(USD Billion) |
| MARKET SIZE 2035 | 27.5(USD Billion) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 9.035% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Billion |
| KEY COMPANIES PROFILED | Fandor, Disney, Digital Motion Pictures, Vimeo, Shaw Communications, Bell Canada, Crave, Apple, Rogers, Tubi, YouTube, Paramount, Amazon, Netflix |
| SEGMENTS COVERED | Revenue Model, Content Type |
| KEY MARKET OPPORTUNITIES | Growing demand for localized content, Increasing popularity of mobile streaming, Expansion of 5G infrastructure, Rise of ad-supported VOD services, Partnerships with telecom providers |
| KEY MARKET DYNAMICS | content variety, subscription growth, price competition, technological advancements, consumer behavior shifts |
| COUNTRIES COVERED | Canada |
Frequently Asked Questions (FAQ):
The Canada Video On Demand Market is expected to be valued at approximately 10.62 billion USD in 2024.
By 2035, the market is projected to grow to about 27.5 billion USD.
The expected CAGR for the Canada Video On Demand Market is 9.035% during the period from 2025 to 2035.
The Subscription Video on Demand (SVoD) model is expected to dominate with a value of 5.2 billion USD in 2024.
The Transactional Video On Demand (TVoD) segment is expected to generate approximately 3.8 billion USD in 2024.
The Advertisement Based Video On Demand (AVoD) segment is expected to reach a value of around 1.62 billion USD in 2024.
Key players in the market include Fandor, Disney, Vimeo, Shaw Communications, and Netflix among others.
The growth drivers include rising internet penetration, increasing consumer demand for streaming services, and technological advancements.
Revenue from Subscription Video on Demand (SVoD) is expected to rise to about 13.5 billion USD by 2035.
The Advertisement Based Video On Demand (AVoD) segment is projected to reach approximately 4.75 billion USD by 2035.
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Team Lead - Research she holds an experience of about 6+ years in market research and business consulting, working under the spectrum of information communication technology, telecommunications and semiconductor domains. aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.
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