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Breast Pumps Market Share

ID: MRFR//10760-HCR | 133 Pages | Author: Kinjoll Dey| May 2024

The strategy that companies staking a big claim in the Breast Pumps market, companies move along configurations of innovation. Technological innovation is one of the fields that are given a huge emphasis as companies invest in innovative research for creating top-tier technologies towards meeting new breastfeeding needs. These include provision of smart pumps which are digitally connected, have a silent operation as well as customizable settings for ease and comfort while using the various features of the pumping devices.
Product diversify is another important strategy many of the market leaders use. Identifying a wide variety of consumers and preferences, companies provide an all-inclusive collection of breast pumps that consist of single and double electric pumps, manual pumps, as well as hospital grade pumps. This method enables them to cater to the different requirements of lactating women from those who pump occasionally sometimes breastfeed exclusively.
Partnerships are therefore an important strategic consideration in positioning themselves within the market share. The relationship between a company and organizations related to healthcare also contributes to the credibility of a business in the health sector because they are collaborating with partners who, by all standards, understand what is needed and only have one interest – that of providing good healthcare for the members.
Partnerships to clinical insight as well as validation of product efficacy leads to increased market acceptance by to factor the concepts, claims and reputations of consumers’ level.
A significant area of market positioning is the emphasis placed on delivering specialized user customization. As this kind of products is used mostly by women who have just given birth, companies in particular pay close attention to the individual needs of breastfeeding mothers.
Value need and create their pumps on a basis of user-friendliness and customized features. This is also reflected in positive reviews and widespread adoption of their products since there are features such as ease, comfort, and choices about where to fit the devices being targeted. There is a digital age where companies have to come up with such techniques of ensuring that their market strategies are strong online presence and in their excess others things which may be associated to digitally marketing strategies.
Companies using their websites as platforms and utilising social media connect with their target audience to facilitate teaching, informational materials are shared, and customer support is rendered. This guarantees visibility with data showing that public behavior in today’s market is very much driven by the events taking place on the internet. Market positioning must include regulatory compliance, which is an unarguable dimension of the issue.
The companies whose operations focus either on the strict compliance with regulatory standards, or safety certification are likely to engender trust among healthcare professionals and consumers alike. Showing a reliable attitude towards the conservation of product safety and continuous performance is a crucial must for any corporation to be successful in terms of market credibility and ability to live up to the industry standards.
Breast pump manufacturers adopt a global strategy that entails expanding their business outside the home country to the other countries. This refers to appreciating the culture differences and modifying product design in tandem with the breastfeeding requirements of contrasting cultures. The global opportunities to companies can thrive by diversifying market demands and regional needs in a tasteful effort.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Historical Data 2018- 2022
Forecast Period 2023-2032
Growth Rate 8.90% (2023-2032)

Global Breast Pumps Market Overview


Breast Pumps Market Size was valued at USD 2.6 Billion in 2022 and is projected to grow from USD 2.83 Billion in 2023 to USD 5.6 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.90% during the forecast period (2023 - 2032). Rising employment rates for women worldwide, better healthcare systems in developing countries, and government programs to help working mothers are the major drivers propelling market expansion.Breast Pumps Market


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Breast Pumps Market Trends



  • Rising employment rate for women is driving the market growth


Women are now working at higher rates than ever before, which has increased demand for these gadgets. Around 53% of women between the ages of 16 and 64 were employed in 1971, according to statistics provided in the U.K. by Catalyst Inc. By contrast, 72.7% of women the same age were employed in 2020. Due to a variety of benefits, including accessibility, mobility, and the simplicity of carrying pumped milk in a bottle ahead for comfortable feeding, it is projected that use of these devices will increase in the near future. Mothers also benefit from breastfeeding their infants following breast surgery. Over the course of the projected period, it is anticipated that these improvements in these pumps and the increased employment rate for women will indicate a good market growth trajectory.


The market growth drivers are the expanding understanding of the benefits of utilizing a breast pump, such as its affordability, convenience, ease of soothing, and increased milk production. Additionally, the rise in favorable reimbursement policies is fueling the market's expansion. However, government funding for medical equipment reimbursement and many related treatment plans also contributes to the market's expansion. The market is expected to increase as a result of the rising consumer service, safe health plans, and variety provided by different manufacturers, along with the favorable insurance for managing the health of mothers and their children. Furthermore, during the projected period, the market expansion will be aided by the increased milk production and the insufficient maternity leave period.


The market is anticipated to have seen a trend of growing wearable pump use in recent years. In nursing bras or hands-free pumping bras, users can wear wearable pumps. Due to the lack of cables, these devices are more advantageous than conventional pumps because breastfeeding mothers can use them while at work. In addition, the market participants' increased efforts to create sophisticated wearable breast pumps, such as silent wearable pumps, are anticipated to improve the devices' uptake among moms and spur the market's expansion in the anticipated timeframe. For instance, Momcozy introduced the new S9 Pro wearable pump in October 2022. It provides mothers with hands-free comfort and convenience and has a long battery life. Long-term market development prospects are anticipated to result from firms' intense focus on creating wearable pumps and moms' increasing use of these pumps. Thus, driving the breast pumps market revenue.


Breast Pumps Market Segment Insights


Breast Pumps Technology Insights


The Breast Pumps Market segmentation, based on technology includes Manual Pumps, Battery Powered Pumps and Electric Pumps. The electric pumps segment dominated the market. A motor powers electric breast pumps, which then use plastic tubing to deliver suction to a horn that fits over the nipple. It significantly increases suction, speeds up pumping, and allows for simultaneous pumping of both breasts. Electric pumps are often favoured by working women due to their simplicity of use and capacity to swiftly extract more milk. The twin pumping gadget uses less time than a regular pump.


Breast Pumps Product Insights


The Breast Pumps Market segmentation, based on distribution channel, includes Open System and Closed System. The closed system category generated the most income.  Since these systems are generally more hygienic and contamination-free, their greater usage rates are primarily responsible for the growth. The market share of closed breast pumps is anticipated to grow by 2030 as they quickly replace open systems. Breast pumps with closed systems have a lid or layer that serves as a separation between the pumping unit or motor and the collection kit to keep collected milk clean.


Figure 1: Breast Pumps Market, by Product, 2022 & 2032 (USD Billion)Breast Pumps Market by Product, 2022 and 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Breast Pumps Application Insights


The Breast Pumps Market segmentation, based on application, includes Personal Use and Hospital Grade. The hospital grade category generated the most income. Hospital-grade breast pumps can be rented on a monthly basis for private use and contain strong motors. They are commonly used in hospitals. Due to barriers preventing milk and other fluids from entering the motor, these breast pumps function on a "closed system," which implies that they are not intended for use with breast milk. As a result, there is less chance of infection and several people can utilize them safely.


Breast Pumps Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American breast pumps market area will dominate this market because there are more government initiatives. Additionally, the region's high need for favorable reimbursement policies and high disposable income are both contributing to the market's expansion. In addition, the region's market is developing as a result of moms' increasing knowledge and a stable healthcare system.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: BREAST PUMPS MARKET SHARE BY REGION 2022 (USD Billion)BREAST PUMPS MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe breast pumps market accounts for the second-largest market share as a result of the region's growing birth rate and female employment. Working moms find it difficult to manage and provide their infants the nutrition they require, which, if not properly accounted for, might increase the number of newborn deaths. Breast pumps make it easier for working moms to feed their babies properly. Further, the German breast pumps market held the largest market share, and the UK breast pumps market was the fastest growing market in the European region


The Asia-Pacific Breast Pumps Market is expected to grow at the fastest CAGR from 2023 to 2032. The rising use of women's health gadgets and the increased awareness of these goods are credited with driving market expansion throughout the area. Additionally, one of the factors anticipated to drive the market during the forecast period is the rising attention of major corporations to increase their presence in the region by developing new products. Moreover, China’s breast pumps market held the largest market share, and the Indian breast pumps market was the fastest growing market in the Asia-Pacific region.


Breast Pumps Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the breast pumps market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, breast pumps industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global breast pumps industry to benefit clients and increase the market sector. In recent years, the breast pumps industry has offered some of the most significant advantages to medicine. Major players in the breast pumps market are attempting to increase market demand by investing in research and development operations includes Ameda (Magento, Inc.), Hygeia Health, Medela AG, Koninklijke Philips N.V., Lansinoh Laboratories, Inc., Pigeon Corporation, Motif Medical, Chiaro Technology Limited (Elvie), Willow Innovations, Inc. and Spectra Baby USA.


Medela transforms knowledge into care and supports health for generations by promoting research, watching natural behavior, and listening to the public. In more than 100 nations throughout the world, Medela provides support to millions of mothers, infants, patients, and medical professionals. Medela offers the best clinically proven breast milk feeding and baby products, hospital healthcare solutions, and clinical education. It is the healthcare provider of choice for more than 6 million hospitals and homes worldwide. In July 2021, the most reputable breast pump manufacturer, Medela, is based in Switzerland and has a partnership with the nonprofit Good+Foundation in London. As a result of this collaboration, Good+Foundation is able to provide high-quality breast pumps to Goodt parents and families around the country. This is made possible by the generous support of Good+Foundation partners at Medela.


Koninklijke Philips NV (Philips) is a multifaceted technology firm that designs and produces consumer electronics and medical equipment. In the fields of diagnostic imaging, image-guided therapy, enterprise diagnostic informatics, ultrasound, monitoring and analytics, population health management, sleep and respiratory care, linked care informatics, and therapeutic care, the company provides goods and services. In March 2021, Philips Avent Double Electric Pump, Advanced was introduced by Koninklijke Philips N.V. These gadgets have a portable, small design and cutting-edge Natural Motion technology.


Key Companies in the breast pumps market include



  • Ameda (Magento, Inc.)

  • Hygeia Health

  • Medela AG

  • Koninklijke Philips N.V.

  • Lansinoh Laboratories, Inc.

  • Pigeon Corporation

  • Motif Medical

  • Chiaro Technology Limited (Elvie)

  • Willow Innovations, Inc.

  • Spectra Baby USA


Breast Pumps Industry Developments


June 2023: New wearable breast pumps and massagers from Momcozy were on show at the Florida International Medical Expo. Attendees gave favorable reviews on the M5, S12 Pro, and S9 Pro breast pumps as well as the 3-Mode Adjustable Kneading Lactation Massager. The M5 wearable pump has a special vibration suction mode, a baby mouth-shaped design, and is lightweight and small in size. Top-selling breast pumps in the Electric Breast Pumps category on Amazon North America are the S12 Pro and S9 Pro.


September 2021: Elvie Stride was introduced by Chiaro Technology Limited (Elvie). It is the brand-new intelligent, incredibly silent, hands-free pump and the first Elvie product to have extensive insurance coverage in the United States.


March 2021: The subsidiary of Ardo Medical AG, Ardo Medical, Inc., collaborated with VGM Group to provide breast pumps and breastfeeding aids.


Breast Pumps Market Segmentation


Breast Pumps Technology Outlook (USD Billion, 2018-2032)



  • Manual Pumps

  • Battery Powered Pumps

  • Electric Pumps


Breast Pumps Product Outlook (USD Billion, 2018-2032)



  • Open System

  • Closed System


Breast Pumps Application Outlook (USD Billion, 2018-2032)



  • Personal Use

  • Hospital Grade


Breast Pumps Regional Outlook (USD Billion, 2018-2032)




  • North America

    • US

    • Canada




  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe




  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific




  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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