Bluetooth Low Energy (BLE) in Automotive Market Research Report Information by Vehicle Propulsion (ICE and Electric Vehicles), by Sales Channel (OEM and Aftermarket), by Vehicle Type (Passenger Car, Light Commercial Vehicle, Heavy Commercial Vehicle, Motorcycles), by Standard (BLE 4.2, BLE 5.0, BLE 5.2, BLE 5.3, BLE 6.0, Others), by Application (Infotainment, Telematics, Keyless Entry, Rear Seat Entertainment System, Tire Pressure Monitoring Systems (TPMS), Battery Management System, Smart Parking, Others) and Region (North America, Europe,

Bluetooth Low Energy (BLE) in Automotive Market Overview

The Global Bluetooth Low Energy (BLE) in the Automotive Market was valued at USD 7.17 billion in 2024. The Bluetooth Low Energy (BLE) in Automotive Market industry is projected to grow from USD 8.63 billion in 2025 to USD 58.83 billion by 2035, exhibiting a compound annual growth rate (CAGR) of 23.0% during the forecast period (2025-2035).

The integration of smartphone connectivity in cars and increased investment in smart vehicles are driving the growth of the Bluetooth Low Energy (BLE) in the Automotive Market.

As per the Analyst at MRFR, the integration of smartphone connectivity in cars has significantly driven the adoption of Bluetooth Low Energy (BLE) in the automotive market. BLE enables seamless communication between smartphones and vehicle systems, offering convenience and enhanced user experience. A real-time example is the use of BLE in keyless entry systems and remote vehicle control features. For instance, with a BLE-enabled vehicle, drivers can unlock their car or start the engine directly from their smartphones without needing a traditional key fob. This functionality extends to other features like remotely checking car diagnostics, controlling climate settings, or even tracking the vehicle's location through a mobile app.

 FIGURE 1: BLUETOOTH LOW ENERGY (BLE) IN AUTOMOTIVE MARKET VALUE (2019-2035) USD BILLION

 Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Bluetooth Low Energy (BLE) in Automotive Market Opportunity

THE RISING INTEREST IN AUTONOMOUS DRIVING AND SMART CITIES

The rising interest in autonomous driving and smart cities has created significant opportunities for the growth of Bluetooth Low Energy (BLE) in the automotive market. As cities become smarter and vehicles evolve towards autonomy, BLE plays a key role in enhancing connectivity and communication between vehicles, infrastructure, and surrounding environments. For example, in the context of autonomous vehicles, BLE can be used for vehicle-to-infrastructure (V2I) communication, enabling cars to interact with smart traffic lights, road sensors, and parking management systems. 

A real-time example is how BLE-enabled vehicles can communicate with smart traffic lights to adjust traffic flow in real-time, reducing congestion and improving overall efficiency in smart cities. Additionally, BLE enables vehicle-to-vehicle (V2V) communication, where autonomous cars can exchange data on their location, speed, and road conditions, enhancing safety and preventing accidents.

In the context of smart cities, BLE can also be used to create seamless experiences for citizens. For instance, BLE-powered systems can allow vehicles to automatically find available parking spots or connect with nearby electric vehicle charging stations, optimizing urban mobility. Companies like Tesla and Audi are already integrating BLE into their systems, enabling their vehicles to communicate with smart infrastructure, paving the way for the broader use of BLE in creating interconnected, efficient, and autonomous urban environments. As both autonomous driving and smart city initiatives expand, BLE’s role in enabling real-time, low-energy, and reliable communication will continue to be a crucial enabler in the automotive sector.

Bluetooth Low Energy (BLE) in Automotive Market Segment Insights

Bluetooth Low Energy (BLE) in Automotive by Vehicle Propulsion Insights

Based on Vehicle Propulsion, this segment includes ICE and Electric Vehicles. The ICE segment dominated the global market in 2024, while the Electric Vehicles segment is projected to be the fastest–growing segment during the forecast period. ICE vehicles, despite their dominance, are seeing a gradual decline in sales, as stricter emission regulations and fuel efficiency concerns drive consumers toward electrified alternatives. 

In November 2024, petrol car sales dropped by 7.8%, and diesel car sales fell by 15.3% across the EU. Despite this decline, ICE vehicles continue to utilize BLE for wireless infotainment, keyless entry, and predictive maintenance. BLE technology enhances the driving experience by enabling remote vehicle diagnostics, anti-theft tracking, and automated driver alerts, making it a critical component in modern ICE-powered cars.

FIGURE 2: BLUETOOTH LOW ENERGY (BLE) IN AUTOMOTIVE MARKET SHARE BY VEHICLE PROPULSION  2024 AND 2035 (USD BILLION)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Bluetooth Low Energy (BLE) in Automotive by Sales Channel Insights

Based on Sales Channel, this segment includes OEM and Aftermarket. The OEM segment dominated the global market in 2024, while the Aftermarket segment is projected to be the fastest–growing segment during the forecast period. OEMs incorporate BLE technology during vehicle production, ensuring seamless connectivity across infotainment, telematics, and security features. 

In November 2024, Volkswagen Group remained the market leader in the EU, with a 27.8% share and a 4.1% increase in new vehicle registrations. Other major players included Toyota (+17.3%), Renault (+8.3%), and Stellantis (-10.1%). Automakers investing in BLE-enabled digital key systems, real-time vehicle analytics, and wireless over-the-air (OTA) updates are expected to gain a competitive edge, as consumers increasingly demand smart, connected car experiences.

Bluetooth Low Energy (BLE) in Automotive by Vehicle Type Insights

Based on Vehicle Type, this segment includes Passenger Car, Light Commercial Vehicle, Heavy Commercial Vehicle, Motorcycles. The Passenger Car segment dominated the global market in 2024, while the Heavy Commercial Vehicle segment is projected to be the fastest–growing segment during the forecast period. Passenger cars remain the largest segment for BLE adoption, as they integrate infotainment, smart key systems, telematics, and advanced safety features. 

BLE technology has enhanced wireless smartphone connectivity, allowing seamless access to features like remote locking, navigation, and vehicle health monitoring. Given that petrol car sales dropped by 7.8% in November 2024, the rising demand for hybrid-electric vehicles (HEVs), which saw an 18.5% growth, indicates a higher reliance on BLE-powered battery monitoring systems and smart energy management. Automakers such as Volkswagen (+4.1%) and Toyota (+17.3%), which dominate the passenger car market, are increasingly integrating BLE solutions into their vehicles to improve connectivity, security, and fuel efficiency.

Bluetooth Low Energy (BLE) in Automotive by Standard Insights

Based on Standard, this segment includes BLE 4.2, BLE 5.0, BLE 5.2, BLE 5.3, BLE 6.0, Others. The BLE 5.0 segment dominated the global market in 2024, while the others segment is projected to be the fastest–growing segment during the forecast period. BLE 5.0, released in 2016, was a major breakthrough in Bluetooth technology, offering 2x faster data transfer speeds (2 Mbps), 4x extended range (200 meters in open environments), and 8x higher broadcasting capacity. 

These improvements made it ideal for modern automotive applications such as real-time vehicle diagnostics, remote monitoring, and tire pressure monitoring systems (TPMS). The increased range allowed BLE to function efficiently in large vehicles, including trucks and buses, ensuring seamless connection between sensors and control units. Additionally, the enhanced broadcasting capacity supported better communication between vehicle systems, enabling smooth software updates over-the-air (OTA).

Bluetooth Low Energy (BLE) in Automotive by Application Insights

Based on Application, this segment includes Infotainment, Telematics, Keyless Entry, Rear Seat Entertainment System, Tire Pressure Monitoring Systems (TPMS), Battery Management System, Smart Parking, Others. The Infotainment segment dominated the global market in 2024, while the Smart Parking segment is projected to be the fastest–growing segment during the forecast period. 

BLE technology powers modern infotainment systems by facilitating wireless audio streaming, hands-free calling, and smartphone connectivity. Many vehicles use BLE for Apple CarPlay and Android Auto, allowing drivers to access navigation, music, and calls without the need for wired connections. The low latency and power efficiency of BLE ensure uninterrupted media playback while preserving battery life in portable devices like smartphones and smartwatches. BLE also enables multi-device connectivity, allowing passengers to stream media to individual rear-seat displays.

Bluetooth Low Energy (BLE) in Automotive System Regional Insights

Based on the Region, the global Bluetooth Low Energy (BLE) in Automotive are segmented into North America, Europe, Asia-Pacific, South America and Middle East & Africa. The Asia-Pacific dominated the global market in 2024, while the Europe is projected to be the fastest–growing segment during the forecast period. Major demand factors driving the Asia-Pacific market are the integration of smartphone connectivity in cars and increased investment in smart vehicles. 

The Asia-Pacific region is at the forefront of the electric vehicle (EV) revolution, accounting for more than 60% of global EV sales over the next five years. As countries in the region push for decarbonization, automotive manufacturers are integrating BLE technology to enhance vehicle connectivity, security, and energy efficiency. BLE plays a crucial role in EVs, enabling features such as keyless entry, wireless diagnostics, and smart battery monitoring. 

FIGURE 3: BLUETOOTH LOW ENERGY (BLE) IN AUTOMOTIVE MARKET VALUE BY REGION 2024 AND 2035 (USD BILLION)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Further, the countries considered in the scope of the Application Tracking System Market are the US, Canada, Mexico, Germany, UK, France, Russia, Italy, Spain, China, India, Japan, South Korea, Malaysia, Thailand, Indonesia, GCC Countries, South Africa, Brazil, Argentina and others.

Global Bluetooth Low Energy (BLE) in Automotive Key Market Players & Competitive Insights

Many global, regional, and local vendors characterize the Bluetooth Low Energy (BLE) in the Automotive Market. The market is highly competitive, with all the players competing to gain market share. Intense competition, rapid advances in technology, frequent changes in government policies, and environmental regulations are key factors that confront market growth. The vendors compete based on cost, product quality, reliability, and government regulations. Vendors must provide cost-efficient, high-quality products to survive and succeed in an intensely competitive market.

The major competitors in the market are Texas Instruments Incorporated, Qualcomm Incorporated, Infineon Technologies AG, NXP B.V., Toshiba Corporation, Silicon Labs, Onsemi, Nordic Semiconductor, STMicroelectronics, Renesas Electronics Corporation, Senasic Electronic Technology Co., Ltd., Dialog Semiconductor, Broadcom Inc., MediaTek Inc., Marvell Technology Group are among others. The Global Bluetooth Low Energy (BLE) in the Automotive Market is a consolidated market due to increasing competition, acquisitions, mergers and other strategic market developments and decisions to improve operational effectiveness.

Key Companies in the Global Bluetooth Low Energy (BLE) in the Automotive Market include

• Texas Instruments Incorporated


• Qualcomm Incorporated


• Infineon Technologies AG


• NXP B.V.


• Toshiba Corporation


• Silicon Labs


• Onsemi


• Nordic Semiconductor


• STMicroelectronics


• Renesas Electronics Corporation


• Senasic Electronic Technology Co., Ltd.


• Dialog Semiconductor


• Broadcom Inc.


• MediaTek Inc.


• Marvell Technology Group

Bluetooth Low Energy (BLE) in Automotive Market Industry Developments

January 2024: MediaTek and Sensory announce a collaboration to introduce cutting-edge speech AI technology into automobiles. Initially aimed at improving in-car speech technology, the partnership is poised to revolutionize the driving experience. The partnerships first demonstration will be held from January 9–12 2024 at the Consumer Electronics Show (CES) the world’s premier platform for cutting-edge technology. At their booth in Venetian Suites MediaTek will present two demonstrations. The entire automotive solution from Sensory including wake word STT NLU and TTS will be demonstrated in one demo. Sensorys Speech-To-Text with MediaTeks Large Language Model will be demonstrated in the other.

March 2024: For the supply of Infineon’s AURIX TC3x 40 nanometer automotive microcontrollers GlobalFoundries and Infineon Technologies have announced a new multi-year agreement. The extra capacity will help ensure Infineons business expansion between 2024 and 2030. A highly dependable embedded non-volatile memory (eNVM) technology solution that satisfies the strict safety and security requirements for next-generation vehicle systems and is ideal for enabling mission-critical automotive applications is at the heart of this partnership.

October 2024: With the R-Car V4M and V4H Renesas unveiled new automotive system-on-chips (SoCs) aimed at automated driving (AD) and advanced driver-assistance (ADAS) L2 L2+ and L3. With the addition of the V4H-3 and V4H-5 to the current V4H-7 the V4M is a new series that evolved from previous platforms. While the V4M handles less expensive L2 and L2+ ADAS applications, the V4H supports ADAS L2+ and L3. Pin and code compatibility are shared by the two SoC lines. For high-speed processing and reliable image recognition the V4M processors can produce up to 17 TOPS while the V4H processor can produce up to 34 TOPS from multiple Arm Cortex A76 cores. The chips also have Arm Cortex R52 cores which enable real-time operations without the need for external microcontrollers and support Automotive Safety Integrity Level (ASIL)-D. The most advanced classification of safety measures is ASIL-D. Systems made to prevent potentially fatal malfunctions are referred to by this term.

June 2023: A comprehensive end-to-end cellular IoT solution that supports DECT NR+ (NR+) was announced by Nordic Semiconductor. Nordics new cellular IoT offering which consists of new products built on the successful and award-winning nRF91 Series Systems-in-Package (SiPs) offers cost-effectiveness simplicity and stability through chipsets modules software and services that are created managed and provided by Nordic. This is the first instance of a single company offering a comprehensive top-tier cellular IoT solution. The three nRF91 Series SiPs that make up Nordics cellular IoT solution with NR+ support now include two new devices, the nRF9161TM and nRF9131TM as well as development software evaluation and development tools nRF Cloud Services and top-notch support. The world’s first non-cellular 5G technology standard is called NR+.

Bluetooth Low Energy (BLE) in Automotive Market Segmentation

Bluetooth Low Energy (BLE) in Automotive by Vehicle Propulsion Outlook

• ICE


• Electric Vehicles

Bluetooth Low Energy (BLE) in Automotive by Sales Channel Outlook

• OEM


• Aftermarket

Bluetooth Low Energy (BLE) in Automotive by Vehicle Type Outlook

• Passenger Car


• Light Commercial Vehicle


• Heavy Commercial Vehicle


• Motorcycles

Bluetooth Low Energy (BLE) in Automotive by Standard Outlook

• BLE 4.2


• BLE 5.0


• BLE 5.2


• BLE 5.3


• BLE 6.0


• Others

Bluetooth Low Energy (BLE) in Automotive by Application Outlook

• Infotainment


• Telematics


• Keyless Entry


• Rear Seat Entertainment System


• Tire Pressure Monitoring Systems (TPMS)


• Battery Management System


• Smart Parking


• Others

Bluetooth Low Energy (BLE) in Automotive Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Mexico
  
  
  
  • Europe
  
  
  • Germany
  
  
  • UK
  
  
  • France
  
  
  • Russia
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • India
  
  
  • Japan
  
  
  • South Korea
  
  
  • Malaysia
  
  
  • Thailand
  
  
  • Indonesia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• South America
  
  
  
  • Brazil
  
  
  • Argentina
  
  
  • Rest of South America
  
  
  
  


• Middle East & Africa
  
  
  
  • GCC Countries
  
  
  • South Africa
  
  
  • Rest of MEA
  
  
  
  

Report Attribute/Metric	Details
Market Size 2024	USD 7.17 Billion
Market Size 2025	USD 8.63 Billion
Market Size 2035	USD 58.83 Billion
Compound Annual Growth Rate (CAGR)	23.0% (2025-2035)
Base Year	2024
Forecast Period	2025-2035
Historical Data	2019-2023
Forecast Units	Value (USD Billion)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments Covered	By Vehicle Propulsion, By Sales Channel, By Vehicle Type, By Standard, By Application
Geographies Covered	North America, Europe, Asia Pacific, South America, Middle East & Africa
Countries Covered	The US, Canada, Mexico, Germany, UK, France, Russia, Italy, Spain, China, India, Japan, South Korea, Malaysia, Thailand, Indonesia, GCC Countries, South Africa, Brazil, Argentina
Key Companies Profiled	Texas Instruments Incorporated, Qualcomm Incorporated, Infineon Technologies AG, NXP B.V., Toshiba Corporation, Silicon Labs, Onsemi, Nordic Semiconductor, STMicroelectronics, Renesas Electronics Corporation, Senasic Electronic Technology Co., Ltd., Dialog Semiconductor, Broadcom Inc., MediaTek Inc., Marvell Technology Group
Key Market Opportunities	·         The rising interest in autonomous driving and smart cities
Key Market Dynamics	·         Integration of smartphone connectivity in cars ·         Increased investment in smart vehicles