The integration of smartphone connectivity in cars and increased investment in smart vehicles are driving the growth of the Bluetooth Low Energy (BLE) in the Automotive Market at a CAGR of 23.0% during the forecast period 2025 to 2035

Market Research Future (MRFR) has published a cooked research report on the “Global Bluetooth Low Energy (BLE) in Automotive Market” that contains the information from 2019 to 2035.

The Global Bluetooth Low Energy (BLE) in Automotive Market is estimated to register a CAGR of 23.0 % during the forecast period of 2025 to 2035.

MRFR recognizes the following companies as the key players in the Global Bluetooth Low Energy (BLE) in Automotive Market — Texas Instruments Incorporated, Qualcomm Incorporated, Infineon Technologies AG, NXP B.V., Toshiba Corporation, Silicon Labs, Onsemi, Nordic Semiconductor, STMicroelectronics, Renesas Electronics Corporation, Senasic Electronic Technology Co., Ltd., Dialog Semiconductor, Broadcom Inc., MediaTek Inc., Marvell Technology Group and others.

The Global Bluetooth Low Energy (BLE) in Automotive Market accounted for registering a CAGR of 23.0 % during the forecast period and is estimated to reach USD 58.83 billion by 2035.

The integration of smartphone connectivity in cars has significantly driven the adoption of Bluetooth Low Energy (BLE) in the automotive market. BLE enables seamless communication between smartphones and vehicle systems, offering convenience and enhanced user experience. A real-time example is the use of BLE in keyless entry systems and remote vehicle control features. For instance, with a BLE-enabled vehicle, drivers can unlock their car or start the engine directly from their smartphones without needing a traditional key fob. This functionality extends to other features like remotely checking car diagnostics, controlling climate settings, or even tracking the vehicle's location through a mobile app. Such applications highlight how BLE improves both security and convenience while reducing energy consumption, which is essential for maintaining the smartphone's battery life.

 For example, BLE can be used as an alternative to traditional LIN and CAN networks, replacing heavy cables with wireless connectivity. In hybrid and all-electric vehicles, BLE can be used to send temperature and voltage data from battery packs to the main vehicle computer, as a part of battery management systems. In the infotainment system, BLE can increase efficiency by using cycling duty to put other, more power-intensive communication formats—such as cellular or Wi-Fi—in sleep mode when not in use. BLE also gives tire pressure monitoring systems (TPMS) the ability to send notifications to smartphones when the tires need air and cand lets you check tire pressure using an app instead of fiddling with a mechanical gauge. Major automakers like BMW, Tesla, and Audi have already incorporated BLE into their infotainment systems and connected car services, furthering the growth of this technology in the automotive sector.

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Segmental Analysis

The Global Bluetooth Low Energy (BLE) in Automotive Market has been segmented based on Vehicle Propulsion, by Sales Channel, by Vehicle Type, by Standard, by Application.

Based on Vehicle Propulsion, this segment includes ICE and Electric Vehicles. The ICE segment dominated the global market in 2024, while the Electric Vehicles segment is projected to be the fastest–growing segment during the forecast period. ICE vehicles, despite their dominance, are seeing a gradual decline in sales, as stricter emission regulations and fuel efficiency concerns drive consumers toward electrified alternatives. In November 2024, petrol car sales dropped by 7.8%, and diesel car sales fell by 15.3% across the EU. Despite this decline, ICE vehicles continue to utilize BLE for wireless infotainment, keyless entry, and predictive maintenance. BLE technology enhances the driving experience by enabling remote vehicle diagnostics, anti-theft tracking, and automated driver alerts, making it a critical component in modern ICE-powered cars.

Based on Sales Channel, this segment includes OEM and Aftermarket. The OEM segment dominated the global market in 2024, while the Aftermarket segment is projected to be the fastest–growing segment during the forecast period. OEMs incorporate BLE technology during vehicle production, ensuring seamless connectivity across infotainment, telematics, and security features. In November 2024, Volkswagen Group remained the market leader in the EU, with a 27.8% share and a 4.1% increase in new vehicle registrations. Other major players included Toyota (+17.3%), Renault (+8.3%), and Stellantis (-10.1%). Automakers investing in BLE-enabled digital key systems, real-time vehicle analytics, and wireless over-the-air (OTA) updates are expected to gain a competitive edge, as consumers increasingly demand smart, connected car experiences.

Based on Vehicle Type, this segment includes Passenger Car, Light Commercial Vehicle, Heavy Commercial Vehicle, Motorcycles. The Passenger Car segment dominated the global market in 2024, while the Heavy Commercial Vehicle segment is projected to be the fastest–growing segment during the forecast period. Passenger cars remain the largest segment for BLE adoption, as they integrate infotainment, smart key systems, telematics, and advanced safety features. BLE technology has enhanced wireless smartphone connectivity, allowing seamless access to features like remote locking, navigation, and vehicle health monitoring. Given that petrol car sales dropped by 7.8% in November 2024, the rising demand for hybrid-electric vehicles (HEVs), which saw an 18.5% growth, indicates a higher reliance on BLE-powered battery monitoring systems and smart energy management. Automakers such as Volkswagen (+4.1%) and Toyota (+17.3%), which dominate the passenger car market, are increasingly integrating BLE solutions into their vehicles to improve connectivity, security, and fuel efficiency.

Based on Standard, this segment includes BLE 4.2, BLE 5.0, BLE 5.2, BLE 5.3, BLE 6.0, Others. The BLE 5.0 segment dominated the global market in 2024, while the others segment is projected to be the fastest–growing segment during the forecast period. BLE 5.0, released in 2016, was a major breakthrough in Bluetooth technology, offering 2x faster data transfer speeds (2 Mbps), 4x extended range (200 meters in open environments), and 8x higher broadcasting capacity. These improvements made it ideal for modern automotive applications such as real-time vehicle diagnostics, remote monitoring, and tire pressure monitoring systems (TPMS). The increased range allowed BLE to function efficiently in large vehicles, including trucks and buses, ensuring seamless connection between sensors and control units. Additionally, the enhanced broadcasting capacity supported better communication between vehicle systems, enabling smooth software updates over-the-air (OTA).

Based on Application, this segment includes Infotainment, Telematics, Keyless Entry, Rear Seat Entertainment System, Tire Pressure Monitoring Systems (TPMS), Battery Management System, Smart Parking, Others. The Infotainment segment dominated the global market in 2024, while the Smart Parking segment is projected to be the fastest–growing segment during the forecast period. BLE technology powers modern infotainment systems by facilitating wireless audio streaming, hands-free calling, and smartphone connectivity. Many vehicles use BLE for Apple CarPlay and Android Auto, allowing drivers to access navigation, music, and calls without the need for wired connections. The low latency and power efficiency of BLE ensure uninterrupted media playback while preserving battery life in portable devices like smartphones and smartwatches. BLE also enables multi-device connectivity, allowing passengers to stream media to individual rear-seat displays.

Regional Analysis

Geographically, the Global Bluetooth Low Energy (BLE) in Automotive Market has been segmented into North America, Europe, Asia-Pacific, South America, Middle East & Africa.

Major demand factors driving the Asia-Pacific market are the integration of smartphone connectivity in cars and increased investment in smart vehicles. The Asia-Pacific region is at the forefront of the electric vehicle (EV) revolution, accounting for more than 60% of global EV sales over the next five years. As countries in the region push for decarbonization, automotive manufacturers are integrating BLE technology to enhance vehicle connectivity, security, and energy efficiency. BLE plays a crucial role in EVs, enabling features such as keyless entry, wireless diagnostics, and smart battery monitoring. 

North America’s BLE in the automotive market is poised for steady growth amid evolving vehicle sales dynamics. Despite a slight shortfall from projected new-vehicle sales in January 2025, the market continues to demonstrate resilience, with a 4% year-over-year increase. This growth is critical for BLE adoption in automotive applications, as connected vehicle technologies gain traction. January’s sales momentum, supported by healthy inventory and manufacturer incentives, underscores the growing integration of BLE for in-car connectivity, keyless entry, and vehicle diagnostics. However, macroeconomic uncertainties, including potential tariff hikes and reduced EV incentives, may impact consumer spending patterns, influencing BLE adoption rates in electric and conventional vehicles. 

In Europe, the growing share of battery electric vehicles (15% of new car sales) and plug-in hybrids (8%) highlights the shift toward electrification, where BLE enhances user experience through seamless integration with infotainment and remote monitoring systems. Additionally, with SUVs making up 48% of registrations in 2023, automakers are embedding more advanced digital features, including BLE-powered smart access and security functions. CO2 emissions reduction remains a priority, and BLE contributes by enabling energy-efficient communication between vehicle systems. The decline of diesel (now just 18% of the market) further emphasizes the transition toward connected, low-emission vehicles. As Europe continues its push for sustainable mobility, BLE adoption in automotive applications will grow, supporting enhanced vehicle intelligence, convenience, and efficiency in next generation connected cars.

South America's automotive market is gradually embracing BLE technology, due to the growing demand for connected vehicles and enhanced user experiences. Countries like Brazil, Argentina, and Chile are at the forefront of automotive digitalization, integrating BLE for vehicle access, diagnostics, and in-car connectivity. In Brazil, the largest automotive market in the region, BLE-enabled smart keys and remote vehicle monitoring are gaining popularity among OEMs and fleet operators. The rise in ride-hailing and car-sharing services is also pushing demand for BLE-based keyless entry and security systems. Argentina, known for its strong automotive manufacturing base, is witnessing increased BLE adoption in infotainment and driver assistance applications, enhancing convenience and safety.

 The Middle East and Africa (MEA) region is witnessing a gradual shift towards automotive digitalization, with BLE technology playing a crucial role in enabling smart vehicle ecosystems. As electric vehicle (EV) adoption grows in select markets, BLE is emerging as a key enabler for seamless connectivity, enhancing vehicle access, security, and infotainment experiences. GCC nations, particularly the UAE and Saudi Arabia, are leading the EV transition, with government policies promoting sustainable mobility. BLE-powered smart keys, remote diagnostics, and driver authentication systems are gaining traction in premium and commercial fleets. South Africa, a growing hub for automotive manufacturing, is also integrating BLE in vehicle telematics to optimize fleet management and driver monitoring.

Key Findings of the Study

• The Global Bluetooth Low Energy (BLE) in the Automotive Market is expected to reach USD 58.83 billion by 2035, at a CAGR of 23.0% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market.


• Based on the Application, the Infotainment segment was attributed to holding the largest market in 2024.


• Texas Instruments Incorporated, Qualcomm Incorporated, Infineon Technologies AG, NXP B.V., Toshiba Corporation, Silicon Labs, Onsemi, Nordic Semiconductor, STMicroelectronics, Renesas Electronics Corporation, Senasic Electronic Technology Co., Ltd., Dialog Semiconductor, Broadcom Inc., MediaTek Inc., Marvell Technology Group are some of the players in the market.