The beverage cans market is competitive, with companies like Ball Corporation, Crown Holdings Inc., Ardagh Group, and Can-Pack S.A. at the forefront. Ball Corporation is a leader in sustainable packaging solutions. Crown Holdings Inc. specializes in metal packaging, Ardagh Group is known for its diverse packaging offerings, and Can-Pack S.A. is recognized for aluminum beverage can production.
The beverage can market, a familiar fixture in supermarkets and refrigerators worldwide, is far from stagnant. This seemingly simple container is the battleground for fierce competition. Let's crack open the insights on the players, strategies, and recent developments shaping this dynamic market.
Market Masters: Major Players Shaping the Global Sip
A diverse range of aluminum and tin-plated steel giants carve up the global beverage can market share. Some of the top contenders include:
Crown Holdings Inc.:Â This American giant boasts a global reach and a broad portfolio of can designs, catering to various beverage categories.
CCL Industries Inc.:Â A Canadian leader, CCL Industries caters to both North American and international markets with its innovative can solutions.
CPMC Holdings Inc.:Â This Chinese powerhouse dominates the Asian market with its efficient production capabilities and cost-effective offerings.
Ardagh Group S.A.:Â A Luxembourgian player with a strong European presence, Ardagh Group focuses on sustainability and lightweight can designs.
Toyo Seikan Co., Ltd.:Â This Japanese giant specializes in aluminum cans and caters primarily to the Asian market.
Strategies for Stealing the Fizz: How Players are Gaining an Edge
To stay ahead in this competitive market, players are adopting diverse strategies:
Market Share Magnets: What Makes Consumers Pop the Tops?
Market share in this competitive landscape is influenced by several factors:
Key Players
Recent Developments
The global beverage cans market growth is projected to be 3.8% a year for the time period that this report covers. The global beverage cans market value was USD 26.35 billion in 2020. It’s expected to be USD 32.93 billion in 2028.
Most cans in the global beverage cans market are made out of aluminum. It’s because aluminum is a strong and environmentally friendly metal. Aluminum is also cost-effective. The metal can be recycled easily and still retain its quality and quantity. These are some of the reasons why it’s commonly used in the manufacture of beverage cans. Beverage cans are a ubiquitous and eco-friendly packaging choice, offering convenience and recyclability for a wide range of beverages
COVID-19 is a dangerous and new virus for people who live in the post-modern world. It has the ability to make some people extremely ill and has resulted in more than a few deaths. That’s why almost everyone around the world has been keen to avoid it as much as possible.
Governments around the world tried to limit contact as much as possible by imposing quarantines and lockdowns. These may have been temporary because of their relative ineffectiveness. However, the short and long-term effects that these had on most businesses around the world were far from ineffective. In fact, they, for the most part, were negative. Many businesses around the world were forced to either scale back production or halt operations, at least temporarily. Some businesses were even forced out of business.
The companies in the global beverage cans industry faced the opposite scenario. There was a reason for this. People were staying in more often because of COVID-19 but they still needed to eat. They relied on canned foods and beverages for survival. Hence, demand for beverage cans skyrocketed worldwide. In fact, it’s estimated that COVID-19 actually boosted the beverage cans market growth by as much as 3.1% a year.
The global beverage cans market trend is extremely competitive. There are few barriers to entry and the market is lucrative and has a high CAGR. Hence, many companies, especially larger ones, are being enticed into the industry.
Companies are finding that they have to invest heavily in research and development to develop and market innovative new products that will allow them to create the sustainable competitive advantage that they need to remain profitable in the near and long-term future.
These companies are also resorting to mergers and acquisitions and strategic partnerships with other successful companies.
CPMC Holdings is a major Chinese company. It is a success because it invested heavily in research and development. Thus, it was able to remain profitable and develop a sustainable competitive advantage by developing and marketing innovative new products.
What’s driving beverage cans market is the fact that many more people are recycling these types of cans. Also, more and more people around the world are buying and consuming energy and sports drinks. Manufacturers prefer to package these in aluminum cans so that they don’t have to worry about exposing consumers to BPA and other dangerous chemicals that plastics tend to contain. These chemicals leak into the beverages from the plastic containers. They can do harm to the reproductive system and vital bodily organs.
Also, aluminum is flexible, lightweight, and easy to mold. These are other factors that are contributing to its growing popularity and overall usage in terms of packaging various beverages and food items.
The technologies that are involved in manufacturing beverage cans are more sophisticated and advanced than they were in the past. It’s been encouraging more and more manufacturers in the global beverage cans industry to get creative in the ways that they design their packaging. The result is safer and more effective packaging. This type of packaging tends to sell more because it’s more popular with the global masses who are increasingly health-conscious.
Aluminum is not bio-degradable. Therefore, it’s not completely environmentally friendly. Many environmentalists are emphasizing this point in their push to try to ban the manufacture of aluminum beverage cans. This is a restraint for the global beverage cans industry.
The greatest challenge that manufacturers in the global beverage cans industry face lie in trying to develop aluminum cans that can decompose in landfills once discarded. They also have to do this while keeping the price point in a range that is affordable for the global masses.
The global beverage cans market growth is projected to be 3.8% a year for the time period that this report covers and also value was USD 26.35 billion in 2020. It’s expected to be USD 32.93 billion in 2028.
BWAY Corporation is a major American player in the global beverage cans industry. It is an industry leader because it invested heavily in research and development. Thus, it was able to develop and market a new generation of beverage cans that had more attractive packaging, were safer, and had more innovative uses and applications than previous generations did. It was able to remain profitable by creating a sustainable competitive advantage by doing this..
The materials segment can be separated into the following sub-segments:
The aluminum sub-segment enjoys the greatest beverage cans market share. It also has the fastest growth rate. The reasons for this are that aluminum is lighter than steel. It’s also easier to recycle in comparison to steel. Aluminum is much easier to manufacture than steel drink can. These are some of the many reasons why manufacturers prefer to use aluminum when manufacturing beverage cans.
Recycled aluminum is lighter than non-recycled aluminum. Beverage can manufacturers find that they can reduce the overall weight of beverage cans by up to 30% by using only recycled aluminum in these cans.
The application segment can be separated into the following sub-segments:
The alcoholic drinks sub-segment currently has the greatest beverage cans market share. The reason for this is that many in developed nations want to drink canned beer and alcoholic cider drinks. The same is becoming true in developing nations.
The fruits and vegetable juices sub-sector is expected to have the highest steel beverage cans market growth rate annually for the time period that this report covers. More people around the world are becoming health-conscious. Hence, the demand for canned fruit and vegetable juices is rising dramatically.
Fizzy soft drinks are expected to grow at a respectable CAGR for the time period that this report covers.
The global beverage cans market can be grouped into the following regions:
The North American region currently enjoys the highest regional beverage cans market share. The beverage cans rate in this region is high and expected to increase for the time period that this report covers. It’s the high CAGR that will continue to contribute to the extremely high market share in this region.
More and more Americans and Canadians are concerned about the use of sustainable packaging in terms of drinks and food items. This is also expected to drive the beverage cans market growth rate and share for the time period that this report covers.
The United States of America currently accounts for the nation with the highest beverage cans market share in the region. The reason for this is that more Americans eat canned and packaged foods. They also drink canned and packaged drinks.
The European Union also enjoys a high beverage cans market share. The reason is that more nations in this region recycle metal cans. It’s especially true of Germany, the United Kingdom, and France. These nations happen to be Europe’s largest markets in terms of beverage cans. More Europeans are required to recycle. They are prompted to do so by government and think tank agency mandates. One such example is the mandates given by the European Commission.
Most of the beverage manufacturers are located in the European Union. This is another reason for a high beverage cans market share.
The Asia-Pacific region is expected to enjoy a high CAGR in the beverage cans market. India, China, Japan, Australia, and Indonesia in particular have the region’s largest populations. Their masses are increasingly growing wealthy rapidly. Additionally, a large middle class is emerging in all of these regions. The increase in purchasing power and the rise in discretionary/disposable incomes is what’s driving the high beverage cans market growth rate.
These nations have younger populations which will become key markets for the beverage can industry in the near future. China already commands the lions share of the beverage cans market share.
The Rest of the World is also expected to see strong growth in the beverage cans market. The reason is that the masses are becoming wealthier and are consuming more canned alcoholic beverages.
Beverage Cans Market Highlights:
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