Barbecue Sauce Market Research Report- Forecast to 2027

Barbecue Sauce Market Global Information by Form (Liquid, Paste and others), Flavor (Sweet, Sour, Spicy and others), Specialty Attributes (Organic, Gluten-Free, Non-GMO and others), Distribution Channel (Store Based (Supermarkets/Hypermarkets, Specialty Retailers, Convenience Stores and others), Non-Store Based (E-Commerce)) and Region - Forecast to 2027

ID: MRFR/F-B & N/2969-HCR | December 2022 | Region: Global | 110 Pages         

Barbecue Sauce Market

Barbecue Sauce Market Size is anticipated to reach USD 2.1 Billion by 2027, registering a CAGR of 5.20% during 2020-2027.


By Form Liquid Paste
By Flavours Cultured Sweet Sour Spicy
By Distribution Channel Store-Based Non-Store-Based
By Region North America Europe Asia-Pacific Rest of the World

Key Players

  • Kraft Foods Inc. (U.S.)
  • ConAgra Foods Inc. (U.S.)
  • Sweet Baby Ray’s (U.S.)
  • KC Masterpiece (U.S.)
  • J Lee's Gourmet Bbq Sauce Inc. (U.S.)
  • Memphis Barbecue Co (U.S.)
  • Killer Hogs (U.S.)
  • Specialty Food Association Inc.
  • Suclebusters
  • Victory Lane BBQ


  • The increase in demand for healthy roasted and grilled meat and vegetables
  • The increase in the total disposable income with the consumers
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Barbecue Sauce Market Overview

The Barbecue Sauce Market Share is anticipated to increase at a faster rate in the coming future. The Barbecue Sauce Market Size will rise with a CAGR of 5.20% by the year 2027.

BBQ or Barbecue sauce which is widely consumed by people across the globe is a flavor enhancer that is used to marinate vegetables and meat before cooking. It is used for smoke grilling the eatables and it imparts a unique flavor to the cooked food while maintaining its nutritional contents. The barbecue sauce was originally developed in the US and is popularly consumed in every part of the world. It is also known as ketchup in several countries which is used in the preparations of various food items. It is being produced in many different flavors and, hence, it adds different tastes to the dishes.

COVID 19 Analysis of Barbecue Sauce Market

People across the globe are being affected by Coronavirus, the global pandemic. It has negatively impacted the operations of all the industries, except for the pharmaceutical industry. There has been a complete lockdown situation in almost every part of the world and people are forced to stay at their homes. Every nation has sealed their borders which means no international travel will be possible shortly. The businesses are also being shut down. Many people were laid off from their workplaces. This has affected the Barbecue Sauce Market Growth as well.

It is being anticipated that post the Covid19 situation, Global Barbecue Sauce Market Share will grow tremendously. The production, selling, and distribution of BBQ sauce were affected by the complete lockdown situation. The online means of procuring the sauce became the lender of last resort during the non-availability of the products in physical stores. After the pandemic, people have become more health-conscious and are, therefore, switching to healthy eating habits. This is giving a boost to the organic BBQ sauce market.

Market Dynamics


The increase in demand for healthy, roasted, and grilled meat and vegetables is directly driving the barbecue sauce market globally. The increase in the total disposable income with the consumers is also making them advance their consumption pattern. This is also beneficial for the barbecue sauce industry.


The availability of a wide range of choices among the flavors and tastes is boosting the barbecue sauce market. These sauces add variety to the food and hence are highly in demand. The cost of production is very low as compared to the returns on investment which is propelling several companies to enter into the market play. Major key players are investing in many Research and Development projects for providing new and healthy products in the market.


The rapid change in the consumption pattern of the consumer is affecting the overall growth of the barbecue market. There is a rise in demand for vegan and natural-based food products. Several substitute seasonings are available in the market which is also hampering the BBQ sauce market growth.

Value Chain Analysis

BBQ sauces are used to marinate or marinate meat and vegetables before smoke-grilling them. Key players are engaging in Research & Development projects for enhancing the production of organic, vegan as well as non-GMO barbecue sauce. The growing demand for healthy, low-fat, low-sugar, and natural-based products from consumers’ end is fostering the growth of its market. The new advancement in the production processes and addition of harmless preservatives is also improving the shelf-life of the products. This helps the manufacturer in delivering unique products as well as creates product differentiation.

Market Segmentation

According to the Barbecue Sauce Market Analysis, its market can be divided into various segments. These are based on form, based on flavor, based on specialty attributes, and based on the distribution channel.

Based on form

The BBQ seasoning is available both in liquid and purees or pastes form. The paste form holds the largest market share of the BBQ sauce industry owing to its consistency, easy storage, and application.

Based on flavors

BBQ sauces are available in numerous flavors that can be generalized as cultured sweet, sour, and spicy. The spicy flavor remains to be the number one consumer’s choice.

Based on specialty attributes

This segment divides BBQ sauces into organic, gluten-free, non-GMO, low-fat, vegan, sugar-free, and others.

Based on distribution channels

BBQ sauces are widely available in stores, supermarkets or hypermarkets, specialty retailers or wholesalers, convenience and grocery stores, and others. It can also be obtained from e-commerce websites.

Regional Analysis

The Global Barbecue Sauce Market Value is increasing rapidly. It is leaving a huge impression in every part of the world owing to its specialization and advancements. The regions of the operation of its Global market include regions of America, Europe, Asia-pacific, and the rest of the world.

American region, which includes the area of North America (the US and Canada) and Latin America, provides the largest market for the BBQ sauce industry. This is due to the high consumption of meat, beef, pork, and other non-vegetarian items. The high demand for grilled and barbecued food leads to increased production of BBQ seasoning in this region.

The European region, which includes Germany, UK, France, Russia, and Italy, is also expanding and holds the second-largest market share of the BBQ sauce industry. This is due to increasing acceptance of different and new cuisines and constantly changing the eating behavior of consumers.

The Asia-Pacific region includes countries such as China, Japan, India, Australia, and South Korea, which is growing tremendously throughout the forecasted period. The developing countries are providing a promising market for BBQ sauces. This is due to the popularity of cross-cultural cuisines and dishes. The rise in the level of disposable income with consumers is also letting them try new dishes.

The rest of the world, which includes the region of the Middle East and Africa, is growing at a slower but constant rate owing to the lower technological and industrial development, lack of awareness, and a very less personal disposable income.

Competitive Landscape

The list of major Global Barbecue Sauce Market Key Players is as follows:

  • Kraft Foods Inc. (U.S.)

  • ConAgra Foods Inc. (U.S.)

  • Sweet Baby Ray’s (U.S.)

  • KC Masterpiece (U.S.)

  • J Lee's Gourmet Bbq Sauce Inc. (U.S.)

  • Memphis Barbecue Co (U.S.)

  • Killer Hogs (U.S.)

  • Specialty Food Association Inc.

  • Suclebusters

  • Victory Lane BBQ

  • Renfro Foods

  • Stubb’s Bar-B-Q

  • H.J. Heinz Company Brands LLC.

These companies form joint ventures or come together in partnerships for certain projects, mergers, and acquisitions to make technological advancements. They strive to develop end-products and services that are unique, cost-effective, and proficient in working, and can deliver accurate solutions to the respective problems.

Recent Developments

The various recent activities found in the Global Barbecue Sauce Market Forecast are as follows:

In February of the year 2020, Original Uncle Dougie’s, a popular Barbecue sauce manufacturing unit, launched a new USDA-approved and certified organic barbecue sauce. It was filled and packed in easy-to-use and convenient squeeze pouches. Various kinds of BBQ sauces being manufactured include Chile ‘N’ Lime, Organic Rich Hickory Bourbon, Organic Bang-Yum Chipotle Dragon, Organic Sweet Ginger Buzz BBQ sauce, and many others.

In April of the year 2020, Rufu Teague, a company that produces craft BBQ sauces, dips, and rubs, produced a new sugar-free segment in BBQ sauces. It became readily popular among health-conscious consumers and was highly demanded.

Report Overview

This report about the global Barbecue Sauce Market Trends includes the following elements:

  • Market Overview

  • COVID19 Analysis

  • Market Dynamics

  • Value Chain Analysis

  • Market Segmentation

  • Regional Analysis

  • Competitive Landscape

Recent Developments

This research report provides a comprehensive study about the global Barbecue Sauce Market Outlook. It includes a thorough analysis of its market trends and the areas of new advancements. Various ingredients used in the production of BBQ sauce includes vinegar, pepper, mustard, tomato, corn, etc. this is also giving a boost to the agricultural sector in every nation. It is being widely exported by various countries to every part of the world.

Report Scope:

Report Attribute/Metric Details
  Market Size    USD 2.1 Billion
  CAGR    5.20% (2020-2027)
  Base Year   2019
  Forecast Period   2020-2027
  Historical Data   2018
  Forecast Units    Value (USD Billion)
  Report Coverage    Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   By Form, By Flavor, By Specialty Attributes, By Distribution Channel, and Region
  Geographies Covered    North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Kraft Foods Inc. (U.S.), ConAgra Foods Inc. (U.S.), Sweet Baby Ray’s (U.S.), KC Masterpiece (U.S.), J Lee's Gourmet Bbq Sauce Inc. (U.S.), Memphis Barbecue Co (U.S.), Killer Hogs (U.S.), Specialty Food Association Inc., Suclebusters, Victory Lane BBQ
  Key Market Opportunities   The availability of a wide range of choices among the flavors and tastes
  Key Market Drivers   The increase in demand for healthy roasted and grilled meat and vegetables

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Frequently Asked Questions (FAQ) :

Growing consumption of organic barbecue sauce is likely to be a major trend in the global barbecue sauce market.

Key players in the barbecue sauce market include KC Masterpiece, ConAgra Foods, and Kraft Foods, among others.

The growing popularity of barbecued food is the major driver for the global barbecue sauce market.

North America accounts for the highest share in the global barbecue sauce market.

Leading exporters of barbecue sauce include China, the U.S., Canada, Italy, and Germany.