Baby Toys Market Research Report Information Product Type (Board Games, Soft Toys & Dolls, Action Toys, Arts & Craft Toys, Construction Toys, Vehicles, Musical Toys & Rattles, Other), End User (Infants, Toddlers), Distribution Channel (Store-Based (Supermarkets & Hypermarkets, Specialty Stores, Others), Non-Store-Based), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY 15

1.1 MARKET ATTRACTIVENESS ANALYSIS 16

1.1.1 GLOBAL BABY TOYS MARKET, BY PRODUCT TYPE 17

1.1.2 GLOBAL BABY TOYS MARKET, BY END USER 18

1.1.3 GLOBAL BABY TOYS MARKET, BY DISTRIBUTION CHANNEL 19

1.1.4 GLOBAL BABY TOYS MARKET, BY REGION 20

2 MARKET INTRODUCTION 21

2.1 SCOPE OF THE STUDY 21

2.2 RESEARCH OBJECTIVE 21

2.3 MARKET STRUCTURE 22

2.4 KEY BUYING CRITERIA 22

3 RESEARCH METHODOLOGY 23

3.1 RESEARCH PROCESS 23

3.2 PRIMARY RESEARCH 24

3.3 SECONDARY RESEARCH 25

3.4 MARKET SIZE ESTIMATION 26

3.5 FORECAST MODEL 27

3.6 LIST OF ASSUMPTIONS & LIMITATIONS 28

4 MARKET INSIGHTS 29

5 MARKET DYNAMICS 31

5.1 INTRODUCTION 31

5.2 DRIVERS 32

5.2.1 INCREASING PER CAPITA DISPOSABLE INCOME 32

5.2.2 RISING DEMAND FOR SKILL DEVELOPMENTAL BABY TOYS 32

5.2.3 DRIVERS IMPACT ANALYSIS 33

5.3 RESTRAINT 33

5.3.1 PREVALENCE OF UNORGANIZED SECTOR 33

5.3.2 RESTRAINTS IMPACT ANALYSIS 33

5.4 OPPORTUNITIES 34

5.4.1 STRATEGIC MERGERS & ACQUISITIONS 34

5.4.2 GROWTH OF THE ORGANIZED RETAIL SECTOR IN ASIA-PACIFIC 34

5.5 CHALLENGE 34

5.5.1 RISING THREAT OF COUNTERFEIT PRODUCTS 34

6 MARKET FACTOR ANALYSIS 35

6.1 VALUE CHAIN ANALYSIS 35

6.1.1 RAW MATERIAL PROCUREMENT 36

6.1.2 PROCESSING 37

6.1.3 PACKAGING 37

6.2 SUPPLY CHAIN ANALYSIS 38

6.3 PORTER’S FIVE FORCES MODEL 39

6.3.1 THREAT OF NEW ENTRANTS 39

6.3.2 BARGAINING POWER OF SUPPLIERS 40

6.3.3 THREAT OF SUBSTITUTES 40

6.3.4 BARGAINING POWER OF BUYERS 40

6.3.5 INTENSITY OF RIVALRY 40

6.4 IMPACT OF THE COVID-19 OUTBREAK ON GLOBAL BABY TOYS MARKET 41

6.4.1 OVERVIEW 41

6.4.2 IMPACT ON PRODUCTION 41

6.4.3 IMPACT ON SUPPLY-CHAIN 42

6.4.4 IMPACT ON PRICING 42

6.4.5 IMPACT ON CONSUMER BUYING BEHAVIOR 42

6.4.6 IMPACT ON ONLINE VS OFFLINE SALES 42

7 GLOBAL BABY TOYS MARKET, BY PRODUCT TYPE 43

7.1 OVERVIEW 43

7.1.1 GLOBAL BABY TOYS MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2023–2032 44

7.2 BOARD GAMES 45

7.2.1 BOARD GAMES: MARKET ESTIMATES & FORECAST, BY REGION, 2023–2032 45

7.3 SOFT TOYS & DOLLS 46

7.3.1 SOFT TOYS & DOLLS: MARKET ESTIMATES & FORECAST, BY REGION, 2023–2032 46

7.4 ACTION TOYS 47

7.4.1 ACTION TOYS: MARKET ESTIMATES & FORECAST, BY REGION, 2023–2032 47

7.5 ARTS & CRAFT TOYS 48

7.5.1 ARTS & CRAFT TOYS: MARKET ESTIMATES & FORECAST, BY REGION, 2023–2032 48

7.6 CONSTRUCTION TOYS 49

7.6.1 CONSTRUCTION TOYS: MARKET ESTIMATES & FORECAST, BY REGION, 2023–2032 49

7.7 VEHICLES 50

7.7.1 VEHICLES: MARKET ESTIMATES & FORECAST, BY REGION, 2023–2032 50

7.8 MUSICAL TOYS & RATTLES 51

7.8.1 MUSICAL TOYS & RATTLES: MARKET ESTIMATES & FORECAST, BY REGION, 2023–2032 51

7.9 OTHERS 52

7.9.1 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2023–2032 52

8 GLOBAL BABY TOYS MARKET, BY END USER 53

8.1 OVERVIEW 53

8.1.1 GLOBAL BABY TOYS MARKET ESTIMATES & FORECAST, BY END USER, 2023–2032 54

8.2 INFANTS 55

8.2.1 INFANTS: MARKET ESTIMATES & FORECAST, BY REGION, 2023–2032 55

8.3 TODDLERS 56

8.3.1 TODDLERS: MARKET ESTIMATES & FORECAST, BY REGION, 2023–2032 56

9 GLOBAL BABY TOYS MARKET, BY DISTRIBUTION CHANNEL 57

9.1 OVERVIEW 57

9.1.1 GLOBAL BABY TOYS MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2023–2032 58

9.2 STORE-BASED 59

9.2.1 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2023–2032 59

9.3 NON-STORE-BASED 60

9.3.1 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2023–2032 60

10 GLOBAL BABY TOYS MARKET, BY REGION 61

10.1 OVERVIEW 61

10.1.1 GLOBAL BABY TOYS MARKET ESTIMATES & FORECAST, BY REGION, 2023–2032 62

10.2 NORTH AMERICA 63

10.2.1 NORTH AMERICA BABY TOYS MARKET ESTIMATES & FORECAST, BY COUNTRY, 2023–2032 64

10.2.2 US 66

10.2.3 CANADA 67

10.2.4 MEXICO 69

10.3 EUROPE 71

10.3.1 EUROPE BABY TOYS MARKET ESTIMATES & FORECAST, BY COUNTRY, 2023–2032 72

10.3.2 GERMANY 74

10.3.3 UK 75

10.3.4 FRANCE 77

10.3.5 SPAIN 78

10.3.6 ITALY 80

10.3.7 REST OF EUROPE 81

10.4 ASIA-PACIFIC 83

10.4.1 ASIA-PACIFIC BABY TOYS MARKET ESTIMATES & FORECAST, BY COUNTRY, 2023–2032 84

10.4.2 CHINA 86

10.4.3 JAPAN 87

10.4.4 INDIA 89

10.4.5 AUSTRALIA & NEW ZEALAND 90

10.4.6 REST OF ASIA-PACIFIC 92

10.5 REST OF THE WORLD 94

10.5.1 REST OF THE WORLD BABY TOYS MARKET ESTIMATES & FORECAST, BY REGION, 2023–2032 94

10.5.2 SOUTH AMERICA 96

10.5.3 MIDDLE EAST 98

10.5.4 AFRICA 99

11 COMPETITIVE LANDSCAPE 101

11.1 INTRODUCTION 101

11.1.1 MARKET STRATEGY ANALYSIS 101

11.2 COMPETITIVE BENCHMARKING 102

11.3 KEY DEVELOPMENTS & GROWTH STRATEGIES 103

11.3.1 PRODUCT LAUNCH 103

11.3.2 EXPANSIONS 104

11.3.3 AGREEMENT 104

11.3.4 PARTNERSHIP 105

11.3.5 ACQUISITION 105

12 COMPANY PROFILES 106

12.1 LEGO SYSTEM A/S 106

12.1.1 COMPANY OVERVIEW 106

12.1.2 FINANCIAL OVERVIEW 107

12.1.3 PRODUCTS OFFERED 108

12.1.4 KEY DEVELOPMENTS 109

12.1.5 SWOT ANALYSIS 109

12.1.6 KEY STRATEGIES 110

12.2 MATTEL 111

12.2.1 COMPANY OVERVIEW 111

12.2.2 FINANCIAL OVERVIEW 112

12.2.3 PRODUCTS OFFERED 112

12.2.4 KEY DEVELOPMENTS 119

12.2.5 SWOT ANALYSIS 120

12.2.6 KEY STRATEGIES 120

12.3 HASBRO INC. 121

12.3.1 COMPANY OVERVIEW 121

12.3.2 FINANCIAL OVERVIEW 122

12.3.3 PRODUCTS OFFERED 122

12.3.4 KEY DEVELOPMENTS 126

12.3.5 SWOT ANALYSIS 126

12.3.6 KEY STRATEGIES 127

12.4 BANDAI NAMCO ENTERTAINMENT INC. 128

12.4.1 COMPANY OVERVIEW 128

12.4.2 FINANCIAL OVERVIEW 128

12.4.3 PRODUCTS OFFERED 129

12.4.4 KEY DEVELOPMENTS 131

12.4.5 SWOT ANALYSIS 132

12.4.6 KEY STRATEGIES 132

12.5 SPIN MASTER 133

12.5.1 COMPANY OVERVIEW 133

12.5.2 FINANCIAL OVERVIEW 133

12.5.3 PRODUCTS OFFERED 134

12.5.4 KEY DEVELOPMENTS 136

12.5.5 SWOT ANALYSIS 137

12.5.6 KEY STRATEGIES 137

12.6 NINTENDO CO., LTD. 138

12.6.1 COMPANY OVERVIEW 138

12.6.2 FINANCIAL OVERVIEW 138

12.6.3 PRODUCTS OFFERED 139

12.6.4 KEY DEVELOPMENTS 139

12.6.5 SWOT ANALYSIS 139

12.6.6 KEY STRATEGIES 139

12.7 TOMY COMPANY, LTD 140

12.7.1 COMPANY OVERVIEW 140

12.7.2 FINANCIAL OVERVIEW 140

12.7.3 PRODUCTS OFFERED 141

12.7.4 KEY DEVELOPMENTS 141

12.7.5 SWOT ANALYSIS 142

12.7.6 KEY STRATEGIES 142

12.8 KIDS II, INC. 143

12.8.1 COMPANY OVERVIEW 143

12.8.2 FINANCIAL OVERVIEW 143

12.8.3 PRODUCTS OFFERED 143

12.8.4 KEY DEVELOPMENTS 144

12.8.5 KEY STRATEGIES 144

12.9 BRANDSTÄTTER GROUP 145

12.9.1 COMPANY OVERVIEW 145

12.9.2 FINANCIAL OVERVIEW 145

12.9.3 PRODUCTS OFFERED 145

12.9.4 KEY DEVELOPMENTS 145

12.9.5 KEY STRATEGIES 146

12.10 BASIC FUN! 147

12.10.1 COMPANY OVERVIEW 147

12.10.2 FINANCIAL OVERVIEW 147

12.10.3 PRODUCTS OFFERED 147

12.10.4 KEY DEVELOPMENTS 148

12.10.5 KEY STRATEGIES 148

13 APPENDIX 149

13.1 REFERENCES 149

13.2 RELATED REPORTS 149

LIST OF TABLES

TABLE 1 PRIMARY INTERVIEWS 24

TABLE 2 LIST OF ASSUMPTIONS & LIMITATIONS 28

TABLE 3 GLOBAL BABY TOYS MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2023–2032 (USD MILLION) 44

TABLE 4 BOARD GAMES: MARKET ESTIMATES & FORECAST, BY REGION, 2023–2032 (USD MILLION) 45

TABLE 5 SOFT TOYS & DOLLS: MARKET ESTIMATES & FORECAST, BY REGION, 2023–2032 (USD MILLION) 46

TABLE 6 ACTION TOYS: MARKET ESTIMATES & FORECAST, BY REGION, 2023–2032 (USD MILLION) 47

TABLE 7 ARTS & CRAFT TOYS: MARKET ESTIMATES & FORECAST, BY REGION, 2023–2032 (USD MILLION) 48

TABLE 8 CONSTRUCTION TOYS: MARKET ESTIMATES & FORECAST, BY REGION, 2023–2032 (USD MILLION) 49

TABLE 9 VEHICLES: MARKET ESTIMATES & FORECAST, BY REGION, 2023–2032 (USD MILLION) 50

TABLE 10 MUSICAL TOYS & RATTLES: MARKET ESTIMATES & FORECAST, BY REGION, 2023–2032 (USD MILLION) 51

TABLE 11 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2023–2032 (USD MILLION) 52

TABLE 12 GLOBAL BABY TOYS MARKET ESTIMATES & FORECAST, BY END USER, 2023–2032 (USD MILLION) 54

TABLE 13 INFANTS: MARKET ESTIMATES & FORECAST, BY REGION, 2023–2032 (USD MILLION) 55

TABLE 14 TODDLERS: MARKET ESTIMATES & FORECAST, BY REGION, 2023–2032 (USD MILLION) 56

TABLE 15 GLOBAL BABY TOYS MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2023–2032 (USD MILLION) 58

TABLE 16 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2023–2032 (USD MILLION) 59

TABLE 17 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2023–2032 (USD MILLION) 60

TABLE 18 GLOBAL BABY TOYS MARKET ESTIMATES & FORECAST, BY REGION, 2023–2032 (USD MILLION) 62

TABLE 19 NORTH AMERICA: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2023–2032 (USD MILLION) 64

TABLE 20 NORTH AMERICA: MARKET ESTIMATES, BY PRODUCT TYPE, 2023–2032 (USD MILLION) 64

TABLE 21 NORTH AMERICA: MARKET ESTIMATES, BY END USER, 2023–2032 (USD MILLION) 65

TABLE 22 NORTH AMERICA: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2023–2032 (USD MILLION) 65

TABLE 23 US: MARKET ESTIMATES, BY PRODUCT TYPE, 2023–2032 (USD MILLION) 66

TABLE 24 US: MARKET ESTIMATES, BY END USER, 2023–2032 (USD MILLION) 66

TABLE 25 US: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2023–2032 (USD MILLION) 67

TABLE 26 CANADA: MARKET ESTIMATES, BY PRODUCT TYPE, 2023–2032 (USD MILLION) 67

TABLE 27 CANADA: MARKET ESTIMATES, BY END USER, 2023–2032 (USD MILLION) 68

TABLE 28 CANADA: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2023–2032 (USD MILLION) 68

TABLE 29 MEXICO: MARKET ESTIMATES, BY PRODUCT TYPE, 2023–2032 (USD MILLION) 69

TABLE 30 MEXICO: MARKET ESTIMATES, BY END USER, 2023–2032 (USD MILLION) 69

TABLE 31 MEXICO: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2023–2032 (USD MILLION) 70

TABLE 32 EUROPE: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2023–2032 (USD MILLION) 72

TABLE 33 EUROPE: MARKET ESTIMATES, BY PRODUCT TYPE, 2023–2032 (USD MILLION) 72

TABLE 34 EUROPE: MARKET ESTIMATES, BY END USER, 2023–2032 (USD MILLION) 73

TABLE 35 EUROPE: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2023–2032 (USD MILLION) 73

TABLE 36 GERMANY: MARKET ESTIMATES, BY PRODUCT TYPE, 2023–2032 (USD MILLION) 74

TABLE 37 GERMANY: MARKET ESTIMATES, BY END USER, 2023–2032 (USD MILLION) 74

TABLE 38 GERMANY: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2023–2032 (USD MILLION) 75

TABLE 39 UK: MARKET ESTIMATES, BY PRODUCT TYPE, 2023–2032 (USD MILLION) 75

TABLE 40 UK: MARKET ESTIMATES, BY END USER, 2023–2032 (USD MILLION) 76

TABLE 41 UK: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2023–2032 (USD MILLION) 76

TABLE 42 FRANCE: MARKET ESTIMATES, BY PRODUCT TYPE, 2023–2032 (USD MILLION) 77

TABLE 43 FRANCE: MARKET ESTIMATES, BY END USER, 2023–2032 (USD MILLION) 77

TABLE 44 FRANCE: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2023–2032 (USD MILLION) 78

TABLE 45 SPAIN: MARKET ESTIMATES, BY PRODUCT TYPE, 2023–2032 (USD MILLION) 78

TABLE 46 SPAIN: MARKET ESTIMATES, BY END USER, 2023–2032 (USD MILLION) 79

TABLE 47 SPAIN: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2023–2032 (USD MILLION) 79

TABLE 48 ITALY: MARKET ESTIMATES, BY PRODUCT TYPE, 2023–2032 (USD MILLION) 80

TABLE 49 ITALY: MARKET ESTIMATES, BY END USER, 2023–2032 (USD MILLION) 80

TABLE 50 ITALY: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2023–2032 (USD MILLION) 81

TABLE 51 REST OF EUROPE: MARKET ESTIMATES, BY PRODUCT TYPE, 2023–2032 (USD MILLION) 81

TABLE 52 REST OF EUROPE: MARKET ESTIMATES, BY END USER, 2023–2032 (USD MILLION) 82

TABLE 53 REST OF EUROPE: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2023–2032 (USD MILLION) 82

TABLE 54 ASIA-PACIFIC: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2023–2032 (USD MILLION) 84

TABLE 55 ASIA-PACIFIC: MARKET ESTIMATES, BY PRODUCT TYPE, 2023–2032 (USD MILLION) 84

TABLE 56 ASIA-PACIFIC: MARKET ESTIMATES, BY END USER, 2023–2032 (USD MILLION) 85

TABLE 57 ASIA-PACIFIC: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2023–2032 (USD MILLION) 85

TABLE 58 CHINA: MARKET ESTIMATES, BY PRODUCT TYPE, 2023–2032 (USD MILLION) 86

TABLE 59 CHINA: MARKET ESTIMATES, BY END USER, 2023–2032 (USD MILLION) 86

TABLE 60 CHINA: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2023–2032 (USD MILLION) 87

TABLE 61 JAPAN: MARKET ESTIMATES, BY PRODUCT TYPE, 2023–2032 (USD MILLION) 87

TABLE 62 JAPAN: MARKET ESTIMATES, BY END USER, 2023–2032 (USD MILLION) 88

TABLE 63 JAPAN: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2023–2032 (USD MILLION) 88

TABLE 64 INDIA: MARKET ESTIMATES, BY PRODUCT TYPE, 2023–2032 (USD MILLION) 89

TABLE 65 INDIA: MARKET ESTIMATES, BY END USER, 2023–2032 (USD MILLION) 89

TABLE 66 INDIA: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2023–2032 (USD MILLION) 90

TABLE 67 AUSTRALIA & NEW ZEALAND: MARKET ESTIMATES, BY PRODUCT TYPE, 2023–2032 (USD MILLION) 90

TABLE 68 AUSTRALIA & NEW ZEALAND: MARKET ESTIMATES, BY END USER, 2023–2032 (USD MILLION) 91

TABLE 69 AUSTRALIA & NEW ZEALAND: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2023–2032 (USD MILLION) 91

TABLE 70 REST OF ASIA-PACIFIC: MARKET ESTIMATES, BY PRODUCT TYPE, 2023–2032 (USD MILLION) 92

TABLE 71 REST OF ASIA-PACIFIC: MARKET ESTIMATES, BY END USER, 2023–2032 (USD MILLION) 92

TABLE 72 REST OF ASIA-PACIFIC: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2023–2032 (USD MILLION) 93

TABLE 73 REST OF THE WORLD: MARKET ESTIMATES & FORECAST, BY REGION, 2023–2032 (USD MILLION) 94

TABLE 74 REST OF THE WORLD: MARKET ESTIMATES, BY PRODUCT TYPE, 2023–2032 (USD MILLION) 95

TABLE 75 REST OF THE WORLD: MARKET ESTIMATES, BY END USER, 2023–2032 (USD MILLION) 95

TABLE 76 REST OF THE WORLD: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2023–2032 (USD MILLION) 96

TABLE 77 SOUTH AMERICA: MARKET ESTIMATES, BY PRODUCT TYPE, 2023–2032 (USD MILLION) 96

TABLE 78 SOUTH AMERICA: MARKET ESTIMATES, BY END USER, 2023–2032 (USD MILLION) 97

TABLE 79 SOUTH AMERICA: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2023–2032 (USD MILLION) 97

TABLE 80 MIDDLE EAST: MARKET ESTIMATES, BY PRODUCT TYPE, 2023–2032 (USD MILLION) 98

TABLE 81 MIDDLE EAST: MARKET ESTIMATES, BY END USER, 2023–2032 (USD MILLION) 98

TABLE 82 MIDDLE EAST: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2023–2032 (USD MILLION) 99

TABLE 83 AFRICA: MARKET ESTIMATES, BY PRODUCT TYPE, 2023–2032 (USD MILLION) 99

TABLE 84 AFRICA: MARKET ESTIMATES, BY END USER, 2023–2032 (USD MILLION) 100

TABLE 85 AFRICA: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2023–2032 (USD MILLION) 100

TABLE 86 PRODUCT LAUNCH 103

TABLE 87 EXPANSIONS 104

TABLE 88 AGREEMENT 104

TABLE 89 PARTNERSHIP 105

TABLE 90 ACQUISITION 105

TABLE 91 LEGO SYSTEM A/S: PRODUCTS OFFERED 108

TABLE 92 LEGO SYSTEM A/S: KEY DEVELOPMENTS 109

TABLE 93 MATTEL: PRODUCTS OFFERED 112

TABLE 94 MATTEL: KEY DEVELOPMENTS 119

TABLE 95 HASBRO.: PRODUCTS OFFERED 122

TABLE 96 HASBRO.: KEY DEVELOPMENTS 126

TABLE 97 BANDAI NAMCO ENTERTAINMENT INC.: PRODUCTS OFFERED 129

TABLE 98 SPIN MASTER: PRODUCTS OFFERED 134

TABLE 99 SPIN MASTER: KEY DEVELOPMENTS 136

TABLE 100 NINTENDO CO., LTD.: PRODUCTS OFFERED 139

TABLE 101 TOMY COMPANY, LTD: PRODUCTS OFFERED 141

TABLE 102 TOMY COMPANY, LTD: KEY DEVELOPMENTS 141

TABLE 103 KIDS II, INC.: PRODUCTS OFFERED 143

TABLE 104 KIDS II, INC.: KEY DEVELOPMENTS 144

TABLE 105 BRANDSTÄTTER GROUP: PRODUCTS OFFERED 145

TABLE 106 BASIC FUN!: PRODUCTS OFFERED 147

TABLE 107 BASIC FUN!: KEY DEVELOPMENTS 148

LIST OF FIGURES

FIGURE 1 MARKET SYNOPSIS 15

FIGURE 2 MARKET ATTRACTIVENESS ANALYSIS: GLOBAL BABY TOYS MARKET, 2023 16

FIGURE 3 GLOBAL BABY TOYS MARKET ANALYSIS, BY PRODUCT TYPE, 2023 17

FIGURE 4 GLOBAL BABY TOYS MARKET ANALYSIS, BY END USER, 2023 18

FIGURE 5 GLOBAL BABY TOYS MARKET ANALYSIS, BY DISTRIBUTION CHANNEL, 2023 19

FIGURE 6 GLOBAL BABY TOYS MARKET ANALYSIS, BY REGION, 2023 20

FIGURE 7 GLOBAL BABY TOYS MARKET: STRUCTURE 22

FIGURE 8 KEY BUYING CRITERIA FOR BABY TOYS MARKET 22

FIGURE 9 RESEARCH PROCESS 23

FIGURE 10 TOP-DOWN AND BOTTOM-UP APPROACHES 26

FIGURE 11 NORTH AMERICA: BABY TOYS MARKET SIZE, BY COUNTRY (2023 VS. 2032) 29

FIGURE 12 EUROPE: BABY TOYS MARKET SIZE, BY COUNTRY (2023 VS. 2032) 29

FIGURE 13 ASIA-PACIFIC: BABY TOYS MARKET SIZE, BY COUNTRY (2023 VS. 2032) 30

FIGURE 14 REST OF THE WORLD: BABY TOYS MARKET SIZE, BY REGION (2023 VS. 2032) 30

FIGURE 15 MARKET DYNAMICS OVERVIEW 31

FIGURE 16 DRIVERS IMPACT ANALYSIS: GLOBAL BABY TOYS MARKET 33

FIGURE 17 RESTRAINTS IMPACT ANALYSIS: GLOBAL BABY TOYS MARKET 33

FIGURE 18 VALUE CHAIN: SOFT DOLL TOYS 36

FIGURE 19 GLOBAL BABY TOYS MARKET: SUPPLY CHAIN ANALYSIS 38

FIGURE 21 GLOBAL BABY TOYS MARKET, BY PRODUCT TYPE, 2023 (% SHARE) 43

FIGURE 22 GLOBAL BABY TOYS MARKET, BY PRODUCT TYPE, 2023–2032 (USD MILLION) 44

FIGURE 23 GLOBAL BABY TOYS MARKET, BY END USER, 2023 (% SHARE) 53

FIGURE 24 GLOBAL BABY TOYS MARKET, BY END USER, 2023–2032 (USD MILLION) 54

FIGURE 25 GLOBAL BABY TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023 (% SHARE) 57

FIGURE 26 GLOBAL BABY TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2032 (USD MILLION) 58

FIGURE 27 GLOBAL BABY TOYS MARKET, BY REGION, 2023–2032 (USD MILLION) 61

FIGURE 28 GLOBAL BABY TOYS MARKET, BY REGION, 2023 (% SHARE) 62

FIGURE 29 NORTH AMERICA: BABY TOYS MARKET SHARE, BY COUNTRY, 2023 (% SHARE) 63

FIGURE 30 EUROPE: BABY TOYS MARKET SHARE, BY COUNTRY, 2023 (% SHARE) 71

FIGURE 31 ASIA-PACIFIC: BABY TOYS MARKET SHARE, BY COUNTRY, 2023 (% SHARE) 83

FIGURE 32 REST OF THE WORLD: BABY TOYS MARKET SHARE, BY REGION, 2023 (% SHARE) 94

FIGURE 33 LEGO SYSTEM A/S: FINANCIAL OVERVIEW SNAPSHOT 107

FIGURE 34 LEGO SYSTEM A/S: SWOT ANALYSIS 109

FIGURE 35 MATTEL: FINANCIAL OVERVIEW SNAPSHOT 112

FIGURE 36 MATTEL.: SWOT ANALYSIS 120

FIGURE 37 HASBRO: FINANCIAL OVERVIEW SNAPSHOT 122

FIGURE 38 HASBRO.: SWOT ANALYSIS 126

FIGURE 39 BANDAI NAMCO ENTERTAINMENT INC.: FINANCIAL OVERVIEW SNAPSHOT 128

FIGURE 40 BANDAI NAMCO ENTERTAINMENT INC.: SWOT ANALYSIS 132

FIGURE 41 SPIN MASTER: FINANCIAL OVERVIEW SNAPSHOT 133

FIGURE 42 SPIN MASTER: SWOT ANALYSIS 137

FIGURE 43 NINTENDO CO., LTD.: FINANCIAL OVERVIEW SNAPSHOT 138

FIGURE 44 NINTENDO CO., LTD.: SWOT ANALYSIS 139

FIGURE 45 TOMY COMPANY, LTD: FINANCIAL OVERVIEW SNAPSHOT 140

FIGURE 46 TOMY COMPANY, LTD.: SWOT ANALYSIS 142