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B2B Travel Market

ID: MRFR/CG/21554-HCR
128 Pages
Aarti Dhapte
October 2025

B2B Travel Market Research Report By Customer Size (Small and Medium-Sized Enterprises (SMEs), Large Enterprises), By Travel Type (Corporate Travel, Meetings, Incentives, Conferences, and Exhibitions (MICE), Group Travel), By Service Provider Type (Online Booking Platforms, Travel Agencies, Tour Operators), By Technology (Artificial Intelligence and Machine Learning, Virtual and Augmented Reality, Blockchain), By Application (Expense Management, Travel Planning, and Management, Risk Management) and By Regional (North America, Europe, South A... read more

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B2B Travel Market Summary

As per Market Research Future analysis, the B2B Travel Market Size was estimated at 30537.06 USD Million in 2024. The B2B Travel industry is projected to grow from 35887.23 in 2025 to 180329.47 by 2035, exhibiting a compound annual growth rate (CAGR) of 17.52% during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The B2B Travel Market is currently experiencing a transformative phase driven by technology and evolving corporate needs.

  • The integration of technology in travel solutions is reshaping the B2B landscape, particularly in North America.
  • Sustainability has emerged as a focal point for businesses, influencing travel policies and practices across the Asia-Pacific region.
  • Customization of travel solutions is increasingly prioritized by large enterprises, enhancing their operational efficiency.
  • The rise of remote work and technological advancements are key drivers propelling growth in the corporate travel and MICE segments.

Market Size & Forecast

2024 Market Size 30537.06 (USD Million)
2035 Market Size 180329.47 (USD Million)
CAGR (2025 - 2035) 17.52%

Major Players

Amadeus IT Group (ES), Sabre Corporation (US), Travelport (GB), Expedia Group (US), BCD Travel (NL), Carlson Wagonlit Travel (US), American Express Global Business Travel (US), CTM (AU), Frosch (US)

B2B Travel Market Trends

The B2B Travel Market is currently experiencing a transformative phase, driven by evolving business needs and technological advancements. Companies are increasingly prioritizing efficiency and cost-effectiveness in their travel arrangements, leading to a surge in demand for integrated travel management solutions. This shift appears to be influenced by the growing emphasis on data analytics, which enables organizations to make informed decisions regarding travel policies and expenditures. Furthermore, the rise of remote work has altered traditional travel patterns, prompting businesses to adapt their strategies to accommodate a more flexible workforce. As a result, the B2B Travel Market is likely to witness a diversification of services, catering to the unique requirements of various industries. In addition, sustainability has emerged as a pivotal consideration within the B2B Travel Market. Organizations are becoming increasingly aware of their environmental impact and are seeking travel options that align with their corporate social responsibility goals. This trend suggests a potential shift towards eco-friendly travel solutions, such as carbon offset programs and partnerships with sustainable service providers. Overall, the B2B Travel Market is poised for growth, characterized by innovation and a commitment to meeting the changing demands of businesses in a dynamic global landscape.

Integration of Technology

The B2B Travel Market is witnessing a notable integration of advanced technologies, such as artificial intelligence and machine learning. These innovations facilitate streamlined booking processes and enhance customer experiences, allowing businesses to optimize their travel management.

Focus on Sustainability

Sustainability is becoming a central theme in the B2B Travel Market, as companies increasingly prioritize eco-friendly practices. This trend indicates a shift towards greener travel options, reflecting a broader commitment to corporate social responsibility.

Customization of Travel Solutions

There is a growing demand for tailored travel solutions within the B2B Travel Market. Organizations are seeking personalized services that cater to their specific needs, suggesting a move towards more flexible and adaptive travel management strategies.

B2B Travel Market Drivers

Rise of Remote Work

The B2B Travel Market experiences a notable shift due to the rise of remote work. Companies are increasingly adopting flexible work arrangements, leading to a surge in business travel for meetings and conferences. This trend appears to be driven by the need for face-to-face interactions, which are deemed essential for relationship building and collaboration. In 2025, it is estimated that approximately 30% of businesses will allocate more budget towards travel to facilitate these interactions. As organizations seek to enhance productivity and maintain team cohesion, the B2B Travel Market is likely to see a sustained increase in demand for travel services tailored to remote workers.

Technological Advancements

Technological advancements play a pivotal role in shaping the B2B Travel Market. The integration of artificial intelligence and machine learning into travel management systems enhances efficiency and personalization. Companies are increasingly utilizing data analytics to optimize travel itineraries and reduce costs. In 2025, it is projected that 60% of businesses will leverage technology to streamline their travel processes, resulting in improved traveler experiences. Furthermore, mobile applications are becoming essential tools for business travelers, providing real-time updates and facilitating seamless communication. This technological evolution not only enhances operational efficiency but also positions the B2B Travel Market for future growth.

Emergence of New Travel Solutions

The emergence of new travel solutions is reshaping the B2B Travel Market. Innovative platforms and services are being developed to address the evolving needs of business travelers. In 2025, it is projected that 25% of companies will adopt new travel management tools that enhance booking efficiency and provide comprehensive travel data. This trend indicates a shift towards more agile and responsive travel solutions, allowing businesses to adapt quickly to changing circumstances. As competition intensifies, travel providers are likely to innovate further, offering unique services that cater to the specific requirements of the B2B Travel Market.

Globalization of Business Operations

The globalization of business operations significantly impacts the B2B Travel Market. As companies expand their reach into new markets, the need for international travel increases. In 2025, it is expected that cross-border business travel will account for over 50% of total business travel expenditures. This trend suggests that organizations are investing in travel to establish partnerships and explore new opportunities. Consequently, travel management companies are adapting their services to meet the diverse needs of businesses operating in multiple regions. The B2B Travel Market is likely to evolve in response to these changing dynamics, offering tailored solutions for international travel.

Increased Focus on Corporate Social Responsibility

The B2B Travel Market is witnessing a heightened focus on corporate social responsibility (CSR). Companies are increasingly prioritizing sustainable travel practices, which include reducing carbon footprints and supporting local economies. In 2025, it is anticipated that 40% of businesses will implement sustainability policies that influence their travel decisions. This shift is likely to drive demand for eco-friendly travel options, such as carbon offset programs and sustainable accommodations. As organizations align their travel strategies with their CSR goals, the B2B Travel Market may experience a transformation in service offerings, catering to the growing demand for responsible travel solutions.

Market Segment Insights

By Customer Size: Large Enterprises (Largest) vs. Small and Medium-Sized Enterprises (Fastest-Growing)

In the B2B Travel Market, Large Enterprises hold a significant share, driven by their extensive travel needs for multiple business operations and global reach. These enterprises typically engage in bulk travel bookings, leading to substantial revenue generation in the sector. Meanwhile, Small and Medium-Sized Enterprises (SMEs) are gaining ground and becoming an important market segment, capturing attention due to their increasing travel activities as they expand their operations.

B2B Travel Market: Large Enterprises (Dominant) vs. Small and Medium-Sized Enterprises (Emerging)

Large Enterprises represent the dominant force in the B2B Travel Market, characterized by their complex travel requirements, strong negotiating power, and access to premium services. They often leverage technology to streamline travel processes and enhance employee experiences. On the other hand, Small and Medium-Sized Enterprises (SMEs) are emerging as a crucial segment, driven by their growing need for travel to compete and expand. As these businesses embrace digital solutions and flexible travel arrangements, they contribute to innovative trends and alter the competitive landscape, making SMEs a vital component of the market's future.

By Travel Type: Corporate Travel (Largest) vs. MICE (Fastest-Growing)

In the B2B Travel Market, Corporate Travel is the largest segment, holding a significant portion of the market share. This segment is characterized by the increasing demand for business trips that facilitate essential corporate activities, team-building efforts, and client meetings. Meanwhile, the MICE segment (Meetings, Incentives, Conferences, and Exhibitions) is rapidly growing due to an uptick in demand for organized corporate events, showcasing the necessity for companies to engage customers and partners through memorable experiences. The growth trends indicate that Corporate Travel will continue to thrive as businesses increasingly allocate budgets dedicated to employee mobility. However, the MICE segment is expected to outpace Corporate Travel in growth rate as organizations recognize the value of experiential engagement in their operations, thus driving investment toward organizing conferences and corporate gatherings.

Corporate Travel (Dominant) vs. MICE (Emerging)

Corporate Travel serves as the cornerstone of the B2B Travel Market, marked by its stability and prominence. Businesses rely on this segment to ensure their workforce remains mobile, facilitating essential operations and communication with clients. As remote work balances with in-person requirements, Corporate Travel adaptations include flexible travel policies and digital integration for booking and managing trips. On the other hand, MICE has emerged as a vibrant and dynamic segment, indicative of an increasing emphasis on brand engagement and relationship-building. This segment benefits from innovations in event technology, making it more attractive for companies looking to create immersive experiences. The distinct characteristics of each segment highlight their unique roles in corporate strategies, with Corporate Travel focusing on operational efficiency and MICE emphasizing customer engagement.

By Service Provider Type: Online Booking Platforms (Largest) vs. Travel Agencies (Fastest-Growing)

In the B2B Travel Market, the service provider landscape is mainly dominated by Online Booking Platforms, which currently hold the largest market share. These platforms have transformed the traditional travel booking experience by providing businesses with direct access to a wide range of travel options and real-time inventory. Travel Agencies, while historically significant, have seen a shift in their market share due to the increased preference for digital solutions among corporate clients.

Online Booking Platforms (Dominant) vs. Travel Agencies (Emerging)

Online Booking Platforms are regarded as the dominant force in the B2B Travel Market due to their user-friendly interfaces and ability to integrate various travel services into one platform. They cater primarily to corporate clients seeking efficiency and speed, thus establishing a strong market position. In contrast, Travel Agencies are emerging as adaptive service providers focusing on personalized experiences and complex travel arrangements that self-service platforms may not adequately address. As businesses seek tailored solutions, Travel Agencies are evolving by leveraging technology to enhance their competitive edge, making them increasingly relevant in a changing market.

By Technology: Artificial Intelligence and Machine Learning (Largest) vs. Blockchain (Fastest-Growing)

In the B2B Travel Market, the technology segment is increasingly dominated by Artificial Intelligence (AI) and Machine Learning (ML), which hold the largest market share. These technologies optimize operational efficiencies and enhance customer interactions, making them invaluable for businesses in travel. Blockchain technology is emerging rapidly and is recognized as the fastest-growing segment. It provides secure and transparent transactions, appealing to businesses focused on enhancing trust and security in their operations.

Technology: AI & ML (Dominant) vs. Blockchain (Emerging)

Artificial Intelligence and Machine Learning occupy a dominant position in the B2B Travel Market by automating processes such as booking and customer service, leading to improved customer satisfaction and cost reductions. Their ability to analyze vast amounts of data allows for personalized travel recommendations and enhanced decision-making. Conversely, Blockchain is an emerging technology that promises to revolutionize transaction security and data integrity within the travel industry. Its decentralized nature attracts businesses aiming to streamline operations and reduce fraud risks, positioning it as a promising force for future innovations.

By Application: Expense Management (Largest) vs. Travel Planning and Management (Fastest-Growing)

In the B2B Travel Market, Expense Management holds the largest share, reflecting the critical need for companies to efficiently manage travel-related expenses. Travel Planning and Management, on the other hand, is emerging as the fastest-growing segment due to increasing demand for streamlined travel processes. Risk Management plays a significant role too, though it holds a smaller share compared to the other two, emphasizing the importance of corporate travel safety and compliance.

Expense Management (Dominant) vs. Travel Planning and Management (Emerging)

Expense Management is vital for businesses seeking to control travel costs, ensuring compliance and accountability through robust tracking and reporting solutions. On the other hand, Travel Planning and Management is rapidly gaining traction among companies as they look to optimize their travel processes, leveraging technology for better itineraries and improved employee experience. Though Expense Management is characterized by established practices, the dynamic nature of the B2B Travel Market is pushing Travel Planning and Management to the forefront as companies prioritize efficiency and employee satisfaction, making it an essential focus area for future growth.

Get more detailed insights about B2B Travel Market

Regional Insights

North America : Market Leader in B2B Travel Market

North America remains the largest market for B2B travel, accounting for approximately 45% of the global share. Key growth drivers include a robust economy, increasing corporate travel budgets, and advancements in travel technology. Regulatory support, such as tax incentives for business travel, further fuels demand. The second largest market, Europe, holds around 30% of the global share, showcasing significant growth potential in the region. The competitive landscape in North America is characterized by the presence of major players like American Express Global Business Travel, Sabre Corporation, and Expedia Group. These companies leverage technology to enhance travel management solutions, catering to the evolving needs of businesses. The U.S. and Canada are the leading countries, with a strong focus on innovation and customer service, ensuring a dynamic market environment.

Europe : Emerging Trends in Travel Management

Europe is witnessing a resurgence in the B2B travel market, driven by increasing business activities and a shift towards sustainable travel practices. The region holds approximately 30% of the global market share, with countries like Germany and the UK leading the charge. Regulatory changes aimed at promoting eco-friendly travel options are catalyzing this growth, alongside a rise in corporate travel budgets as businesses adapt to post-pandemic realities. Leading countries in Europe include Germany, the UK, and France, where companies are increasingly adopting advanced travel management solutions. Key players such as BCD Travel and Amadeus IT Group are at the forefront, offering innovative services tailored to corporate clients. The competitive landscape is evolving, with a focus on sustainability and technology integration, positioning Europe as a dynamic player in the global B2B travel market.

Asia-Pacific : Rapid Growth in Travel Demand

Asia-Pacific is rapidly emerging as a powerhouse in the B2B travel market, driven by economic growth and increasing business activities. The region holds approximately 20% of the global market share, with countries like China and India leading the way. Factors such as urbanization, a growing middle class, and advancements in digital payment systems are fueling demand for corporate travel services, making it a key area for investment and development. China and India are the leading countries in this region, with a significant presence of key players like Travelport and CTM. The competitive landscape is characterized by a mix of local and international companies, all vying for market share. As businesses expand their operations, the demand for efficient travel management solutions is expected to rise, further solidifying Asia-Pacific's position in the global B2B travel market.

Middle East and Africa : Untapped Potential in Travel Sector

The Middle East and Africa region presents untapped potential in the B2B travel market, with a market share of approximately 5%. Key growth drivers include increasing foreign investments, a rise in business tourism, and government initiatives aimed at enhancing travel infrastructure. Countries like the UAE and South Africa are leading the way, with significant investments in tourism and travel services, positioning the region for future growth. The competitive landscape is evolving, with local players and international companies like Carlson Wagonlit Travel expanding their presence. The region's focus on diversifying its economy and promoting tourism is attracting attention from global businesses. As the market matures, the demand for sophisticated travel management solutions is expected to increase, creating opportunities for growth in the B2B travel sector.

B2B Travel Market Regional Image

Key Players and Competitive Insights

Major players in the B2B Travel Market are constantly striving to gain a competitive edge by offering innovative solutions and expanding their global reach. Leading B2B Travel Market players are focusing on developing advanced technologies, such as artificial intelligence and machine learning, to enhance the user experience and optimize operations. The development of the B2B travel market is driven by the increasing adoption of online booking platforms and the growing demand for personalized travel experiences. The B2B Travel Market Competitive Landscape is highly fragmented, with a mix of established players and emerging startups.

Amadeus IT Group SA, a leading provider of technology solutions for the travel industry, has a strong presence in the B2B Travel Market. The company offers a comprehensive suite of solutions, including reservation systems, revenue management tools, and loyalty programs. Amadeus has a global network of partners and customers, and it is continuously investing in research and development to enhance its offerings.

Booking Holdings Inc., another major player in the B2B Travel Market, operates a portfolio of travel brands, including Booking.com, Priceline, and Agoda. The company has a strong focus on online bookings and provides a wide range of travel products and services to businesses and consumers. Booking Holdings is expanding its presence in emerging markets and investing in new technologies to drive growth.

Key Companies in the B2B Travel Market market include

Industry Developments

The market growth is primarily driven by the increasing adoption of digital technologies, the rising demand for personalized travel experiences, and the growing popularity of business travel. Recent developments in the market include the emergence of online booking platforms, the integration of artificial intelligence (AI) and machine learning (ML) to enhance travel management, and the growing focus on sustainability and wellness in business travel. Key players in the market are focusing on strategic partnerships, acquisitions, and product innovations to gain a competitive edge.

Future Outlook

B2B Travel Market Future Outlook

The B2B Travel Market is projected to grow at a 17.52% CAGR from 2024 to 2035, driven by technological advancements, increased corporate travel, and evolving customer preferences.

New opportunities lie in:

  • Integration of AI-driven travel management platforms
  • Development of sustainable travel solutions for businesses
  • Expansion of virtual reality tools for immersive travel experiences

By 2035, the B2B Travel Market is expected to be robust, reflecting substantial growth and innovation.

Market Segmentation

B2B Travel Market Technology Outlook

  • Artificial Intelligence and Machine Learning
  • Virtual and Augmented Reality
  • Blockchain

B2B Travel Market Application Outlook

  • Expense Management
  • Travel Planning and Management
  • Risk Management

B2B Travel Market Travel Type Outlook

  • Corporate Travel
  • Meetings, Incentives, Conferences, and Exhibitions (MICE)
  • Group Travel

B2B Travel Market Customer Size Outlook

  • Small and Medium-Sized Enterprises (SMEs)
  • Large Enterprises

B2B Travel Market Service Provider Type Outlook

  • Online Booking Platforms
  • Travel Agencies
  • Tour Operators

Report Scope

MARKET SIZE 202430537.06(USD Million)
MARKET SIZE 202535887.23(USD Million)
MARKET SIZE 2035180329.47(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)17.52% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Million
Key Companies ProfiledMarket analysis in progress
Segments CoveredMarket segmentation analysis in progress
Key Market OpportunitiesIntegration of artificial intelligence in travel management systems enhances efficiency and personalization in the B2B Travel Market.
Key Market DynamicsRising demand for personalized travel solutions drives innovation and competition among B2B travel service providers.
Countries CoveredNorth America, Europe, APAC, South America, MEA

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What is the current valuation of the B2B Travel Market as of 2024?

The B2B Travel Market was valued at 30537.06 USD Million in 2024.

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