Automotive Windshield Washer Market Research Report Information By Fluid Type (Anti-Freeze, Water-Repellent, Bug-Repellent and others), By Vehicle Type (Passenger Cars, LCV and HCV), By Application (OEM and Aftermarket) - Forecast till 2030

 Automotive Windshield Washer Market Overview

Automotive Windshield Washer Market is projected to expand at 5.8% CAGR over the forecast period (2022-2030), according to Market Research Future (MRFR) in its latest report. It can reach a size of USD 61,786.7 Million by 2030. Automotive windshield washer systems or windscreen pipers are devices used to wash the windshield by spraying fluid and removing dust, snow, rain, and ice from the front window. Focus on visibility in tough climates and investments in mechanisms for improving washing are likely to drive the market demand over the forecast period.

COVID-19 Analysis

The COVID-19 pandemic has had a severe impact on the automotive sector with effects reverberating in production and supply chains. This is illustrated by manufacturing interruptions in Europe, closure of assembly plants, and increasing mergers and acquisitions. Automotive component makers are likely to witness a crunch in demand and sales owing to the pandemic. However, easing of lockdown restrictions by governments as well as economic stimulus packages can revitalize the industry owing to huge demand for vehicles. Windshield manufacturers are playing their role against the pandemic. This is exemplified by lubricants producer MOL Lub Ltd shifting its production line of windshield washer fluids to produce hand and surface sanitizers.

Market Dynamics

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  Drivers

  
  

Increase in Automobile Sales

The large sales of automobiles are expected to have a direct impact on the global automotive windshield washer market. Demand for windshields for protection and resistance against the elements of nature can bode well for the market. Windshield washer systems are likely to be installed in latest iterations of cars for clearing vision in traffic or during long periods of travel. Laminated glass is likely to be the preferred material by manufacturers owing to the structural support provided to cars and strong resistance to external elements. Technological advances in glass as well as control on flow of light can influence the global market. In addition, the use of larger windshield screens in electric and hybrid vehicles can provide a boost to the market growth.

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  Opportunities

  
  

Growing Use of Online Platforms

The penetration of online ecommerce platforms has succeeded in gaining the attention of component manufacturers. Windshield washer manufacturers are partnering with ecommerce firms to launch their products in the online space. Customers and their online shopping patterns are likely to play a large role in the marketing strategy of component manufacturers. The use of reviews and customer feedback will be leveraged for formulating astute strategies for targeting customers. Moreover, windshield washer systems manufacturers are formulating fluids in adherence to WHO guidelines to garner more attention in light of the COVID-19 pandemic.

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  Restraints

  
  

High Product Prices

The high product prices of windshield washer formulas can deter the market from expansion. In addition, the premiumization of windshield cleaning fluid by companies for targeting all demographics can hamper the market growth. Concerns over intake of the liquid and short lifespan of the windshield washer system can hinder the efforts of market players.

Key Companies Covered in the Report    

• 3M (U.S.),


• Guangzhou Botny Chemical Co., Ltd. (China),


• ITW Global Brands (U.S.),


• Sonax GmbH (Germany),


• Total (France),


• Qwix Mix (U.S.),


• Recochem Inc. (Canada),


• ACDelco (U.S.),


• Soft99 Corporation (Japan),


• Prestone Products Corporation (U.S.),


• Japan Chemical Industries (Japan)

Segment Analysis

By Fluid Type

Anti-freeze to Gain the Lead

The anti-freeze fluid segment is expected to gain the lead in the global automotive windshield washer market. This is attributed to their efficiency against ice by major vehicle manufacturers. Anti-freeze fluids contain ethylene glycol and improve visibility of users. The fluids can melt the ice under windshields and keep it clean during icy weather.

By Vehicle Type

Passenger Cars to Accumulate Market Share

Passenger cars are likely to accumulate major market shares over the forecast period owing to automobiles being procured by passengers for travel purposes. The mistrust on public transport and improved disposable income levels of passengers can bode well for the global market. Purchase of SUVs in developing countries and launch of new cars can present new growth opportunities for the segment. Interest in vehicle maintenance can increase the installation rate of windshield washer systems in passenger vehicles. Improved living standards and rise in passenger car sales can influence the market growth trajectory in the coming years.

By Application

Aftermarket Segment to Garner Revenue

The aftermarket segment is anticipated to garner huge market revenue owing to windshields getting rusted or damaged after a specific period. The low replacement costs of components or products can drive the segment growth over the forecast period. Moreover, the short shelf life of washer systems and a great replacement rate can drive the revenue share of the segment.

Regional Analysis

APAC to Register Fastest Growth Rate

APAC is estimated to register the fastest growth rate over the forecast period. This is attributed to its use by passengers in China and other tropical countries that are witness to mercurial climates. The rising pollution levels and focus on safety norms can bode well for the regional market demand. Need for clear vision and elimination of dust and other environmental factors can drive the need for windshield washer systems.

Europe to Garner Heavy Demand

Europe is anticipated to garner heavy demand for windshield washer systems owing to customers’ preference of refraining from visiting car washes. Car owners are expected to stock up on products to keep windshields clean during long rides. Constant travel for leisure or work is likely to influence the market demand in the region. Availability of low interest rates on loans for purchase of vehicles can drive the sales of passenger vehicles sales. Moreover, the move to electric mobility has led to EV manufacturers integrating novel washing technologies compatible with the car.

Competitive Landscape

Global Automotive Windshield Washer Market is projected to heat up in light of rapid developments in car design and integration of features focusing on driver and passenger driving experience.  Technological advances in washing systems and constant innovations are likely to intensify the competition. Differentiation strategies among automakers and focus on driving up sales of vehicles can propel the market. Players are also focused on gaining huge market share by installing mass production facilities, maintaining relationships with OEMs, and strengthening distribution networks. Local and regional vendors can offer stiff competition to prominent players aiming to establish their aftermarket service.

Recent Developments

• Supplier Development Systems is planning to commercialize the Brimtech Self-Filling Windshield Washer System to car makers in order to save on fuel costs and ensure future electronics work seamlessly.


• The VisioBlade window-cleaning system integrated into the Lincoln has been designed to prevent the formation of ice underneath rubber windshield wiper blades.  

Report Scope

Global Automotive Windshield Washer Market report compiled by MRFR illustrates the trajectory of segments and sub-segments as well as supporting factor driving their growth. The report contains a comprehensive summary and explores all opportunities, trends, and threats to be faced by industry leaders in the coming years.

It is segmented in the following manner:

By Fluid Type

• Bug-Repellent


• Water-Repellent


• Anti-Freeze


• Others

By Vehicle Type

• LCV


• HCV


• Passenger Vehicle

By Application

• Aftermarket


• OEM