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Automotive Windshield Washer Market Research Report Information By Fluid Type (Anti-Freeze, Water-Repellent, Bug-Repellent and others), By Vehicle Type (Passenger Cars, LCV and HCV), By Application (OEM and Aftermarket) - Forecast till 2030


ID: MRFR/AM/8694-CR | 127 Pages | Author: Swapnil Palwe| August 2020

Global Automotive Windshield Washer Market Overview 


The Global Automotive Windshield Washer Market is estimated to grow at a CAGR of 5.8% during the forecast period 2022-2030, according to Market Research Future (MRFR), it can reach a market size of USD 61,786.7 Million by 2030. Automotive windshield washer systems or windscreen pipers are devices used to wash the windshield by spraying fluid and removing dust, snow, rain, and ice from the front window. Focus on visibility in tough climates and investments in mechanisms for improving washing are likely to drive the market demand over the forecast period.


The primary function of windshield washer systems in motor vehicles is to enhance visibility, particularly during long distances of travel or while in traffic. Given that it provides structural support and resistance to the elements, windshield and headlamp washer manufacturers likely favour laminated glass. Recent market developments, such as the increasing demand for automotive windshield washer fluids, are contributing to the broader acceptance of brand imaging. Some brands of windshield cleaning solutions include detergents, surfactants, and other substances to reduce streaks and marks.


Automotive Windshield Washer Market


Global Automotive Windshield Washer Market Trends


Innovations in Anti-Freezing technologies with Smart Packaging and dispensing solutions are trends shaping the market.


Anti-freezing technology advancements are a significant trend in the automotive windshield washer market, especially in regions with frigid climates. Conventional washer fluids are susceptible to freezing at low temperatures, which can compromise their performance and cause potential harm to the washer fluid reservoir and tubing. In response to this obstacle, manufacturers are implementing cutting-edge anti-freezing solutions through innovative means in advanced windshield cleaning solutions. 


Certain formulations include specialized compounds that effectively inhibit freezing, even when exposed to extremely low temperatures. These advancements optimize the functionality of windshield washer fluids, thereby guaranteeing their sustained efficacy across a wide range of weather conditions. Anti-freezing technologies are implemented to address the demands of consumers residing in colder regions, thereby enhancing the operational efficiency and safety of windscreen cleansing systems in vehicles by the introduction of a smart windshield washer system.


Along with this, the automotive windshield washer fluid market evolves with intelligent packaging and dispensing systems becoming increasingly prevalent. To improve product efficacy, user convenience, and sustainability, manufacturers are investigating novel packaging alternatives. In addition to ergonomic designs and user-friendly closures, intelligent dispensing systems may incorporate metered dispensing capabilities. 


Furthermore, the development of packaging materials has a positive impact on the mitigation of product waste, leakage, and discharge. Ergonomic spouts, resealable closures, and tamper-evident characteristics are examples of packaging innovations. The adoption of windshield washer fluids featuring improved packaging functionalities is facilitated by these trends, which are motivated by consumer demand for effortless and effective product usage.


Global Automotive Windshield Washer Market Segment Insights 


The global automotive windshield washer market is segmented based on fluid type, vehicle type and application type. 


Based on fluid type, the said market segment is further divided into anti-freeze and water-repellent washer fluids, out of which the anti-freeze sub-segment owns the major market share. The anti-freeze fluid segment is expected to gain the lead in the global automotive windshield washer market during the forecast period, which is attributed to their efficiency against ice by major vehicle manufacturers. Anti-freeze fluids contain ethylene glycol and improve the visibility of users. The fluids can melt the ice under windshields and keep it clean during icy weather.


Based on Vehicle type, the automatic windshield washer market is further sub-segmented into Passenger Cars, LMV & HCV, where the passenger car sub-segment dominates the global market. Passenger cars are likely to accumulate major market shares over the forecast period owing to automobiles being procured by passengers for travel purposes. The mistrust of public transport and improved disposable income levels of passengers can bode well for the global market. The purchase of SUVs in developing countries and the launch of new cars can present new growth opportunities for the segment. Interest in vehicle maintenance can increase the installation rate of smart windshield washer systems in passenger vehicles. Improved living standards and a rise in passenger car sales can influence the market growth trajectory in the coming years.


Based on application segmentation, the aftermarket segment is anticipated to garner huge market revenue owing to windshields getting rusted or damaged after a specific period. The low replacement costs of components or products can drive the segment growth over the forecast period. Moreover, the short shelf life of washer systems and a great replacement rate can drive the revenue share of the segment.


Global Automotive Windshield Washer Market Region Insights 


The global automotive windshield washer market is primarily studied across four primary regions namely, North America, Europe, Asia-Pacific, and the Rest of the World. Among these regions, Asia-Pacific is said to have acquired the major market share during the forecast period, which is attributed to its use by passengers in China and other tropical countries that are witness to mercurial climates. The rising pollution levels and focus on safety norms can bode well for the regional market demand. The need for clear vision and the elimination of dust and other environmental factors can drive the need for windshield washer systems.


Europe is anticipated to garner heavy demand for windshield washer systems owing to customers’ preference of refraining from visiting car washes. Car owners are expected to stock up on products to keep windshields clean during long rides. Constant travel for leisure or work is likely to influence the market demand in the European region. The availability of low-interest rates on loans for the purchase of vehicles can drive the sales of passenger vehicles sales. Moreover, the move to electric mobility has led to EV manufacturers integrating novel washing technologies compatible with the vehicle.


North American region is also stated to have a rapid growth in the automotive windshield washer market, which is attributed to increasing vehicle production & sales. Rising vehicle park (fleet on road) driven by the strong presence of key manufacturers. Apart from this, significant demand for luxury vehicles is anticipated to continue pushing sales of the automotive windshield washer system in the USA in the forthcoming years. The USA is a leading market for automobiles, and demand is likely to remain high during the forecast period.


Global Automotive Windshield Washer Market Key Players & Competitive Insights


The Global Automotive Windshield Washer Market is projected to heat up in light of rapid developments in vehicle design and integration of features focusing on driver and passenger driving experience. Technological advances including innovative wiper technologies in washing systems and constant innovations are likely to intensify the competition. Differentiation strategies among automakers and focus on driving up sales of vehicles can propel the market. Key players in the market are also focused on gaining huge market share by installing mass production facilities, maintaining relationships with OEMs, and strengthening distribution networks. Local and regional vendors can offer stiff competition to prominent players aiming to establish their aftermarket service.


Automotive Windshield Washer Market Key Companies



  • 3M (U.S.)

  • Guangzhou Botny Chemical Co., Ltd. (China)

  • ITW Global Brands (U.S.)

  • Sonax GmbH (Germany)

  • Total (France)

  • Qwix Mix (U.S.)

  • Recochem Inc. (Canada)

  • ACDelco (U.S.)

  • Soft99 Corporation (Japan)

  • Prestone Products Corporation (U.S.)

  • Japan Chemical Industries (Japan)

  • DENSO CORPORATION. (Japan)

  • Continental AG (Germany)

  • HELLA GmbH & Co. KGaA (Germany)

  • Mitsuba Corp. (Japan)


Recent Developments


In March 2022, StradVision and ZF signed a partnership deal to expand their portfolios related to automated driving perception software. StradVision's SVNet software has the potential to facilitate object detection and identification in vehicles, even when confronted with inclement weather or low-light conditions; environmental sensor integration for shuttles; and centralized electrical architecture optimization for commercial and light vehicles.


July 2023: The limited number of tangible controls in the Tesla vehicle contributes to the occasional feeling of an inadequate user interface. With the April 2023 update, the organization significantly enhanced this feature by granting users the ability to personalize the left scroll wheel on the steering wheel with a multitude of functions, including acceleration mode, fan speed, and climate temperature. By means of the Not a Tesla application, the windshield wiper menu can be accessed and the wiper speed adjusted by means of a prolonged scroll wheel press. To accomplish this, navigate to the vehicle's settings, select Display, then Scroll Wheel Function, and then enable the Wiper Speed option. Then, the wipers can be adjusted by applying a prolonged pressure to the left scroll wheel.

Valeo Service, a Valeo entity dedicated to after-sales activities, is committed to gradually reducing the environmental impact of automotive after-sales activities and supporting its professional partners in their efforts to contribute to a more sustainable aftermarket, as part of Valeo's CAP 50 plan to reduce the carbon footprint of its entire value chain. Canopy, the inaugural wiper engineered by Valeo to diminish carbon dioxide (CO2) emissions by 61% in comparison to a wiper blade manufactured by Valeo that is representative of the vast majority of wiper blades sold in Europe, is now available. An assessment conducted by Bureau Veritas, an autonomous entity. The rubber blade of the Valeo Canopy is composed of over 80% natural, renewable, or recycled components, including carbon black derived from recycled tires, cane sugar, and vegetable oils.


Windshield Washer Market Segmentation:


Global Windshield Washer Market, By Fluid Type



  • Anti-Freeze

  • Water-Repellent

  • Bug-Repellent

  • Others


Global Windshield Washer Market, By Vehicle Type



  • Passenger Cars

  • Lcv

  • Hcv


Global Windshield Washer Market, By Application



  • Oem

  • Aftermarket


Car Manufacturing Regional Outlook


North America



  • US

  • Canada


Europe



  • Germany

  • France

  • UK

  • Italy

  • Spain

  • Rest of Europe


Asia-Pacific



  • China

  • Japan

  • India

  • Australia

  • South Korea

  • Australia

  • Rest of Asia-Pacific


Rest of the World



  • Middle East



  • Africa



  • Latin America


Report Attribute/Metric Details
Market Size 2030 USD 61786.1 Million
Compound Annual Growth Rate (CAGR) 5.8% (2022-2030)
Base Year 2021
Forecast Period 2022-2030
Historical Data 2019 & 2020
Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments Covered By Fluid Type, Vehicle Type, Application
Geographies Covered North America, Europe, Asia Pacific, and Rest of the World
Countries Covered The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled 3M (U.S.), Guangzhou Botny Chemical Co., Ltd. (China), ITW Global Brands (U.S.), Sonax GmbH (Germany), Total (France), Qwix Mix (U.S.), Recochem Inc. (Canada), ACDelco (U.S.), Soft99 Corporation (Japan), Prestone Products Corporation (U.S.), and Japan Chemical Industries (Japan)
Key Market Opportunities Growing Use of Online Platforms
Key Market Drivers Increase in Automobile Sales


Frequently Asked Questions (FAQ) :

The global automotive windshield washer market can expand at 5.8% CAGR from 2022 to 2030.

Sonax GmbH, Japan Chemical Industries, Recochem Inc., Guangzhou Botny Chemical Co., Ltd., Prestone Products Corporation, 3M, ACDelco, ITW Global Brands, Qwix Mix, Total, and Soft99 Corporation are prominent players of the global automotive windshield washer market.

Passenger cars can dominate the global automotive windshield washer market.

APAC can lead in the global automotive windshield washer market.

Anti-freeze fluids can capture a large share of the global automotive windshield washer market.

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