Automotive Seat Heater Market Research Report-Forecast 2027

Automotive Seat Heater Market Information Report By Type (Carbon Fiber Heater And Composite Fiber Heater), By Sales Channel (Oem, Aftermarket), By Vehicle Type (Passenger Cars, Commercial Vehicles, And Others) And By Region - Forecast To 2027

ID: MRFR/AM/4094-HCR | February, 2021 | Region : Global

Automotive Seat Heater Market Synopsis:


Automotive Seat Heater Market is expected to grow with the CAGR of ~6%.
The automotive seat heater is composed of various components such as integrated temperature control module, heater chip, switches, and wiring harness. The seat heaters are a type of cushion, which is capable of producing heat when energizing and are installed in commercial vehicles as well as passenger cars.


The automotive seat heaters are either composed up of carbon fiber technology or composite fiber technology. These can be easily fitted at the bottom of the seat and can be easily integrated with the leather-covered seats.   


The automotive users and the buyers of high-end vehicles are giving increased preference to the comfort level achieved by the use of enhanced automotive components. The use of automotive seat heaters increases the comfort level of the riders while commuting long distances. The increasing demand for comfort and energy capabilities in vehicles, with the increase in demand for high-end passenger cars with enhanced features, directly contribute towards the growth of the market.


However, the growth of this market is expected to be restrained by the decreasing confidence of the consumer towards the adoption of the seat heaters owing to the increase in a number of fire accidents in the seat, majorly caused by the seat heater coils. The global automotive seat heater market has seen remarkable growth in the global market, and it has been observed that its demand in future is expected to grow with the CAGR of ~6%.

The prominent players in the Automotive seat heater market include II-VI Marlow, Inc. (U.S.), Gentherm (U.S.), Panasonic Corporation (Japan), Changchun SET Electronics Co., Ltd. (China), Kongsberg Automotive (Norway), Guangzhou Tachibana Electronic Co., Ltd. (China),  I.G. Bauerhin GmbH (Germany), Seat Comfort Systems (U.S.), Champion Seat Systems (U.S.) and Langfang Golden Time Technology Development Co., Ltd. (China) among others. 
Automotive Seat Heater


Geographically, the global automotive seat heater market has been divided into four major regions such as North America, Europe, Asia Pacific and Rest of the World. The North American region is dominating the global automotive seat heater market owing to the increased penetration of the high-end luxury cars in the U.S. and Mexico.  The low-temperature conditions in major parts of the region are leading to an increased demand for automotive seat heater systems.


 The Asia Pacific region is expected to grow at the highest CAGR over the forecast period. The presence of developing regions in the region such as India and China among others where the people are becoming more inclined towards the use of high-end automotive components such as seat heaters is driving the growth of the market. Furthermore, the existence of large automotive manufacturers in the region such as Changchun SET Electronics Co., Ltd., Langfang Golden Time Technology Development Co., Ltd. and Guangzhou Tachibana Electronic Co., Ltd. is boosting the growth of the market over the forecast period.


The report for global automotive seat heater market of Market Research Future comprises of extensive primary research along with the detailed analysis of qualitative as well as quantitative aspects by various industry experts, key opinion leaders to gain the deeper insight of the market and industry performance. The report gives the clear picture of current market scenario which includes historical and projected market size in terms of value and volume, technological advancement, macroeconomic and governing factors in the market. The report provides details information and strategies of the top key players in the industry. The report also gives a broad study of the different market segments and regions.

Table of content

1 Executive Summary

2 Scope of the Report

2.1 Market Definition

2.2 Scope of the Study

2.2.1 Definition

2.2.2 Research Objective

2.2.3 Assumptions

2.2.4 Limitations

2.3 Research Process

2.3.1 Primary Research

2.3.2 Secondary Research

2.4 Market size Estimation

2.5 Forecast Model


3 Market Landscape

3.1 Porter’s Five Forces Analysis

3.1.1 Threat of New Entrants

3.1.2 Bargaining power of buyers

3.1.3 Bargaining power of suppliers

3.1.4 Threat of substitutes

3.1.5 Segment rivalry

3.2 Value Chain/Supply Chain Analysis


4 Market Dynamics

4.1 Introduction

4.2 Market Drivers

4.3 Market Restraints

4.4 Market Opportunities

4.5 Market Trends


5 Global Automotive seat heater market , By Type

5.1 Introduction

5.2 Carbon Fiber Heater

5.2.1 Market Estimates & Forecast, 2020-2027

5.2.2 Market Estimates & Forecast by Region, 2020-2027

5.3 Composite Fiber Heater

5.3.1 Market Estimates & Forecast, 2020-2027

5.3.2 Market Estimates & Forecast by Region, 2020-2027


6 Global Automotive seat heater market , By Sales channel

6.1 Introduction

6.2 OEM

6.2.1 Market Estimates & Forecast, 2020-2027

6.2.2 Market Estimates & Forecast by Region, 2020-2027

6.3 Aftermarket

6.3.1 Market Estimates & Forecast, 2020-2027

6.3.2 Market Estimates & Forecast by Region, 2020-2027


7 Global Automotive seat heater market , By Vehicle Type

7.1 Introduction

7.2 Passenger cars

7.2.1 Market Estimates & Forecast, 2020-2027

7.2.2 Market Estimates & Forecast by Region, 2020-2027

7.3 Commercial vehicles

7.3.1 Market Estimates & Forecast, 2020-2027

7.3.2 Market Estimates & Forecast by Region, 2020-2027

7.4 Others

7.4.1 Market Estimates & Forecast, 2020-2027

7.4.2 Market Estimates & Forecast by Region, 2020-2027

8 Global Automotive seat heater market , By Region

8.1 Introduction

8.2 North America

8.2.1 Market Estimates & Forecast, 2020-2027

8.2.2 Market Estimates & Forecast by Type, 2020-2027

8.2.3 Market Estimates & Forecast by Sales channel, 2020-2027

8.2.4 Market Estimates & Forecast by Vehicle Type, 2020-2027

8.2.5 The U.S

8.2.5.1 Market Estimates & Forecast, 2020-2027

8.2.5.2 Market Estimates & Forecast by Type, 2020-2027

8.2.5.3 Market Estimates & Forecast by Sales channel, 2020-2027

8.2.5.4 Market Estimates & Forecast by Vehicle Type, 2020-2027

8.2.6 Canada

8.2.6.1 Market Estimates & Forecast, 2020-2027

8.2.6.2 Market Estimates & Forecast by Type, 2020-2027

8.2.6.3 Market Estimates & Forecast by Sales channel, 2020-2027

8.2.6.4 Market Estimates & Forecast by Vehicle Type, 2020-2027

8.3 Europe

8.3.1 Market Estimates & Forecast, 2020-2027

8.3.2 Market Estimates & Forecast by Type, 2020-2027

8.3.3 Market Estimates & Forecast by Sales channel, 2020-2027

8.3.4 Market Estimates & Forecast by Vehicle Type, 2020-2027

8.3.5 U.K

8.3.5.1 Market Estimates & Forecast, 2020-2027

8.3.5.2 Market Estimates & Forecast by Type, 2020-2027

8.3.5.3 Market Estimates & Forecast by Sales channel, 2020-2027

8.3.5.4 Market Estimates & Forecast by Vehicle Type, 2020-2027

8.3.6 Germany

8.3.6.1 Market Estimates & Forecast, 2020-2027

8.3.6.2 Market Estimates & Forecast by Type, 2020-2027

8.3.6.3 Market Estimates & Forecast by Sales channel, 2020-2027

8.3.6.4 Market Estimates & Forecast by Vehicle Type, 2020-2027

8.3.7 France

8.3.7.1 Market Estimates & Forecast, 2020-2027

8.3.7.2 Market Estimates & Forecast by Type, 2020-2027

8.3.7.3 Market Estimates & Forecast by Sales channel, 2020-2027

8.3.7.4 Market Estimates & Forecast by Vehicle Type, 2020-2027

8.3.8 Italy

8.3.8.1 Market Estimates & Forecast, 2020-2027

8.3.8.2 Market Estimates & Forecast by Type, 2020-2027

8.3.8.3 Market Estimates & Forecast by Sales channel, 2020-2027

8.3.8.4 Market Estimates & Forecast by Vehicle Type, 2020-2027

8.3.9 Rest of Europe

8.3.9.1 Market Estimates & Forecast, 2020-2027

8.3.9.2 Market Estimates & Forecast by Type, 2020-2027

8.3.9.3 Market Estimates & Forecast by Sales channel, 2020-2027

8.3.9.4 Market Estimates & Forecast by Vehicle Type, 2020-2027

8.4 Asia Pacific

8.4.1 Market Estimates & Forecast, 2020-2027

8.4.2 Market Estimates & Forecast by Type, 2020-2027

8.4.3 Market Estimates & Forecast by Sales channel, 2020-2027

8.4.4 Market Estimates & Forecast by Vehicle Type, 2020-2027

8.4.5 China

8.4.5.1 Market Estimates & Forecast, 2020-2027

8.4.5.2 Market Estimates & Forecast by Type, 2020-2027

8.4.5.3 Market Estimates & Forecast by Sales channel, 2020-2027

8.4.5.4 Market Estimates & Forecast by Vehicle Type, 2020-2027

8.4.6 Japan

8.4.6.1 Market Estimates & Forecast, 2020-2027

8.4.6.2 Market Estimates & Forecast by Type, 2020-2027

8.4.6.3 Market Estimates & Forecast by Sales channel, 2020-2027

8.4.6.4 Market Estimates & Forecast by Vehicle Type, 2020-2027

8.4.7 India

8.4.7.1 Market Estimates & Forecast, 2020-2027

8.4.7.2 Market Estimates & Forecast by Type, 2020-2027

8.4.7.3 Market Estimates & Forecast by Sales channel, 2020-2027

8.4.7.4 Market Estimates & Forecast by Vehicle Type, 2020-2027

8.4.8 Rest of Asia Pacific

8.4.8.1 Market Estimates & Forecast, 2020-2027

8.4.8.2 Market Estimates & Forecast by Type, 2020-2027

8.4.8.3 Market Estimates & Forecast by Sales channel, 2020-2027

8.4.8.4 Market Estimates & Forecast by Vehicle Type, 2020-2027

8.5 Rest of the World

8.5.1 Market Estimates & Forecast, 2020-2027

8.5.2 Market Estimates & Forecast by Type, 2020-2027

8.5.3 Market Estimates & Forecast by Sales channel, 2020-2027

8.5.4 Market Estimates & Forecast by Vehicle Type, 2020-2027

9 Competitive Landscape

10 Company Profile

10.1 II-VI Marlow, Inc. (U.S.)

10.1.1 Company Overview

10.1.2 Sales channels/Services Offering

10.1.3 Financial Overview

10.1.4 Key Developments

10.1.5 Strategy

10.1.6 SWOT Analysis

10.2 Gentherm (U.S.)

10.2.1 Company Overview

10.2.2 Sales channels/Services Offering

10.2.3 Financial Overview

10.2.4 Key Developments

10.2.5 Strategy

10.2.6 SWOT Analysis

10.3 Panasonic Corporation (Japan)

10.3.1 Company Overview

10.3.2 Sales channels/Services Offering

10.3.3 Financial Overview

10.3.4 Key Developments

10.3.5 Strategy

10.3.6 SWOT Analysis

10.4 Changchun SET Electronics Co., Ltd. (China)

10.4.1 Company Overview

10.4.2 Sales channels/Services Offering

10.4.3 Financial Overview

10.4.4 Key Developments

10.4.5 Strategy

10.4.6 SWOT Analysis

10.5 Kongsberg Automotive (Norway)

10.5.1 Company Overview

10.5.2 Sales channels/Services Offering

10.5.3 Financial Overview

10.5.4 Key Developments

10.5.5 Strategy

10.5.6 SWOT Analysis

10.6 Guangzhou Tachibana Electronic Co., Ltd. (China)

10.6.1 Company Overview

10.6.2 Sales channels/Services Offering

10.6.3 Financial Overview

10.6.4 Key Developments

10.6.5 Strategy

10.6.6 SWOT Analysis

10.7 I.G. Bauerhin GmbH (Germany)

10.7.1 Company Overview

10.7.2 Sales channels/Services Offering

10.7.3 Financial Overview

10.7.4 Key Developments

10.7.5 Strategy

10.7.6 SWOT Analysis

10.8 Seat Comfort Systems (U.S.)

10.8.1 Company Overview

10.8.2 Sales channels/Services Offering

10.8.3 Financial Overview

10.8.4 Key Developments

10.8.5 Strategy

10.8.6 SWOT Analysis

10.9 Schmitz Cargobull AG (Germany)

10.9.1 Company Overview

10.9.2 Sales channels/Services Offering

10.9.3 Financial Overview

10.9.4 Key Developments

10.9.5 Strategy

10.9.6 SWOT Analysis

10.10 Champion Seat Systems (U.S.)

10.10.1 Company Overview

10.10.2 Sales channels/Services Offering

10.10.3 Financial Overview

10.10.4 Key Developments

10.10.5 Strategy

10.10.6 SWOT Analysis

10.11 Langfang Golden Time Technology Development Co., Ltd. (China)

10.11.1 Company Overview

10.11.2 Sales channels/Services Offering

10.11.3 Financial Overview

10.11.4 Key Developments

10.11.5 Strategy

10.11.6 SWOT Analysis


List of Tables

Table 1 Global Automotive seat heater market: By Region, 2020-2027

Table 2 North America Automotive seat heater market: By Country, 2020-2027

Table 3 Europe Automotive seat heater market: By Country, 2020-2027

Table 4 Asia-Pacific Automotive seat heater market: By Country, 2020-2027

Table 5 RoW Automotive seat heater market: By Country, 2020-2027

Table 6 Global Automotive seat heater market, by Type, By Regions, 2020-2027

Table 7 North America Automotive seat heater market, by Type, By Country, 2020-2027

Table 8 Europe Automotive seat heater market, by Resin type, By Country, 2020-2027

Table 9 Asia-Pacific Automotive seat heater market by Type, By Country, 2020-2027

Table 10 RoW Automotive seat heater market by Type, By Country, 2020-2027

Table 11 Global Automotive seat heater market by Sales channel: By Regions, 2020-2027

Table 12 North America Automotive seat heater market by Sales channel: By Country, 2020-2027

Table 13 Europe Automotive seat heater market by Sales channel: By Country, 2020-2027

Table 14 Asia Pacific Automotive seat heater market by Sales channel: By Country, 2020-2027

Table 15 RoW Automotive seat heater market by Sales channel: By Country, 2020-2027

Table 16 Global Automotive seat heater market, by Vehicle Type, By Regions, 2020-2027

Table 17 North America Automotive seat heater market, by Vehicle Type, By Country, 2020-2027

Table 18 Europe Automotive seat heater market, by Vehicle Type, By Country, 2020-2027

Table 19 Asia Pacific Automotive seat heater market, by Vehicle Type, By Country, 2020-2027

Table 20 RoW Automotive seat heater market, by Vehicle Type, By Country, 2020-2027

Table 21 Global Automotive seat heater market: By Region, 2020-2027

Table 22 Global Automotive seat heater market: By Region, 2020-2027

Table 23 Global Automotive seat heater market: By Region, 2020-2027

Table 24 North America Automotive seat heater market, By Country

Table 25 North America Automotive seat heater market, by Type

Table 26 North America Automotive seat heater market, by Sales channel

Table 27 North America Automotive seat heater market, By Vehicle Type

Table 29 Europe: Automotive seat heater market, By Country

Table 30 Europe: Automotive seat heater market, by Type

Table 31 Europe: Automotive seat heater market, by Sales channel

Table 32 Europe: Automotive seat heater market, By Vehicle Type

Table 34 Asia-Pacific: Automotive seat heater market, By Country

Table 35 Asia-Pacific: Automotive seat heater market, by Type

Table 36 Asia-Pacific: Automotive seat heater market, by Sales channel

Table 37 Asia-Pacific: Automotive seat heater market, By Vehicle Type

Table 39 RoW: Automotive seat heater market, By Region

Table 40 RoW Automotive seat heater market, by Type

Table 41 RoW Automotive seat heater market, by Sales channel

Table 42 RoW Automotive seat heater market, By Vehicle Type



List of Figures

FIGURE 1 RESEARCH PROCESS OF MRFR

FIGURE 2 TOP DOWN & BOTTOM UP APPROACH

FIGURE 3 MARKET DYNAMICS

FIGURE 4 IMPACT ANALYSIS: MARKET DRIVERS

FIGURE 5 IMPACT ANALYSIS: MARKET RESTRAINTS

FIGURE 6 PORTER’S FIVE FORCES ANALYSIS

FIGURE 7 VALUE CHAIN ANALYSIS

FIGURE 8 GLOBAL AUTOMOTIVE SEAT HEATER MARKET SHARE, BY TYPE, 2020 (%)

FIGURE 9 GLOBAL AUTOMOTIVE SEAT HEATER MARKET, BY TYPE, 2020-2027 (USD MILLION)

FIGURE 10 GLOBAL AUTOMOTIVE SEAT HEATER MARKET SHARE, BY VEHICLE TYPE, 2020 (%)

FIGURE 11 GLOBAL AUTOMOTIVE SEAT HEATER MARKET, BY VEHICLE TYPE, 2020-2027 (USD MILLION)

FIGURE 12 GLOBAL AUTOMOTIVE SEAT HEATER MARKET SHARE (%), BY REGION, 2020

FIGURE 13 GLOBAL AUTOMOTIVE SEAT HEATER MARKET, BY REGION, 2020-2027 (USD MILLION)

FIGURE 14 NORTH AMERICA AUTOMOTIVE SEAT HEATER MARKET SHARE (%), 2020

FIGURE 15 NORTH AMERICA AUTOMOTIVE SEAT HEATER MARKET BY COUNTRY, 2020-2027 (USD MILLION)

FIGURE 16 EUROPE AUTOMOTIVE SEAT HEATER MARKET SHARE (%), 2020

FIGURE 17 EUROPE AUTOMOTIVE SEAT HEATER MARKET BY COUNTRY, 2020-2027 (USD MILLION)

FIGURE 18 ASIA-PACIFIC AUTOMOTIVE SEAT HEATER MARKET SHARE (%), 2020

FIGURE 19 ASIA-PACIFIC AUTOMOTIVE SEAT HEATER MARKET BY COUNTRY, 2020-2027 (USD MILLION)

FIGURE 20 REST OF THE WORLD AUTOMOTIVE SEAT HEATER MARKET SHARE (%), 2020

FIGURE 21 REST OF THE WORLD AUTOMOTIVE SEAT HEATER MARKET BY COUNTRY, 2020-2027 (USD MILLION)


Automotive Seat Heater Market