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AIBS offering differentiation is one critical strategy that firms use to steer the competitive environment and capture potential customers.
In addition, cost leadership is another common approach used in the AIBS market. Companies try to be price leaders with no compromises on quality. Firms can achieve this by improving manufacturing processes, sourcing materials economically or leveraging economies of scale for affordable AIBS solutions. In their quest to reach a large consumer base these companies target even price sensitive segments within the motor industry.
Moreover, some companies employ niche targeting within the AIBS market. Instead of going after a broader market they focus on specific segments or applications. For instance, a firm may specialize only in making electric vehicle based AIBS systems thus it attends to unique EV battery management requirements alone like no other players may do so because they would not have specializations like it does. In this way,, this company has become an expert in such niche catering to its particular requirements thereby establishing itself more strongly in this specialized market segment.
The positioning of firms in the AIBS market is also influenced by consumer focused strategies. Such firms prioritize excellent customer service, superior after-sales support and tailor-made solutions as per customers’ individual specifications. These companies create a loyal customer base and generate positive word-of-mouth through an understanding of what their clients need and how to meet them effectively, which has a significant impact on their market shares.
Companies must keep pace with cutting-edge technology developments through constant innovation. They are at the forefront of R&D, constantly introducing new features and following emerging trends in technology to maintain their leading position. By providing state-of-the-art AIBS products, they attract early adopters who retain long-term advantages over market rivals.
Automotive Intelligence Battery Sensor Market Highlights:
Automotive Intelligence Battery Sensor Market Synopsis
The Automotive Intelligence Battery Sensor market is projected to grow from USD 4044.1 million in 2021 to USD 9840.64 million by 2032, exhibiting a compound annual growth rate (CAGR) of 9.1% during the forecast period (2023–2032).
An automotive intelligence battery sensor (IBS) is reliably and accurately measures the voltage, current and temperature of the battery. IBS checks the current energy status and determines the state of the charge, state of the health and state of the function of the battery. According to the German Automobile Association 50% of the vehicle breakdown cases are due to weak battery. The IBS can warn possible breakdowns that may not be caused by the battery. Thus IBS is the main element of vehicle energy management. The IBS can be directly integrated into the vehicle's electrical system with the standardized Local Interconnect Network (LIN) protocol.
Automotive intelligence battery sensor (IBS) market has seen a remarkable growth in the global market and it has been observed that it is expected to expand with the CAGR of ~11%. Growing automotive industry is the major driving factor of the global automotive intelligence battery sensor market. The escalating fuel consumption and increasing CO2 emission has led to the concern among people across the world. Growing awareness with concern about environment and increasing implementation of stringent government policies regarding road safety will further drive the automotive intelligence battery sensor market. In addition, increasing technological innovations in electric components and increase in demand for autonomous vehicles are expected to boost the market. Increase in demand for fuel efficiency standards and rapid increase in the passenger car sales worldwide is expected to create opportunities for the manufacturers to use these sensors in their vehicles. Government regulations towards safety and emissions mandate the automakers to install IBS in their vehicles, which further increases the growth of the market. However, high price of the automotive intelligence battery sensor will hinder the growth of the global automotive intelligence battery sensor market. 
The global automotive intelligence battery sensor market is segmented by technology (motor controller unit (MCU), controller area network (CAN) and local interconnect network (LIN)), voltage (12 volt, 14 volt, 24 volt, and 48 volt), vehicle type (passenger car and commercial vehicles) and electric vehicle (battery electric vehicles, hybrid electric vehicles, and plug-in hybrid electric vehicles).
The prominent players in the automotive intelligence battery sensor market include
- Continental AG (Germany),
- Robert Bosch GmbH (Germany),
- HELLA GmbH and Co. KGaA (Germany),
- Inomatic GmbH (Germany)
- NXP Semiconductors (Netherlands),
- ams AG (Austria),
- Furukawa electric co., ltd. (Japan),
- Vishay Intertechnology Inc. (U.S.),
- DENSO CORPORATION (Japan),
- MTA S.p.A. (Italy)
Industry Developments
January 2024: United Safety & Survivability Corporation, a global leader in advanced safety solutions, is proud to announce the launch of its latest innovation, a Lithium-Ion Battery Failure Detection Sensor. This groundbreaking product sets a new standard in safety for electric vehicles across industries.
Lithium-ion batteries have become an integral part of our daily lives – from school transportation to public transit to first responder vehicles to construction equipment – electric vehicles are on the rise globally. However, with the increasing prevalence of lithium-ion batteries, safety concerns have risen. Once a lithium-ion battery goes into thermal runaway, there is no stopping it, making the need for enhanced monitoring and early detection paramount.
United Safety & Survivability Corporation's Lithium-Ion Battery Failure Detection Sensor is designed to address these concerns. In the early stages of failure, the battery cell begins to generate a variety of gases that build up and increase the pressure inside the cell until the pressure relief activates venting.
The sensor detects the gases being released, detecting potential failures long before they become critical. While the device can be installed on its own, it can also be combined with a fire suppression system, such as the Fogmaker Fire Suppression System, to provide a comprehensive detection and suppression system.
The Lithium-Ion Battery Sensor is a game-changer in the field of electric vehicle safety. With the rise of electric vehicles in all sectors, the risks of fire are greatly different than what many are used to. When a fire starts within an electric vehicle, all we can hope for is to give occupants the greatest window of time to evacuate. It is truly unique to be able to offer a product that stops a fire – let alone a thermal runaway event before it even happens.
Regional Analysis:
Geographically, the global automotive intelligence battery sensor market has been divided into four major regions such as North America, Europe, Asia-Pacific and Rest of the World. Amongst all regions, Asia-Pacific is expected to dominate the growth of the market during the forecast period followed by the Europe. Exponential growth of the automotive sector in India, China, and Japan are projected to influence the growth of the automotive intelligent battery sensor market during the forecast period. Increase demand for passenger and commercial vehicles in China and India with fuel efficient system will drive the growth of the market.
The report for Global Automotive Intelligence Battery Sensor Market of Market Research Future comprises extensive primary research along with the detailed analysis of qualitative as well as quantitative aspects by various industry experts, key opinion leaders to gain the deeper insight of the market and industry performance. The report gives the clear picture of current market scenario which includes historical and projected market size in terms of value and volume, technological advancement, macro economical and governing factors in the market. The report provides details information and strategies of the top key players in the industry. The report also gives a broad study of the different market segments and regions.
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