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    Automotive Grille Market

    ID: MRFR/AM/8916-CR
    128 Pages
    Sejal Akre
    August 2023

    Automotive Grille Market Research Report Information By Material Type (Aluminum, Stainless Steel, ABS Plastic), By Product Type (Mesh Automotive Grille, CNC Automotive Grille, and Billet Automotive Grille), By Sales Channel (OEM, and Aftermarket), By Vehicle Type (Passenger Car, Light Commercial Vehicle, Heavy Commercial Vehicle), and By Region (North America, Europe, Asia-Pacific, Middle East & Africa, and South America) –Market Forecast Till 2035

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    Automotive Grille Market Infographic
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    Automotive Grille Market Summary

    As per Market Research Future Analysis, the Automotive Grille Market was valued at USD 10,941.22 million in 2023 and is projected to reach USD 16,242.1 million by 2032, growing at a CAGR of 4.48% from 2024 to 2032. The market is driven by the growth of the global automobile industry and the increasing popularity of online marketplaces for aftermarket components. The demand for vehicle modifications, particularly for enhancing aesthetics and performance, is also contributing to market growth.

    Key Market Trends & Highlights

    Key trends influencing the Automotive Grille Market include:

    • ABS Plastic held ~60% market share in 2022, being the most popular material for automotive grilles.
    • The Billet Automotive Grille segment dominated in 2022, known for its strength and customization options.
    • OEM sales channel led the market in 2022, preferred for compatibility and quality assurance.
    • Passenger Cars accounted for the largest share in 2022, driven by increasing sales and demand for advanced features.

    Market Size & Forecast

    2023 Market Size USD 10,941.22 million
    2032 Market Size USD 16,242.1 million
    CAGR (2024-2032) 4.48%

    Major Players

    Key players in the market include T-REX Grille, Westin Automotive Products, Putco, Dorman Products, HBPO GmbH, Faltec, SRG Global, Roush Performance, Toyoda Gosei Co., Ltd., and Magna International.

    Automotive Grille Market Trends

    Growing demand for custom modifications of vehicles

    Majority car owners modify the car to enhance the vehicle performance; however, car modification also improves the overall appearance of the vehicle. Furthermore, car modification consists of changing standard car manufacturer setting for new modification which further includes the installation of automotive grilles. Customers’ desire to purchase new cars and sell old ones, as well as car owners’ desire to change their vehicles to keep them appealing, is expected to drive the Automotive Grille Market during the forecast era.

    Furthermore, with the rapid urbanization of the world, the market for cars grows as well, resulting in a rise in the demand for car modifications and significantly drive the automotive grille market. Consumers with more disposable income and purchasing power are more likely to modify their vehicles. The trend of vehicle modification is growing in popularity to give vehicle a unique appearance. These are the main factors that are expected to drive the Automotive Grille Market forward in the coming years.

    The automotive grille market is poised for transformation, driven by advancements in materials and design that enhance vehicle aerodynamics and aesthetic appeal.

    U.S. Department of Transportation

    Automotive Grille Market Drivers

    Market Growth Projections

    The Global Automotive Grille Market Industry is poised for substantial growth, with projections indicating an increase from 11.4 USD Billion in 2024 to 18.5 USD Billion by 2035. This growth trajectory suggests a robust demand for automotive grilles, driven by factors such as rising vehicle production, technological advancements, and evolving consumer preferences. The anticipated CAGR of 4.48% from 2025 to 2035 further underscores the market's potential. As manufacturers adapt to changing market dynamics and consumer expectations, the automotive grille sector is likely to evolve, presenting new opportunities for innovation and development.

    Rising Vehicle Production

    The Global Automotive Grille Market Industry is experiencing growth driven by the increasing production of vehicles worldwide. In 2024, the market is projected to reach 11.4 USD Billion, reflecting the demand for various vehicle types, including passenger cars and commercial vehicles. This surge in production is largely attributed to the growing automotive sector in emerging economies, where manufacturers are ramping up output to meet consumer demand. As vehicle production rises, the need for high-quality grilles that enhance aesthetics and functionality becomes paramount, thereby propelling the market forward.

    Consumer Preference for Customization

    The Global Automotive Grille Market Industry is witnessing a shift in consumer preferences towards personalized vehicle features. Car buyers increasingly seek customization options that allow them to express their individuality. This trend has led manufacturers to offer a variety of grille designs, finishes, and functionalities. Custom grilles not only enhance the visual appeal of vehicles but also provide opportunities for aftermarket sales. As the demand for unique vehicle aesthetics continues to rise, the market is likely to expand, contributing to the overall growth of the automotive sector.

    Sustainability and Eco-Friendly Materials

    Sustainability is becoming a crucial factor in the Global Automotive Grille Market Industry. As environmental concerns rise, manufacturers are increasingly adopting eco-friendly materials and production processes. The use of recyclable materials in grille manufacturing not only reduces the carbon footprint but also appeals to environmentally conscious consumers. This trend aligns with the broader automotive industry's shift towards sustainability, as evidenced by the projected market growth from 11.4 USD Billion in 2024 to 18.5 USD Billion by 2035. The emphasis on sustainable practices is likely to drive innovation and investment in the grille market.

    Regulatory Compliance and Safety Standards

    Regulatory compliance and safety standards are pivotal drivers in the Global Automotive Grille Market Industry. Governments worldwide are implementing stringent regulations regarding vehicle safety and emissions, necessitating the incorporation of advanced grille designs that meet these standards. For instance, grilles must facilitate optimal airflow for engine cooling while adhering to pedestrian safety regulations. As manufacturers strive to comply with these regulations, the demand for innovative grille solutions is expected to increase. This focus on safety and compliance not only enhances vehicle performance but also supports the market's growth trajectory.

    Technological Advancements in Grille Design

    Innovations in grille design and materials are significantly influencing the Global Automotive Grille Market Industry. Manufacturers are increasingly adopting lightweight materials, such as advanced composites and aluminum, to improve fuel efficiency and reduce emissions. Furthermore, the integration of smart technologies, such as active grille shutters, enhances vehicle aerodynamics and engine cooling. These advancements not only cater to consumer preferences for modern aesthetics but also align with regulatory requirements for sustainability. As a result, the market is expected to grow steadily, with a projected CAGR of 4.48% from 2025 to 2035.

    Market Segment Insights

    Automotive Grille Market Material Type Segment Insights

    Automotive Grille Material Type Insights

    Based on Material Type, the Automotive Grille Market segmentation includes Aluminum, Stainless Steel, ABS Plastic. The ABS Plastic material type held the majority share in 2022, contributing around ~60% to the market revenue. ABS is an acronym for acrylonitrile butadiene styrene. This is a strong thermoplastic polymer commonly used on the exterior of vehicles in the form of mud flaps, fender flares, trim, and so on. For reference, “thermoplastic” implies that the material gets soft when heated and hard when cooled. In fact, thermoplastic materials can go through these heating and cooling cycles several times without changing their fundamental makeup.

    That is, unless the heat it to its melting point or freeze it to the point of fracture. However, even then, the material isn’t a waste. Unlike ABS, which is a thermoplastic, polyurethane is a thermosetting plastic. That means, it forms strong bonds when heated up—making it great for heat-resistant products. (Think: insulation.) However, that also means it can’t be repeatedly melted down and recast into new parts. That doesn’t mean polyurethane can’t be recycled, just that the process is a little more complex. ABS plastic is considered very strong structurally.

    This makes it an ideal choice for various applications that need strong and stiff plastic that is resistant to external strength impacts.

    Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review

    Automotive Grille Product Type Insights

    Based on the Product Type, the Automotive Grille Market segmentation includes Mesh Automotive Grille, CNC Automotive Grille, and Billet Automotive Grille. The Billet Automotive Grille held the majority share in 2022. Billet grilles are custom grille inserts that may be used to cover or to replace the existing or the stock grille insert of a vehicle. As their name implies, billet grills are machined from a single piece of billet.

    The most popular billet material used in the manufacturing of billet grilles is billet aluminum, although it is not unusual for one to find billet grilles made from stainless steel or ABS plastic. But from whatever billet material they are made from, they are guaranteed to be stronger than custom grille inserts that have been cast or forged. Using billet to manufacture grilles makes sense from a financial standpoint. The most cost-effective billet grille material available is the ABS Plastic. Widely used across the entire automobile accessories spectrum, ABS Plastic is a lightweight, rigid, and durable thermoplastic material.

    While it is not as strong as stainless steel or aluminum, ABS Plastic still makes an excellent medium for building billet grilles because the plastic is impervious to rust and quite durable. For added customization, it can usually be painted to match or accent your stock paint. For high quality ABS billet grilles, turn to RDX, Street Scene and Stull Industries.

    Automotive Grille Sales Channel Insights

    Based on the Sales Channel, the Automotive Grille Market segmentation is OEM, and Aftermarket. OEM segment dominated the market in 2022. Consumers replacing damaged vehicle components may choose to purchase OEM parts to ensure replacement parts are fully compatible with the vehicle and produced at the same quality standards. As the original suppliers of a vehicle's components, often have their products sold by branded car dealerships and available for order through the automaker directly. OEM products are endorsed by the automaker and are often significantly more expensive than aftermarket parts.

    OEM parts usually only offer one or two options for consumers, making the experience of replacing parts rather less complicated.

    Automotive Grille Vehicle Type Insights

    Based on the Vehicle Type, the Automotive Grille Market segmentation is Passenger Car, Light Commercial Vehicle, and Heavy Commercial Vehicle. Passenger Car segment dominated the market in 2022. Passenger cars hold the largest share in the automotive grille market on account of features and quality- rich exteriors. With the increasing sales of both economical and luxury passenger cars, the preference for advanced and comfortable car design has also increased.

    Currently, OEMs are offering convenience features, such as ventilated seats, touchscreen infotainment systems, ambient lighting, and several other features, in mid- variant models, which were earlier available only in the top-end variants. China is currently the largest consumer of vehicles, and it is expected to see the largest demand for automotive grille, as new and innovative features, like head-up displays and navigation systems enter the exteriors market. Also, as developed regions, such as Europe and North America, continue to move toward electric passenger cars, the demand for automotive grille will remain positive even in the long run.

    Get more detailed insights about Automotive Grille Market Research Report - Global Forecast till 2032

    Regional Insights

    By Region, the study provides market insights into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. The Asia Pacific automotive grille market accounted for ~52% in 2022. The automotive industry is transforming rapidly, and China is one of the main drivers to bring that transformation. The local automakers are innovating with vehicles to fulfil the future demands of roads by developing vehicles for shared mobility. The country is witnessing the exit of some automotive companies to reduce their supply chain dependence in the country, which will likely affect the country’s market soon.

    India represents the fourth-largest automobile industry globally, with more than 3.4 million cars sold in 2019. Over the past few years, there has been an increasing demand from consumers for features, like infotainment systems with navigation facilities, convenience, and connectivity. By 2019, car manufacturers, like Maruti Suzuki, Hyundai, Kia, MG, Tata, Mahindra, and Toyota, started offering touchscreen infotainment systems with pre-downloaded maps, and customers have the facility of upgrading the maps whenever there is a new update.

    Furthermore, the growing affluent populations, higher consumer spending on luxury goods, and spiked luxury car sales are some of the major factors that are expected to drive the growth of the automotive grille market in India over the forecast period.

    Figure2: Automotive Grille Market, by Region, 2024 & 2032 (USD Million)

    Automotive Grille Market, by Region, 2024 & 2032

    Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review

    Further, the major countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil. 

    Europe automotive grille market accounts for the second-largest market share. Germany is a leader in producing passenger cars among all member countries in the European Union. Currently, three major companies - Volkswagen, Daimler AG, and BMW, dominate the German automotive industry. Statistics in country’s automotive sector show that Germany produces over 6 million vehicles annually, including passenger and commercial vehicles. Automakers are constantly upgrading the exteriors, and to provide best exterior experience to customers, major automakers in the market are developing new technologies and materials to stay ahead of their competitors.

    Moreover, other countries expected to have good growth prospects for automotive grille are Finland, Belgium, Hungary, Ireland, etc. However, the reimposition of the lockdown in major economies of Europe is expected to hinder the market growth in the short-term, as the countries are facing this turbulence in the smooth operation of facilities and dealerships.

    North America automotive grille market is expected to grow at the fastest CAGR between 2022 and 2032. The United States is one of the largest automotive industries in the world. Until 2019, the new vehicle sales across the country had increased significantly. However, during 2019, factors, such as slowdown in the economy, high non-housing debt, diminished retail spending, and rising defaults, led to a decrease in vehicle sales across the country.

    Major automakers in the country are investing in the expansion of their facilities and in latest technologies to make the vehicles future-ready and provide the best driving experience to customers. The growing market for premium cars and increased preference toward employing trucks and other commercial vehicles with aftermarket exteriors products may drive the automotive grille market in the country over the forecast period.

    Key Players and Competitive Insights

    The global automotive grilles market is profitable, both for existing players as well as new entrants. The market is highly competitive with all the players competing to gain a higher market share. Intense competition, rapid advances in solar technology, and regulations are key factors that confront the market growth. A substantial level of rivalry is observed among the existing manufacturers in the market. In recent years, strategic movements by major players included approvals, which have been used as market penetration strategies and a means to reduce competition.

    The major players in the market include T-REX Grille, Westin Automotive Products, Putco, Dorman Products, HBPO GmbH, Faltec, SRG Global, Roush Performance, Toyoda Gosei Co, Ltd., Magna International, Kirin Auto Parts Co, Ltd., Zhejiang Ruitai Auto Parts Co., Ltd., and others. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry. Magna International is investing in growing the business, expanding margins, generating solid free cash flow, returning capital to shareholders and accelerating investment in the car of the future.

    Its key stakeholders can count on the company for a successful combination of strength, stability, and growth.

    Key Companies in the Automotive Grille Market market include

    Industry Developments

      • In December 2020, Dorman Products has acquired Dayton Parts. Dayton offers a complete line of undercarriage and other related products for commercial vehicles in the United States and Canada, representing one of the most extensive single-source product offerings available in the independent commercial vehicle aftermarket.
      • In December 2020, Westin Automotive Products, Inc. has acquired Hint Mounts, a company operating in the public safety vehicle and electronics market. Hint’s products include computers, tablets, keyboards, monitors, specialty mounts, consoles, rear organizers, and electronic products for cars, trucks, and specialty applications.

    Future Outlook

    Automotive Grille Market Future Outlook

    The Automotive Grille Market is projected to grow at a 4.48% CAGR from 2024 to 2035, driven by advancements in materials, design innovation, and increasing demand for electric vehicles.

    New opportunities lie in:

    • Invest in lightweight composite materials to enhance fuel efficiency and performance.
    • Develop smart grilles with integrated sensors for improved vehicle safety and aesthetics.
    • Expand into emerging markets with tailored grille designs for local consumer preferences.

    By 2035, the Automotive Grille Market is expected to be robust, reflecting dynamic growth and innovation.

    Market Segmentation

    Automotive Grille Regional Outlook

    • US
    • Canada
    • Mexico
    • Germany
    • UK
    • France
    • Italy
    • Rest of Europe
    • China
    • Japan
    • India
    • South Korea
    • Rest of Asia-Pacific
    • Brazil
    • Argentina
    • Rest of South America
    • UAE
    • Saudi Arabia
    • South Africa
    • Rest of MEA

    Automotive Grille Product Type Outlook

    • Mesh Automotive Grille
    • CNC Automotive Grille
    • Billet Automotive Grille

    Automotive Grille Vehicle Type Outlook

    • Passenger Car
    • Light Commercial Vehicle
    • Heavy Commercial Vehicle

    Automotive Grille Material Type Outlook

    • Aluminum
    • Stainless Steel
    • ABS Plastic

    Automotive Grille Sales Channel Outlook

    • OEM
    • Aftermarket

    Report Scope

    Report Attribute/Metric Details
    Market Size 2023 USD 10941.22 million
    Market Size 2024 USD 11433.57 million
    Market Size 2032 USD 16242.10 million
    Compound Annual Growth Rate (CAGR) 4.48% (2023-2032)
    Base Year 2022
    Market Forecast Period 2023-2032
    Historical Data 2019- 2021
    Market Forecast Units Value (USD Million)
    Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
    Segments Covered Material Type, Product Type, Sales Channel, Vehicle Type
    Geographies Covered Europe, North America, Asia-Pacific, Middle East & Africa, and South America.
    Countries Covered The US, Germany, Canada, U.K., Italy, France, Spain, Japan, China, Australia, India, South Korea, and Brazil
    Key Companies Profiled T-REX Grille, Westin Automotive Products, Putco, Dorman Products, HBPO GmbH, Faltec, SRG Global, Roush Performance, Toyoda Gosei Co, Ltd., Magna International, Kirin Auto Parts Co, Ltd., Zhejiang Ruitai Auto Parts Co., Ltd.
    Key Market Opportunities ·       Innovative strategies adopted by market player to grab the position in growing automotive sector
    Key Market Dynamics ·       The growth of worldwide automotive industry ·       Surging adoption of online marketplace selling aftermarket components

    Market Highlights

    Author
    Sejal Akre
    Senior Research Analyst

    She has over 5 years of rich experience, in market research and consulting providing valuable market insights to client. Hands on expertise in management consulting, and extensive knowledge in domain including ICT, Automotive & Transportation and Aerospace & Defense. She is skilled in Go-to market strategy, industry analysis, market sizing, in depth company profiling, competitive intelligence & benchmarking and value chain amongst others.

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    FAQs

    How much is the automotive grille market?

    The Automotive Grille Market size is expected to be valued at USD 10523.03 Million in 2022.

    What is the growth rate of the automotive grille market?

    The global market is projected to grow at a CAGR of 4.48% during the forecast period, 2024-2032.

    Which region held the largest market share in the automotive grille market?

    Asia Pacific had the largest share of the global market.

    Who are the key players in the automotive grille market?

    The key players in the market are T-REX Grille, Westin Automotive Products, Putco, Dorman Products, HBPO GmbH, Faltec, SRG Global, Roush Performance, Toyoda Gosei Co, Ltd., Magna International, and Others.

    Which Material Type led the automotive grille market?

    The ABS Plastic category dominated the market in 2022.

    Which vehicle type had the largest market share in the automotive grille market?

    Passenger car had the largest market share in the automotive grille market.

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