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    Automotive Collision Avoidance System Market

    ID: MRFR/AM/5309-HCR
    200 Pages
    Sejal Akre
    October 2025

    Automotive Collision Avoidance System Market Research Report By Technology (Laser Sensors, Radar Sensors, Camera-Based Systems, Ultrasonic Sensors), By Type (Adaptive Cruise Control, Automatic Emergency Braking, Lane Departure Warning, Blind Spot Detection), By End Use (Passenger Vehicles, Commercial Vehicles, Two Wheelers, Heavy-Duty Vehicles), By Sensor Type (Lidar, Radar, Camera, Infrared) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa)-Forecast to 2035

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    Automotive Collision Avoidance System Market Infographic

    Automotive Collision Avoidance System Market Summary

    As per MRFR analysis, the Automotive Collision Avoidance System Market was estimated at 94.35 USD Billion in 2024. The Automotive Collision Avoidance System industry is projected to grow from 100.93 USD Billion in 2025 to 198.02 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 6.97 during the forecast period 2025 - 2035.

    Key Market Trends & Highlights

    The Automotive Collision Avoidance System Market is poised for substantial growth driven by technological advancements and increasing safety regulations.

    • The integration of advanced technologies is transforming the Automotive Collision Avoidance System Market, particularly in North America.
    • Consumer demand for enhanced safety features is propelling the adoption of camera-based systems, which are currently the fastest-growing segment.
    • Regulatory influence on safety standards is shaping market dynamics, especially in the Asia-Pacific region, which is the fastest-growing market.
    • Rising incidence of road accidents and government regulations are key drivers fueling the demand for automatic emergency braking systems, the largest segment in the market.

    Market Size & Forecast

    2024 Market Size 94.35 (USD Billion)
    2035 Market Size 198.02 (USD Billion)
    CAGR (2025 - 2035) 6.97%

    Major Players

    Bosch (DE), Denso (JP), Continental (DE), Aptiv (IE), Mobileye (IL), Nissan (JP), Ford (US), Toyota (JP), General Motors (US)

    Automotive Collision Avoidance System Market Trends

    The Automotive Collision Avoidance System Market is currently experiencing a transformative phase, driven by advancements in technology and increasing consumer awareness regarding vehicle safety. As manufacturers integrate sophisticated sensors, cameras, and artificial intelligence into their vehicles, the demand for these systems is likely to rise. This trend is further supported by regulatory bodies emphasizing the importance of safety features in automobiles, which may lead to stricter compliance requirements. Consequently, automotive companies are investing heavily in research and development to enhance the effectiveness of collision avoidance technologies, thereby fostering a competitive landscape. Moreover, the growing trend towards electric and autonomous vehicles is expected to significantly influence the Automotive Collision Avoidance System Market. As these vehicles become more prevalent, the integration of advanced safety systems is not merely an option but a necessity. The convergence of connectivity and automation appears to create a synergistic effect, enhancing the overall driving experience while minimizing risks. This evolving market landscape suggests that stakeholders must remain agile and responsive to emerging technologies and consumer preferences to maintain a competitive edge.

    Integration of Advanced Technologies

    The Automotive Collision Avoidance System Market is witnessing a notable shift towards the incorporation of cutting-edge technologies. Innovations such as machine learning, radar systems, and enhanced imaging techniques are becoming increasingly prevalent. These advancements not only improve the accuracy of collision detection but also facilitate real-time decision-making, thereby enhancing overall vehicle safety.

    Regulatory Influence on Safety Standards

    Regulatory bodies are playing a crucial role in shaping the Automotive Collision Avoidance System Market. As governments worldwide implement stricter safety regulations, manufacturers are compelled to adopt advanced collision avoidance technologies. This regulatory push is likely to accelerate the development and deployment of these systems, ensuring that vehicles meet evolving safety standards.

    Consumer Demand for Enhanced Safety Features

    There is a growing consumer inclination towards vehicles equipped with advanced safety features. As awareness regarding road safety increases, potential buyers are prioritizing vehicles that offer robust collision avoidance systems. This trend indicates a shift in market dynamics, where consumer preferences are driving manufacturers to innovate and enhance their safety offerings.

    The increasing integration of advanced driver-assistance systems into vehicles is expected to enhance road safety and reduce collision rates, reflecting a growing commitment to automotive safety standards.

    National Highway Traffic Safety Administration (NHTSA)

    Automotive Collision Avoidance System Market Drivers

    Rising Incidence of Road Accidents

    The rising incidence of road accidents is a pressing concern that propels the Automotive Collision Avoidance System Market. Statistics indicate that road traffic injuries are a leading cause of death worldwide, prompting governments and organizations to prioritize safety measures. The implementation of collision avoidance systems is seen as a viable solution to mitigate these risks. As awareness of road safety increases, the demand for advanced safety technologies is expected to rise, potentially leading to a market expansion. This trend underscores the urgency for manufacturers to innovate and integrate effective collision avoidance systems into their vehicles.

    Government Regulations and Incentives

    Government regulations and incentives play a pivotal role in shaping the Automotive Collision Avoidance System Market. Many countries are enacting stringent safety regulations that mandate the inclusion of advanced safety features in new vehicles. These regulations not only enhance consumer safety but also encourage manufacturers to invest in innovative collision avoidance technologies. Additionally, various governments are offering incentives for consumers to purchase vehicles equipped with these systems, further driving market growth. The alignment of regulatory frameworks with technological advancements is likely to create a conducive environment for the Automotive Collision Avoidance System Market.

    Integration of Artificial Intelligence

    The integration of artificial intelligence (AI) into the Automotive Collision Avoidance System Market is transforming vehicle safety. AI algorithms enhance the ability of vehicles to interpret data from various sensors, allowing for real-time decision-making. This technology can predict potential collisions by analyzing driving patterns and environmental conditions. As a result, the market is projected to grow significantly, with estimates suggesting a compound annual growth rate (CAGR) of over 10% in the coming years. The increasing complexity of urban driving environments necessitates advanced AI solutions, making them a critical driver in the Automotive Collision Avoidance System Market.

    Consumer Awareness and Demand for Safety

    Consumer awareness regarding vehicle safety is increasingly influencing the Automotive Collision Avoidance System Market. As individuals become more informed about the benefits of collision avoidance technologies, their demand for vehicles equipped with such systems is rising. Surveys indicate that a significant percentage of consumers prioritize safety features when purchasing a vehicle, which is compelling manufacturers to enhance their offerings. This shift in consumer behavior is expected to drive market growth, as companies strive to meet the evolving expectations of safety-conscious buyers. The interplay between consumer demand and technological advancements is likely to shape the future of the Automotive Collision Avoidance System Market.

    Technological Advancements in Sensor Technologies

    Technological advancements in sensor technologies are a crucial driver of the Automotive Collision Avoidance System Market. The development of high-resolution cameras, radar, and lidar systems has significantly improved the accuracy and reliability of collision avoidance systems. These sensors enable vehicles to detect obstacles and assess their surroundings with remarkable precision. As sensor technology continues to evolve, the capabilities of collision avoidance systems are expected to expand, leading to enhanced safety features. The increasing integration of these advanced sensors into vehicles is likely to propel the growth of the Automotive Collision Avoidance System Market, as manufacturers seek to leverage cutting-edge technology.

    Market Segment Insights

    By Technology: Radar Sensors (Largest) vs. Camera-Based Systems (Fastest-Growing)

    In the Automotive Collision Avoidance System market, Radar Sensors hold the largest market share due to their reliability and effectiveness in various weather conditions, ensuring accurate obstacle detection. Camera-Based Systems, while previously overshadowed, are gaining traction as technology evolves, providing enhanced vision-based capabilities that complement radar systems.

    Technology: Radar Sensors (Dominant) vs. Camera-Based Systems (Emerging)

    Radar Sensors are the cornerstone of modern automotive collision avoidance systems, offering unparalleled accuracy and performance in detecting objects at varying distances and speeds. Their dominance is reinforced by advancements in radar technology, contributing to safety in autonomous driving features. On the other hand, Camera-Based Systems are emerging as a critical component, leveraging advanced image processing algorithms to identify pedestrians and obstacles. As these systems improve in resolution and data processing capabilities, their adoption rate is increasing rapidly, and they are expected to play a vital role in enhancing overall vehicle safety.

    By Type: Automatic Emergency Braking (Largest) vs. Adaptive Cruise Control (Fastest-Growing)

    In the Automotive Collision Avoidance System Market, Automatic Emergency Braking holds the largest market share among the various system types, significantly driving overall market dynamics. This technology has become a standard feature in many new vehicles, accounting for a substantial portion of consumer preferences due to its proven effectiveness in accident prevention. In contrast, Adaptive Cruise Control, while also popular, is rapidly gaining market traction as technological advancements enable more sophisticated features and improved user experiences, leading to a steady increase in adoption rates.

    Technology: Automatic Emergency Braking (Dominant) vs. Adaptive Cruise Control (Emerging)

    Automatic Emergency Braking (AEB) is characterized by its crucial role in enhancing vehicle safety, preventing collisions through automatic braking when a potential impact is detected. It dominates the market due to regulatory support and consumer demand for safer driving solutions. Meanwhile, Adaptive Cruise Control (ACC) is emerging as a key player, integrating advanced sensors and algorithms that allow for automatic speed adjustments based on traffic conditions. This technology caters to the increasing consumer demand for convenience and safety, making it one of the fastest-growing segments within the automotive collision avoidance systems.

    By End Use: Passenger Vehicles (Largest) vs. Commercial Vehicles (Fastest-Growing)

    In the Automotive Collision Avoidance System Market, passenger vehicles hold the largest share, reflecting the high demand for safety features among everyday drivers. This segment benefits from increased consumer awareness regarding safety and a surge in government initiatives promoting advanced driver-assistance systems (ADAS). In contrast, commercial vehicles, while having a smaller market share, are emerging as the fastest-growing segment due to changes in logistics and transportation dynamics, with more fleets adopting collision avoidance technology to enhance safety and efficiency.

    Passenger Vehicles (Dominant) vs. Commercial Vehicles (Emerging)

    Passenger vehicles serve as the dominant segment in the Automotive Collision Avoidance System Market, characterized by extensive integration of safety features, facilitated by consumer demand for increased protection. Various technologies, such as automatic emergency braking and lane departure warnings, are being widely adopted to ensure the safety of occupants. On the other hand, commercial vehicles represent an emerging segment, driven by the need for enhanced safety in operating environments and regulations requiring safety technologies. Fleet owners are increasingly valuing collision avoidance systems to minimize accidents, thereby improving business operational efficiencies and lowering insurance costs.

    By Sensor Type: Lidar (Largest) vs. Radar (Fastest-Growing)

    The Automotive Collision Avoidance System Market showcases a diverse array of sensor types, with Lidar taking the lead in market share. Lidar is preferred for its high precision and accuracy, essential in collision detection and avoidance scenarios. Meanwhile, Radar has been gaining momentum as manufacturers expand their use due to its reliability in varying weather conditions, leading to a notable increase in adoption rates. As vehicle autonomy progresses, both sensor types are essential to ensure safety and regulatory compliance.

    Lidar (Dominant) vs. Radar (Emerging)

    Lidar technology stands out as the dominant sensor type in the Automotive Collision Avoidance System Market, renowned for its advanced distance measuring capabilities and ability to create detailed 3D maps of environments. It largely benefits manufacturers committed to developing autonomous vehicles, offering superior object detection and recognition compared to traditional sensors. Radar, while currently emerging, is rapidly evolving, capitalizing on its cost-effectiveness and enhanced functionality in adverse weather conditions. It is proving crucial for applications that require reliable performance, enabling its swift integration into both semi-autonomous and fully autonomous driving systems.

    Get more detailed insights about Automotive Collision Avoidance System Market

    Regional Insights

    North America : Technological Innovation Leader

    North America is the largest market for automotive collision avoidance systems, holding approximately 40% of the global market share. The region's growth is driven by stringent safety regulations, increasing consumer awareness, and advancements in technology. The U.S. government has implemented various initiatives to enhance vehicle safety, which further fuels demand for these systems. Leading countries in this region include the United States and Canada, with major automotive manufacturers like Ford, General Motors, and Tesla investing heavily in collision avoidance technologies. The competitive landscape is characterized by a mix of established players and innovative startups, ensuring a dynamic market environment.

    Europe : Regulatory Compliance Focus

    Europe is the second-largest market for automotive collision avoidance systems, accounting for around 30% of the global market share. The region's growth is significantly influenced by stringent EU regulations aimed at enhancing road safety and reducing accidents. The European Commission has set ambitious targets for vehicle safety, which are expected to drive demand for advanced collision avoidance technologies. Key players in Europe include Bosch, Continental, and Denso, with Germany and France leading the market. The competitive landscape is robust, with a focus on innovation and compliance with regulatory standards. European manufacturers are increasingly collaborating with tech companies to integrate advanced features into their vehicles, ensuring they meet safety requirements.

    Asia-Pacific : Emerging Market Potential

    Asia-Pacific is witnessing rapid growth in the automotive collision avoidance system market, driven by increasing vehicle production and rising consumer demand for safety features. The region holds approximately 25% of the global market share, with countries like Japan and China leading the charge. Government initiatives promoting vehicle safety and technological advancements are key growth drivers. Japan and China are the leading countries in this region, with major automotive players like Nissan and Toyota heavily investing in collision avoidance technologies. The competitive landscape is evolving, with both domestic and international companies vying for market share, making it a dynamic environment for innovation and development.

    Middle East and Africa : Untapped Market Opportunities

    The Middle East and Africa region is gradually emerging in the automotive collision avoidance system market, holding about 5% of the global market share. The growth is primarily driven by increasing awareness of road safety and the rising number of vehicles on the road. Governments in this region are beginning to implement regulations aimed at improving vehicle safety, which is expected to boost demand for collision avoidance systems. Leading countries include South Africa and the UAE, where local manufacturers are starting to adopt advanced safety technologies. The competitive landscape is still developing, with opportunities for both local and international players to establish a foothold in this growing market.

    Key Players and Competitive Insights

    The Automotive Collision Avoidance System Market is currently characterized by a dynamic competitive landscape, driven by rapid technological advancements and increasing consumer demand for safety features. Key players such as Bosch (Germany), Denso (Japan), and Mobileye (Israel) are at the forefront, each adopting distinct strategies to enhance their market positioning. Bosch (Germany) focuses on innovation through extensive research and development, particularly in sensor technology and artificial intelligence, which are critical for the evolution of collision avoidance systems. Meanwhile, Denso (Japan) emphasizes strategic partnerships with automotive manufacturers to integrate their systems seamlessly into new vehicle models, thereby enhancing their market reach and operational efficiency. Mobileye (Israel), a leader in advanced driver-assistance systems, is leveraging its expertise in computer vision and machine learning to develop cutting-edge solutions that not only prevent collisions but also pave the way for autonomous driving.

    The business tactics employed by these companies reflect a concerted effort to optimize supply chains and localize manufacturing processes. The market structure appears moderately fragmented, with a mix of established players and emerging startups vying for market share. This fragmentation is indicative of the diverse technological approaches and regional strategies being employed, which collectively influence the competitive dynamics of the market.

    In August 2025, Bosch (Germany) announced a significant investment in a new research facility dedicated to the development of next-generation collision avoidance technologies. This move is likely to enhance Bosch's capabilities in creating more sophisticated systems that integrate seamlessly with electric and autonomous vehicles, thereby reinforcing its competitive edge in a rapidly evolving market. Similarly, in July 2025, Denso (Japan) expanded its collaboration with a leading automotive manufacturer to co-develop advanced safety features, which underscores the importance of partnerships in driving innovation and market penetration.

    Mobileye (Israel) made headlines in September 2025 by launching a new software platform designed to enhance vehicle-to-everything (V2X) communication. This platform is expected to significantly improve the effectiveness of collision avoidance systems by allowing vehicles to communicate with each other and their surroundings, thus reducing the likelihood of accidents. This strategic initiative not only positions Mobileye as a leader in the integration of AI and connectivity but also highlights the growing trend towards smart mobility solutions.

    As of October 2025, the competitive trends within the Automotive Collision Avoidance System Market are increasingly defined by digitalization, sustainability, and the integration of artificial intelligence. Strategic alliances are becoming more prevalent, as companies recognize the need to pool resources and expertise to stay ahead in a technology-driven landscape. Looking forward, it is anticipated that competitive differentiation will increasingly pivot from traditional price-based competition to a focus on innovation, technological advancement, and the reliability of supply chains. This shift is likely to reshape the market, fostering an environment where cutting-edge solutions and strategic collaborations will be paramount.

    Key Companies in the Automotive Collision Avoidance System Market market include

    Industry Developments

    • Q2 2024: Mobileye and Volkswagen Group Announce Partnership to Integrate Advanced Collision Avoidance Systems in Next-Gen Vehicles Mobileye and Volkswagen Group entered a strategic partnership to equip upcoming Volkswagen models with Mobileye’s latest collision avoidance and driver-assistance technologies, aiming to enhance vehicle safety and accelerate the adoption of advanced driver-assistance systems.
    • Q2 2024: Continental Opens New R&D Center in Japan Focused on Automotive Collision Avoidance Systems Continental AG inaugurated a new research and development facility in Yokohama, Japan, dedicated to the development and testing of next-generation collision avoidance and ADAS technologies for global automotive markets.
    • Q1 2024: Tesla Receives Regulatory Approval in Europe for Enhanced Collision Avoidance Suite Tesla secured regulatory approval from the European Union for its upgraded collision avoidance system, which includes improved emergency braking and lane-keeping features, allowing deployment in all new Model 3 and Model Y vehicles sold in the region.
    • Q2 2024: Aptiv Launches Next-Generation Collision Avoidance Platform for Commercial Fleets Aptiv unveiled a new collision avoidance platform specifically designed for commercial vehicle fleets, featuring advanced sensor fusion and AI-powered predictive analytics to reduce accident rates and improve fleet safety.
    • Q1 2024: Hyundai Motor Group Acquires Minority Stake in Israeli Collision Avoidance Startup Arbe Robotics Hyundai Motor Group acquired a significant minority stake in Arbe Robotics, an Israeli company specializing in 4D imaging radar for automotive collision avoidance, to accelerate the integration of advanced radar solutions in its vehicles.
    • Q2 2024: NHTSA Approves New Collision Avoidance Standards for Light Vehicles in the US The US National Highway Traffic Safety Administration (NHTSA) finalized new regulations mandating advanced collision avoidance systems, including automatic emergency braking and lane departure warning, in all new light vehicles sold from 2026 onward.
    • Q1 2024: Waymo and Volvo Announce Joint Development of AI-Based Collision Avoidance for Autonomous Vehicles Waymo and Volvo Cars revealed a joint development agreement to co-create AI-driven collision avoidance systems tailored for fully autonomous vehicles, with pilot testing scheduled for late 2024.
    • Q2 2024: Bosch Unveils New Generation of Camera-Based Collision Avoidance Systems at Auto Shanghai Bosch introduced its latest camera-based collision avoidance system at the Auto Shanghai 2024 exhibition, featuring improved object detection and real-time decision-making capabilities for both passenger and commercial vehicles.
    • Q1 2025: Denso Signs Multi-Year Supply Agreement with General Motors for Collision Avoidance Modules Denso Corporation signed a multi-year contract to supply General Motors with advanced collision avoidance modules for integration into GM’s next generation of electric and combustion vehicles.
    • Q2 2025: Magna International Acquires Swedish Collision Avoidance Software Firm Veoneer Magna International completed the acquisition of Veoneer, a Swedish company specializing in collision avoidance software, to strengthen its position in the global ADAS and safety systems market.
    • Q1 2025: Toyota Launches Over-the-Air Update for Collision Avoidance in 2024 Camry and RAV4 Models Toyota rolled out a major over-the-air software update for its 2024 Camry and RAV4 models, enhancing the vehicles’ collision avoidance capabilities with improved pedestrian and cyclist detection.
    • Q2 2025: Autoliv Opens New Manufacturing Facility in Mexico for Advanced Collision Avoidance Systems Autoliv inaugurated a new manufacturing plant in Monterrey, Mexico, dedicated to producing advanced collision avoidance system components for North American and global automotive OEMs.

    Future Outlook

    Automotive Collision Avoidance System Market Future Outlook

    The Automotive Collision Avoidance System Market is projected to grow at a 6.97% CAGR from 2024 to 2035, driven by technological advancements, regulatory support, and increasing consumer safety awareness.

    New opportunities lie in:

    • Integration of AI-driven predictive analytics for real-time hazard detection.
    • Development of aftermarket collision avoidance retrofit kits for older vehicles.
    • Partnerships with insurance companies for premium discounts based on system usage.

    By 2035, the market is expected to be robust, driven by innovation and widespread adoption.

    Market Segmentation

    Automotive Collision Avoidance System Market Type Outlook

    • Adaptive Cruise Control
    • Automatic Emergency Braking
    • Lane Departure Warning
    • Blind Spot Detection

    Automotive Collision Avoidance System Market End Use Outlook

    • Passenger Vehicles
    • Commercial Vehicles
    • Two Wheelers
    • Heavy-Duty Vehicles

    Automotive Collision Avoidance System Market Technology Outlook

    • Laser Sensors
    • Radar Sensors
    • Camera-Based Systems
    • Ultrasonic Sensors

    Automotive Collision Avoidance System Market Sensor Type Outlook

    • Lidar
    • Radar
    • Camera
    • Infrared

    Report Scope

    MARKET SIZE 202494.35(USD Billion)
    MARKET SIZE 2025100.93(USD Billion)
    MARKET SIZE 2035198.02(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR)6.97% (2024 - 2035)
    REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR2024
    Market Forecast Period2025 - 2035
    Historical Data2019 - 2024
    Market Forecast UnitsUSD Billion
    Key Companies ProfiledMarket analysis in progress
    Segments CoveredMarket segmentation analysis in progress
    Key Market OpportunitiesIntegration of advanced sensor technologies enhances safety features in the Automotive Collision Avoidance System Market.
    Key Market DynamicsRising demand for advanced safety features drives innovation in Automotive Collision Avoidance Systems and regulatory compliance.
    Countries CoveredNorth America, Europe, APAC, South America, MEA

    Market Highlights

    Author
    Sejal Akre
    Senior Research Analyst

    She has over 5 years of rich experience, in market research and consulting providing valuable market insights to client. Hands on expertise in management consulting, and extensive knowledge in domain including ICT, Automotive & Transportation and Aerospace & Defense. She is skilled in Go-to market strategy, industry analysis, market sizing, in depth company profiling, competitive intelligence & benchmarking and value chain amongst others.

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    FAQs

    What is the projected market valuation for the Automotive Collision Avoidance System Market in 2035?

    The projected market valuation for the Automotive Collision Avoidance System Market in 2035 is 198.02 USD Billion.

    What was the market valuation for the Automotive Collision Avoidance System Market in 2024?

    The market valuation for the Automotive Collision Avoidance System Market in 2024 was 94.35 USD Billion.

    What is the expected CAGR for the Automotive Collision Avoidance System Market from 2025 to 2035?

    The expected CAGR for the Automotive Collision Avoidance System Market during the forecast period 2025 - 2035 is 6.97%.

    Which technology segment is projected to have the highest valuation in the Automotive Collision Avoidance System Market?

    The Camera-Based Systems segment is projected to have the highest valuation, ranging from 35.0 to 70.0 USD Billion.

    What are the key players in the Automotive Collision Avoidance System Market?

    Key players in the Automotive Collision Avoidance System Market include Bosch, Denso, Continental, Aptiv, Mobileye, Nissan, Ford, Toyota, and General Motors.

    Which type of collision avoidance system is expected to see significant growth by 2035?

    The Blind Spot Detection type is expected to see significant growth, with a projected valuation between 31.35 and 73.02 USD Billion.

    What is the valuation range for the Radar Sensors segment in the Automotive Collision Avoidance System Market?

    The valuation range for the Radar Sensors segment is projected to be between 25.0 and 50.0 USD Billion.

    How does the market for Commercial Vehicles compare to Passenger Vehicles in 2025?

    In 2025, the market for Passenger Vehicles is projected to be valued between 37.74 and 79.2 USD Billion, while Commercial Vehicles are expected to range from 28.76 to 59.8 USD Billion.

    What is the expected valuation for Ultrasonic Sensors in the Automotive Collision Avoidance System Market?

    The expected valuation for Ultrasonic Sensors is projected to range from 19.35 to 48.02 USD Billion.

    Which sensor type is anticipated to have the lowest valuation in the Automotive Collision Avoidance System Market?

    The Lidar sensor type is anticipated to have the lowest valuation, projected between 15.0 and 30.0 USD Billion.

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