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Astrology Market Research Report Information By Type (Natal Astrology, Medical Astrology, Horary Astrology, Electional Astrology, Uranian Astrology, Vedic Astrology, Love Astrology), By Mode (Online, Offline), By End User (Millennials, Gen X, Boomers) and By Region (North America, Europe, Asia-Pacific, and Rest of the World) –Market Forecast Till 2032


ID: MRFR/CR/20440-HCR | 128 Pages | Author: Varsha More| July 2024

Global Astrology Market Overview


Astrology Market Size was valued at USD 13.5 Billion in 2023. The Astrology market industry is projected to grow from USD 14.3 Billion in 2024 to USD 21.52 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024 - 2032). Increased personalized astronomy sessions and growing mobile astronomy apps are the key market drivers that are augmenting the expansion of the market.


Astrology Market Overview


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Astrology Market Trends



  • Growing personalized astrology sessions is driving the market growth


Market CAGR for Astrology is being driven by the rising number of Personalized Astrology Sessions. The practice of astrology, an old art that was famous by the Babylonians, is now seeing a resurgence. More youthful People are getting to be interested in prophetic practices' New Age most profound sense of being. The astrology trade had a brilliant rise towards the conclusion of 2020 as an expanding number of individuals tested with horoscopes and the art of starcraft to learn what their prospects held. Indeed, sometime recently, the plague, the web astrology sector showed signs of future advancement.


Additionally, the pandemic has not slowed the extension of astrology trade proprietors or organizations. One astrological app, Co-Star, earned millions in the Arrangement of a venture as an outline. By combining NASA information with Al, the computer program, which has gotten shocking numbers of downloads, looks to supply each client with a special horoscope. Similar to that, it took a year for the seed circular of financing for the mobile-only astrology program Sanctuary. Through day-by-day horoscopes, individualized astrology readings, and professional astrologer consultations, the app points to supply otherworldly courses to its clients. Moreover, clients of Sanctuary have access to psychic and tarot reading visionary administrations upon request. In spite of the reality that most individuals would put astrology and innovation at inverse closes of the range, information collecting has been a constant all through the board. Individual information, such as title, date of birth, and out-of-home, is the establishment of crystal gazing.


Clients who require personal questions about astrology replied that they are more inclined to spend more on in-person sessions with experienced readers. Clients can get individualized direction based on their circumstances during on-demand sessions, which gives a secure environment for them to express their conclusions. Rebirth, astrology, psychic powers, and spiritual nearness are among the "Modern Age" concepts that many Americans hold, according to Seat Research Center inquire about. People's conviction in accepting direction from the universe has, without a doubt, been revived by the outbreak. Online astrology looks to supply the individual with clarity and certainty in their futures, whether they are looking for stability in their individual lives or satisfaction in their sentimental relationships. For instance, according to the China Youth Daily, more than three-quarters of recently employed graduates were treated unfairly or denied jobs based on their zodiac sign and blood type rather than their experience or ability. As a result, the region's strong confidence in astrology is one of the reasons for its large market share. Thus, driving the Astrology market revenue.


Astrology Market Segment Insights


Astrology Type Insights


The Astrology Market segmentation, based on type, includes Natal Astrology, Medical Astrology, Horary Astrology, Electional Astrology, Uranian Astrology, Vedic Astrology, and Love Astrology. In 2023, the Love Astrology segment dominated the market. The developing part rate of couples is one of the biggest variables capable of clients checking out their cherished soothsaying and whether they will be able to stay together or not. Rather than couples considering communication, they prefer to check out their cherished soothsaying more. This is often because the conviction towards crystal gazing is rising more among millennials and Gen Z, which is boosting the showcase of crystal gazing for adoration and connections.


Astrology Mode Insights


The Astrology Market segmentation, based on Mode, includes Online and Offline. In 2023, the online category generated the most income. Whereas a few applications interface clients to specialists for readings and bits of knowledge into their charts, others are data-driven and give an in-depth view of the planet's situation. There are apps for everything: counting day-by-day horoscopes, devices for following each planet's retrograde, mindfulness devices that work with the moon, and soothsaying dating administrations.


Astrology End User Insights


The Astrology Market segmentation, based on End User, includes Millennials, Gen X, and Boomers. In 2023, the Millennials generated the most income. Millennials are "caught up on social media patterns” and are far as likely as Gen Z to post zodiac-related memes and utilize crystal gazing as an implication of self-distinguishing proof. Cases of these memes incorporate harmful Scorpio men, uncertain Libras agonizing over their Starbucks arrangement, and nostalgic Pisces longing for their childhood.


Figure1: Astrology Market, by End User, 2023 & 2032 (USD Billion)


Astrology Market, by End User, 2023 & 2032


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Astrology Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American Astrology market area will dominate this market, owing to an increase in the number of people who are intrigued by the most profound sense of being and elective hones. In addition, the growing number of established health clubs and fitness facilities will boost market growth in this region.


Further, the major countries examined in the market report are the United States, Canada, Germany, France, the United Kingdom, Italy, Spain, South Korea, China, Japan, India, and Australia.


Figure2: Astrology Market Share By Region 2023 (USD Billion)


 Astrology Market Share By Region 2023


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Europe's Astrology market accounts for the second-largest market share due to the numerous urban tenants looking for meaning and reason past fabric interests, driving intrigued in astrology. Further, the German Astrology market held the largest market share, and the UK Astrology market was the European market with the most rapid expansion.


The Asia-Pacific Astrology Market is anticipated to experience the highest CAGR between 2024 and 2032. This is due to the expanding awareness of a developing interest in individual development, self-discovery, and wellness. Moreover, China’s Astrology market held the largest market share, and the Indian Astrology market was the fastest growing market in the Asia-Pacific region.


Astrology Key Market Players & Competitive Insights


Leading market players are allocating significant resources towards research and development in order to enhance the variety of products they offer, thus playing a role in the ongoing growth of the astrology industry. Additionally, in an effort to increase their global footprint, market participants engage in a variety of strategic endeavors, with important market developments incorporating strategic partnerships, increased investment levels, contractual agreements, mergers and acquisitions, and cooperative ventures with external entities. To endure and grow in an increasingly competitive and rising market environment, the industry must provide inexpensive goods.


Local production in order to reduce operational expenses is a fundamental business strategy employed by manufacturers in the global Astrology industry to benefit clients and increase the market sector. In recent years, the Astrology industry has provided several notable benefits to the field of medicine. Major players in the Astrology market, including Truthstar Future Vision Pvt Ltd., Sanctuary Ventures Inc., Susan Miller Omni Media Inc., Horoscope.com, Inc., AstroGraph Software, and Indianet Consultants, endeavor to stimulate market demand through the allocation of resources towards research and development endeavors.


Truthstar Future Vision Pvt Ltd may be a private company joined in Delhi, India, on May 12, 2010. It is classified as a non-governmental organization and is enlisted at the Enlistment Center of Companies (RoC) in Delhi. The company's authorized share capital is 100,000, and its paid-up capital is 100,000. Truthstar Future Vision Pvt Ltd is recorded beneath Vastu Shasta Specialists in Delhi. In September 2023, TRUTHSTAR FUTURE VISION PRIVATE LIMITED's Annual General Meeting (AGM) was last conducted on September 30, 2023, and according to documents from the Ministry of Corporate Affairs (MCA), its balance sheet was last reported on.


Susan Mill, the operator of Omni Media Inc., could be a broadcast communications company based in Modern York City, with an income of $4 million. The company is driven by Susan Mill, an operator who is the chief official officer and a pioneer within the field of soothsaying. The site is positioned #1 in readership in America and is additionally prevalent globally, with 52% of its activity coming from 132 nations. In June 2019, Susan Miller was noted for her work on AstrologyZone.com, a website that delivers comprehensive monthly forecasts and has been visited by 13 million unique people per year.


Key Companies in the Astrology market include



  • Truthstar Future Vision Pvt Ltd.

  • Sanctuary Ventures Inc.

  • Susan Miller Omni Media Inc.

  • com, Inc.

  • AstroGraph Software

  • Indianet Consultants

  • CodeYeti Software Solutions Pvt. Ltd.

  • Liquid Software Mobile

  • CoStar Astrology Society

  • Seattle Astrology

  • The Mountain Astrologer

  • Astro-Vision Futuretech Pvt. Ltd.


Astrology Industry Developments


September 2023: TRUTHSTAR FUTURE VISION PRIVATE LIMITED's Annual General Meeting (AGM) was last conducted on September 30, 2023, and according to documents from the Ministry of Corporate Affairs (MCA), its balance sheet was last reported on.


January 2022: Susan Miller is noted for her work on AstrologyZone.com, a website that delivers comprehensive monthly forecasts and has been visited by 13 million unique people per year.


February 2021: Horoscope.com, Inc. operates four properties: Horoscope.com, Astrology.com, Horoscopo.com, and SunSigns.com, which draw more than 20 million unique users every month across numerous platforms.


Astrology Market Segmentation


Astrology Type Outlook



  • Natal Astrology

  • Medical Astrology

  • Horary Astrology

  • Electional Astrology

  • Uranian Astrology

  • Vedic Astrology

  • Love Astrology


Astrology Mode Outlook



  • Online

  • Offline


Astrology End User Outlook



  • Millennials

  • Gen X

  • Boomers


Astrology Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific





    • China

    • Japan

    • India

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



Report Attribute/Metric Details
Market Size2023 USD 13.5 Billion
Market Size 2024 USD 14.3 Billion
Market Size2032 USD 21.52 Billion
Compound Annual Growth Rate (CAGR) 6.00% (2024-2032)
Base Year 2023
Market Forecast Period 2024-2032
Historical Data 2019- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Type, Mode, End User, and Region
Geographies Covered North America, Europe, AsiaPacific, and the Rest of the World
Countries Covered The United States, Canada, Germany, France, the United Kingdom, Italy, Spain, China, South Korea, Japan, India, and Australia
Key Companies Profiled  Truthstar Future Vision Pvt Ltd., Sanctuary Ventures Inc., Susan Miller Omni Media Inc., Horoscope.com, Inc., AstroGraph Software, Indianet Consultants
Key Market Opportunities ·         Personalized Astrology Sessions
Key Market Dynamics ·         Increase Mobile Astrology Apps


Frequently Asked Questions (FAQ) :

In 2023, the valuation of the worldwide astrology market amounted to USD 13.5 billion.

The global market is projected to grow at a CAGR of 6.00% during the forecast period, 2024-2032.

North America had the largest share in the global market.

The key players in the market are Truthstar Future Vision Pvt Ltd., Sanctuary Ventures Inc., Susan Miller Omni Media Inc., Horoscope.com, Inc., AstroGraph Software, Indianet Consultants, and others.

The Love Astrology category dominated the market in 2023.

Online had the largest share in the global market.

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