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Asia Pacific Surgical Equipment Market Share

ID: MRFR//0188-HCR | 80 Pages | Author: Rahul Gotadki| April 2024

The Asia Pacific Surgical Equipment market is dynamic and rapidly evolving, necessitating strategic market share positioning strategies. Companies operating in this diverse region deploy various approaches to secure a significant market share and cater to the expanding healthcare needs across Asia Pacific.
Reflecting unprecedented cultural differences in Asia Pacific region , products and marketing strategies of all companies are focused on localization. It optimizes acceptance rate through the adaptation of the surgical equipments to culture needs and conventionalism of regional healthcare. Cultural sensitivity promotes belief with the level of market share which wins market with professional people publishing higher trust.
In the Asia Pacific region there is a wide variety of healthcare settings each with averaging infrastructure and resources. Recognizing that surgical equipment customizing is required in specific environments, such as large urban hospitals, small rural clinics, and ambulatory surgical centers, companies concentrate their efforts on this aspect. Marvelous flexible solution created benefits of more markets coverage and the demand for the peculiar necessity of the different healthcare surroundings.
The economic situation in the Asia Pacific region is characterized by huge disparity; therefore, companies improve strategic pricing models to consider different levels of income. Reason number two is that a variety of tiered pricing structures, discounts, and affordable packages makes the products accessible hence attracts a larger consumer base creating a greater market share.
Regional regulatory standards are mandatory. It can be stated that corporate entities ensure that there surgical instrumentation complies or even surpasses the varied regulatory needs across Asia Pacific countries. Today, a strong compliance with quality and safety standards serves as a measure of credibility for products within the market with the credibility further encouraging the trust from the professionals in the healthcare sector while also translating to a rise in the market share.
The important is to have investing in educational campaigns and training program. Comapnies offer resources, workshops, and online training materials to the professionals of health care for correct use of the surgical instruments. As a result of education, brand loyalty and preference is developed which affects the purchasing behaviour of people and leads to increase in market share.
Building relations with local healthcare groups is a tactical decision. Companies work with hospitals, clinics and healthcare providers to assimilate their surgical equipment into existing healthcare systems. Trying to save time today? outsource your primitive tasks through us.
Technology advancements must be accepted in the Asia Pacific market. Emerging firms focus on developing intelligent technologies alongside forward thinking enhancements for their surgical instruments. Sophisticated capabilities appeal to the healthcare providers looking for the latest offerings driving the market share in the becoming technology advanced environment.
During distribution network optimization, market penetration crucially involves. Strategy of distribution channels is formulated to make surgical equipment comfortable options eliminating distance across heterogeneous Asian healthcare infrastructure. As efficient distribution improves accessibility of the product, a bigger customer base is attracted, thereby increasing the market share effectively.
Good continuous quality improvement must be maintained. According to a research, companies actively request for feedback from Healthcare professionals as well as users to improve product characteristics and reliability. Major market dynamics on which a commitment to quality assurance positively affects customer loyalty dictates market positioning and a resultant increase in market share in the competitive Asia Pacific Surgical Equipment market.

Asia Pacific Surgical Equipment Market Scenario


The Asia Pacific Surgical Equipment Market is expected to reach USD 13.4 Billion by 2032 at CAGR 4.5% during the forecast period 2023-2032. Surgical equipment plays a vital role during the surgeries. It is one of the important aspects in the medical as well as medical technology. With the developing surgical procedure, the trade of the instrument is developing. The instrument must have good quality and elaborative ornament to be prefer widely. Surgical equipment are widely used in neurosurgery, wound closure, urology, cardiovascular surgeries, orthopedic surgery, and others. Increasing prevalence of chronic diseases, increasing number of hospitals, increasing geriatric population, and increasing healthcare expenditure boost the market growth. According to the World Health Organization (WHO), 60% of the world’s total diabetic population is living in Asia Pacific region. Additionally, diabetes is one of the major cause for cardiovascular diseases, which in turn, result into increased cardiac surgeries. Moreover, development in technology and increased government initiatives have a fuelled the growth of the market, from the last few years. On the other hand, high cost of the devices, and shortage of skilled labor may slow the growth of the market.


The Asia Pacific surgical equipment market is expected to grow at a CAGR of ~7.8% over forecasted period 2017-2023.


Figure: Asia Pacific surgical equipment by product type, 2016 (%) Asia Pacific Surgical Equipment Market


Sources: WHO, annual reports, press release, white paper, company presentation


Segmentation Asia Pacific surgical equipment market is into product type, application, and end users.


On the basis of product type the market is segmented into surgical sutures & staplers, handheld instruments, electrosurgical devices, electrosurgical generators, monitoring devices, and others. Surgical sutures & staplers are further segmented into absorbable and non-absorbable sutures. The handheld instruments are sub-segmented into forceps, sutures, visual scope, and others. The electrosurgical devices are further categorized into electrosurgical instruments (HET bipolar system, electrosurgical pencils, smoke evacuation system, and other), and electrosurgical generators.


On the basis of application, the market is segmented into neurosurgery, wound closure, urology, cardiovascular surgeries, orthopedic surgery, and others.


On the basis of end user, the market is segmented into government hospitals, private hospital, and other.


Research Methodology Asia Pacific Surgical Equipment Market-


Sources: WHO, annual reports, press release, white paper, and company presentation


Regional Analysis Asia Pacific surgical equipment market is segmented into Japan, China, India, Republic of Korea, Australia, and Rest of Asia Pacific. Increasing number of hospitals, rising geriatric population, and increasing healthcare expenditure drives the growth of Asia Pacific surgical equipment market. Moreover, increasing prevalence of chronic diseases, government initiatives, and increasing patient inflow have fuel the market growth. China holds the major share in the Asia Pacific surgical equipment market owing to huge geriatric population and rapidly developing economy. Moreover, India and Australia contributes considerable share to the market.


Key Players Some of the key players in this market: Integra LifeSciences Corporation (US), Boston Scientific Corporation (US), Smith & Nephew (UK), B. Braun Melsungen AG (Germany), Ethicon US, LLC. (US), Stryker Corporation (US),  COVIDIEN (US), CONMED Corporation (US), MEDICON (US), Synergetics USA, Inc. (US), Erbe Elektromedizin GmbH (Germany), KARL STORZ & Co. (US), and KLS Martin (Germany).


 Intended Audience



  • Surgical Equipment Suppliers

  • Surgical Equipment Manufacturers

  • Medical Research Laboratories

  • Medical Devices Companies

  • Academic Medical Institutes and Universities

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