Artificial Nails Market Research Report: Information by Type (Wrap, Press-On, and Others), Distribution Channel (Store-Based [Hypermarkets and Supermarkets, Speciality Stores, and Others] and Non-Store-Based), and Region (North America, Europe, Asia-Pacific, and Rest of the World)—Forecast till 2030

Artificial Nails Market Overview

The Artificial Nails Market will obtain a CAGR of 4.85 % and a value of USD 2.23 billion in 2030 in the forecast period.

The growing popularity artificial nails market is immensely trending. It is widely available based on various types, such as gel extensions and acrylic nails. The major driver of the Artificial Nails Market is the entertainment industry. Celebrities usually use artificial nails during promotions and at events or daily. Celebrities even promote artificial nail brands, which are chiefly driving the market. The instant need for longer nails is aiding the market.

Nails have now become an essential fashion statement. People with poor nail health and growth can opt for Artificial nails. The product saves time utilised for growing and maintaining nails. These also come with different nail art tools. The application is easier and hassle-free. It is also available in different nail colours, shapes, sizes, and designs.

The growing consumer preference for cosmetic products is accelerating the market. The increase in per capita income has driven the spending on beauty products, aiding the artificial nails market. The beauty products promotional events are trending high in recent days. Also, consumer spending on artificial nails has been massive during the past few years. The fashion market is growing at an exponential rate by attracting new customers. The propelling market trends are enhancing its demand. The convenient way of application of artificial nails is rising the product demand. The frequent developments of the products by the industrial player will further aid the market in the forecast period.

Covid 19 analysis 

During the covid 19 plenty of global artificial nails market have been severely affected. The artificial nail market is also facing several challenges. The market demand has slow down during the pandemic. The removal artificial nails are a non-essential product in this period. Most of the markets are focusing on providing essential goods for the customers. Also, the business of the non-essential goods market is facing plenty of restrictions. The product delivery and sale is under stringent government policies. Most of the online fashion sites are offering home deliveries. However, late product delivery and fewer physical shops to purchase artificial nails are crucial challenges during the pandemic. 

Market dynamics 

• Crucial market drivers 

The consumer interest and preference for a cosmetic product is rising higher than ever. Every household does some spending on any of the beauty products in the artificial nails market. The promotion of beauty products is high in the recent types. Also, during the past few years, consumer spending on artificial nails is massive. Consumer spending is a crucial driver that offers an exceptional growth rate. The fashion market is changing at an exponential rate. The market is attractive with plenty of new artificial nail market. The changing market trends in the artificial nail market are providing plenty of demand. Also, the ease and convenience of using artificial nails provide an exceptional growth rate. The fashion market is highly dynamic. The new and cost-effective range of artificial nails is another driver for the market. Also, all these market drivers offer immense growth prospects in the forecast period. These drivers will lead to high profitability rates in the forecast period. 

• Market growth opportunities 

Nail art is a wide concept. There are plenty of designs, patterns, tools and nails available for nail art. The women populations prefer spending time and money on creating beautiful nail arts. Innovation in the artificial nails market will provide immense growth opportunities for the market. The innovation in this industry will incline the customers to purchase and spend more prices on these products. In the upcoming years, there is going to be a wide range of products in the artificial nails market. The key players of the market are providing luxurious and stylish artificial nails to the customers. The product variation is a crucial aspect that provides massive market growth opportunities. All these factors enable market growth and also a market expansion in the year 2030. 

• The market restraints 

The production cost is the restraint in the artificial nail market. The artificial nails are created from high-end raw materials. The goal of the artificial nail market is to offer natural looking artificial nails. Plenty of sophisticated materials are used in artificial nails. The artificial nails look strong, partially flexible and in perfect nail colour. To achieve all these aspects plenty of cost is essential. All these ads up to the overall cost of the artificial nail market. The high production cost can affect the profitability of the artificial nails market. Also, the high production cost leads to the high final cost. The product cost is higher. Due to this, plenty of customers become hesitant to buy the product. The artificial nail market does not only offer nails. Mostly they come as an entire artificial nail art set. These sets with nail glues are expensive. Some of the customer's even think of it as unnecessary beauty product spending. 

• The market challenges 

Unlike other beauty products, there is a lack of brand awareness in the artificial nails market. The number of key players is less. Moreover, brand recognition is less. Due to less brand awareness, individuals purchase poor quality artificial brand. They do not stick to a brand that causes a lack of brand loyalty. The lack of brand awareness is a significant challenge in this market. It provides no security for the branded artificial nails companies. The key players of the artificial nails market are taking new promotional methods to create brand awareness in this market. However, high promotional techniques are required to register tip brands of artificial nail companies. 

• Cumulative growth analysis 

The artificial nails market growth rate remains stable during the forecast period. The market has plenty of crucial drivers that will continuously fuel the demand. The crucial factors such as the increasing consumer preference and interest in beauty products will surge the market growth. There are plenty of market growth opportunities in many regions. The innovation in the artificial nails market will have a positive effect on the overall market growth. The market expansion rate is higher in the forecast period. However, there is a serious need to increase product awareness in this market. Overall, the artificial nails market shows a surging trend in the forecast. 

• Value chain analysis 

The artificial nail market is fragmented into three crucial regions that are North America, Europe and Asia pacific. The North American region holds the maximum artificial nails market. The beauty and cosmetics industry is booming in this region. Consumer spending on cosmetics and apparels are high. Artificial nails production and manufacturing is higher in the forecast year. the number of customers interested to purchase this new product in the market is also high. The crucial drivers of the market are the high consumer spending. During the forecast, there are plenty of market growth opportunities. All these factors will ultimately increase the demand and revenue in North America. 

Segment overview 

By type 

• Wrap 


• Press on 

By distribution channel 

• Supermarkets 


• Hypermarkets 


• Speciality stores 

By region 

• North America 


• Europe 


• Asia pacific 

By nails market by application

• Salons and spa 


• Cosmetic manufactures 


• Trader, importers, exporters 


• Raw materials and distributors 

Regional Analysis

Global Artificial Nails Market Share (%), by Region, 2021

Source: Secondary Sources and MRFR Analysis

The key contributors of the global artificial nails market are Asia Pacific, Europe and north amerce. Europe will hold its dominance over other markets in the forecast period. The high consumer spending on cosmetics will continuously propel the market growth in North American. Also, innovation and brand awareness will create more future growth opportunities. Europe is a well-known region for its top fashion and cosmetic industry. It is regions that hold luxury cosmetic brands. The spending power of the customer is more in this region. Customers are inclined to purchase new and innovative cosmetics. The high range of spas and saloons demand a massive amount of artificial nails. The manicure services are exceptional in Europe. All these factors escalate the market growth in the forecast period. The Asia Pacific is another crucial market for artificial nails. Healthy artificial nails are popular as many celebrities use these products. The market will witness plenty of growth over the forecast period. 

Competitive landscape 

The competition is high in the artificial nails market. The entry of top players will enhance more competition. The key players in the market are making new market acquisitions, expansions and developments in the forecast period. The key players of the market are also thinking about cost-cutting measures for the market. The wide variety of market players will also bring innovation to the market. 

The key players of the artificial nail market are 

Recent Developments 

In 2022

Sheba Nails, a global manufacturer of fingernails and nail art products in the USA, are coming up with innovative fingernail designs of various shapes and sizes. It is an offering a large variety of nail products that consist of UV and LED Gels.

In 2022

Young Nails Inc, a global leader in the artificial nail market, has developed a new acrylic nailing system and hard gel system.

Report overview