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Antiemetics Market Share

ID: MRFR//6982-HCR | 110 Pages | Author: Kinjoll Dey| April 2024

In the ANTIEMETICS market, companies try to differentiate their products through innovation. This entails developing novel formulations, consisting of dissolvable tablets or prolonged-release patches, that provide unique advantages over traditional paperwork. By presenting healthcare specialists and patients with diverse alternatives, companies aim to capture different segments of the market and establish a wonderful logo identification. Effective pricing is a crucial element of market proportion positioning. Companies may additionally undertake various pricing strategies, consisting of penetration pricing to gain initial market proportion or fee-primarily based pricing for top-class merchandise. Balancing affordability with perceived cost is critical to cater to each price range-conscious customers and those seeking superior answers. Strategic pricing enables agencies to secure an aggressive aspect and navigate the nuances of the healthcare market. To efficaciously roll their ANTIEMETICS products, corporations spend money on focused advertising campaigns. Tailoring messages to healthcare specialists, patients, and caregivers ensures that each stakeholder organization is familiar with the unique advantages of the product. Utilizing virtual systems, social media, and traditional advertising and marketing channels, organizations create attention and affect shopping decisions in a crowded market.
Ensuring regulatory compliance and maintaining first-rate standards are essential for market positioning. Meeting or exceeding regulatory necessities instills self-belief in healthcare professionals and patients, positioning the emblem as reliable and trustworthy. Companies that put money into strong, nice assurance techniques now not only meet market expectations but also build an effective popularity, contributing to sustained market percentage. Collaborations with different healthcare entities, which include hospitals, clinics, and pharmaceutical distributors, permit agencies to increase their reach. By forming strategic partnerships, ANTIEMETICS producers can beautify distribution networks, get admission to new markets, and capitalize on the strengths of their collaborators. Joint ventures and licensing agreements additionally facilitate the sharing of sources and expertise, fostering innovation and market boom.
Recognizing the importance of patient enjoyment, groups in the ANTIEMETICS market prioritize user-friendly designs, clean instructions, and minimum aspect results. By prioritizing patient comfort and comfort, manufacturers can differentiate their merchandise in a market in which efficacy alone won't be sufficient. Positive patient studies cause improved brand loyalty and advocacy, contributing to sustained market percentage. Expanding into rising markets affords great possibilities for ANTIEMETICS producers. By figuring out regions with unmet clinical desires and adapting merchandise to nearby preferences, agencies can faucet into new patron bases. This strategic growth not only contributes to sales increase but also enables the diversification of market proportion throughout exceptional geographic areas.

Antiemetics Market Synopsis


The Antiemetics Market is projected to reach USD 8.3 Billion by 2032 at 6.6% CAGR during the forecast period 2023-2032. Antiemetics are agents that help to block specific neurotransmitters in the human body. Vomiting and nausea are commonly very stressful indications that have multiple triggers, including motion, vestibular disease, pregnancy, fear, drugs, migraine, and gastrointestinal pathology. One of the most common causes of patient dissatisfaction after anesthesia include postoperative nausea and vomiting (PONV). There are various antiemetics agents available for the treatment of nausea and vomiting, including; dopamine antagonists, anticholinergics, antihistamines, serotonin antagonists, and others. The key players manufacturing these products include GSK, Merck, and Pfizer Inc. As these players generate their maximum revenue from the Americas for the market, the region accounted for significant share across the globe. 


Antiemetics Market Influencer


The significant factors influencing the growth of the market include increasing research & development funding in the pharmaceutical industry, an increasing number of pregnancy-induced nausea, and acute gastroenteritis. Moreover, the rising demand for novel therapeutics and the growing prevalence of PONV is responsible for positive market growth.


Antiemetics Market Drivers



  • Increasing prevalence of gastroenteritis. For example, annually, acute gastroenteritis leads to 1.5 million patient visits to primary care clinics and accounts for 10% of all hospital admissions in the US.

  • Increasing prevalence of PONV. For instance, according to a study, it was found that PONV occurs in almost 30% of the general surgical population and up to 70 to 80% of high-risk surgical patients.

  • Increasing demand for novel therapeutics has influenced the growth of the market

  • Increasing government funding for research

  • Rising focus on personalized medicine


Antiemetics Market Restraints



  • Regulatory approval for antiemetics has been the primary factor hampering the growth of the market.


Antiemetics Market Segmentation


By Agents



  • Dopamine Antagonists: Dopamine antagonists accounted for the largest segment and has been further divided into phenothiazines (chlorpromazine and prochlorperazine), butyrophenones (droperidol and domperidone), and benzamides (metoclopramide). Metoclopramide is the most commonly used antiemetic that is used on both the chemoreceptor trigger zone and on gastrointestinal (GIT) motility. It has been approved for perioperative and chemotherapy-induced nausea and vomiting.

  • Anticholinergics: Includes hyoscine, an ester of tropic acid, and scopine. According to a study, it is found that it is effective for the treatment of PONV.

  • Antihistamines: Includes piperazine derivative, i.e., cyclizine, and is available as a tablet or solution for IV or IM injection. It was approved for the treatment of radiotherapy-induced emesis, PONV, motion sickness, opioid-induced emesis, and is also used for symptom control in Ménière’s disease.

  • Serotonin (5-HT3) Antagonists: Has been further segmented into ondansetron and granisetron and is available in both tablet form and as a solution for slow IV injection.

  • Cannabinoids: This was approved for chemotherapy-induced nausea and vomiting. This segment accounted for the least market share due to adverse effects such as dizziness, drowsiness, psychotic reactions, dry mouth, hypotension, and tachycardia.

  • Others: This segment includes dexamethasone and propofol.


By Drug Type



  • Prescription: Accounted for the significant market share and includes major drug brands such as Ondansetron, Zofran, Promethazine, Phenergan, Zofran ODT, Metoclopramide, and Ativan.

  • Over-the-Counter OTC: accounted for the least market share due to low cost.


Antiemetics Market By Application



  • Postoperative Surgery: Accounted for the largest market share based on application; this is majorly attributed due to increasing postoperative procedures and the use of general anesthesia.

  • Chemotherapy: Chemotherapy is a widely used cancer treatment. A lot of chemotherapy drugs can cause nausea and vomiting. Chemotherapy is expected to be the fastest-growing segment. This is attributable to the increasing adoption of chemotherapy.

  • Pregnancy: Nausea and vomiting are widespread occurrences during pregnancy and is usually resolved within16 to 20 weeks of maturation. It is estimated that about 85% of women experience nausea during this period of time.

  • Stomach Flu: Commonly known as gastroenteritis, accounted for least market share as the majority of the patients get treated through home remedies or OTC products.


By Distribution Channel



  • Retail Pharmacy: Retail pharmacy or drug store plays a prominent role in the distribution of antiemetics drugs. The presence of a considerable number of retail pharmacies engaged in selling drugs is expected to contribute to the market growth of the segment.

  • Hospital Pharmacy: Hospital pharmacy is a department of the hospital that is responsible for the procurement, storage, preservation, packaging, sterilization, compounding, preparation, dispensing, or distribution of medicines within the hospital premises. The market share of the segment is mainly attributed to the patients treated in hospitals, as post-admission patients generally prefer to purchase drugs for the treatment from the hospital pharmacies.

  • Online: The increasing adoption of the Internet for purchasing drugs is expected to contribute to the market growth of the segment.


Antiemetics Market By Region




  • Americas: Accounted for the largest market share attributed to the increasing R&D funding in the pharmaceutical industry and the presence of significant manufacturers generating maximum revenue in this region. Furthermore, increasing postoperative procedures boosting the growth of the market.


  • Europe: Accounted for the second-largest market share majorly due to increasing government awareness regarding personalized medicine.


  • Asia-Pacific: Expected to grow at the fastest CAGR, Asia-Pacific is seeking opportunities and continuously growing economies due to factors large population, increasing per capita disposable incomes, and growing awareness among patients low manufacturing costs, and rising demand for superior pharmaceutical products.


  • Middle East & Africa: The smallest market due to limited healthcare infrastructure in this region.


Antiemetics Market Key Players



  • GSK (UK)

  • Merck (US)

  • Sanofi-Aventis (France)

  • Pfizer Inc. (US)

  • Mylan (US)

  • Eli Lilly and Company (US)

  • Johnson & Johnson (US)

  • Baxter International (US)

  • Reddy's Laboratories Inc. (India)

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