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Anthocyanin Market

ID: MRFR/FnB/24537-HCR
128 Pages
Snehal Singh
October 2025

Anthocyanin Market Research Report By Source (Fruits, Vegetables, Grains, Other Plant Sources), By Type (Anthocyanidins, Anthocyanins), By Application (Food and Beverages, Dietary Supplements, Cosmetics and Personal Care Products, Pharmaceuticals, Other Applications), By Extraction Method (Solvent Extraction, Supercritical Fluid Extraction, Ultrasonic Extraction, Other Extraction Methods), By Chemical Modification (Encapsulation, Esterification, Glycosylation, Other Chemical Modifications) and By Regional (North America, Europe, South Ameri... read more

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Anthocyanin Market Summary

As per MRFR analysis, The Global Anthocyanin Market Size was estimated at 1.091 USD Billion in 2024. The anthocyanin industry is projected to grow from 1.159 USD Billion in 2025 to 2.121 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 6.23 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Global Anthocyanin Market is poised for robust growth driven by health trends and natural ingredient demand.

  • North America remains the largest market for anthocyanins, driven by increasing consumer preference for natural colorants.
  • The Asia-Pacific region is emerging as the fastest-growing market, reflecting a rising awareness of health benefits associated with anthocyanins.
  • Fruits dominate the anthocyanin segment, while the vegetable segment is experiencing rapid growth due to evolving consumer tastes.
  • Key market drivers include the expansion of the food and beverage sector and technological innovations in extraction processes.

Market Size & Forecast

2024 Market Size 1.091 (USD Billion)
2035 Market Size 2.121 (USD Billion)
CAGR (2025 - 2035) 6.23%

Major Players

DuPont (US), BASF (DE), Cargill (US), Chr. Hansen (DK), Naturex (FR), Kemin Industries (US), Sensient Technologies (US), Ferro (US), Givaudan (CH)

Anthocyanin Market Trends

The Global Anthocyanin Market is currently experiencing a notable transformation, driven by increasing consumer awareness regarding health benefits associated with natural pigments. Anthocyanins, which are primarily found in fruits and vegetables, are recognized for their antioxidant properties and potential role in reducing the risk of chronic diseases. This growing interest in health and wellness is prompting manufacturers to explore innovative applications of anthocyanins in food and beverage products, dietary supplements, and cosmetics. As a result, the market landscape is evolving, with a shift towards natural and organic sources of anthocyanins, reflecting broader trends in consumer preferences for clean-label products. Moreover, The Global Anthocyanin Market is likely to benefit from advancements in extraction and processing technologies. These innovations may enhance the efficiency and yield of anthocyanin extraction, making it more accessible for various industries. Additionally, the rising demand for plant-based ingredients in food formulations is expected to further propel the market. As consumers increasingly seek alternatives to synthetic additives, anthocyanins are positioned as a favorable option, potentially leading to expanded applications across diverse sectors. Overall, the market appears poised for growth, driven by health-conscious consumers and technological advancements in extraction methods.

Rising Demand for Natural Ingredients

There is a growing trend towards the use of natural ingredients in food and beverage products. Consumers are increasingly seeking alternatives to synthetic additives, which has led to a heightened interest in anthocyanins as a natural colorant and health-promoting ingredient.

Health and Wellness Focus

The emphasis on health and wellness is influencing consumer choices, with many individuals looking for products that offer health benefits. Anthocyanins are recognized for their antioxidant properties, which may contribute to the prevention of various health issues, thus driving their incorporation into dietary supplements and functional foods.

Technological Advancements in Extraction

Innovations in extraction and processing technologies are enhancing the efficiency of anthocyanin extraction. These advancements may lead to improved yields and lower production costs, making anthocyanins more accessible for various applications across multiple industries.

Anthocyanin Market Drivers

Health Benefits of Anthocyanins

The health benefits associated with anthocyanins are increasingly recognized, driving their incorporation into dietary supplements and functional foods within The Global Anthocyanin Industry. Research indicates that anthocyanins possess antioxidant properties, which may contribute to reducing the risk of chronic diseases such as heart disease and diabetes. This growing body of evidence has led to a surge in consumer interest in products rich in anthocyanins, such as berries and red cabbage. The dietary supplement market, in particular, is witnessing a notable increase, with projections suggesting a compound annual growth rate of 8% through 2027. As consumers prioritize health and wellness, the demand for anthocyanin-rich products is expected to rise, thereby enhancing the market dynamics of The Global Anthocyanin Industry.

Rising Demand for Natural Colorants

The increasing consumer preference for natural colorants over synthetic alternatives is a pivotal driver in The Global Anthocyanin Industry. As consumers become more health-conscious, they are gravitating towards products that are perceived as safer and more beneficial. This trend is reflected in the food and beverage sector, where the demand for natural food colorants is projected to grow significantly. According to recent estimates, the market for natural colorants is expected to reach USD 2.5 billion by 2026, with anthocyanins playing a crucial role in this growth. The shift towards clean label products further amplifies this demand, as manufacturers seek to meet consumer expectations for transparency and quality. Consequently, The Global Anthocyanin Industry is likely to experience robust growth as companies innovate to incorporate these natural colorants into their offerings.

Expansion of the Food and Beverage Sector

The expansion of the food and beverage sector is a significant driver for The Global Anthocyanin Industry. As the global population continues to grow, the demand for innovative and diverse food products is on the rise. This trend is particularly evident in the beverage industry, where the introduction of functional drinks infused with anthocyanins is becoming increasingly popular. Market analysis suggests that the beverage segment is projected to account for over 40% of the total anthocyanin market share by 2025. Additionally, the trend towards plant-based diets is further propelling the use of anthocyanins in various food applications. As manufacturers seek to enhance the nutritional profile of their products, the incorporation of anthocyanins is likely to become a standard practice, thereby driving growth in The Global Anthocyanin Industry.

Regulatory Support for Natural Ingredients

Regulatory support for natural ingredients is emerging as a key driver in The Global Anthocyanin Industry. Governments and regulatory bodies are increasingly recognizing the importance of natural food additives, leading to favorable policies that promote their use. This regulatory environment encourages manufacturers to explore and incorporate anthocyanins into their products, as they seek to comply with safety and quality standards. For instance, the European Food Safety Authority has established guidelines that facilitate the approval of natural colorants, including anthocyanins, thereby enhancing their marketability. As regulations continue to evolve in favor of natural ingredients, The Global Anthocyanin Industry is poised for growth, as companies leverage these opportunities to innovate and expand their product lines.

Technological Innovations in Extraction Processes

Technological innovations in extraction processes are transforming the landscape of The Global Anthocyanin Industry. Advances in extraction techniques, such as ultrasound-assisted extraction and supercritical fluid extraction, are enhancing the efficiency and yield of anthocyanin extraction from natural sources. These innovations not only improve the quality of the extracted anthocyanins but also reduce production costs, making them more accessible to manufacturers. As a result, the market is witnessing an influx of high-quality anthocyanin products, which are essential for meeting the growing consumer demand. Furthermore, the development of sustainable extraction methods aligns with the increasing emphasis on environmental responsibility, further bolstering the appeal of anthocyanins in various applications. This technological evolution is likely to play a crucial role in shaping the future of The Global Anthocyanin Industry.

Market Segment Insights

By Source: Fruits (Largest) vs. Vegetables (Fastest-Growing)

In The Global Anthocyanin Market, the source segment is primarily dominated by fruits, which account for the largest share. Fruits such as berries, cherries, and grapes are well-known for their high anthocyanin content, driving consumer preferences and market demand. In contrast, vegetables, while a smaller segment currently, have been experiencing remarkable growth; their potential health benefits and rising awareness among consumers have made them increasingly popular in health-focused diets. The growth trends for this segment are shaped by various factors, including the increasing demand for natural food colorants and health supplements. As consumers become more health-conscious, the demand for anthocyanin-rich sources is expected to rise. Additionally, innovations in food technology and processing offer more ways to utilize vegetables as viable sources of anthocyanins, thereby accelerating their market growth over the coming years.

Fruits (Dominant) vs. Vegetables (Emerging)

Fruits, particularly berries, cherries, and blackcurrants, hold a dominant position in The Global Anthocyanin Market due to their naturally high concentrations of anthocyanins and established consumer preferences for these ingredients. They are widely used not only for their health benefits but also for their appealing flavors and vibrant colors, which enhance food products. On the other hand, vegetables like red cabbage and purple carrots are emerging as significant sources of anthocyanins, showing promising growth due to increased health awareness. These vegetables, traditionally overlooked for their color properties, are now gaining traction as consumers seek to diversify their sources of natural colorants and antioxidants. Their integration into various food applications reflects a profound shift in market dynamics, making them a strong contender in future market developments.

By Type: Anthocyanins (Largest) vs. Anthocyanidins (Fastest-Growing)

In The Global Anthocyanin Market, the distribution of market share between anthocyanins and anthocyanidins showcases a dynamic landscape. Anthocyanins, being the largest segment, dominate the market due to their widespread applications in food, beverages, cosmetics, and nutraceuticals, driven by the rising consumer preference for natural colorants and health-promoting compounds. Meanwhile, anthocyanidins, though smaller in share, are emerging as a notable player, gaining traction thanks to increasing awareness around their potential health benefits and versatile usage across various industries.

Anthocyanins (Dominant) vs. Anthocyanidins (Emerging)

Anthocyanins, as the dominant value in The Global Anthocyanin Market, are well-recognized for their rich color and antioxidant properties, widely utilized in a range of products from natural food colorants to health supplements. Their popularity stems from a long-established history of safe consumption and regulatory acceptance, making them a preferred choice for manufacturers. In contrast, anthocyanidins are gaining momentum as an emerging segment. These compounds show promise for their bioactive properties and are increasingly being explored in health-focused applications. As consumers become more informed about dietary choices, anthocyanidins are expected to carve a niche for themselves, leveraging trends towards plant-based and functional products.

By Application: Food and Beverages (Largest) vs. Dietary Supplements (Fastest-Growing)

In The Global Anthocyanin Market, the application segment is primarily dominated by Food and Beverages, which claims the largest market share among other applications. This category includes a range of products such as juices, wines, and health-conscious snacks that leverage the health benefits of anthocyanins. Following closely are Dietary Supplements, which have gained significant traction owing to increasing consumer awareness about health and wellness. Other applications, including Cosmetics, Pharmaceuticals, and miscellaneous products, contribute to the diverse utilization of anthocyanins in various sectors.

Food and Beverages: Dominant vs. Dietary Supplements: Emerging

The Food and Beverages sector heavily leverages the antioxidant properties of anthocyanins, making it a dominant player in the market. This application benefits from strong consumer preference for natural food colorants and health-boosting ingredients, which are driving its popularity. Conversely, Dietary Supplements are recognized as an emerging segment due to the rising health consciousness among consumers, focusing on preventive care and wellness. This trend is encouraged by innovations in product formulations, making them easier to incorporate into daily routines. As such, the competitive landscape shows Food and Beverages maintaining a significant stake while Dietary Supplements quickly adapt to meet changing consumer demands.

By Extraction Method: Solvent Extraction (Largest) vs. Supercritical Fluid Extraction (Fastest-Growing)

In The Global Anthocyanin Market, the extraction method segment is characterized by diverse techniques, each contributing to the overall market landscape. Solvent extraction has emerged as the dominant technique, accounting for a significant market share due to its effectiveness and widespread adoption. However, supercritical fluid extraction is gaining traction and is recognized as the fastest-growing method, appealing to manufacturers looking for cleaner and more efficient extraction processes.

Extraction Method: Solvent Extraction (Dominant) vs. Supercritical Fluid Extraction (Emerging)

Solvent extraction remains the dominant technique in The Global Anthocyanin Market, leveraging its simplicity and cost-effectiveness to capture a significant share. It typically utilizes organic solvents to extract anthocyanins from plant materials, making it a preferred choice for established manufacturers. Conversely, supercritical fluid extraction, viewed as an emerging method, utilizes supercritical CO2 or other solvents under high pressure and temperature to extract anthocyanins without leaving harmful residues. This method is increasingly favored for its efficiency and eco-friendliness, appealing to companies committed to sustainable practices, thus driving its growth within the market.

By Chemical Modification: Encapsulation (Largest) vs. Esterification (Fastest-Growing)

In The Global Anthocyanin Market, the 'Chemical Modification' segment is characterized by distinct processes, each contributing to the overall market dynamics. Encapsulation emerges as the largest segment, playing a crucial role in enhancing the stability and bioavailability of anthocyanins. It accounts for a significant portion of the market, driven by growing demand for fortified food and beverages. Conversely, esterification is identified as the fastest-growing segment, appealing to manufacturers looking for innovative ways to improve flavor profiles and longevity of anthocyanins in various applications. The growth of the chemical modification segment is propelled by increasing consumer awareness regarding health benefits and the rising application of anthocyanins in functional foods and supplements. Esterification, in particular, is on the rise due to its capacity to modify the chemical structure of anthocyanins, enhancing their solubility and stability in diverse products. This trend signifies a shift towards more sophisticated extraction and formulation techniques that cater to the evolving demands of the food and beverage industry.

Encapsulation (Dominant) vs. Glycosylation (Emerging)

Encapsulation stands out as the dominant process within the chemical modification segment of The Global Anthocyanin Market, primarily due to its ability to shield anthocyanins from environmental factors that can lead to degradation. This technique is widely adopted in product formulations, ensuring that the health benefits of anthocyanins are preserved and activity is enhanced over time. On the other hand, glycosylation is emerging as a notable contender, recognized for its functionality in improving the stability and solubility of anthocyanins. Though still developing, the glycosylation process is gaining traction for specialized applications in nutraceuticals and health products, as it offers a novel approach to enhancing the bioavailability of these compounds, paving the way for innovative product development in the marketplace.

Get more detailed insights about Anthocyanin Market

Regional Insights

The Global Anthocyanin Market is segmented into North America, Europe, APAC, South America, and MEA. Among these regions, North America and Europe are expected to remain the dominant markets in the coming years. The growth in these regions can be attributed to the increasing demand for natural colorants from the food and beverage industry. Asia-Pacific is expected to witness significant growth due to the rising demand from emerging economies such as China and India.

South America and MEA are expected to grow at a steady pace, driven by the increasing awareness of the health benefits of anthocyanins.In 2024, the Global Anthocyanin Market revenue is expected to reach 1.03 billion USD, with a CAGR of 6.3% during the forecast period (2023-2032). The market is driven by the increasing demand for natural colorants and the rising awareness of the health benefits of anthocyanins.

Anthocyanin Market Regional Image

Key Players and Competitive Insights

Major players in Anthocyanin Market, the Anthocyanin Market industry is highly competitive, with a few major players dominating the market. The leading Anthocyanin Market players are constantly investing in research and development to improve their products and expand their market share. The Anthocyanin Market is also witnessing a growing number of new entrants, which is intensifying the competition in the market. The competitive landscape of the Anthocyanin Market is expected to remain fragmented in the coming years, with the major players continuing to dominate the market.Sensient Technologies Corporation is a leading provider of natural food colorants, including anthocyanins.

The company has a wide range of anthocyanin products, including liquid, powder, and encapsulated forms. Sensient Technologies has a strong global presence and a broad customer base in the food and beverage industry. The company's anthocyanin products are used in a variety of applications, including food colorants, dietary supplements, and personal care products.

DDW The Colour House is a leading provider of natural colorants, including anthocyanins. The company has a wide range of anthocyanin products, including liquid, powder, and encapsulated forms. DDW The Colour House has a strong global presence and a broad customer base in the food and beverage industry. The company's anthocyanin products are used in a variety of applications, including food colorants, dietary supplements, and personal care products.

Key Companies in the Anthocyanin Market market include

Industry Developments

  • Q2 2024: Chr. Hansen launches new anthocyanin-based natural color for beverages Chr. Hansen announced the launch of a new anthocyanin-based natural color designed specifically for beverage applications, expanding its portfolio of clean-label color solutions.
  • Q1 2024: Evonik opens new R&D facility for natural food colorants including anthocyanins Evonik inaugurated a new research and development facility focused on natural food colorants, with a significant emphasis on anthocyanin extraction and formulation technologies.
  • Q2 2024: Baili Technology announces partnership with leading beverage company for anthocyanin supply Baili Technology entered into a partnership agreement to supply anthocyanin extracts to a major beverage manufacturer, aiming to meet growing demand for natural colorants.
  • Q1 2025: ADM launches new anthocyanin-rich ingredient for functional foods ADM introduced a new anthocyanin-rich ingredient targeting the functional foods market, highlighting its antioxidant properties and clean-label appeal.
  • Q2 2025: Sensient Technologies expands anthocyanin production capacity at European facility Sensient Technologies announced the expansion of its European production facility to increase output of anthocyanin-based natural colors for food and beverage applications.
  • Q1 2024: GNT Group unveils new EXBERRY® anthocyanin color range for dairy products GNT Group launched a new range of EXBERRY® anthocyanin-based colors specifically formulated for use in dairy products, addressing stability and color intensity challenges.
  • Q2 2024: Döhler announces strategic investment in anthocyanin extraction technology Döhler revealed a strategic investment in advanced anthocyanin extraction technology to improve yield and stability for its natural colorant portfolio.
  • Q1 2025: Naturex receives regulatory approval for new anthocyanin extract in EU Naturex obtained regulatory approval from the European Union for its latest anthocyanin extract, enabling expanded use in food and beverage products across Europe.
  • Q2 2025: Ingredion launches clean-label anthocyanin color for plant-based meat alternatives Ingredion introduced a new clean-label anthocyanin color solution tailored for plant-based meat alternatives, supporting the growing demand for natural ingredients in the sector.
  • Q1 2024: Symrise announces acquisition of specialty anthocyanin producer Symrise completed the acquisition of a specialty anthocyanin producer, strengthening its position in the natural colorant market and expanding its product offerings.
  • Q2 2025: IFF launches new anthocyanin-based color for confectionery applications IFF announced the launch of a new anthocyanin-based color designed for confectionery products, focusing on vibrant hues and improved stability.
  • Q1 2025: PureCircle secures Series B funding to scale anthocyanin extraction operations PureCircle raised Series B funding to expand its anthocyanin extraction operations, aiming to meet increasing demand for natural colorants in global markets.

Future Outlook

Anthocyanin Market Future Outlook

The Global Anthocyanin Market is projected to grow at a 6.23% CAGR from 2024 to 2035, driven by increasing health awareness, demand for natural colorants, and expanding applications in food and beverages.

New opportunities lie in:

  • Development of anthocyanin-rich functional foods targeting health-conscious consumers.
  • Expansion into emerging markets with tailored marketing strategies for local preferences.
  • Investment in innovative extraction technologies to enhance yield and reduce costs.

By 2035, The Global Anthocyanin Market is expected to achieve robust growth, solidifying its position as a key player in the natural ingredients sector.

Market Segmentation

Anthocyanin Market Type Outlook

  • Anthocyanidins
  • Anthocyanins

Anthocyanin Market Source Outlook

  • Fruits
  • Vegetables
  • Grains
  • Other Plant Sources

Anthocyanin Market Application Outlook

  • Food and Beverages
  • Dietary Supplements
  • Cosmetics and Personal Care Products
  • Pharmaceuticals
  • Other Applications

Anthocyanin Market Extraction Method Outlook

  • Solvent Extraction
  • Supercritical Fluid Extraction
  • Ultrasonic Extraction
  • Other Extraction Methods

Anthocyanin Market Chemical Modification Outlook

  • Encapsulation
  • Esterification
  • Glycosylation
  • Other Chemical Modifications

Report Scope

MARKET SIZE 20241.091(USD Billion)
MARKET SIZE 20251.159(USD Billion)
MARKET SIZE 20352.121(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)6.23% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledMarket analysis in progress
Segments CoveredMarket segmentation analysis in progress
Key Market OpportunitiesRising consumer demand for natural colorants drives innovation in The Global Anthocyanin.
Key Market DynamicsRising consumer demand for natural colorants drives innovation and competition in the anthocyanin market.
Countries CoveredNorth America, Europe, APAC, South America, MEA

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FAQs

What is the projected market valuation of The Global Anthocyanin by 2035?

The projected market valuation for The Global Anthocyanin is 2.121 USD Billion by 2035.

What was the market valuation of The Global Anthocyanin in 2024?

The overall market valuation of The Global Anthocyanin was 1.091 USD Billion in 2024.

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