Alfalfa Market Research Report - Global Forecast till 2027

Global Alfalfa Market Research Report: Information by Product Type (Pellets, Hay Bales, Cubes and others), Livestock (Ruminants, Equine and others) and Region (North America, Europe, Asia-Pacific and Rest of the World) - Forecast till 2027

ID: MRFR/CR/7036-HCR | February 2021 | Region: Global | 110 pages

Market Scenario


Alfalfa Market is projected to reach USD 39.71 Billion by 2025 at a CAGR of 5.06% from 2019 to 2025. The market is fragmented with the presence of numerous diversified international and regional players. Alfalfa Monegros, S.L., Bailey Farms, Border Valley, Carli Group, and Grupo Osés are among the major alfalfa industry players. These international players control the market due to their extensive product portfolios, high quality, competitive pricing, and wide market reach. Few manufacturers provide premium alfalfa products for animal feed. For instance, Gruppo Carli, a feed manufacturer based in Italy, offers dehydrated alfalfa bales for cattle. The launch of innovative products is expected to drive the growth of the global alfalfa market during the forecast period. Additionally, the international players are projected to expand their geographic presence by acquiring regional and local players in the alfalfa market.


Market Synopsis


Alfalfa, also known as Medicago sativa, is a flowering plant of the pea family cultivated as a forage crop. It is also known as lucerne and lucerne grass in the UK and South Asia, respectively. Alfalfa is a key legume in the agriculture industry. The US is the largest alfalfa producer in the world, followed by Australia, South Africa, and the UAE. In the US, alfalfa is primarily grown in California, South Dakota, and Wisconsin.


Alfalfa is widely used as feed for cattle, horses, sheep, and goats due to its high protein content. The increasing need for roughage in livestock feed is a key factor fueling the growth of the global alfalfa market. However, alfalfa requires large amounts of water, approximately 4 to 6 inches for each ton of dry hay produced. The production cost for alfalfa is also high as compared to other forage crops such as barley, sorghum, and maize. These factors may hinder the growth of the global alfalfa market. Additionally, the fluctuating prices of alfalfa have led livestock rears to opt for substitutes, thereby affecting the alfalfa market growth. Nevertheless, the introduction of new varieties, such as low-lignin alfalfa, are expected to provide growth opportunities to players in the alfalfa industry during the forecast period.


Market USP



  • Availability of a wide range of alfalfa products


Market Drivers



  • Increasing demand in the animal husbandry industry: Alfalfa is widely used as feed for dairy and beef cattle, horses, sheep, and goats due to its high protein content. Globally, the consumption of meat, poultry, and dairy products has increased rapidly over the past few decades. In order to meet the rising demand for these products, livestock and dairy farmers demand protein- and fiber-rich animal feed. This has boosted the sales of imported hay and commercial feed including alfalfa in recent years.


Market Restraints



  • High production costs


Segmentation


By Product Type



  • Pellets: Alfalfa pellets are made from ground alfalfa hay which contains protein as well as valuable vitamins and minerals. It is primarily used as feedstuff for pigs, poultry, and cattle. The growing demand for high-quality feed for ruminants is projected to drive the growth of the pellets segment of the global alfalfa market.



  • Hay Bales: Alfalfa hay contains more energy, protein, and calcium than most grass hays, such as timothy, bromegrass, and orchard grass. The nutrient profile of alfalfa makes it ideal for young, growing horses and lactating mares with high protein and mineral requirements. The growth of the equestrian industry is expected to support the growth of the hay bales segment of the alfalfa market.



  • Cubes: Alfalfa cubes are denser than regular hay bales and, thus, facilitate transportation and storage. They also offer convenience in feeding horses as they are easy to handle, reducing waste and mess during the feeding process.



  • Others: Alfalfa meal, powder, and seeds are included in this segment. The increasing application of these forms of alfalfa in animal feed is expected to boost demand for the alfalfa products.


By Livestock



  • Ruminants: The rising global demand for meat, milk, and dairy products is influencing the demand for alfalfa for ruminants. Alfalfa is considered as nutritious forage and is, thus, widely used as conserved forage in the diets of beef and dairy cattle. Alfalfa has a high percentage of digestible nutrients, which makes it suitable for ruminants. It accounts for the majority of the vitamin, mineral, and protein requirements of ruminants and aids in weight gain and milk production. These factors are expected to drive the growth of the segment during the forecast period.



  • Equine: Alfalfa hay is an excellent source of energy, protein, calcium, and other nutrients for equines. The protein and calcium content in alfalfa help meet the nutrient needs of equines and help in growth and lactation. The rising demand for alfalfa in the equestrian industry is projected to fuel the growth of the equine segment of the alfalfa market.



  • Others: Alfalfa is used in the molting diets for poultry. The segment also includes deer, antelope, gophers, mice, and rabbits. Thus, national parks and wildlife sanctuaries also opt for alfalfa products such as pellets.


By Region



  • North America: In 2018, North America dominated the global alfalfa market and is projected to remain the largest revenue-generating regional market during the forecast period due to the growing livestock population.



  • Europe: The development of the dairy industry and increasing cattle population are driving the demand for alfalfa in Europe.



  • Asia-Pacific: Asia-Pacific is projected to be the fastest-growing regional market for alfalfa during the review period. The rising demand for meat, poultry, and dairy products, limited grazing lands, and growing cattle population are expected to drive the growth of the alfalfa market.



  • Rest of the World: A ban on forage crops production in countries such as Saudi Arabia and the UAE due to water scarcity and rising demand for quality hay for livestock are likely to drive the imported alfalfa market growth in the region.


Key Players



  • Grupo Osés (Spain)

  • Al Dahra ACX Global, Inc. (US)

  • Alfalfa Monegros, S.L. (Spain)

  • Anderson Hay & Grain Inc. (US)

  • Bailey Farms (US)

  • Border Valley (US)

  • Cubeit Hay Company (Spain)

  • Green Prairie International (Canada)

  • Carli Group (Italy)

  • Hay USA Inc. (US)

  • Haykingdom Inc. (US)

  • M&C Hay (US)

  • McCracken Hay Company (US)

  • SL Follen Company (US)

  • Standlee Hay Co Ltd. (US)



Frequently Asked Questions (FAQ) :


Alfalfa market is projected to grow at a 5.0% CAGR between 2019-2025.

North America is expected to dominate the alfalfa market.

Alfalfa market is predicted to touch USD 39.7 billion by 2025.

High production cost may limit the alfalfa market growth.

Table of Contents

1. EXECUTIVE SUMMARY

2. MARKET INTRODUCTION

2.1. Market Definition

2.2. Scope of the Study

2.2.1. Research Objectives

2.2.2. Assumptions & Limitations

2.3. Market Structure

3. MARKET RESEARCH METHODOLOGY

3.1. Research Process

3.2. Secondary Research

3.3. Primary Research

3.4. Forecast Model

4. MARKET LANDSCAPE

4.1. Supply Chain Analysis

4.1.1. Raw Material Suppliers

4.1.2. Manufacturers/Producers

4.1.3. Distributors/Retailers/Wholesalers/E-Commerce

4.1.4. End Users

4.2. Porter’s Five Forces Analysis

4.2.1. Threat of New Entrants

4.2.2. Bargaining Power of Buyers

4.2.3. Bargaining Power of Suppliers

4.2.4. Threat of Substitutes

4.2.5. Internal Rivalry

5. MARKET DYNAMICS OF THE GLOBAL ALFALFA MARKET

5.1. Introduction

5.2. Drivers

5.3. Restraints

5.4. Opportunities

5.5. Challenges

6. GLOBAL ALFALFA MARKET, BY PRODUCT TYPE

6.1. Introduction

6.1.1. Market Estimates & Forecast, by Product Type, 2020–2027

6.1.2. Market Estimates & Forecast, by Region, 2020–2027

6.2. Pellets

6.2.1. Pellets: Market Estimates & Forecast, 2020–2027

6.2.2. Pellets: Market Estimates & Forecast, by Region, 2020–2027

6.3. Hay Bales

6.3.1. Hay Bales: Market Estimates & Forecast, 2020–2027

6.3.2. Hay Bales: Market Estimates & Forecast, by Region, 2020–2027

6.4. Cubes

6.4.1. Cubes: Market Estimates & Forecast, 2020–2027

6.4.2. Cubes: Market Estimates & Forecast, by Region, 2020–2027

6.5. Others

6.5.1. Others: Market Estimates & Forecast, 2020–2027

6.5.2. Others: Market Estimates & Forecast, by Region, 2020–2027

7. GLOBAL ALFALFA MARKET, BY LIVESTOCK

7.1. Introduction

7.1.1. Market Estimates & Forecast, by Livestock, 2020–2027

7.1.2. Market Estimates & Forecast, by Region, 2020–2027

7.2. Ruminants

7.2.1. Ruminants: Market Estimates & Forecast, 2020–2027

7.2.2. Ruminants: Market Estimates & Forecast, by Region, 2020–2027

7.3. Equine

7.3.1. Equine: Market Estimates & Forecast, 2020–2027

7.3.2. Equine: Market Estimates & Forecast, by Region, 2020–2027

7.4. Others

7.4.1. Others: Market Estimates & Forecast, 2020–2027

7.4.2. Others: Market Estimates & Forecast, by Region, 2020–2027

8. GLOBAL ALFALFA MARKET, BY REGION

8.1. Introduction

8.2. North America

8.2.1. Market Estimates & Forecast, 2020–2027

8.2.2. Market Estimates & Forecast, by Product Type, 2020–2027

8.2.3. Market Estimates & Forecast, by Livestock, 2020–2027

8.2.4. Market Estimates & Forecast, by Country, 2020–2027

8.2.5. US

8.2.5.1. Market Estimates & Forecast, by Product Type, 2020–2027

8.2.5.2. Market Estimates & Forecast, by Livestock, 2020–2027

8.2.6. Canada

8.2.6.1. Market Estimates & Forecast, by Product Type, 2020–2027

8.2.6.2. Market Estimates & Forecast, by Livestock, 2020–2027

8.2.7. Mexico

8.2.7.1. Market Estimates & Forecast, by Product Type, 2020–2027

8.2.7.2. Market Estimates & Forecast, by Livestock, 2020–2027

8.3. Europe

8.3.1. Market Estimates & Forecast, 2020–2027

8.3.2. Market Estimates & Forecast, by Product Type, 2020–2027

8.3.3. Market Estimates & Forecast, by Livestock, 2020–2027

8.3.4. Market Estimates & Forecast, by Country, 2020–2027

8.3.5. Germany

8.3.5.1. Market Estimates & Forecast, by Product Type, 2020–2027

8.3.5.2. Market Estimates & Forecast, by Livestock, 2020–2027

8.3.6. UK

8.3.6.1. Market Estimates & Forecast, by Product Type, 2020–2027

8.3.6.2. Market Estimates & Forecast, by Livestock, 2020–2027

8.3.7. France

8.3.7.1. Market Estimates & Forecast, by Product Type, 2020–2027

8.3.7.2. Market Estimates & Forecast, by Livestock, 2020–2027

8.3.8. Spain

8.3.8.1. Market Estimates & Forecast, by Product Type, 2020–2027

8.3.8.2. Market Estimates & Forecast, by Livestock, 2020–2027

8.3.9. Italy

8.3.9.1. Market Estimates & Forecast, by Product Type, 2020–2027

8.3.9.2. Market Estimates & Forecast, by Livestock, 2020–2027

8.3.10. Rest of Europe

8.3.10.1. Market Estimates & Forecast, by Product Type, 2020–2027

8.3.10.2. Market Estimates & Forecast, by Livestock, 2020–2027

8.4. Asia-Pacific

8.4.1. Market Estimates & Forecast, 2020–2027

8.4.2. Market Estimates & Forecast, by Product Type, 2020–2027

8.4.3. Market Estimates & Forecast, by Livestock, 2020–2027

8.4.4. Market Estimates & Forecast, by Country, 2020–2027

8.4.5. China

8.4.5.1. Market Estimates & Forecast, by Product Type, 2020–2027

8.4.5.2. Market Estimates & Forecast, by Livestock, 2020–2027

8.4.6. Japan

8.4.6.1. Market Estimates & Forecast, by Product Type, 2020–2027

8.4.6.2. Market Estimates & Forecast, by Livestock, 2020–2027

8.4.7. India

8.4.7.1. Market Estimates & Forecast, by Product Type, 2020–2027

8.4.7.2. Market Estimates & Forecast, by Livestock, 2020–2027

8.4.8. Australia & New Zealand

8.4.8.1. Market Estimates & Forecast, by Product Type, 2020–2027

8.4.8.2. Market Estimates & Forecast, by Livestock, 2020–2027

8.4.9. Rest of Asia-Pacific

8.4.9.1. Market Estimates & Forecast, by Product Type, 2020–2027

8.4.9.2. Market Estimates & Forecast, by Livestock, 2020–2027

8.5. Rest of the World

8.5.1. Market Estimates & Forecast, 2020–2027

8.5.2. Market Estimates & Forecast, by Product Type, 2020–2027

8.5.3. Market Estimates & Forecast, by Livestock, 2020–2027

8.5.4. Market Estimates & Forecast, by Region, 2020–2027

8.5.5. South America

8.5.5.1. Market Estimates & Forecast, by Product Type, 2020–2027

8.5.5.2. Market Estimates & Forecast, by Livestock, 2020–2027

8.5.6. Middle East

8.5.6.1. Market Estimates & Forecast, by Product Type, 2020–2027

8.5.6.2. Market Estimates & Forecast, by Livestock, 2020–2027

8.5.7. Africa

8.5.7.1. Market Estimates & Forecast, by Product Type, 2020–2027

8.5.7.2. Market Estimates & Forecast, by Livestock, 2020–2027

9. COMPETITIVE LANDSCAPE

9.1. Introduction

9.2. Market Strategy

9.3. Key Development Analysis

(Expansions/Mergers & Acquisitions/Joint Ventures/New Product Developments/Agreements/Investments)

10. COMPANY PROFILES

10.1. Grupo Osés

10.1.1. Company Overview

10.1.2. Financial Updates

10.1.3. Product/Business Segment Overview

10.1.4. Strategies

10.1.5. Key Developments

10.1.6. SWOT Analysis

10.2. Al Dahra ACX Global, Inc.

10.2.1. Company Overview

10.2.2. Financial Updates

10.2.3. Product/Business Segment Overview

10.2.4. Strategies

10.2.5. Key Developments

10.2.6. SWOT Analysis

10.3. Alfalfa Monegros, S.L.

10.3.1. Company Overview

10.3.2. Financial Updates

10.3.3. Product/Business Segment Overview

10.3.4. Strategies

10.3.5. Key Developments

10.3.6. SWOT Analysis

10.4. Anderson Hay & Grain Inc.

10.4.1. Company Overview

10.4.2. Financial Updates

10.4.3. Product/Business Segment Overview

10.4.4. Strategies

10.4.5. Key Developments

10.4.6. SWOT Analysis

10.5. Bailey Farms

10.5.1. Company Overview

10.5.2. Financial Updates

10.5.3. Product/Business Segment Overview

10.5.4. Strategies

10.5.5. Key Developments

10.5.6. SWOT Analysis

10.6. Border Valley

10.6.1. Company Overview

10.6.2. Financial Updates

10.6.3. Product/Business Segment Overview

10.6.4. Strategies

10.6.5. Key Developments

10.6.6. SWOT Analysis

10.7. Cubeit Hay Company

10.7.1. Company Overview

10.7.2. Financial Updates

10.7.3. Product/Business Segment Overview

10.7.4. Strategies

10.7.5. Key Developments

10.7.6. SWOT Analysis

10.8. Green Prairie International

10.8.1. Company Overview

10.8.2. Financial Updates

10.8.3. Product/Business Segment Overview

10.8.4. Strategies

10.8.5. Key Developments

10.8.6. SWOT Analysis

10.9. Carli Group

10.9.1. Company Overview

10.9.2. Financial Updates

10.9.3. Product/Business Segment Overview

10.9.4. Strategies

10.9.5. Key Developments

10.9.6. SWOT Analysis

10.10. Hay USA Inc.

10.10.1. Company Overview

10.10.2. Financial Updates

10.10.3. Product/Business Segment Overview

10.10.4. Strategies

10.10.5. Key Developments

10.10.6. SWOT Analysis

10.11. Haykingdom Inc.

10.11.1. Company Overview

10.11.2. Financial Updates

10.11.3. Product/Business Segment Overview

10.11.4. Strategies

10.11.5. Key Developments

10.11.6. SWOT Analysis

10.12. M&C Hay

10.12.1. Company Overview

10.12.2. Financial Updates

10.12.3. Product/Business Segment Overview

10.12.4. Strategies

10.12.5. Key Developments

10.12.6. SWOT Analysis

10.13. McCracken Hay Company

10.13.1. Company Overview

10.13.2. Financial Updates

10.13.3. Product/Business Segment Overview

10.13.4. Strategies

10.13.5. Key Developments

10.13.6. SWOT Analysis

10.14. SL Follen Company

10.14.1. Company Overview

10.14.2. Financial Updates

10.14.3. Product/Business Segment Overview

10.14.4. Strategies

10.14.5. Key Developments

10.14.6. SWOT Analysis

10.15. Standlee Hay Co Ltd.

10.15.1. Company Overview

10.15.2. Financial Updates

10.15.3. Product/Business Segment Overview

10.15.4. Strategies

10.15.5. Key Developments

10.15.6. SWOT Analysis

11. APPENDIX

11.1. General Sources & References

11.2. List of Abbreviations

LIST OF TABLES

Table 1 Global Alfalfa Market, by Region, 2020–2027 (USD Million)

Table 2 Global Alfalfa Market, by Product Type, 2020–2027 (USD Million)

Table 3 Global Alfalfa Market, by Livestock, 2020–2027 (USD Million)

Table 4 North America: Alfalfa Market, by Country, 2020–2027 (USD Million)

Table 5 North America: Alfalfa Market, by Product Type, 2020–2027 (USD Million)

Table 6 North America: Alfalfa Market, by Livestock, 2020–2027 (USD Million)

Table 7 US: Alfalfa Market, by Product Type, 2020–2027 (USD Million)

Table 8 US: Alfalfa Market, by Livestock, 2020–2027 (USD Million)

Table 9 Canada: Alfalfa Market, by Product Type, 2020–2027 (USD Million)

Table 10 Canada: Alfalfa Market, by Livestock, 2020–2027 (USD Million)

Table 11 Mexico: Alfalfa Market, by Product Type, 2020–2027 (USD Million)

Table 12 Mexico: Alfalfa Market, by Livestock, 2020–2027 (USD Million)

Table 13 Europe: Alfalfa Market, by Country, 2020–2027 (USD Million)

Table 14 Europe: Alfalfa Market, by Product Type, 2020–2027 (USD Million)

Table 15 Europe: Alfalfa Market, by Livestock, 2020–2027 (USD Million)

Table 16 Germany: Alfalfa Market, by Product Type, 2020–2027 (USD Million)

Table 17 Germany: Alfalfa Market, by Livestock, 2020–2027 (USD Million)

Table 18 France: Alfalfa Market, by Product Type, 2020–2027 (USD Million)

Table 19 France: Alfalfa Market, by Livestock, 2020–2027 (USD Million)

Table 20 Italy: Alfalfa Market, by Product Type, 2020–2027 (USD Million)

Table 21 Italy: Alfalfa Market, by Livestock, 2020–2027 (USD Million)

Table 22 Spain: Alfalfa Market, by Product Type, 2020–2027 (USD Million)

Table 23 Spain: Alfalfa Market, by Livestock, 2020–2027 (USD Million)

Table 24 UK: Alfalfa Market, by Product Type, 2020–2027 (USD Million)

Table 25 UK: Alfalfa Market, by Livestock, 2020–2027 (USD Million)

Table 26 Rest of Europe: Alfalfa Market, by Product Type, 2020–2027 (USD Million)

Table 27 Rest of Europe: Alfalfa Market, by Livestock, 2020–2027 (USD Million)

Table 28 Asia-Pacific: Alfalfa Market, by Country, 2020–2027 (USD Million)

Table 29 Asia-Pacific: Alfalfa Market, by Product Type, 2020–2027 (USD Million)

Table 30 Asia-Pacific: Alfalfa Market, by Livestock, 2020–2027 (USD Million)

Table 31 China: Alfalfa Market, by Product Type, 2020–2027 (USD Million)

Table 32 China: Alfalfa Market, by Livestock, 2020–2027 (USD Million)

Table 33 India: Alfalfa Market, by Product Type, 2020–2027 (USD Million)

Table 34 India: Alfalfa Market, by Livestock, 2020–2027 (USD Million)

Table 35 Japan: Alfalfa Market, by Product Type, 2020–2027 (USD Million)

Table 36 Japan: Alfalfa Market, by Livestock, 2020–2027 (USD Million)

Table 37 Australia & New Zealand: Alfalfa Market, by Product Type, 2020–2027 (USD Million)

Table 38 Australia & New Zealand: Alfalfa Market, by Livestock, 2020–2027 (USD Million)

Table 39 Rest of Asia-Pacific: Alfalfa Market, by Product Type, 2020–2027 (USD Million)

Table 40 Rest of Asia-Pacific: Alfalfa Market, by Livestock, 2020–2027 (USD Million)

Table 41 Rest of the World (RoW): Alfalfa Market, by Region, 2020–2027 (USD Million)

Table 42 Rest of the World (RoW): Alfalfa Market, by Product Type, 2020–2027 (USD Million)

Table 43 Rest of the World (RoW): Alfalfa Market, by Livestock, 2020–2027 (USD Million)

Table 44 South America: Alfalfa Market, by Product Type, 2020–2027 (USD Million)

Table 45 South America: Alfalfa Market, by Livestock, 2020–2027 (USD Million)

Table 46 Middle East: Alfalfa Market, by Product Type, 2020–2027 (USD Million)

Table 47 Middle East: Alfalfa Market, by Livestock, 2020–2027 (USD Million)

Table 48 Africa: Alfalfa Market, by Product Type, 2020–2027 (USD Million)

Table 49 Africa: Alfalfa Market, by Livestock, 2020–2027 (USD Million)

LIST OF FIGURES

FIGURE 1 Global Alfalfa Market Segmentation

FIGURE 2 Forecast Research Methodology

FIGURE 3 Five Forces Analysis of the Global Alfalfa Market

FIGURE 4 Value Chain of the Global Alfalfa Market

FIGURE 5 Share of the Global Alfalfa Market in 2020, by Country (%)

FIGURE 6 Global Alfalfa Market, by Region, 2020–2027

FIGURE 7 Global Alfalfa Market Size, by Product Type, 2020–2027

FIGURE 8 Share of the Alfalfa Market, by Product Type, 2020–2027 (%)

FIGURE 9 Global Alfalfa Market Size, by Livestock, 2020–2027

FIGURE 10 Share of the Alfalfa Market, by Livestock, 2020–2027 (%)