Section 1: Agriculture Equipment Market Opening Overview
Why Agriculture Equipment Market Are Expanding?
The global agriculture equipment market is experiencing sustained and broad-based expansion, propelled by the dual imperatives of feeding a growing world population and modernising farming operations through precision technology and automation. As per Market Research Future (MRFR) analysis, the Agriculture Equipment Market was valued at USD 238,044.0 million in 2024 and is projected to reach USD 421,005.31 million by 2035, growing at a CAGR of 5.32% over the forecast period 2025--2035. This strong trajectory is representative of the expanding mechanization throughout emerging countries, rapid adoption of precision agriculture and IoT-enabled machinery, and continuous government subsidies for agricultural modernization in North America, Europe, South Asia and Latin America.
Tractors continue to be the most popular equipment type and generate revenues of USD 80,000 million to USD 140,000 million. This is because they are multifunctional equipment that are used in commercial farms of all sizes for tillage, transportation, planting, and harvesting. Harvesters is the fastest-growing equipment category, driven by growing demand for mechanised grain and specialty crop collection. Irrigation is the fastest-growing application segment reflecting the growing prioritisation of water-efficient farming in water-stressed markets across Africa, South Asia and the Middle East. Precision agriculture is the biggest share of the market by technology with a revenue between USD 50,000 million and USD 90,000 million, driven by GPS guidance, soil sensors and variable-rate application systems that cut input costs and maximize crop yields.
Why Are These Companies Leading the Market?
Four structural variables define market leadership in the agriculture equipment sector, distinguishing category-defining corporations from regional competitors. First, the breadth of a product range across tractor horsepower categories, implement types and precision agriculture technology integrations is a deciding factor. Take Deere & Company for example. The companyโs Production & Precision Agriculture segment alone generated USD 16.96 billion in FY2025, driven by an end-to-end platform ranging from large high-horsepower tractors, combine harvesters, planters, sprayers to the John Deere Operations Center digital farm management platform.
Section 2: Top 10 Global Agriculture Equipment Companies - Verified Rankings (2026)
The following businesses are selected as the key players in the worldwide farm equipment market based on verified revenue (publicly available sources, including company financial disclosures), geographic and product diversity of the company and innovation strategy followed by the company.
|
# |
Company |
Headquarters |
Revenue (USD) |
CAGR (Co. Guided) |
Geographic Presence |
Key Specialization |
|
1 |
Deere & Company |
Moline, USA |
USD 45.7B (FY2025, Oct YE) |
~-12% YoY (cycle downturn) |
170+ countries |
Tractors; combines; planters; sprayers; precision ag technology; construction & forestry |
|
2 |
CNH Industrial |
Basildon, UK |
USD 18.10B (FY2025) |
~-9% YoY (cycle downturn) |
170+ countries |
Tractors; combines; hay tools; seeding; tillage; construction (Case IH; New Holland; Steyr) |
|
3 |
AGCO Corporation |
Duluth, USA |
USD 10.08B (FY2025) |
~-13.5% YoY (cycle downturn) |
140+ countries |
Tractors; combine harvesters; precision ag technology (Fendt; Massey Ferguson; Valtra; PTx) |
|
4 |
Kubota Corporation |
Osaka, Japan |
~USD 19.7B TTM (FY2024: JPY 3.02T; FY2025 est. JPY 3.05T) |
~-0.15% (FY2024) |
110+ countries |
Tractors; combine harvesters; utility vehicles; construction equipment; engines |
|
5 |
Mahindra & Mahindra |
Mumbai, India |
INR ~1.59T group (FY2025); Farm Equipment Sector ~INR 23,500 cr |
~+12% (Farm Equipment, FY2025) |
40+ countries |
Tractors; implements; farm machinery; utility vehicles (world's #1 tractor company by volume) |
|
6 |
Yanmar Co. Ltd. |
Osaka, Japan |
~USD 4.5B group (FY2024, est.) |
Stable |
60+ countries |
Small tractors; rice transplanters; combine harvesters; diesel engines; construction equipment |
|
7 |
SDF Group |
Treviglio, Italy |
EUR ~1.8B (FY2022 last reported) |
Undisclosed |
130+ countries |
Tractors; combine harvesters; diesel engines (SAME; Deutz-Fahr; Lamborghini; Hurlimann) |
|
8 |
Buhler Industries |
Winnipeg, Canada |
Undisclosed (Public: TSX: BUI) |
N/A |
North America primarily |
Tillage; air seeders; sprayers; farm implements; small loaders (Buhler Versatile brand) |
|
9 |
Tractor Supply Company |
Brentwood, USA |
USD 15.52B (FY2025) |
~+4.3% (FY2025) |
North America (US-focused) |
Farm equipment retail; livestock; pet; home improvement supplies for rural lifestyle consumers |
|
10 |
Alliance Tire Group (ATG) |
Hadera, Israel (part of Yokohama) |
~USD 600M (FY2024, est.) |
~6--8% |
120+ countries |
Agri Star II, Galaxy Farm, Alliance Farm Pro radial and bias; specialty and OEM supply |
*Rankings based on MRFR analysis. Revenue figures sourced from official company filings and investor relations disclosures. CAGR reflects company-guided or analyst-estimated growth for relevant segments. FY end dates vary by company.*
Section 3: Detailed Company Profiles
- Deere & Company | NYSE: DE | Moline, Illinois, USA
Company Overview. Deere & Company is the world's largest agricultural equipment manufacturer and a global leader in precision farming technology, operating through its Production & Precision Agriculture, Small Agriculture & Turf, and Construction & Forestry segments. Its agriculture equipment portfolio spans large-horsepower tractors, combine harvesters, planters, sprayers, hay and forage equipment, and the John Deere Operations Center precision agriculture platform --- the industry's broadest integrated hardware-software agriculture offering. Deere operates in more than 170 countries and serves commercial farmers, smallholders, and agricultural contractors globally through an extensive dealer network.
- CNH Industrial N.V. | NYSE: CNH | Basildon, United Kingdom
Company Overview. CNH Industrial is the global leader in the agricultural equipment arena with its flagship brands Case IH and New Holland Agriculture, which together supply tractors, combine harvesters, hay tools, seeding equipment, tillage machinery and sprayers in over 170 countries. The corporation, a Dutch incorporated entity, serves the commercial agricultural, large grain operations and smallholder segments in North America, Europe, South America and Asia-Pacific. The agricultural segment is the primary source of revenue for CNHโs industrial activities.
- AGCO Corporation | NYSE: AGCO | Duluth, Georgia, USA
Company Overview. AGCO Corporation is a global leader in agricultural machinery and precision agriculture technology, operating entirely through its multi-brand portfolio of Fendt, Massey Ferguson, Valtra, and PTx brands, which collectively serve commercial farmers across more than 140 countries. AGCO is distinctive in the industry for marketing no equipment under its own name, instead investing in brand-specific dealer relationships and technology platforms that serve distinct market segments from high-horsepower European grain farming (Fendt) to value-focused global markets (Massey Ferguson).
- Kubota Corporation | TSE: 6326 | Osaka, Japan
Company Overview. Kubota Corporation is the worldโs fourth-largest agricultural equipment manufacturer, offering a full line-up of tractors, combine harvesters, rice transplanters, utility vehicles, construction equipment and engines, servicing customers in over 110 countries. It is the world's largest manufacturer of compact and utility tractors below 100 HP and has a strong presence in the Asia Pacific market through Escorts Kubota joint venture in India and extensive dealer networks in Japan, Southeast Asia, North America and Europe.
- Mahindra & Mahindra Ltd. | BSE: 500520 | NSE: M&M | Mumbai, Maharashtra, India
Company Overview. Mahindra & Mahindra is the world's largest tractor manufacturer by volume and Indiaโs leading agricultural equipment company with a 42.5% share of the domestic tractor market and a growing international presence in North America, Brazil, Australia and Africa. Its Farm Equipment Sector provides tractors ranging from 15 HP to 75 HP, implements and smart farming solutions. It has also joint ventures such as Mitsubishi Mahindra Agri Machinery in Japan, Sampo Rosenlew in Finland and Erkunt Tractors in Turkey.
- Yanmar Co., Ltd. | Private | Osaka, Japan
Company Overview. Yanmar is a Japanese private industrial equipment manufacturer founded in 1912 as the pioneer of compact diesel engine technology, operating across seven business domains including agricultural machinery, marine engines, construction equipment, energy systems, and machine tools. Its agricultural machinery division produces tractors, rice transplanters, combine harvesters, and tillers serving commercial farmers and smallholders primarily in Japan, Asia, Europe, and North America. Yanmar is pursuing a dual strategy of smart agriculture technology development and decarbonisation under its YANMAR GREEN CHALLENGE 2050 initiative.
- SDF Group | Private | Treviglio, Bergamo, Italy
Company Overview. SDF Group is an Italian family owned manufacturer of agricultural machinery founded in 1927. It manufactures tractors, combine harvesters and diesel engines under the brands of SAME, Deutz-Fahr, Lamborghini Trattori and Hurlimann. The company distributes its products through 155 importers and more than 3,100 dealers in over 130 countries. The business has nine production sites and has invested heavily in precision agriculture, electric power and autonomous vineyard robotics, including through the 2022 acquisition of VitiBot, a French producer of autonomous electric robots for viticulture.
- Buhler Industries Inc. | TSX: BUI | Winnipeg, Manitoba, Canada
Company Overview. Buhler Industries is a Canadian-listed agricultural equipment manufacturer that produces tillage equipment, air seeders, sprayers, farm implements, and small front-end loaders primarily for North American Prairie grain farming under the Buhler Versatile brand. The company serves commercial grain farmers, large-scale Prairie operations, and implement dealers across Canada and the United States, with a focus on delivering durable tillage and seeding equipment adapted to Prairie soil and agronomic conditions.
- Tractor Supply Company | NASDAQ: TSCO | Brentwood, Tennessee, USA
Company Overview. Tractor Supply Company is the largest US rural lifestyle retailer, operating 2,602 stores across 49 US states that serve farm equipment consumers, rural lifestyle customers, livestock owners, and hobby farmers with agricultural supplies, farm equipment, tools, and animal products. Unlike OEM equipment manufacturers, Tractor Supply serves as the critical last-mile distribution partner for agricultural equipment and supplies to small-scale farmers and rural lifestyle consumers across the United States. Its Neighbor's Club loyalty programme has more than 37 million members.
- Alliance Tire Group (ATG) | Part of Yokohama Rubber | Hadera, Israel
Company Overview. Alliance Tire Group (ATG), acquired by Yokohama Rubber Company in 2016, is a specialty tire manufacturer producing agricultural, forestry, and OTR tires under the Alliance, Galaxy, and Primex brands across a portfolio of more than 1,200 agricultural tire SKUs distributed in 120+ countries. ATG's agricultural tire range --- led by the Alliance Agri Star II, Galaxy Farm Star, and Alliance Farm Pro families --- addresses the tractor, combine harvester, sprayer, and implement tire segments across both radial and bias construction types. The company operates manufacturing facilities in India and Israel.
Section 4: M&A Activity Tracker (2022--2026)
Activity in the agriculture equipment market between 2022 and 2026 related to strategic consolidation and technology acquisition has accelerated driven by three parallel imperatives: acquiring precision agriculture software and AI capability, creating autonomous machinery platforms and establishing manufacturing partnerships to realize product scale and market access efficiencies. The following transactions have been confirmed against official corporate press releases, SEC filings and investor relations disclosures:
|
Year |
Acquirer / Party |
Target / Transaction |
Deal Value |
Strategic Objective |
|
2025 |
SDF Group / AGCO Corporation |
Manufacturing partnership for Massey Ferguson-branded sub-85HP tractors |
Undisclosed |
Provide SDF with production scale efficiencies; give Massey Ferguson European manufacturing capacity for global compact tractor market distribution |
|
2025 |
Kubota Corporation / Yanmar Co. Ltd. |
Joint venture for hydrogen-powered farm equipment development |
Undisclosed |
Co-develop and commercialise hydrogen-powered agricultural machinery for zero-emission large-scale farming; share R&D costs for alternative-fuel powertrain systems |
|
2023 |
AGCO Corporation / Trimble |
JV: AGCO acquires 85% interest in Trimble Agriculture assets; contributes JCA Technologies |
USD 2.0 billion |
Create global mixed-fleet precision agriculture platform serving multi-brand farm operations; combine Trimble's hardware/software with AGCO's distribution and equipment integration capabilities |
|
2022 |
SDF Group |
VitiBot (France) acquisition |
Undisclosed |
Acquire autonomous electric robot technology for vineyard operations; establish SDF as a leading innovator in autonomous specialty crop equipment |
|
2022 |
AGCO Corporation |
JCA Industries (JCA Technologies, Canada) |
Undisclosed |
Acquire autonomous software for agricultural machine path planning, sensor fusion and remote-control; accelerate autonomous equipment programme under Fendt and Massey Ferguson brands |
|
2016 |
Yokohama Rubber |
Alliance Tire Group (ATG) |
USD 1.175B |
Acquire ATG's 1,200+ SKU agricultural/OTR specialty tire portfolio and 120-country distribution; establish Yokohama's global specialty tire platform |
Note: The original document claimed a "2024 Deere & Company AI-driven precision farming partnership with an unnamed agri-tech firm." This specific transaction could NOT be verified through Deere's official press releases, SEC filings, or investor relations disclosures and has been removed. Deere has multiple ongoing technology partnerships, but no specific unnamed AI partnership in 2024 was found.
Section 5: R&D Investment & Innovation Signals
R&D investment across the agriculture equipment market has accelerated in 2025--2026, with companies directing capital into precision agriculture AI, autonomous machinery, electric and hydrogen powertrains, and cloud-based farm management platforms. The following verified observations are sourced from official company disclosures and public communications:
Deere & Company: Continues to build out its AI-driven precision farming solutions that incorporate machine learning into its John Deere Operations Center platform. The company disclosed technical agreements around autonomous navigation and variable rate input recommendations, and launched a new production facility in Mexico (Q3โ25). Details of โNov 2025 AI partnershipโ could not be independently verified.
AGCO Corporation: Issued USD 500 million in green bonds in Q1 2025 to finance the development of eco-friendly agricultural equipment. Electric tractor line to be launched in October 2025 The Trimble precision agriculture JV (PTx Trimble) is live, developing a global mixed-fleet compatibility platform for precision guidance, variable-rate seeding and automated field data collecting. FY2026 guidance: net sales USD 10.4--10.7B, adjusted operating margin 7.5-8.0%.
Kubota Corporation: Displayed an electric tractor prototype at Agritechnica 2024, indicating its entry into the battery-powered farm machinery market. In 2Q25, we established a joint venture with Yanmar to jointly develop hydrogen-powered agricultural equipment for large-scale farming operations with zero emissions. FY2025 forecast: Revenue JPY 3.05 trillion Operating income JPY 280 billion.
CNH Industrial: R&D investment focused on digital farming solutions. The company landed a $200 million Indian government tractor contract (Q2 2025) and ramped up manufacture in India (Sep 2025). CNH also makes a prognosis for 2026, expects the industry to rebound in 2027 Agriculture segment net sales were down between 5% and flat compared to the prior year. Could not verify specific R&D statistic of โ6.3% of ag segment net sales.
Mahindra & Mahindra: Invested in smart farming technology integration across its tractor portfolio including connectivity capabilities for remote diagnostics and telemetry monitoring. Crossed the 3 lakh US tractor sales milestone. Specific "OJA 3140 and VX90 for Brazil" product claims could not be independently verified.
SDF Group: Integrated VitiBot autonomous electric vineyard robot technology now part of Deutz-Fahr specialized portfolio. In February 2025, the business announced an AGCO cooperation for Massey Ferguson-branded sub-85HP tractors.
Yanmar Co., Ltd.: Developing smart agriculture technologies include AI-assisted autonomous tractor guiding systems and battery-powered implement systems, as part of its YANMAR GREEN CHALLENGE 2050 strategy to achieve carbon-neutral agricultural machinery by 2050. FY2025 โ Completed acquisition of TEDOM a.s. (Czech Republic cogeneration).
AGCO PTx Trimble: The mixed-fleet precision agriculture joint venture has launched its compatibility platform in commercial launch markets, allowing farmers to use precision guiding, variable-rate seeding and automated field data gathering on equipment from any manufacturer. The JV was established in 2023 with AGCO acquiring 85% of Trimble Agriculture for USD 2.0 billion.
Industry Signal: MRFR identifies the convergence of AI-powered precision agriculture platforms with electric and alternative-fuel equipment powertrains as the overarching innovation direction reshaping competitive differentiation in the agriculture equipment market, with companies that deliver integrated hardware-software-energy solutions positioned to capture premium pricing and long-term farmer loyalty in both developed and emerging markets through 2035.