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Advanced Connectivity in E-Commerce and Retail Market Trends

ID: MRFR//10644-HCR | 215 Pages | Author: Aarti Dhapte| July 2024

Advanced Connectivity in E-Commerce & Retail Market Overview


Advanced Connectivity in E-Commerce & Retail Market Size was valued at USD 60.34 billion in 2022. The Advanced Connectivity in E-Commerce & Retail Market industry is projected to grow from USD 71.10 billion in 2023 to USD 287.40 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 16.8% during the forecast period (2023 - 2032).


In the e-commerce and retail sectors, advanced connectivity is a quick, efficient, and flexible approach to connect devices and systems. Retailers may enhance their operations in a number of ways by utilizing modern connectivity. Retailers can manage inventory levels in real time, optimize delivery routes, and lower the likelihood of stockouts with the use of advanced networking. It can be used to gather information on client preferences and use that information to give individualized content like offers and recommendations. By providing live chat and remote troubleshooting, for example, it helps retailers offer quicker and more effective customer care. The e-commerce and retail industries' digital transition is significantly facilitated by advanced connectivity. Retailers may enhance their operations, provide better consumer experiences, and stay competitive by implementing cutting-edge networking solutions.


FIGURE 1: ADVANCED CONNECTIVITY IN E-COMMERCE & RETAIL MARKET SIZE 2019-2032 (USD BILLION)


Advanced Connectivity in E-Commerce & Retail Market Overview


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Advanced Connectivity in E-Commerce & Retail Market Trends


Increasing demand for managed retail activities


Retailers can manage inventory, enhance warehouse operations, coordinate supply chains, do away with checkout procedures, and integrate augmented reality for enhanced product information thanks to connectivity. The transformative powers of digital transformations are greatly aided by connectivity, which also drives efficiency through automation and supports technologies like cloud computing and the Internet of Things (IoT) that depend on reliable communication. The growth of e-commerce, the shifting needs of consumers, and the complexity of retail operations are all driving significant change in the retail sector. Thus, there is an increase in demand for managed retail operations, which are services that assist merchants in enhancing their effectiveness, profitability, and customer experience. Various services, including inventory management, order fulfilment, customer support, marketing and advertising, and Supply chain management, and IT and security can be included in managed retail activities. Retailers can free up their resources to concentrate on their core skills and enhance their overall performance by outsourcing these tasks to a third-party service. As retailers deal with escalating competition and the need to adjust to the shifting retail environment, the demand for managed retail operations is anticipated to increase over the next years. Customers are requesting greater personalization and convenience from retailers. By offering services like same-day delivery and customized recommendations, managed retail services can assist merchants in meeting these demands. In general, the rising need for managed retail activities is an indication of how the retail environment is changing. Future success for retailers who can implement these services will be assured.


Advanced Connectivity in E-Commerce & Retail Market - Segment Insights


Advanced Connectivity in E-Commerce & Retail Market - Type


The Advanced Connectivity in E-Commerce & Retail Market, in this report, has been segmented based on Type into Cellular, Low-Earth orbit (LEO) satellites, Wireline/Fixed, Shortrange, LPWAN, Wireless Low-Power Networks, Optical fiber, and Others.


FIGURE 2: ADVANCED CONNECTIVITY IN E-COMMERCE & RETAIL MARKET, BY TYPE, 2022 VS 2032 (USD BILLION)ADVANCED CONNECTIVITY IN E-COMMERCE & RETAIL MARKET, BY TYPE, 2022 VS 2032 (USD BILLION)


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


The segment- Wireline/Fixed holds the largest share of the total market share while. As a result of its greater coverage than wireless connections, wired connections can be used in more locations. For retailers with a big number of physical storefronts, this is crucial. For retailers on a budget, the fact that wired connections are often less expensive than wireless ones might be a significant consideration. Retailers must offer their customers a smooth purchasing experience wherever they are since mobile commerce is expanding quickly. Wireless access is necessary for mobile commerce as it enables clients to shop and explore online catalogues from any location.


Advanced Connectivity in E-Commerce & Retail Market - Technology


The Advanced Connectivity in E-Commerce & Retail Market, in this report, has been segmented on the basis of technology into Edge computing, Internet of Things (IoT), Artificial intelligence (AI), Machine learning (ML), and Others.


A key component of the overall system design is increased connectivity for the Internet of Things (IoT), as utilities increasingly rely on omnipresent data to monitor and manage complex smart grids. The growth of IoT is being fueled by advantages including increased grid dependability and operational efficiencies. System automation, communication network, and data visibility are crucial factors to consider while developing a communication structure that realizes these advantages. The movement of goods through the supply chain, from the manufacturer to the customer's house, can be tracked using IoT devices. This data can be utilized to enhance inventory control, lessen theft, and guarantee prompt product delivery. There are many ways to utilize it to identify fraud, including tracking the movement of goods in stores or by monitoring customer behavior. This information can be used to prevent theft and ensure that customers are not being scammed.


Advanced Connectivity in E-Commerce & Retail Market - Application Insights


The Advanced Connectivity in E-Commerce & Retail market in this report has been segmented based on Application into Real-time inventory tracking, Order fulfillment, Personalized recommendations, Fraud detection, Supply Chain Management, E-Commerce Data Integration, and Others.


Order fulfillment has the highest market share of 24.2%


The process of transporting goods from the retailer's warehouse to the customer's door is known as order fulfilment. By providing real-time data on inventory levels, shipping status, and delivery times, advanced connectivity can aid in improving order fulfilment. This can make it easier to guarantee that orders are filled accurately and promptly, which can improve customer satisfaction and boost sales. Applications in e-commerce and retail including inventory management, order monitoring, and customer assistance all depend on real-time connectivity. Retailers can increase productivity, client satisfaction, and decision-making by giving customers and staff real-time information.


Advanced Connectivity in E-Commerce & Retail Market - Regional Insights


Based on Region, the global Advanced Connectivity in E-Commerce & Retail is segmented into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. Further, the major countries studied in the market report are the U.S., Canada, Germany, UK, Italy, Spain, China, Japan, India, Australia, UAE, and Brazil.


North America has had early acceptance of new technologies, which has facilitated the growth of a robust ecosystem for advanced connectivity. This covers the development of 5G networks, the availability of high-speed internet, and the rise in IoT device usage. The high level of infrastructure spending in North America has likewise supported the development of sophisticated connectivity. This involves financial commitments to data centres, fibre optic cables, and cloud computing. Another significant factor influencing the expansion of enhanced connectivity is the sizeable and expanding North American e-commerce market. Advanced connectivity is necessary for e-commerce firms to be able to offer a seamless and dependable purchasing experience. The rise of complex connectivity has also been aided by the existence of significant retailers in North America. These retailers have the funds to purchase cutting-edge technology and the size to take advantage of it. The dominance of North America in the market for improved connectivity in e-commerce and retail is largely due to these characteristics.


The key drivers of this market's expansion are the rising use of smartphones and advances in digital technology. The growing middle-class population's increased purchasing power is also anticipated to significantly contribute to the market's expansion. Additionally, enhanced connection is being promoted by several governments. APAC has a high rate of cloud technology adoption; hence this area is predicted to have increased growth in the market for improved connectivity in e-commerce and retail.


Even though the adoption rate is uneven, advanced connection technologies strive to have a global impact because both countries in the global south and north stand to gain greatly in the future. Additionally, the EU offers financial aid, creates technical guidelines, and gathers specialists to assist enterprises and governmental agencies working to expand network coverage and roll out 5G networks across Europe. Retailers and e-commerce companies are embracing new technology like artificial intelligence and augmented reality. Utilising these technologies will enhance customer satisfaction and make shopping simpler for consumers.


FIGURE 3: ADVANCED CONNECTIVITY IN E-COMMERCE & RETAIL MARKET SIZE BY REGION 2022 VS 2032, (USD BILLION)


ADVANCED CONNECTIVITY IN E-COMMERCE & RETAIL MARKET SIZE BY REGION 2022 VS 2032, (USD BILLION)Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Advanced Connectivity in E-Commerce & Retail Market - Key Market Players and Competitive Insights


Major market players are spending a lot of money on R&D to increase their product lines, which will help the Advanced Connectivity in E-Commerce & Retail market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, including new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Advanced Connectivity in E-Commerce & Retail industry must offer cost-effective services and solutions to expand and survive in an increasingly competitive and rising market environment.


The competition in Advanced Connectivity in E-Commerce & Retail market is driven by various factors, including pricing, quality, delivery time, and the ability to offer customized solutions to customers. Moreover, partnerships and collaborations with other players in the industry, such as OEMs and suppliers, are crucial for companies to remain competitive in the market. Mergers and acquisitions are also common in the Advanced Connectivity in E-Commerce & Retail market, as companies seek to expand their reach and capabilities. Additionally, companies are investing heavily in research and development to develop new materials and technologies that can improve the performance of Advanced Connectivity in E-Commerce & Retail market.


Advanced Connectivity in E-Commerce & Retail Market - Key Companies Include




  • AT&T




  • Verizon




  • Qualcomm




  • Ericsson




  • Huawei




  • Cisco Systems




  • IBM




  • Oracle




  • SAP




  • Microsoft




  • Samsung




  • Dell




  • HPE




  • Intel




  • Juniper Networks




  • Akamai Technologies




  • NTT




  • Vodafone




  • Telstra




  • Singtel




Advanced Connectivity in E-Commerce & Retail Market - Industry developments


June 2023, For hybrid workforces, Cisco and AT&T have unveiled new technologies to improve connection and transform the calling environment. The modern worker is not bound to a particular space, technology, or geography, whether they are working on the ground level, the top floor, in a branch office, at home, or during their commute. With the new products, which include Cisco's Webex Calling and SD-WAN solutions in addition to AT&T mobile network, companies of any size can provide employees with a straightforward, secure, and consistent experience to thrive in any environment.


February 2023, Qualcomm Technologies, Inc. announced that it is working with SES-imagotag to create technology that would enable new electronic shelf labels (ESLs) based on the Bluetooth Special Interest Group's (SIG) recently established ESL wireless standards. ESL systems have utilised exclusive wireless communication protocols up to now. The Bluetooth SIG working group was led by Qualcomm Technologies and SES-imagotag with the aim of developing scalable, ultra-low power, highly secure, standard-based ESLs to enable retailers to increase operational effectiveness, empower staff, and improve customer experiences.


Advanced Connectivity in E-Commerce & Retail Market - Market Segmentation


Advanced Connectivity in E-Commerce & Retail Market - Type Outlook




  • Cellular




  • Low-Earth orbit (LEO) satellites




  • Wireline/Fixed




  • Shortrange




  • LPWAN




  • Wireless Low-Power Networks




  • Optical fiber




  • Others




Advanced Connectivity in E-Commerce & Retail Market - Technology Outlook




  • Edge computing




  • Internet of Things (IoT)




  • Artificial intelligence (AI)




  • Machine learning (ML)




  • Others




Advanced Connectivity in E-Commerce & Retail Market - Application Outlook




  • Real-time inventory tracking




  • Order fulfillment




  • Personalized recommendations




  • Fraud detection




  • Supply Chain Management




  • E-Commerce Data Integration




  • Others




Advanced Connectivity in E-Commerce & Retail Market - Regional Outlook




  • North America






  • US




  • Canada




  • Mexico






  • Europe






  • Germany




  • France




  • UK




  • Italy




  • Spain




  • Rest of Europe






  • Asia-Pacific






  • China




  • Japan




  • India




  • South Korea




  • Australia




  • Rest of Asia-Pacific






  • Middle East & Africa






  • Saudi Arabia




  • UAE




  • South Africa




  • Rest of the Middle East & Africa






  • South America






  • Brazil




  • Argentina




  • Chile




  • Rest of South America



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