Global Active Smart And Intelligent Packaging Market Overview
The Active Smart And Intelligent Packaging Market Size was estimated at USD 18.34 Billion in 2022. The Active Smart And Intelligent Packaging Industry is expected to grow from USD 21.06 Billion in 2023 to USD 73.3 Billion by 2032. exhibiting a compound annual growth rate (CAGR) of 14.86% during the forecast period (2024 - 2032).
Key Active Smart And Intelligent Packaging Market Trends Highlighted
Growing demand for convenience will be a key market driver for active smart and intelligent packaging. There is a need to enhance product safety. The rise of e-commerce is also considered one of the factors that drive these types of packaging. In terms of new opportunities, the development of sensors, RFID tags and nanotechnology are the most promising yet unexplored areas. Among the recent trends in packaging include a sustainable approach with an emphasis on reducing environmental impact. At present, integrating smart packages into the Internet of Things (IoT) is becoming popular since it allows real-time monitoring and data retrieval to enhance the effectiveness of supply chains.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Active Smart And Intelligent Packaging Market Drivers
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Rising Demand for Convenience and Personalization
Today’s consumers pay more attention to the convenience and personalization of packaging. Sometimes, consumers may not even realize what they expect from products and their packaging, but companies that manage to meet customers’ demands are certainly highly successful. Active smart and intelligent packaging technologies provide numerous features that may be seen as a part of the convenient customer experiences, including longer shelf life, real-time monitoring of the product quality, and the never-ending variety of other features available.According to, these technologies also allow for the personalization of packaging and the targeting of packaging-based marketing campaigns. Convenient solutions enjoy large market demand, so the fact that active smart and intelligent packaging convenience is the strongest driver of the Active Smart And Intelligent Packaging Market Industry is not surprising.
Advancements in Technology and Innovation
All of the developments in technology are rapidly expanding the potential of active and intelligent packaging. Such devices as sensors, RFID, and others can now be part of the packaging, which is capable of reacting to changes in the environment, product condition, consumer behavior etc. As a result, active and intelligent packaging gets its value to add its actuality. It provides opportunities for growth for the Active Smart And Intelligent Packaging Market Industry.
Growing Focus on Sustainability
The increasing environmental awareness among both consumers and businesses makes packaging waste a highly relevant issue. Active smart and intelligent packaging technologies can be considered a sustainable solution that can reduce waste, facilitate a circular approach to its utilization, and extend the life of particular products. Such technologies help to reduce the amount of thrown-away spoiled food and simplify recycling. Thus, the focus on sustainability leads to a rising demand for active, smart and intelligent packaging as companies try to meet the needs of their customers and decrease their ecological footprint.
Active Smart And Intelligent Packaging Market Segment Insights:
Active Smart And Intelligent Packaging Market Packaging Type Insights
The Active Smart And Intelligent Packaging Market is divided by Packaging Type into active packaging, smart packaging, and intelligent packaging. Among these, on the basis of packaging type, Active Packaging held the highest market in 2023, and the trend is expected to remain the same. Active packaging is the type of packaging that interacts with the packaged product to provide at least one benefit. The purpose of active packaging is to extend the shelf life of the product or help improve the quality of the product by preventing it from oxidation, providing moisture, absorbing moisture, and emitting carbon dioxide and other gases.For e.g., using oxygen absorbers in the packaging of food to absorb oxygen, which in turn will absorb bacteria and mold as they require oxygen and will spread less; thus the life and quality of the product will automatically increase with the help of packaging. Smart Packaging involves the use of sensors, indicators, chips, tags, etc., to monitor anything and take action accordingly. Information that can be retrieved from smart packaging includes location, temperature, pH effects on the product, and sometimes pressure on the product. In the coming years, the market is expected to grow due to supply chain visibility and product safety.Intelligent packaging is generally a little improvised form of smart packaging as it uses extra artificial intelligence to make easy decisions. Artificial intelligence is used to analyze the product data from the sensors and put forward reminders for us. The market is growing at a CAGR of 8.5% from 2023-2026 and it is expected to be $30.56 billion by 2026.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Active Smart And Intelligent Packaging Market Material Type Insights
The Active Smart And Intelligent Packaging Market by Material Type is segmented into paper and paperboard, plastic, metal, and glass. In 2023, the plastic segment held the largest market share, accounting for over 60% of the global revenue. This dominance is attributed to the widespread use of plastic in flexible packaging applications, such as pouches, bags, and wraps. Paper and paperboard are another significant material type, with a market share of approximately 25% in 2023. Paper-based packaging is commonly used for food and beverage products due to its biodegradability and recyclability.Metal and glass packaging solutions offer advantages in terms of product protection and extended shelf life, but their market share is relatively smaller due to higher costs and environmental concerns. The demand for active and intelligent packaging is expected to drive growth in the various material segments. Plastic packaging is likely to continue its dominance due to its versatility and cost-effectiveness. However, there is a growing trend towards sustainable packaging solutions, which is expected to benefit paper and paperboard materials in the coming years.
Active Smart And Intelligent Packaging Market Application Insights
The application segment of the Active Smart And Intelligent Packaging Market holds significant importance, influencing the overall market growth. Among the key applications, Food and Beverages dominate the market, accounting for a substantial share in 2023. The growing demand for smart and intelligent packaging solutions in the food industry to enhance product shelf life, reduce food waste, and ensure product safety drives this segment's growth. The Pharmaceuticals sector follows closely, driven by the need for innovative packaging solutions to protect sensitive pharmaceutical products and ensure patient safety. Personal Care, and Cosmetics and Electronics are other notable application segments, contributing to the market's growth due to the rising demand for personalized and interactive packaging experiences.
Active Smart And Intelligent Packaging Market Functionality Insights
The Functionalities division of the worldwide Active Smart And Intelligent Packaging Market comprises Oxygen Scavenging, Moisture Control, Temperature Control, and Antimicrobial. The Oxygen Scavenging segment is anticipated to dominate in terms of market share by 2023 because there is a growing need to preserve food for a longer period and non-alcoholic beverages. During the forecast period, the moisture control fragment will experience substantial growth rates due to an increased demand for packaging solutions that can either inhibit or absorb moisture from items.
The temperature control part will make its ground in the next few years as temperatures have been growing within this area, especially in relation to temperature-sensitive commodities such as pharmaceuticals and healthcare products. The Antimicrobial segment, too shall show stable growth explained by increased consciousness about food safety and hygiene.
Active Smart And Intelligent Packaging Market Technology Insights
The Active Smart And Intelligent Packaging Market is segmented by Technology into Sensors, Microprocessors, RFID, and NFC. Among these segments, Sensors held the largest revenue share in 2023 and is projected to maintain its dominance throughout the forecast period. Sensors play a crucial role in enabling active, smart, and intelligent packaging solutions, as they are used to monitor and detect various parameters such as temperature, humidity, and freshness. The growing demand for real-time monitoring and data collection in the food and pharmaceutical industries is driving the growth of the Sensors segment in the Active Smart And Intelligent Packaging Market.For instance, in 2023, the global market for temperature sensors in active smart and intelligent packaging was valued at USD 5.2 billion and is projected to reach USD 10.4 billion by 2032, exhibiting a CAGR of 8.4%.
Active Smart And Intelligent Packaging Market Regional Insights
The Active Smart And Intelligent Packaging Market is segmented by region into North America, Europe, APAC, South America, and MEA. North America is expected to hold the largest share of the market in 2023 and is projected to continue to dominate the market throughout the forecast period. The growth of the Active Smart And Intelligent Packaging Market in North America is attributed to the increasing demand for convenience and safety in food packaging, as well as the growing adoption of smart technologies in the region. Europe is expected to be the second largest market for Active Smart And Intelligent Packaging, followed by APAC.The growth of the market in Europe is attributed to the increasing awareness of the benefits of Active Smart And Intelligent Packaging, as well as the growing demand for sustainable packaging solutions. The APAC region is expected to witness the fastest growth in the Active Smart And Intelligent Packaging Market during the forecast period. The growth of the market in APAC is attributed to the increasing urbanization and the growing middle-class population in the region.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Active Smart And Intelligent Packaging Market Key Players And Competitive Insights
Leading companies operating in the Active Smart And Intelligent Packaging Market industry are making huge investments into research and development in a bid to enhance their current portfolio, to diversify into recent product types and to introduce recent products onto the market as well as to intensify competition on the market. These factors are likely to contribute to a further competitive rivalry in the Active Smart And Intelligent Packaging Market. Apart from that, it should be noted that major industry players are integrating, which allows them to gain a competitive advantage, expand their market coverage and development and also develop their product line. These factors are likely to lead to a further competitive rivalry among the Active Smart And Intelligent Packaging Market.
Major companies are tying up with other companies, forming partnership agreements, developing consortiums or through mergers and acquisitions. These moves help them gain a financial and technological advantage, seize the market share of all other market participants, and effectively compete in the market. Major industry players are resorting to various business strategies such as mergers and acquisitions, joint development agreements, and partnerships so as to stay ahead of the competition. The Active Smart And Intelligent Packaging Market company invested long-term cash in the development of production in such a way that it was intended to reduce the cost of the final product. Stocks of one of the warehouses had to be regularly updated. There are prospects for the production growth of the Active Smart And Intelligent Packaging Market in the medium term. The demand will continue to grow, and the corporates, new players, and consumers will keep focusing on the innovations. All in all, these are the factors that drive the market.
Key Companies in the Active Smart And Intelligent Packaging Market Include:
- Mondi Plc
- Ardagh Group
- Crown Holdings
- Smurfit Kappa Group
- Ball Corporation
- Reynolds Consumer Products
- Amcor
- DS Smith
- Graphic Packaging International
- Huhtamaki Group
- Stora Enso
- Berry Global Group
- Tetra Pak International
- Nippon Paper Industries
- Sonoco Products Company
Active Smart And Intelligent Packaging Market Industry Developments
The Active Smart And Intelligent Packaging Market is experiencing significant growth, driven by increasing demand for convenience, sustainability, and product safety. In 2023, the market was valued at 21.06 billion USD and is projected to reach 73.3 billion USD by 2032, exhibiting a CAGR of 14.86%.Recent developments include the launch of innovative products such as self-heating food packaging and smart labels that provide real-time product information. Key players are investing in research and development to enhance the functionality and efficiency of their packaging solutions. Additionally, government regulations promoting sustainability and reducing food waste are driving the adoption of active and intelligent packaging.
Active Smart And Intelligent Packaging Market Segmentation Insights
Active Smart And Intelligent Packaging Market Packaging Type Outlook
- Active Packaging
- Smart Packaging
- Intelligent Packaging
Active Smart And Intelligent Packaging Market Material Type Outlook
- Paper and Paperboard
- Plastic
- Metal
- Glass
Active Smart And Intelligent Packaging Market Application Outlook
- Food and Beverages
- Pharmaceuticals
- Personal Care and Cosmetics
- Electronics
Active Smart And Intelligent Packaging Market Functionality Outlook
- Oxygen Scavenging
- Moisture Control
- Temperature Control
- Antimicrobial
Active Smart And Intelligent Packaging Market Technology Outlook
- Sensors
- Microprocessors
- RFID
- NFC
Active Smart And Intelligent Packaging Market Regional Outlook
- North America
- Europe
- South America
- Asia Pacific
- Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
18.34 (USD Billion) |
| Market Size 2023 |
21.06 (USD Billion) |
| Market Size 2032 |
73.3 (USD Billion) |
| Compound Annual Growth Rate (CAGR) |
14.86% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2022 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Mondi Plc, Ardagh Group, Crown Holdings, Smurfit Kappa Group, Ball Corporation, Reynolds Consumer Products, Amcor, DS Smith, Graphic Packaging International, Huhtamaki Group, Stora Enso, Berry Global Group, Tetra Pak International, Nippon Paper Industries, Sonoco Products Company |
| Segments Covered |
Packaging Type, Material Type, Application, Functionality, Technology, Regional |
| Key Market Opportunities |
Sustainable packaging solutions Enhanced product shelf life Realtime monitoring Counterfeit protection Personalized marketing |
| Key Market Dynamics |
1 Growing demand for convenience and extended shelf life2 Technological advancements in sensing and monitoring3 Rise of ecommerce and online grocery shopping4 Increasing awareness of food safety and quality5 Government regulations driving adoption |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Active Smart And Intelligent Packaging Market is expected to reach a valuation of USD 21.06 billion in 2023 and is projected to grow at a CAGR of 14.86% to reach USD 73.3 billion by 2032.
The North America region is expected to be the largest market for Active Smart And Intelligent Packaging, followed by Europe and APAC. The growth in the North America region is attributed to the increasing demand for convenience and safety in food packaging, as well as the rising adoption of e-commerce.
Active Smart And Intelligent Packaging is used in a variety of applications, including food and beverage packaging, pharmaceutical packaging, and personal care packaging. The technology can be used to extend shelf life, improve product safety, and provide consumers with information about the product.
Some of the key competitors in the Active Smart And Intelligent Packaging Market include Amcor, Ardagh Group, Crown Holdings, DS Smith and Mondi Plc.
Some of the key trends in the Active Smart And Intelligent Packaging Market include the increasing adoption of sustainable packaging solutions, the growing demand for personalized packaging, and the advancement of digital printing technologies.
Some of the challenges facing the Active Smart And Intelligent Packaging Market include the high cost of the technology, the lack of consumer awareness, and the regulatory hurdles associated with the use of certain materials.
The Active Smart And Intelligent Packaging Market is expected to grow at a CAGR of 14.86% from 2024 to 2032.
The growth of the Active Smart And Intelligent Packaging Market is driven by factors such as the increasing demand for convenience and safety in food packaging, the rising adoption of e-commerce, and the growing awareness of the environmental benefits of sustainable packaging solutions.
The key opportunities for growth in the Active Smart And Intelligent Packaging Market include the development of new technologies, the expansion into new markets, and the increasing adoption of sustainable packaging solutions.
The key challenges facing the Active Smart And Intelligent Packaging Market include the high cost of the technology, the lack of consumer awareness, and the regulatory hurdles associated with the use of certain materials.
