Acoustic Vehicle Alerting Systems Market Information on some prominent companies that were considered leaders in their respective industries. However, business landscapes are dynamic, and success depends on a company's ability to adapt to changing circumstances with respect to regions and countries. Companies that successfully integrate emerging technologies like AI, blockchain, and the IoT into their operations often gain a competitive edge.
Introduction:
The Acoustic Vehicle Alerting Systems (AVAS) market is undergoing significant growth, fueled by the surge in electric vehicles (EVs) and escalating concerns about pedestrian safety. This market is marked by intense competition and continuous innovation, creating a dynamic landscape worth exploring. In this analysis, we will delve into the key players, their strategies, and the factors influencing market share, providing a comprehensive view of this evolving sector.
Dominant Players and Their Strategies:
The major players in the AVAS market include Denso Corporation (Japan), HARMAN International (US), Delphi Technologies (UK), Daimler AG (Germany), Volkswagen AG (Germany), BMW AG (Germany), Honda Motor Co., Ltd (Japan), Nissan Motor Corporation (Japan), MANDO-HELLA Electronics Corp. (South Korea), and KUFATEC GmbH & Co. KG (Germany), among others.
Tier 1 Automotive Suppliers: Leading companies like Continental AG, Hella GmbH & Co. KGaA, and Harman International leverage their strong relationships with automakers and extensive product portfolios to establish partnerships and secure OEM contracts. Continental's emphasis on customizable AVAS solutions with pedestrian and cyclist detection capabilities is particularly noteworthy.
Tech Startups: Disruptive startups such as Acustica and SoundHound bring fresh perspectives and agility to the market, often specializing in specific aspects like sound design or AI-powered sound localization. Acustica distinguishes itself by focusing on the creation of natural-sounding, context-aware soundscapes.
Traditional Aftermarket Players: Established players like Brigade Electronics and Federal Signal capitalize on their aftermarket expertise and distribution networks to offer retrofitted AVAS solutions for older EVs. Brigade's focus on affordability and ruggedness caters to cost-conscious commercial vehicle fleets.
Factors Influencing Market Share: Several factors play a crucial role in determining market share within the AVAS industry.
Technology Leadership: Companies with advanced sound design capabilities, AI-powered sound personalization, and integration with other safety systems, such as blind-spot detection, gain a competitive edge. Continental's partnerships with AI companies like SoundHound exemplify this trend.
Regulations and Compliance: The market is significantly influenced by stringent regional regulations, such as UN Regulation 138 and EU Regulation 131/2016. Compliance becomes a key differentiator, as demonstrated by Hella's focus on developing AVAS compliant with various regional regulations.
Cost and Ease of Integration: Original Equipment Manufacturers (OEMs) prefer cost-effective and easily integrable AVAS solutions. Startups like Acustica, leveraging cloud-based software platforms, address this need with low-cost hardware and minimal integration complexity.
Emerging Trends Shaping the Industry: Several emerging trends are reshaping the AVAS market landscape.
Personalization and Customization: There is a growing demand for personalized soundscapes that adapt to driving conditions and user preferences. SoundHound's AI-powered sound generation platform caters to this trend by offering dynamic and customizable soundscapes.
V2X and Connected AVAS: Integration with Vehicle-to-Everything (V2X) technology enables AVAS to communicate with pedestrians and other vehicles, creating a safer environment. Continental's focus on V2X integration positions them at the forefront of this trend.
Focus on Pedestrian Safety and Accessibility: AVAS systems designed specifically for vulnerable road users, such as pedestrians and cyclists, are gaining traction. Acustica's Pedestrian-Focused AVAS system exemplifies this trend by focusing on sounds easily discernible for vulnerable users.
Overall Competitive Scenario: The AVAS market is a melting pot of established giants, agile startups, and diverse approaches. Collaboration and partnerships play a pivotal role, as evidenced by Volta Trucks choosing Vodafone Automotive for AVAS and alarm systems. Success in this dynamic and rapidly evolving market hinges on innovation in sound design, AI integration, and compliance with regulations.
Industry Developments and Latest Updates: Let's explore the latest developments from key players in the AVAS market.
Denso Corporation (Japan):
HARMAN International (US):
Delphi Technologies (UK):
Daimler AG (Germany):
Volkswagen AG (Germany):
BMW AG (Germany):
The acoustic vehicle alerting system market is projected to reach USD 7.5 billion by 2032 from an estimated USD 1.8 billion in 2022, at a CAGR of 33.6% during the forecast period. As electric vehicles (EVs) are moving in on the automobile market, safety relating to acoustic perception is one of the major concerns. The noise frequency/level emitted by an EV are very different from emitted by an internal combustion engine (ICE) vehicle. The low noise level of an EV could make it difficult for pedestrians, especially for visually impaired population, to detect an approaching EV immerse in the traffic flow due to the masking effect provided by the ambient noises. Furthermore, the increasing number of electric vehicles on the road increases the potential danger of silent vehicles to pedestrians, cyclists, and geriatric public.Â
The growth of global acoustic vehicle alerting systems market can be primarily be attributed to the stringent regulations mandated by the governments across the globe to curb the possibility of accidents caused due to low sound of electric vehicles. For instance, the European Union has a new directive requiring all new electric and hybrid vehicles to give a sound warning to pedestrians when traveling at speeds below 12 mph by 2021. Similarly, in the US, the National Highway Traffic Safety Administration (NHTSA) mandated to require all electric and hybrid vehicles to emit sound while moving up to 18.6 mph by September 2022. However, the maintenance and durability of AVAS in electric vehicles is expected to hinder the growth of global acoustic vehicle alerting systems market over the forecast period. The growing demand for autonomous vehicles and connected vehicles creates opportunities for the manufacturers.
Furthermore, governments all around the world, including the US, the UK, India, and China, are taking initiatives to increase the awareness regarding the use of electric vehicles to control the adverse impact on the environment and foreign exchange reserves. For instance, the Indian Government launched the National Electric Mobility Mission Plan (NEMMP) 2020, with an aim to achieve national fuel security by promoting the use of electric vehicles in the country. Similarly, the European Commission initiated the ‘Green eMotion’ project, which is worth EUR 41.8 million (USD 47.22 million) with an objective to achieve technological optimization and EV market development. This further increase the penetration of electric vehicles on the road, contributing in the growth of global acoustic vehicle alerting systems market.
The Prominent Players in the global acoustic vehicle alerting systems market are Denso Corporation (Japan), HARMAN International (US), Delphi Technologies (UK), Daimler AG (Germany), Volkswagen AG (Germany), BMW AG (Germany), Honda Motor Co., Ltd (Japan), Nissan Motor Corporation (Japan), MANDO-HELLA Electronics Corp. (South Korea), and KUFATEC GmbH & Co. KG (Germany)
SEGMENTATION: GLOBAL ACOUSTIC VEHICLE ALERTING SYSTEMS MARKET Â 
The global acoustic vehicle alerting systems market is segmented based on vehicle type, sales channel, and region. On the basis of vehicle type, the global market has been segmented into passenger car, light commercial vehicle, and heavy commercial vehicle. On the basis of sales channel, the global market has been segmented into original equipment manufacturer (OEM) and aftermarket.
Geographically, the global acoustic vehicle alerting systems market has been segmented into four major regions, which are North America, Europe, Asia-Pacific, and the Rest of the world. The electric vehicle market in North America is expected to dominate the global acoustic vehicle alerting systems market through the forecast period, owing to stringent norms regulated by the government for pre-mounting of noisemaking devices in EVs and hybrid cars during the manufacturing process. Furthermore, Europe is expected to witness robust growth in the global acoustic vehicle alerting systems market. The growth in the region can be attributed to strict rules set by the European Parliament to equip AVAS to all new electric and hybrid vehicles. However, Asia-Pacific is expected to register the highest CAGR in the global acoustic vehicle alerting systems market during the forecast period.
The Market Research Future report on the global acoustic vehicle alerting systems market covers extensive primary research. This is accompanied by a detailed analysis of qualitative and quantitative aspects by various industry experts and key opinion leaders to gain deeper insights into the market and industry performance. The report gives a clear picture of the current market scenario, which includes the historical and forecast market size, in terms of value and volume, technological advancement, macroeconomic, and governing factors of the market. The report provides comprehensive information about the strategies of the top companies in the industry, along with a broad study of the different market segments and regions.
Acoustic Vehicle Alerting Systems Market Highlights:
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