2 in 1 Laptops Market Size

Market Size Snapshot

Note – Market size depicts the revenue generated over the financial year

The market for two-in-one laptops is expected to grow at a CAGR of a little over 6% from 2024 to 2032, with a market size of $ 7.87 billion in 2024 and $34.29 billion by 2032. The remarkable growth rate of this market is a CAGR of 20.18% from 2024 to 2032. The demand for versatile mobile devices that combine the advantages of both laptops and tablets is the main driving force for this growth. With the remote work and digital learning trend, people are looking for more flexible and powerful devices. Moreover, the improved performance of two-in-one laptops, such as longer battery life, high-resolution screens, and powerful integrated CPUs, will further drive the market. Besides, the key players, such as HP, Microsoft, and Lenovo, are actively investing in research and development to improve their product offerings. Strategic initiatives, such as establishing strategic cooperation with the software industry and launching new products with the latest technology, are also expected to promote the development of the industry. In the future, two-in-one laptops will continue to evolve and will meet the needs of consumers and enterprises in the field of business.

Regional Market Size

Regional Deep Dive

The two-in-one notebooks market is growing significantly across various regions, driven by the increasing demand for versatile computing devices, which can meet both personal and professional needs. In North America, the market is characterized by high per capita income, the presence of major technology companies, and the growing trend towards mobile work and education. Europe is a highly diverse market, with varying preferences and regulations. Asia-Pacific is the emerging manufacturing hub, benefiting from technological advances and a young, tech-savvy population. Middle East and Africa are experiencing gradual uptake, influenced by economic diversification efforts, while Latin America is seeing a rise in mobile phone penetration and the Internet.

Europe

• The European Union's Green Deal is influencing manufacturers to focus on sustainable production practices, leading to the development of eco-friendly 2-in-1 laptops by companies like Dell and Lenovo.
• Increased investment in 5G infrastructure across Europe is enhancing connectivity for 2-in-1 devices, making them more appealing for on-the-go professionals.

Asia Pacific

• China's push for technological self-sufficiency has led to significant investments in local 2-in-1 laptop manufacturers, such as Huawei and Xiaomi, fostering innovation and competition.
• The growing trend of online education in countries like India is driving demand for affordable 2-in-1 laptops, with local brands like Acer and Asus catering to this market segment.

Latin America

• Brazil's increasing internet penetration and mobile device usage are driving demand for 2-in-1 laptops, with local companies like Positivo Informatica expanding their offerings.
• Government programs aimed at enhancing digital literacy are encouraging the adoption of 2-in-1 laptops in schools, particularly in rural areas.

North America

• The rise of remote work has significantly boosted the demand for 2-in-1 laptops, with companies like Microsoft and HP launching innovative models tailored for productivity and flexibility.
• Regulatory changes promoting digital education initiatives in the U.S. have led to increased adoption of 2-in-1 devices in schools, enhancing learning experiences for students.

Middle East And Africa

• The UAE's Vision 2021 initiative is promoting digital transformation, leading to increased government procurement of 2-in-1 laptops for educational institutions and public services.
• Emerging e-commerce platforms in Africa are facilitating access to 2-in-1 laptops, enabling consumers in remote areas to purchase these devices more easily.

Did You Know?

“Did you know that 2-in-1 laptops are increasingly being adopted in educational settings, with studies showing that they can enhance student engagement and learning outcomes?” — Educational Technology Research and Development Journal

Segmental Market Size

In the sphere of notebooks, the two-in-one segment occupies an important place. It is growing steadily, mainly due to the growing demand for versatile devices that combine the advantages of notebooks and tablets. The growth of remote work, which requires the availability of portable and flexible computing solutions, and the advancement of touch technology, which has improved the user experience, are the main factors influencing this demand. Also, educational institutions are increasingly adopting these devices for the implementation of a hybrid learning environment, which is also increasing the demand for them. At present, the two-in-one notebook is in the mature stage of its life cycle, and the market is led by HP and Microsoft with their respective Spectre and Surface models. The main application areas are business, where the device's versatility is useful during business meetings and presentations, and education, where students use it for both learning and entertainment. These devices are also benefiting from macro-economic trends, such as the digital transformation and the growing importance of sustainable development and energy-efficient devices. And the development of these devices is also influenced by the advancement of technology, such as improved battery life and more powerful processing capabilities, which makes them more attractive to a wider audience.

Future Outlook

From 2024 to 2032, the market value of the 2 in 1 laptop is expected to grow at a compound annual growth rate of 20.18%. The growth momentum is mainly driven by the rising demand for versatile and professional computing solutions. In particular, with the popularity of remote work and hybrid learning, the demand for a device that can easily switch between a notebook and a tablet will continue to rise, which will further increase the penetration rate of consumers and enterprises. By 2032, the share of 2 in 1 laptops in the total notebook market is expected to exceed 30%, indicating a strong shift in the preferences of consumers. The key technology of improving the battery life, increasing the processing speed, and integrating the functions of artificial intelligence will also play a decisive role in the popularity of the 2 in 1 notebook. Moreover, the trend of digital nomadism and the use of cloud-based applications have prompted users to seek portable and powerful devices. Furthermore, the manufacturer will pay more attention to the energy conservation and resource reduction, and the green materials and energy-saving technology will be integrated, which will also meet the needs of consumers with green consciousness. All in all, the 2 in 1 notebook is bound to become the core of the computing industry, and will be able to meet the diversified needs of users in different industries.