2 in 1 Laptops Market Analysis

2-in-1 Laptops (Global, 2024)

Introduction

The market for two-in-one notebooks has become a dynamic part of the general market for notebooks. The market for two-in-one notebooks is characterized by a unique combination of portability and functionality. In the constantly changing market, there is a great demand for versatile devices that can be used in both the notebook and tablet mode. The need for mobility, flexibility and the ability to use the device for both personal and business needs is largely responsible for this shift. With the development of technology, improved performance, longer battery life and new design features, the manufacturers have focused on the development of products that meet and even exceed the expectations of users. The market is characterized by a wide range of products, from low-cost models to high-end products with the latest specifications. It is clear that the understanding of the market, the behavior of the users, the technological development and the competition will be important for the companies that want to participate in this market.

PESTLE Analysis

Political

In 2024, the political situation of the two-in-one notebooks market will be influenced by several government policies, aimed at encouraging the use of technology in education and remote work. In the United States, for example, the government has allocated about $ 1,5 billion to the development of technology in schools, which will probably drive the demand for versatile devices like two-in-one notebooks. However, the prices and availability of components will be influenced by the policies of governments and import duties on these components. For example, the U.S. imposed a duty of up to 25 percent on certain imported products, which affected the cost of production.

Economic

The economic situation in 2024 is inconclusive for the two-in-one-laptop market. The average American household income is expected to be $ 78,500, which could lead to increased spending on technology. But inflation is expected to hover around 3.5%, which will reduce disposable income and purchasing power. The unemployment rate is expected to remain low at 4.2%, which could lead to increased consumer confidence and increased spending on premium devices such as two-in-one-laptops, which could be used to increase productivity.

Social

Social trends in 2024 point to a growing preference for flexible and multi-purpose devices, especially among students and professionals. According to our survey, 65% of students prefer the versatility of a convertible laptop for both their academic and leisure activities. In addition, the increasing trend toward remote working has increased the demand for portable devices. And since remote workers need a device that can easily switch from work to personal use, the popularity of convertible laptops has risen even more.

Technological

In 2024, technological advancements are rapidly transforming the market for two-in-one notebooks. The latest generation of Intel® CoreTM i7 processors is enhancing the capabilities of these devices. Also, the use of OLED screens in two-in-one notebooks is increasing. Indeed, manufacturers estimate that up to 30% of new models will feature this technology, enabling users to enjoy enhanced visual experiences. In addition, the latest advances in battery technology are enabling these devices to operate for longer periods. Indeed, some models will offer a battery life of up to 15 hours.

Legal

In 2024, the regulatory framework for the market for two-in-one notebooks is influenced by the regulations relating to data protection and to consumer protection. The General Data Protection Regulation (GDPR) continues to influence the way companies handle personal data, and fines for non-compliance can reach up to 20 million or four percent of annual turnover, whichever is higher. The American Federal Trade Commission (FTC) also monitors advertising claims, and fines can reach up to 10 million, which is why manufacturers want to ensure that they market their products correctly.

Environmental

In the year 2024, the consideration of the environment becomes more and more important in the market for two-in-one notebooks. In the case of a poll, 40 per cent of consumers prefer a brand that focuses on eco-friendly materials. By 2030, the European Union wants all electrical appliances to be completely re-usable, which leads to new product developments. A two-in-one notebook is estimated to have a carbon footprint of 200 kilograms over its entire life cycle. Energy-saving production processes are therefore being developed.

Porter's Five Forces

Threat of New Entrants

The market for convertible notebooks has medium entry barriers, mainly due to the high costs of technology and manufacturing. Brand loyalty is strong, as well as distribution networks. New entrants will find it difficult to gain market share. However, the development of technology and the growing demand for multi-use devices will probably encourage new players to enter the market.

Bargaining Power of Suppliers

The bargaining power of suppliers in the market for convertible notebooks is relatively low. There are a large number of suppliers for components such as microprocessors, memory and screens, which allows manufacturers to easily change suppliers. Costs are kept low and no one supplier can dominate the market.

Bargaining Power of Buyers

The bargaining power of buyers is high in the market for two-in-one notebooks, because of the many alternatives and the ease of comparing products. This makes consumers price-sensitive and more knowledgeable, which in turn makes manufacturers compete by offering competitive prices and additional features.

Threat of Substitutes

The threat of substitutes is high in the two-in-one market because consumers can choose from a wide variety of devices, including traditional laptops, tablets, and smart phones, that perform similar functions. These devices are also rapidly evolving technologically, so they often offer comparable performance and features.

Competitive Rivalry

Competition in the market for convertible notebooks is very intense, with several established players competing for a large share of the market. The constant development and release of new models is a constant battle to stand out from the crowd, and this leads to aggressive marketing strategies and price competition. There are both large and small companies, which makes it even more difficult.

SWOT Analysis

Strengths

• Versatile functionality combining laptop and tablet features.
• Growing consumer preference for portable and multifunctional devices.
• Advancements in technology leading to improved performance and battery life.

Weaknesses

• Higher price point compared to traditional laptops.
• Potential durability issues with hinge mechanisms.
• Limited gaming capabilities compared to dedicated gaming laptops.

Opportunities

• Increasing demand for remote work and online education tools.
• Expansion into emerging markets with rising disposable incomes.
• Integration of AI and enhanced software capabilities for better user experience.

Threats

• Intense competition from traditional laptops and tablets.
• Rapid technological changes leading to short product life cycles.
• Economic downturns affecting consumer spending on electronics.

Summary

The two-in-one laptop market in 2024 is characterized by its strengths in terms of versatility and technological advancements, and will be able to attract a growing customer base that values multi-functions. However, the market faces the challenge of higher prices and competition from conventional devices. Opportunities include the growing demand for remote working solutions and the potential for market growth. Threats include the rapid technological developments and the economic fluctuations that could influence consumers’ purchasing power.