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2 in 1 Laptops Market Analysis

ID: MRFR//2646-CR | 100 Pages | Author: Shubham Munde| February 2020

The market dynamics of 2-in-1 laptops, also known as convertible or hybrid laptops, are influenced by several key factors that drive supply, demand, and overall industry trends. One significant factor shaping this market is the increasing demand for versatile computing devices that offer both the functionality of a laptop and the flexibility of a tablet. As consumers seek devices that can adapt to different usage scenarios, 2-in-1 laptops have gained popularity for their ability to transform between traditional laptop mode, tablet mode, and sometimes tent or stand modes, providing users with flexibility and convenience.

Technological advancements play a crucial role in driving the market dynamics of 2-in-1 laptops. As hardware components become smaller, lighter, and more power-efficient, manufacturers are able to produce thinner and more portable devices without compromising performance. Innovations in touch screen technology, hinge mechanisms, and stylus support have also contributed to the growth of the 2-in-1 laptop market, enabling manufacturers to offer more versatile and user-friendly devices.

Another factor driving market dynamics is the growing trend towards remote work and digital nomadism. With an increasing number of people working from home or on the go, there is a higher demand for portable computing solutions that can accommodate different work environments. 2-in-1 laptops offer the versatility to switch between productivity tasks, such as typing emails or creating documents in laptop mode, and leisure activities, such as browsing the web or watching videos in tablet mode, making them well-suited for modern work and lifestyle needs.

The competitive landscape also influences the market dynamics of 2-in-1 laptops. As major technology companies compete for market share, there is constant innovation and product development aimed at capturing consumer interest. Established brands like Microsoft, Lenovo, HP, Dell, and Asus dominate the market with a wide range of offerings spanning different price points and feature sets. Competition among manufacturers drives continuous improvement in product design, performance, and pricing, benefiting consumers with a variety of options to choose from.

Additionally, market dynamics are influenced by consumer preferences and trends. Factors such as design aesthetics, display quality, battery life, and software ecosystem play a significant role in shaping purchasing decisions. Consumers often prioritize devices that offer a balance of performance, portability, and value for money. Trends such as increased emphasis on productivity, creativity, and entertainment further drive demand for 2-in-1 laptops with features like high-resolution displays, powerful processors, and stylus compatibility.

Furthermore, economic conditions and purchasing power impact the market dynamics of 2-in-1 laptops. Price sensitivity among consumers, especially during periods of economic uncertainty, can influence sales volumes and product demand. Manufacturers may adjust pricing strategies and offer discounts or promotional bundles to stimulate demand and maintain market competitiveness. Economic factors also affect supply chain dynamics, including raw material costs, labor expenses, and transportation logistics, which can impact product availability and pricing.

Regulatory factors and industry standards also play a role in shaping market dynamics. Compliance with regulations related to product safety, environmental sustainability, and intellectual property rights is essential for manufacturers to ensure market access and consumer trust. Adherence to industry standards for interoperability and compatibility is also important for maintaining a seamless user experience across different devices and software platforms.

Covered Aspects:

Report Attribute/Metric Details
Segment Outlook Product, End-User, and Region

Global 2 in-1 Laptops Market Overview:

The global 2-in-1 Laptops Market Size was valued at USD 6.48 Billion in 2023. The 2-in-1 Laptops market industry is projected to grow from USD 7.87 Billion in 2024 to USD 34.29 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 20.18% during the forecast period (2024 - 2032). Personal computer devices are in huge demand, and the increasing use of convertible notebooks and 2 - in - 1 laptop in the business market are the key drivers contributing to market growth and expansion.

2 in-1 Laptops Market

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

2 in-1 Laptops Market Trends

  • The growing use of convertible notebooks and 2 in 1 laptops in the business is driving the market growth.

Market CAGR for 2 in-1 Laptops is driven by the rising use of convertible notebooks and 2 - in - 1 laptop in the business. Users can complete many jobs at once and won't need to switch gadgets regularly. This represents one of the primary aspects that will propel the 2 in 1 computer industry forward. Furthermore, the 2 in 1 notebook manufacturers are expanding their expenditures in the R&D department to build goods that are both cost-effective and meet the preferences of customers who wish to buy on a budget. Given the benefits supplied and the commendable use of innovation to bring excellence to the target audience, the 2 in 1 laptop is generating significant demand and pace.

Additionally, the gadgets brought out by market participants are an outstanding and cost-effective solution because they are significantly less expensive than the standard price of the laptop. They are sometimes referred to as convertible laptops. In the past, such convertible bonds were too expensive. There are numerous economical solutions accessible right now. The finest 2-in-1 laptops function more as portable devices than laptops. Furthermore, customers will incur additional costs if they purchase a tablet independently. Apart from providing outstanding value for funds, the present trend favors adaptable and pleasant solutions, which are in high demand among the market's consumers and are likely to increase throughout the forecast time frame since the global epidemic began.

The epidemic has brought us a variety of challenges and struggles. Most businesses and industrial outlets are experiencing difficulties due to government limitations established to slow the propagation of the epidemic, as well as a lack of physical functioning. However, demand for 2-in-1 computers with pens will increase. Launching online courses and lessons, which boosts demand for market items and equipment, is the primary cause for this expansion.

For instance, according to Microsoft Corporation, there are over 2 billion enthusiastic gamers globally. More than 18-month gaming experts are twice as inclined to utilize their laptops as different devices. Companies like Dell, Inc. have created gaming laptops like the Alienware 17. Thus, it is anticipated that demand for 2-in-1 Laptops will increase throughout the projected timeframe due to the rising use of convertible notebooks and 2 - in - 1 laptop in the business. Thus, driving the 2 in-1 Laptops market revenue.

2 in-1 Laptops Market Segment Insights:

2 in-1 Laptops Product Insights

The 2 in-1 Laptops Market segmentation, based on Product, includes Screen Size 10.1 inches, Screen Size 13.3 inches, Screen Size 14.0 inches, and Screen Size 15.6 inches. The screen size 13.3 inches segment dominated the market, accounting for 42% of market revenue (USD 2.5 Billion) in 2022. A larger screen size delivers a higher resolution and better viewing quality. Client requirements and tastes continuously shift throughout developing countries, boosting demand for various form elements. The marketplace is expanding due to an alteration in how people work and the requirement for real-time availability of information.

2 in-1 Laptops End-User Insights

The 2 in-1 Laptops Market segmentation, based on End-Users, includes Personal and Commercial. The commercial category generated the highest market revenue of about 68% (USD 4 billion) 2022. Laptops are utilized for various purposes, including personal, business, and gaming work. Online games' increasing popularity among young adults contributes to the market's rise. The computational speed and power of gaming notebooks provide excellent experiences when gaming.

Figure 1: 2 in-1 Laptops Market, by End-User, 2022 & 2032 (USD Billion)

2 in-1 Laptops Market, by End-User, 2022 & 2032

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

2 in-1 Laptops Regional Insights

By region, the research provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American 2 in-1 Laptops market area is expected to grow quickly during the projected timeframe, attributable to growth in linked space and greater usage of cloud technologies. Furthermore, the fact that detachable laptops may be used for various purposes will boost the market growth in the North American region.

Further, the major countries studied in the market report are the US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: 2 in-1 Laptops Market Share by Region 2022 (USD Billion)

2 in-1 Laptops Market Share by Region 2022

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Europe region’s 2-in-1 Laptops market accounts for the second-highest market share owing to the availability of established wireless networks coupled with the increasing usage of cutting-edge technology in law enforcement, fire, safety, production, and other sectors. Further, the German 2-in-1 Laptop market holds the largest market share, and the UK 2-in-1 Laptop market is expected to grow and expand significantly in the European region during the projected timeframe.

The Asia-Pacific 2-in-1 Laptops Market will dominate this market during the projected timeframe. This is because a major center of detachable laptops will offer several electronic parts and semiconductor production companies that fuel market demand. Moreover, China’s 2-in-1 Laptop market dominates the market share, and the Indian 2-in-1 Laptop market is expected to expand and grow steadily in the Asia-Pacific region during the projected timeframe.

2 in-1 Laptops Key Market Players & Competitive Insights

Leading market players invested heavily in research and Development (R&D) to scale up their manufacturing units and develop technologically advanced solutions, which will help the 2 in-1 Laptops market grow worldwide. Market participants are also undertaking various organic or inorganic strategic approaches to strengthen and expand their global footprint, with significant market developments including new product portfolios, contractual deals, mergers and acquisitions, capital expenditure, higher investments, and strategic alliances with other organizations. Businesses are also coming up with marketing strategies such as digital marketing, social media influencing, and content marketing to increase their scope of profit earnings. The 2 in-1 Laptops industry must offer cost-effective and sustainable options to survive in a highly fragmented and dynamic market climate.

Manufacturing locally to minimize operational expenses and offer aftermarket services to customers is one of the critical business strategies organizations use in the global 2-in-1 Laptop industry to benefit customers and capture untapped market share and revenue. The 2 in-1 Laptops industry has recently offered significant advantages to the electronics industry. Moreover, more industry participants are utilizing and adopting cutting-edge technology has grown substantially. Major players in the 2 in-1 Laptops market, including Samsung Electronics Co Ltd, HP Inc, AsusTek Computer, Inc, Dell Technologies, Microsoft Corporation, Lenovo Group Limited, Sony Corporation, Acer Inc, Toshiba Corporation, are attempting to expand market share and demand by investing in R&D operations to produce sustainable and affordable solutions.

The Hewlett-Packard Enterprise Corporation is an American multinational firm headquartered in Texas specializing in corporate technology (IT). The organization offers business management of processes, data analysis and management, app testing and development, data center upkeep, and cloud consultation. Hewlett-Packard Development business said on April 18, 2022, that their Chromebook x2 11 was selected as one of the most desirable Chromebooks 2022 due to its foldable keypad and remarkable design and functionality. It is a powerful 2-in-1 laptop released on August 10, 2021, and could be purchased at Best Buy for $299 daily.

Microsoft Corp. develops and supports applications, services, gadgets, and applications. Efficiency and Business Processes, Smart Cloud, and Better Personal Computing are its business segments. Paul Gardner Allen & William H. Gates III created the firm in 1975, located in Redmond, Washington. The Surface Pro 9 from Microsoft & Surface Laptop 5 were launched in India using the latest 12th Generation Intel Core i5 and i7 CPUs. The premium laptop range includes features like a screen featuring a high refreshing rate of up to 120Hz, a slim profile, and Dolby Atmos surround sound audio.

Key Companies in the 2 in-1 Laptops market include

  • Toshiba Corporation

  • Lenovo Group Limited

  • Acer Inc.

  • Sony Corporation

  • Dell Technologies

  • HP Inc.

  • Samsung Electronics Co. Ltd.

  • Microsoft Corporation

  • AsusTek Computer Inc.

2 in-1 Laptops Industry Developments

April 2022: Hewlett-Packard Development business, LP (the US), a renowned technology business, said on April 18, 2022, that their Chromebook x2 11 was selected as one of the most desirable Chromebook for 2022 due to its foldable keypad and remarkable design and functionality. It is a powerful 2-in-1 laptop released on August 10, 2021, and could be purchased at Best Buy for $299 daily.

November 2022: The Surface Pro 9 from Microsoft & Surface Laptop 5 were launched in India using the latest 12th Generation Intel Core i5 and i7 CPUs. The premium laptop range includes features like a screen featuring a high refreshing rate of up to 120Hz, a slim profile, and Dolby Atmos surround sound audio.

2020: Huhtamaki Global purchased two laptop companies, Mohan Mutha Polytech & Laminor S.A., in 2020 to expand into new markets.

2 in-1 Laptops Market Segmentation:

2 in-1 Laptops Type Outlook

  • Screen Size 10.1 inches

  • Screen Size 13.3 inches

  • Screen Size 14.0 inches

  • Screen Size 15.6 inches

2 in-1 Laptops End-User Outlook

  • Personal

  • Commercial

2 in-1 Laptops Regional Outlook

  • North America

    • US

    • Canada

  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific

  • Rest of the World

    • Middle East

    • Africa

    • Latin America

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